Chapter 386: Let's also "Brain Platinum" once
Of course, since the venerable old man sent a congratulatory letter, the other two naturally couldn't do without expression, and at the same time, Jiang Dacheng, the current head of the government, and Li Zeming, the current premier of the State Council, also sent the congratulatory letter.
Well, for the Alice Group, the three most important people who control the real power of the Chinese government have all made their own statements. The status of Alice Automobile Factory was also transcendent in the eyes of everyone who came to participate in the ribbon-cutting ceremony of Alice Automobile off the assembly line, and many people present began to mutter: Alice Group, this is a company that two generations of leaders are optimistic about, is it more cooperative in the future?
Of course, the ribbon-cutting ceremony is very lively, and many TV stations, newspapers and other media have given a lot of reports, and the news broadcast of the night will put the first truck off the assembly line of Alice Automobile Factory at the head of the economic news, and the three bosses who sent congratulatory letters and the central leaders who went to cut were also introduced one by one, and in the subsequent "Economic Half Hour" column, Alice Group's car offline activities were also made into a special report, which is unique in private enterprises or joint ventures. Alice Group has once again become the focus of national attention.
CCTV has made such a heavyweight report, Shandong Provincial TV Station and provincial newspapers are naturally not far behind, newspapers, radio stations, and television stations have carried out long-form reports, and their pride and the degree of reporting are almost to other provinces to show off.
News media reports, although the Alice Group's new products can be known to the public as quickly as possible, but it cannot replace the Alice Group to sell these trucks, and after the excitement dissipates, a grim reality in front of the Alice Group is how to sell.
After all, Alice Automobile Group is a new manufacturer, and there have been no car products launched before, no matter how good these elite soldiers led by Li Xiushui and Li Mingliang are, or it is difficult to dispel their doubts at the beginning: Of course, Soviet cars are good, and our automobile technology is the introduction of Lao Maozi, but you say that the Soviet technology used is Soviet technology? What about the quality. We haven't used it, so who is sure how?
In response to this, the company held a special meeting in November, when the product was not officially put into production, and the results of the meeting were discussed. A ruthless move was made: the company temporarily started the production line, specially organized a batch of cars in small batches, and provided them to these interested transportation companies for free for a year!
Although there is a one-year free use contract, after which the Alice Group will recycle the cars again, there is also a stipulation. Any transport company that purchases 15 or more Alice Group "Hercules" cars at one time or in a year will receive this truck free of charge.
This decision means that more than 500 trucks of Alice Group have been sent out for free, and it also means that hundreds of millions of dollars have been scattered like this! If it weren't for Alice Group's deep pockets and great confidence in its own products, few companies would dare to do this!
This move has never appeared in China, and it seems that there is no such precedent in the world, and now those international car manufacturers, all of which are decades old brands, naturally do not need to worry too much about the problem of product sales. And the new car manufacturers, whether they have the economic strength to make Alice Group the most maverick car manufacturer in the history of automobile development.
For the free delivery of cars, Alice Group not only publicized it in major media, but also spread all kinds of publicity methods, all kinds of soft advertisements and gunmen hired by Alice Group repeatedly bombarded the people's minds.
Of course, since the money has been spent, and the Alice Group is in the limelight in China, the results achieved are naturally very obvious, and the impact on people's minds is even greater: original. Can cars still be sold like this? In the past, when I bought a car, wasn't it the one who sold the car and the superior leaders had the final say? The leader said to buy liberation, let's buy liberation; The leader said to buy Dongfeng, let's buy Dongfeng! And now there are even free cars? It's really pie in the sky!
With the decision of Alice Group to use it for free. Coupled with the effective public relations work of the Alice sales team led by Li Xiushui and Li Mingming, the leaders of various automobile transport companies said: Since it is free, let's get one first, and if it is easy to use, we will buy the "Hercules" of Alice Group! Those trucks that we originally planned to buy, let's wait and talk about it!
As for why the leaders prefer to wait. Wait for the more expensive Alice Group's "Hercules" trucks that have not yet been sold on the market to roll off the assembly line, and do not choose the Dongfeng, Jiefang or Dahuang that are now sold and relatively cheaper, the reason is of course very simple, the sales staff of Alice Group have done the public relations of the leaders in place!
These leaders never thought that buying a car for the country would also benefit them? Depend on! Why didn't those bastards of FAW and FAW give it before? Damn, don't buy their car anymore!
