Chapter 1079 Office Software Doesn't Sell
In a small conference room at Microsoft, the directors sat together again for their regular meetings. The pen "Fun" Pavilion www.biquge.info just one less chair than this time last year, and there is no room on the table to let Paul? Alan's nasty Force drink too.
Since Feng Yu was expelled from the board, Paul? Alan was in a very good mood, except for that trip to China, which made him have no appetite for a month, and when he saw ants on the side of the road, he felt sick to his stomach.
"We have a meeting today to study the sales of our software. It is expected that in the second quarter, our sales will increase to a certain extent, but the growth rate is very lower than last year, especially the office software ......"
The directors looked at each other, but no one spoke, Paul? Alan sneered: "Steve, it seems that the Asian market is the most serious decline, right?" Shouldn't you, as the president of Asia, say something? ”
Ballmer slanted Paul? Alan gave a look: "Should I say something?" Before I suggested continuing to cooperate with Feng, or with Lianxiang Group, it was you who proposed to separate the office software from our operating system, but the office software sales were not good, but you said it was my problem? ”
Steve? Ballmer looking at Paul? Alan is not pleasing to the eye, when it comes to software development or something, he is really inferior to Paul? Alan, but when it comes to corporate operations, Bill? Gates has to ask his opinion, dump that Paul, who always loses money? Alan doesn't know how many streets.
"If you're the president of Asia, or the vice president of the company, you're in charge of product sales, and if the sales growth rate is seriously declining, that's your dereliction of duty. Even if I proposed to separate, then you should have thought of other ways, but I didn't expect that it was your problem! "Paul? Alan said loudly.
"Since you think I'm not good at sales, then you're responsible? How do I remember when you were in charge, there was a negative growth in sales? Ballmer retorted unceremoniously.
Since Feng Yu was expelled from the board, Paul? As if Alan had no target, he finally aimed at Ballmer. Ballmer is not a soft persimmon either, where would Paul be left alone? Alan pinched casually!
Not to mention that Ballmer also knows, Bill? Gates was behind him.
Bill at this time? Gates also regretted his impulsiveness at the beginning, and he should wait for Microsoft's sales channel in Huaxia to be established, and then tear his face with Feng Yu.
Now it's all of a sudden, and as a result, Microsoft suffers. That Feng Yu really pretended not to care about Microsoft's earnings, which he didn't expect.
The real reason, Ballmer also told him, is because of Lianxiang Group.
A subsidiary of Lianxiang Group, called Lianxiang Yinshan Software Company, has also been making application software, among which the best selling software is antivirus software and office software.
And what caught Microsoft off guard was that the WPS97 launched by Lianxiang Silver Mountain was perfectly compatible with their Office software, and it also supports the WIN system, and the price is only one-fifth of theirs.
What's more, there are more functions than theirs, Chinese apps are better than theirs, and the interface feedback is more popular than theirs.
It's this software, coupled with the support of Lianxiang, and the bundled sales of installed machines, so that their office software is about to be ignored.
There are good and cheap ones, and who will use them expensive and not easy to use?
Moreover, even think of Yinshan's software bundled and sold with each other, such as Yinshan Word Tyrant, Silver Mountain Poison Tyrant and WPS97 software, you can buy together, buy two get one free.
Not only Chinese people, but even rice people, will be interested in this kind of free sales.
Just like their Microsoft win system and office were sold at the beginning, they sold very well, because it gave people a feeling of picking up cheap.
Originally Bill? Gates and Paul? Allen is an idea, thinking that it has gained a foothold in Huaxia, the system is selling better and better, and people should be used to using their win system, so the office that is also very easy to use should be no problem.
But they never expected that this WPS would be much easier to use and so cheaper than their Office, and as a result, their new Office software became unpopular.
WPS also provides free upgrade services, and after-sales service is better, every city in China has an after-sales service point, and even most of the counties, there are after-sales service points, a strong network, the achievement of Lianxiang Huaxia leading boss status, and make other brands difficult to shake.
Originally, it was still like this, but I didn't expect that even office software is like this now.
Moreover, even think of Yinshan has also developed drawing software, supermarket system, Internet café system, company OA system, etc., which are very popular.
These are also developed by Microsoft, but they are not sold well in the United States, not to mention in China.
Is it really as Ballmer said, without Feng Yu, Microsoft will fail in the Chinese market?
Paul? Allen was still arguing with Ballmer, and the other directors were silent. Anyway, it's not where they're responsible for something that goes wrong, and they don't want to get involved in the matter of these two, except for Bill? Gates, no one at Microsoft can persuade Paul? Allan.
"Alright, Paul, Steve, don't argue. The top priority is how to recover our growth rate and our market share. "Bill? Gates said with a frown.
Since Paul thinks he is better than me, it is better for him to come, and I would love to hear what he thinks. People who can even go to inspect a gbox project and go home empty-handed, hum~~" Ballmer scoffed.
"Advertising, advertising in Huaxia, let more people know that this is our Microsoft product, which represents the boutique!" Paul? Alan said.
"You're talking light, where does the advertising cost come from? There is no such thing in the advertising budget in Asia. Besides, people even want to make a software evaluation of Yinshan Software Company, our office has the functions, everyone has them, the functions that others have, we don't go, the price is so much cheaper than us, and there are some other discounts, if you are a consumer, will you use our products? Ballmer said dismissively.
This TM is also called an idea? If you have money to spend on advertising, it is better to reduce the price of office sales, which may still have some effect.
Microsoft's brand is big, but in China, people even think that Yinshan is also a pretty good brand. Moreover, other people's products are also sold to Eastern Europe, and the sales there are also good, and we Microsoft have no market in Eastern Europe.
Bill? Gates looked at the others: "Do you have any good ideas?" ”
Everyone was silent, and Ballmer said slowly: "The only way is to speed up the development of our office software, to make our products better than theirs, so that we can be competitive, otherwise even if the price is reduced, it is useless." ”
Paul? Alan stopped talking, he couldn't have imagined that Microsoft's products were not as good as those of Huaxia, when did Microsoft fall behind in its strongest place?
…… (To be continued.) )