Chapter 295: National Brand (The Fourth Snake ~ Addition)
When the meeting was held again the next day, Deputy Mayor Xu ~ still resolutely disagreed, thinking that this move was a great success and a waste of money.
Feng Yu has money, so he can invest in other industries, or simply donate some to the city.
And the tone of the mayor of the city ~ has also changed, thinking that it is okay to expand the motorcycle project, but not the automobile project.
In the end, it was decided that Zhang Ruiqiang could communicate with Feng Yu that he could sell the automobile project of the machinery company to Feng Yu, let Feng Yu re-establish a company, carry out the automobile business, and continue to inject capital into the machinery company or something, so there was no need.
The meaning of the mayor ~ is obvious, he wants this investment to retain his political achievements, but also does not want the shares of the machinery company to continue to be diluted.
As for Vice Mayor Xu~'s words, Zhang Ruiqiang chose to ignore them.
...... "What? The city said it could sell me the machinery company's car project? It's true? ”
If it weren't for the fact that the private sector couldn't get a car production license at all, Feng Yu might not be willing to use the brand of a machinery company.
If the city really sells the car project to him in its entirety, it is really worth considering.
"For the time being, this is the opinion, but in detail, we still have to talk about it. The establishment of the motorcycle branch was agreed to by the city and expressed its support. The premise is that we must also promote our Ice City, and the headquarters of the machinery company can never move out of Ice City. ”
Zhang Ruiqiang thinks that the opinion of the mayor ~ is not bad, dividing the project into two, the political achievements are still there, and many risks can be exempted, but I don't know if Feng Yu can agree.
But the way it looks, Feng Yu can't wait for this.
Zhang Ruiqiang is the one who knows Feng Yu the most among the city leaders, and he immediately reacted that without the help of the city, Feng Yu would not have been able to start the car manufacturing project at all.
If it weren't necessary, Feng Yu probably didn't want the city to participate in the shares at all.
ran these procedures at the beginning, but he used a lot of connections in the city, and even he asked the provincial No. 1 for help before he got the approval.
Now Feng Yu seems to have taken advantage of the fact that the machinery company sells the project, but the shareholders will have the final say.
The city can't take advantage of anything at all!
"Mayor Zhang~, needless to say, I agreed to this condition. I'll go back and calculate with Li Mingde how much the car project is worth. ”
Feng Yu said hurriedly.
"Wait, are you really such a car project? Especially the sedan you said, is there really such a big market? ”
Zhang Ruiqiang grabbed Feng Yu.
"All I can say is that the market will get bigger and bigger in the future. But whether it will succeed or not, I am not too sure. But one thing is clear to me. If I don't do it, then we won't have our own brand in Huaxia in the future, and I'm doing it for the country. ”
Feng Yu looked very noble.
"You come less, you have such a high consciousness? Besides, the proportion of our country's automobile imports has been declining rapidly in the past two years, how can it be occupied by foreign automobile companies as you said? ”
"Then Mayor Zhang~, I'll just say a little bit. Why is the proportion of imported cars in our country declining? It's our capacity increase. And what part of it is improved? It is a joint venture car. What is the brand of the joint venture? It's Volkswagen, it's Honda. The best-selling cars are also these foreign brands. Just like those official cars purchased in the city, they are not all foreign brands. So what about our original Modu brand car? ”
Zhang Ruiqiang was stunned, yes, what about the former national pride, the magic capital brand car?
SAIC now mainly promotes the brand of the joint venture Volkswagen, which is a foreign brand.
Although sales are climbing.
It resisted the invasion of imported cars, but the original Modu brand cars seemed to slowly fade out of people's sight.
This was the case in the previous life, not only the magic capital brand, but also the Hongqi car, etc., our original national brand.
It's all slowly gone.
When the country's automobile develops and wants to revive the brand, it is found that the Chinese people have no recognition of the brand, how easy is it to revive?
"Mayor Zhang~, do you know how important the brand is? Let's put it this way, there are foreign companies that want to buy my Fengyu brand trademark right now, do you know how much they offer? ”
This was not blown by Feng Yu.
There are really European companies and Mi companies that want to buy the wind and rain brand, thinking that this is a high-tech home appliance brand, if this brand is used to produce other home appliances, it is guaranteed that less advertising costs can be used, and it can achieve a great publicity effect, because now consumers subconsciously believe that the wind and rain brand is synonymous with high-tech home appliances.
"How much?"
"One hundred million, dollars!"
In fact, this 100 million US dollar is not only the brand of the wind and rain brand, but also includes the patented technology of the wind and rain brand humidifier and the wind and rain brand bladeless fan and the factory in Guancheng.
Although the brand value is high, it is not as high as Feng Yu said.
Hiss~~~ Zhang Ruiqiang's surprised Yu: "A hundred million dollars?!" Is branding really that important? ”
Feng Yu nodded vigorously: "Your brewery, Bingcheng Beer, Bingcheng and its surrounding people are all recognized, isn't the beer in Lin Province not delicious?" But even if their wholesale price is cheaper, those small stores are reluctant to buy because it is not easy to sell. We Bingcheng people, when we buy beer, we only buy Bingcheng beer! This is the recognition of the brand, the value of the brand! ”
"Okay, I won't say more, I want to create my own car brand, so the original Songjiang brand can't be used. Why don't you Zhang Shi~ study with the city and sell me the entire Songjiang brand, including the motorcycle project? ”
Zhang Ruiqiang glared at Feng Yu fiercely: "Don't even think about it!" ”
The car project is not only a motorcycle project in the city, but also very much in the city.
From the ice city, it is cold and cold in winter, and there are people roaring by on motorcycles.
In the first quarter of this year, the sales of Songjiang brand motorcycles are rising, and the market is hot, and it can be expected that even this year is expected to reach 200,000 units.
Immediately following the end of the year, the factory in Jinling will be put into operation, just in time for next year's market expansion.
Besides, he also understood that the motorcycle project will launch a motorcycle with a displacement of 100, the price will fall, the sales volume will inevitably increase, and the product range will be enriched, and the motorcycle will make money is expected.
Although a number of motorcycle factories at a time, but the output of a factory is not too high, 50,000 only, the early stage just workers need training, the production capacity can not be fully loaded, after two or three years of development, it must be a chicken that lays golden eggs.
This Songjiang motorcycle, two or three years later, in Feng Yu's words, that is, the brand is worth a lot of money, and now it is sold to Feng Yu, absolutely not!
Feng Yu suddenly regretted a little, he shouldn't have told Zhang Ruiqiang so many brand things just now, let alone bragged about the brand value of the wind and rain brand.
This car has a new brand, and as soon as it has to start again, it will be even more difficult to start.
But it's more difficult, Feng Yu has to do it too.
During the 85th Five-Year Plan period, the country's economic growth has made the world look at the high-speed speed, and the consumption power has also been greatly improved, and a large number of famous rich people in later generations have emerged.
And at this time, it is also the period when the policy is the most relaxed, and if you wait a few more years for development, you will be able to be similar to Jili in later generations, so how can Feng Yu be satisfied?
This time, even if the conditions proposed by the city are a little harsh, he has to grit his teeth and agree!
(To be continued.)
PS: Thank you for the monthly pass of Yu MM in Chongqing, there will be a fifth watch soon, five more today, no more in the early morning, someone from the family, New Year's Eve, but tomorrow will definitely be able to add more.