The idea that the "customer is God" instilled in them by the sales staff of the Alice Group worked at this moment: Damn! That's right! Lao Tzu is the money to buy your things, not to use the money to get angry, Lao Tzu is God! Of course, whoever has a good attitude and good quality will buy it! What the? You said that Alice Group's car has not been used before, and the quality is not clear to us? Didn't they send a car for free use? Let's see how it is used!
Of course, the use is ideal, so ideal that it can not be more ideal, or even only used for a month, and the masters who have driven the truck for decades in the transportation company are full of praise for these cars of the Alice Group: the steering wheel is just right, the chassis is solid enough, the engine is strong enough, and there are many things to pull, well, even the warm air of the car is warmer than the cars that were driven before, and the cab is warm, just wear a thin sweater, in general, it is much stronger than Jiefang and Dongfeng!
A month of high-intensity news bombardment, its intensity is even stronger than the "brain platinum" of later generations, the people have thoroughly remembered this concept: the original production of motorcycles of the Alice Group, the people now produce the "Hercules" truck, the quality is good, otherwise people would not dare to say that you will use it for free for a year, and you can change it if you are not satisfied?
I've never heard of such a good thing before!
The children's impression is much simpler, and when the Alice Truck commercial appears, they will point to the TV with excitement: "Look, Transformers are coming!" ”
The continuous advertising bombardment made those who were ready to buy a car and run transportation for themselves couldn't help but start muttering in their hearts: Do you want to buy a Jiefang or Dongfeng? Or wait, wait for the Alice Group truck to roll off the assembly line and buy an Alice Group "Hercules"? It seems that now everyone says that this car is good, look at this car, the appearance is indeed much better than Dongfeng and Jiefang, but this price, uh, it seems to be a bit expensive, or, find an acquaintance to inquire and ask, which car is better?
After this inquiry, there was a problem, and the acquaintance was quite disdainful of this guy's question: "You stupid hat? Didn't you see that our XX Transport Company has now applied for a free 'Hercules' truck from Alice Group? You get what you pay for, and people naturally dare to sell at a high price if they have good quality! Look, now in the winter, in the morning at minus ten degrees, those trucks like Dongfeng Jiefang, if you want to light a fire in the morning, which car doesn't need to be roasted with fire for half a day, and the engine is baked, and the fuel tank is baked, and the water has to be heated to start the fire? But these Alice Group's 'Hercules' trucks don't use them at all, even if you add cold water, as long as the water doesn't freeze, it will still be on fire at one time, other cars? ”
"Really? So godly? The man who wanted to buy a car widened his eyes in disbelief.
"Believe it or not!" The one who was asked was quite impatient, "I don't believe you ask someone else, anyway, the 'Hercules' car that our company is using now is like this." ”
"Huh?" The one who wanted to buy the car hurriedly handed over a box of cigarettes respectfully, "Brother, then I'll come over early tomorrow morning to see if you start the car?" "I really don't believe it, I have a donkey temper, and I must see it for myself.
"You can tell you that," the smiling man put away his cigarette, "come early tomorrow morning, we usually drive at six o'clock, and you won't see it when it's late." ”
After the person who wanted to buy a car left, the asked woman opened his drawer, "Hey, this moonlight cigarette has collected dozens of boxes." ”
Well, the relationship can be regarded as indirectly taking the benefits of the Alice Group, no wonder he has to say good things for the Alice Group so hard.
The next morning, the benevolent brother rushed over early in the morning, and the fact was as the leader said, to the beautiful "Hercules" truck directly from the water pipe connected a section of water pipe, to the car to add cold water, the car was lit at one time, easy and simple, effortless!
Sure enough, it is a good car, much stronger than trucks such as Dongfeng and Jiefang, Yellow River, and Hongyan. Seeing this, this person who wants to buy a car is already a little excited, and then look at the appearance and interior of this "Hercules", this person who wants to buy a car suddenly feels a little dizzy: this car looks much more comfortable than the one in the photo, hey! No wonder people sell it so expensive, the real material is here, a good car, of course, you have to sell it at a good price, well, it's decided, it's more expensive, just buy "Hercules", wait a while, spend more money to buy a good car, it's worth it!
Such a situation is constantly playing out in the north and south of the country.
When the Alice Group's "Hercules" truck series finally rolled off the assembly line, the efforts of the sales elite paid off: in the first month of the official launch of these trucks, the myth of sales exceeded 10,000 units! The trucks produced by the company in a month were sold out!
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PS: Well, the monthly pass finally reached 100. Tongtong is a talker, and tomorrow will be the fourth watch. (To be continued, if you want to know what will happen next, please log in to the www.qidian.com, more chapters, support the author, support genuine reading!) )