Chapter 968: Songjiang Elf (Asking for Tickets)

Feng Yu originally wanted to see how the low-end car was, but he didn't expect that the chief engineer wanted to launch a high-end automatic car. Pen × fun × Pavilion www. biquge。 infoIn fact, Feng Yu wants to say that the high-end cars in the future are all self-integrated, and that is the mainstream of the future.

Saying that the automatic transmission is high-end, it also depends on publicity. People who can drive for the first time will not be used to it if they turn on the automatic transmission. Automatic transmission in Huaxia, only a few imported cars have, many people may not know, the car can be without a clutch.

Those imported cars are all high-end cars, and subconsciously, people regard automatic transmission as a symbol of high-end cars. But manual gearing is still the mainstream.

At this time, Huaxia manual transmission and automatic transmission driver's license has not been distinguished, in the previous life until about 10 years, Huaxia's independent research and development of automatic transmission cars began to flourish, mainly because the engine and transmission technology is too far from Europe and the United States.

And these technologies happen to be what Bingcheng Machinery Company is good at, and they also have engineers who regularly communicate with Bingfei Factory.

Bingcheng Machinery Company is indeed ahead of the country in terms of automobile technology, but compared with foreign countries, there is still a gap, such as Bingcheng Machinery Company, there is no way to produce hand-automatic cars. Some top foreign car companies, such as Porsche, Volkswagen, BMW and other companies, have launched mature hand-automatic models around 90 years.

From this point of view, the technology of Bingcheng Machinery Company is at least more than ten years behind the top foreign car companies, but like other car companies in Huaxia, it is 20 years behind, or even more.

"After the year, this low-end car will be able to form mass production, and in April, it will be distributed nationwide. As for the high-end automatic transmission car you mentioned, you take out a report on this and give it to everyone to discuss, if it is feasible, then by next year at the latest, the automatic transmission of the high-end sedan. Feng Yu commanded.

"Then this car, we still use manual transmission?"

"The automatic transmission should also be developed, the price will be opened, and the price of the automatic transmission will be higher than that of the manual transmission, what do you think of the difference of 10,000 yuan?"

"The cost is not so low, at least 20,000 yuan. For this manual gear, our retail price is set at 29,900 yuan, and for the automatic gear, it is set at 49,900 yuan! ”

Automatic, is it so favored? Feng Yu thought about it, at present, Bingcheng Machinery Company is the only Huaxia car company that has mastered automatic transmission, and the price is higher, which may not be bad. Maybe this automatic gear sells better than the manual gear, so they can make more money and invest more money in technology research and development.

"If you think it's feasible, others don't oppose it, and you are more familiar with the current market than me. The shape of this low-end car should also be changed, it should look youthful, the color can be brighter, not black, and mainly blue, green, red, yellow and other bright colors. The design of the lights should also look more beautiful, not so hard, so angular, and adopt our company's consistent streamlined design. ”

In the previous life, why did Qirui's mini cars sell so well and export to many countries? Not just because it's cheap, but also because it's stylish and cute. And in a car of the same size, the use of space is done to the extreme.

If it's just a commute to work, it's a very good choice.

Feng Yu believes that if this car is designed to look good, it can be exported, and it can also sell more than one million units in the future!

"Mr. Feng, what is the name of our car? Doesn't it mean that you don't need Songjiang brand, you want to create a new sub-brand, just like the Oriental Shenlu. ”

"Well, let's brainstorm about this, do you have any good ideas?"

Now Lao Ma hasn't founded Penguin, and he doesn't have the name of his previous life, so no one can understand QQ, or borrow the name of Li Dafu's company in his previous life. The design of that shape should also look like a panda.

Because of Feng Yu's appearance, Li Dafu's group in his previous life not only did not appear, but Li Dafu also became the vice president of Bingcheng Machinery Company, but this can be regarded as Li Dafu's realization of his dream.

"How about calling it a pony, the emblem will look like a foal." Chief Engineer Ma said excitedly.

Uh~~ Can't your surname be Ma, this car is called a pony, right? The company also has a deputy chief engineer surnamed Niu, do you want to produce a Maverick brand car next time? What is used for the car logo, calf?

"Old horse, there are cars with horses as car markers abroad, have you ever heard of Ferrari? You do it like that, as if we're imitating. Why don't we change the name? ”

Hearing Feng Yu say this, Chief Engineer Ma looked disappointed. The reason why he is so enthusiastic about this low-end car is because he knows that this car has not yet been named, and he wants to use a new brand.

Now it seems that Mr. Feng does not support his idea. It's nice to be called a pony, others use horses, we are foals, it's definitely different.

Seeing that the old horse looked embarrassed and was about to scratch his scalp, Feng Yu said, "Why don't you call it an elf?" Commonly known as elves? ”

"Elf? That sounds pretty good, but it's a bit westernized, and what about the car logo? Chief Engineer Ma thought for a while and asked.

Feng Yu thought about it for a while: "It's simpler, just use the two capital letters of JL, and let the wind and rain design be redesigned." ”

"Can that be pretty? Let's talk about it when the design comes out, maybe the design company has a good idea. So this car is called an elf? ”

"If you ask the opinions of other executives in the company, if they don't object, we will call it Elf, this name is also more pleasing, and it should be able to promote sales to a certain extent."

The inspiration for the name Elf comes from the PHS mobile phone in the previous life, and when PHS was just launched, it was also popular for a while.

Coupled with the requirements that Feng Yu told Mike Liu, the front of this car looks like a smiling face, and the headlights are big eyes, which just fits the name Elf.

……

What made Feng Yu very satisfied was that all the executives agreed to the name Elf, maybe they knew that it was Feng Yu's name, so they didn't object, they all thought of some new brand model names before.

The production plan of the elf has been officially put on the agenda, and the production lines of two factories have been adjusted, and they all have full confidence in this car, because the price of this car, there are no competitors, almost the big Otto, the annual output is only a few thousand units, and the cost is more than 50,000 yuan.

At this time, Li Mingde and they also came back with good news, Bingcheng Machinery Company officially signed a joint venture agreement with Polar Bear Automobile Company.

…… (To be continued.) )