Chapter 539: Multi-Party Cooperation One

Supermarkets, after the reform and opening up, only appeared in China, but at that time it was called a self-selected shopping mall, the first one was in Nanyue Buddha ~ Mountain, the name was Friendship Store. ●⌒, because at that time, Nanyue was one of the earliest regions to try the market economy, that is, in addition to grain and edible oil, there was still a limited supply, which could be purchased with money without guò tickets. Of course, the price will also be a little more expensive than the one with a ticket.

At that time, supermarkets were very simple, and there were no shelves for placing goods in China, not to mention the necessary supermarket equipment such as cash registers and trolleys, which needed to be imported from abroad.

Fortunately, Buddha ~ Mountain is very close to Xiangjiang, and these are imported from Xiangjiang. Later, I took the samples and found a small domestic factory to order, otherwise the cost of these equipment alone would have to more than triple.

But now, there are a lot of supermarkets, and they are not called self-selected shopping malls, but supermarkets. This is because the whole country has now begun to implement price reform, and as early as a few years ago, the system of unified purchase and distribution of agricultural products was abolished, and basically every household in the cities had a surplus in grain stamps and so on.

In May this year, the grain stamps were officially withdrawn from the historical stage of China, and the "two-invoice system" in the country for many years was ended.

This also means that the era of planned economy has officially passed, and China has entered the era of market economy in an all-round way. At this time, it is really the best period to open a supermarket in mainland China.

Although there have been many supermarkets opened before, they are not large-scale, and they have not even formed a chain. And these supermarkets operate variety. Most of them are food-based, and a small number of other daily chemical products. Far less than those large supermarkets in the previous life, with a complete range of products.

Just the Fu family and the Li family can get a lot of imported daily chemical products, Feng Yu feels that the supermarket can break out of the encirclement and occupy the market

"Brother Fu, Brother Kai, let's cooperate with this supermarket. Needless to say, what kind of money do you think you need? This is not a problem for us, and I can even find a relationship so that we can get a low-interest loan. Feng Yu felt that it was better to explain the division of labor clearly.

Fu Guangzheng and Li Zekai glanced at each other, the Fu family and the Li family both have supermarket business, but at the same time, they have nothing to do with these two.

The Li family's supermarket business is also under the control of Li Zeju. The supermarket business of the Fu family is Fu Rongbing's, and it has nothing to do with Fu Guangzheng.

Of course, the two of them can also help match. At the same time, participate in the last share. But when opening a supermarket in the mainland, it is clear that Feng Yu is the most important.

Fu Guangzheng knows Feng Yu very well, and the investment direction proposed by Feng Yu, then Feng Yu must occupy the lion's share and contribute the most funds. Moreover, Feng Yu also has a purchase channel for food and daily necessities, and his Thai-Chinese International Trade Company cooperates with hundreds of companies. It saves them a lot of trouble.

Another one he has always believed is that Feng Yu's ideas, although he can't understand them many times, have proved in the end that they can bring huge economic benefits. Let Feng Yu pay more, his risk will be lower, in fact, if he really wants to make him pay more, he can't take it out.

Li Zekai remembered what his father said, Feng Yu was once received by Lord Deng, this person is very energetic in the mainland, and it is a very rare opportunity to be friends with Feng Yu.

He also believes that as long as he proposes to partner with Feng Yu to open a supermarket, his father will definitely support him, lend him a lot of money, give him those purchase channels, and even lend him some talents in supermarket operation to help him fight for more shares.

"I think the five most important are policy, funding, site selection, channel, and management. Policy or something, we are a joint venture, Brother Feng is also looking for the relationship above, and getting a better policy should not be a problem" Fu Guangzheng looked at Feng Yu.

"No problem, I'm responsible for this, what policy is needed, you say, I'll solve it." Feng Yu nodded, although he didn't know what specific policy he wanted, but he thought that Lu Shao should be able to do almost the same, Lu Shao's uncle, but he has already become a member of the State ~ Councilor, and he will soon take over as the director of the Planning Commission.

Or you can also get through those dealers and find the local government ~ government, if it really doesn't work, then throw money Feng Yu is not lacking, that is, money

"In terms of funding, it's a little inconvenient for the three of us to come out, and I think it should be divided into six parts. The three of us, I also have to pull my third uncle, Li Ershao also pulls in the family is better, and the remaining part can be used to reward those managers. Fu Guangzheng continued.

"Is it an equal portion?" asked Li Zekai.

Feng Yu raised his eyebrows, equal to what you mean, I only account for one-sixth

Fu Guangzheng waved his hand: "Brother Feng has the most energy in the mainland, and he is responsible for the purchase channels in the mainland, and the idea is still put forward by him, so it is better to let him contribute the most funds and account for a large share." ”

Tsk, look at how good Brother Fu is, what he said makes sense

"How much will be invested in total, how big is the scale of this supermarket group, and how to determine the name of the supermarket," Li Zekai asked.

Just the name of a supermarket is very important. Why did Feng Yu discuss with Li Shiqiang and ask his logistics company to be called Fengyu LogisticsWhy Feng Yu's new products have to use the brands of Fengyu and Aihua Even if a new company is established, it must be called Fengyu Electronics and Aihua Electronics

This is brand management, brand-led, can be associated, driven, combined with other resources and capital, to achieve more and greater economic and social benefits. To put it simply, it is to expand brand awareness, enhance brand value, and let Feng Yutong guò these brands make more money.

For example, if you buy a car, the same technology, the same quality, but the price of a Porsche is several times that of Honda

Brand creation is simple, but brand management is not something that anyone can do well. This supermarket, they all firmly believe that it will be very profitable and influential, so the right of authorship must be very important and the value is also very high.

If possible, of course Fu Guangzheng wants to use the brand of his third uncle's Ganghui Supermarket, and Li Zekai certainly hopes to use Ou Chen's brand, but they are all looking at Feng Yu now, since the idea was put forward by Feng Yu, then under normal circumstances, no one will give up the supermarket naming rights.

Feng Yu also thought about this supermarket to develop its own brand, but it definitely can't use its own old brand. In Zhang Ruiqiang's words, it is unlucky to listen to the name.

Aihua supermarket Aihua is specialized in electronic products, which is not suitable.

Taihua is the only suitable brand that Feng Yu thinks, in addition to the reason of Taihua Trading Company, there is also the relationship between Taihua Agricultural and Sideline Products Company, this supermarket, there is always a need for agricultural and sideline products

Moreover, Taihua also occupies a Chinese character, which also means Huaxia. This point can be recognized by the Chinese people.

"I think it's more appropriate to call the supermarket Taihua supermarket, I can pay a penny more. In the initial stage, at least 20 of them opened at the same time, all of which were located in the provincial capital. I can operate and let it be on the CCTV news and give our supermarket the greatest information promotion. Twenty supermarkets, there are ready-made shopping malls that can be renovated, but if not, you need to build your own, and time must be tightened. Feng Yu expressed his opinion.

"Wouldn't it be too big for twenty to open at the same time," Li Zekai asked with a frown.

Fu Guangzheng said with a smile: "He likes to make it bigger, and every time he says that this is called industrial layout." I don't think there's anything wrong with being bigger, you haven't been to the mainland, the mainland is developing very rapidly now, and the population of provincial capitals is especially large, if you have enough funds, it would be good to open more than 30 at the same time."

Feng Yu looked at Fu Guangzheng, confidant

Li Zekai looked at Fu Guangzheng speechlessly, is it great to be familiar with the mainland, should you be discriminated against if you have not been to the mainland?

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