1017 Industry Rise and Fall (9/10)

After Shi Dazhu left, Zong Qingxian couldn't help but ask: "Mr. Feng, do you really think that his health care product company can make money?" ā€

"Why not?"

"If it had been five years ago, I believe it would. Pen @ fun @ pavilion wWw. biqUgE怂 infoHe is also a master in the sales of health care products, and I learned a lot of ideas from him at the beginning. But at that time, the health care products industry was booming, and almost all those who sold health care products made money, and there were also many fakes! ā€

"But now it's different, after that blow, many health care product companies have gone bankrupt, and Lehaha has also abandoned health care products and mainly makes drinks. There were so many health care products on the market at the beginning, how many can you still see now? ā€

Feng Yu nodded: "You're right, most of the original health care products are indeed gone, but haven't you noticed that there are new health care products on the market?" ā€

"Yes is indeed yes, and this is a legitimate industry in itself. But the era of profiteering has passed, and even many health care products can't be sold at all! ā€

"That's because they didn't find their right position!" Feng Yuxin said that health care products are sold as gifts, this is a genius idea!

Zong Qingxian was a little confused, positioning? What is the positioning of health supplements? Is it nothing more than suitable for people?

"Industries have ups and downs, and there is a big reason for the rise and fall of the industry, that is, industrial policy! At the beginning, the health care products industry went the wrong way, and the market was full of all kinds of fakes, so it was naturally cracked down. But after that crackdown, the industry atmosphere was rectified, the fakes were gone, and those who could stay should be genuine. ā€

"And if you find it, people have also begun to pay attention to health care products again, as long as you find a suitable entry point, health care products will rise again and sell well, it is not impossible!" Feng Yu said firmly.

"Really?"

"An industry has to go through rapid development, steady development, development stagnation to recession. The original health care products industry, in the period of rapid development, was cut in half, this industry, has not really been eliminated by the market! ā€

Zong Qingxian nodded thoughtfully, hearing Feng Yu say this, it seems that this is really the truth.

The health care product industry did not decline naturally at the beginning, but declined because of the rectification from above. Now that the industry has loosened its mouth and re-emerged, it is possible.

But Feng Yuken lent Shi Dazhu 50 million dollars, which also made him feel too risky.

Feng Yu's investment is incomprehensible many times, but in the end, it proves that Feng Yu is right. Maybe this time, Feng Yu is also right.

"Mr. Feng, when do you think the beverage industry will enter a period of stagnation?"

"It's still early, in fact, our beverage industry in China is still in a period of rapid development, and even a stable period has not yet been reached. Let's just say that the sales of our Lehaha products are increasing every year, right? Jianbao's sales have also increased a lot again this year, right? And then there are a lot of new brands that have emerged, and the sales are not bad, do you think about how many times it has increased compared to five years ago? ā€

"When will we enter a period of stable development?" Indeed, as Feng Yu said, there are still some new beverage brands popping up, and the sales are not bad.

"It will take at least ten years or more, when the potential of the cities should be exhausted, and the rural markets should be developed. Sales will increase, but not too quickly, and no new brands will pop up out of nowhere. ā€

In fact, before Feng Yu's rebirth in his previous life, there were still beverage brands popping up every year, but some brands also disappeared. Either because there is a problem with the business strategy, or there is a problem with the funds.

At that time, there were many brands and types of beverages in the market, but there were only a few brands that really sold well. Liangle, Kang Shuaifu, Tong, Lehaha, Huiyuan, Jiaduobao, Red Bull and so on.

Among them, Feng Yu admires Jia Duobao the most, relying on only one product, he can become the industry leader, how successful is this.

But in this life, it is completely different from the previous life, first of all, the two music were suppressed and couldn't raise their heads, and the establishment of the treasure has no meaning of decline, Lehaha has developed better in the previous life, and the same and Kang Shuaifu have no intention of rising.

Lebaishi is still there, but that's it, Lebaishi has given up the northern market and focused on the southern market, mainly because their sales channels are far inferior to Lehaha, and there are not so many branches, and the transportation cost is not small.

Huiyuan has developed well by virtue of the characteristics of fruit juice. As a result of joining the Big League of Drinks, it developed even better and faster than in the previous life.

Zong Qingxian also told Feng Yu that he knew that juice was so easy to sell, and he should have been ruthless and merged Huiyuan in the first place. Now if you want to merge and acquire, people won't sell it.

But he didn't know that in his previous life, he got that Force, and he was suppressed by Red Bull and couldn't raise his head, and later he lost money. And in this life, the Force was developed earlier, and athletes were used as endorsements, and they sold very well.

On the contrary, Red Bull is struggling in China and can only be active in the southern Guangdong area, and it seems that it will not be as popular as in its previous life in this life. There are also carbonated drinks, which were not very well developed in the previous life, but they were very successful in this life.

However, Zong Qingxian has the same opinion as Feng Yu, it is difficult for drinks to enter a period of decline, just like people always have to eat whole grains, and drinking them is unavoidable.

There may be some beverage brands that will decline, but the entire beverage industry will not decline. It's like tea, which has been passed down for thousands of years, and there are still many people who drink it and like to drink it.

"Mr. Feng, so the industries you invest in are all those that you think will enter a period of rapid development?"

"It's about the same, of course, there will be some that will develop steadily, but at least in the short term, there will be no recession."

For example, supermarkets are naturally in a period of rapid development, but in a few years, they will enter a period of stable development, and perhaps after ten or twenty years, they will enter a period of stagnation in development, but it is still very early to say that it is declining.

Online retail will squeeze the living space of traditional retail, but it will definitely not replace traditional retail, just because online retail, there will be a certain amount of transportation time, and traditional retail, you can buy and go.

There is also the motorcycle industry, which is now a period of steady development, but in a few years, it will also enter a period of stagnation. But at that time, Songjiang Motorcycle could completely transform and change to the production of electric vehicles, and electric vehicles would have a ten-year period of rapid development.

In fact, Feng Yu has also invested in industries that have not yet entered a period of rapid development, such as minerals. He invested very early, but at that time the mining price was not high at all.

But in two years, the mining industry will raise prices across the board, and then it will be the time for Feng Yu to reap profits.

Zong Qingxian looked at Feng Yu in a daze, could this be the secret of Feng Yu's fortune? Look at the industry, then invest. But how did he see those industries?

…… (To be continued.) )