Chapter 145: The Jiang Group's Strategy

Speaking of which, Kingsoft is engaged in a very miscellaneous industry. There are not only Kingsoft Poison Tyrants in the anti-virus field, but also the Swordsman Romance series in the game market, as well as the learning software Kingsoft Word Tyrant, Kingsoft Typing Pass and so on. There is also WPS, which has always been called the pride of the national industry.

It's a pity that Jinshan has been engaged in too many projects, too miscellaneous, and has not done a good job in several fields. Anti-virus bar, in China is not as good as Ruixing, and finally in 2011, it was controlled by Tencent. Speaking of games, a swordsman love 3 developed out of the game, that cup, although it has always been claimed to be the first domestic martial arts, but compared with the development cost of 300 million, it is a little unworthy. I don't know if there is a cost to be recovered after the operation.

Of course, Jiang Feng didn't think that Jinshan couldn't do it, otherwise he wouldn't have bought Jinshan, but Jinshan didn't refine every piece of them.

The last thing to say is WPS.

It can be said that before 2000, Kingsoft WPS had a high market share in the domestic market. Even Microsoft's Word can't compete with it. However, after Microsoft launched Word2000, the share of the WPS market fell again and again. In just over a year, few people in the market have used it. It wasn't until 2009 that it became slightly more popular in China.

But this is also the reason why many ethnic people try to support local software, not that it is better than word.

Jiang Feng bought Jinshan, the main purpose is because of WPS.

Originally, WPS's biggest opponent was Microsoft's. Before Jiangfeng acquired Kingsoft, most users in China used word processing software. Although many people use pirated copies, he has covered his products all over China. From this point of view, piracy in China. It has indeed made a great contribution to the promotion of Microsoft. Those who can buy a pirated CD for ten yuan will think of the WPS developed by Kingsoft.

Originally, Kingsoft also wanted to allow piracy and fight with Microsoft. Later, Jin Shan found out that he was wrong, and it was a big mistake. Microsoft has a big business, and his vision of the world is to let everyone pirate, even if they don't charge a penny. But taking the market is already considered a success. In the future, after you use your habits, I will collect your money again, and you can also earn it back. However, for Jinshan. What piracy brings to them is a different picture. They found that if piracy was allowed to spread, many people would use it.

However, everyone is free to use, how can Kingsoft Company survive? For Kingsoft, WPS piracy is after. Then there is no source of income. Microsoft can hold on, but for a small software company, it's a fatal blow because they can't. Software doesn't sell for money. That means the company has no revenue. If the company has no income, employees cannot afford to pay their salaries. If employees can't pay their salaries, who will still develop? You can't let them go hungry, just for the sake of the word national software. Keep it up.

After all, it's people who develop software. Live too. Just like the survival state of later generations of online writers, in fact, watching piracy is a great harm to writers. It's just that there are many friends who watch piracy and think that they have watched pirated copies and promoted them to the authors. Unfortunately, they didn't know that maybe they played a role in promotion, but when piracy was spreading, the author was already starving to death.

Faced with Microsoft's mentality of using Chinese piracy, he successfully defeated Kingsoft and successfully seized the domestic word processing software market. And Jinshan can only be helpless, watching its market share become smaller and smaller. Before Jiang Feng acquired Kingsoft Company, Kingsoft was preparing to transfer some of its programmers to Kingsoft's drug tyrant, as well as Xishanju's online games.

At this time, Jiang Feng came, and as a result, Jinshan Company became part of Jiang's Information Technology Company.

Kingsoft can't afford to play piracy, so it can't fight Microsoft, but Jiang Feng won't, Jiang's Group is a super-large company that can compete with Microsoft.

After the acquisition of Jinshan Company by Jiang's Information under the Jiang Group, the new version of the word processing software system developed by reorganizing manpower is not only small in size, but also more in line with the habits of the Chinese people.

Of course, this was also achieved by Jiang Feng's special means.

Jiang Feng's approach is very simple, that is, low price. How low is it?

Genuine 12 pieces.

Yes, it's genuine 12 pieces!

Jiang Feng's idea, on the one hand, comes from the low price, and on the other hand, it also comes from the piracy strategy of the Hong Kong film company. Because Jiang Feng found that many pirated movie discs were actually made by the film company itself. In other words, in fact, only pirated CDs are sold, and a large part of the profits exist.

In the final analysis, Jiang Feng's strategy is to rob pirates of profits. And if the pirate does not make a profit, it is natural that he will not pirate. They are not going to sit idle, to do piracy that has no interest in themselves.

Under such a strategy, coupled with the overwhelming advertising of Jiang's Group, since July 2004, Jiang's Information Technology Company launched a new version of WPS, and quickly regained lost ground in China. By the end of 2004, Jiang's Information Technology Company's WPS had surpassed Microsoft in the domestic word processing system market share, reaching 67 percent!

On this basis, Jiangshi Information has also made great progress in the development of industry software.

However, there is also a point that Jiang's Group is not very active in the pre-installation of operating system software such as Windows XP series.

In the pre-installation of operating system software, Jiangfeng adopts the policy of "no installation unless required".

Basically, it can be said that Jiang Feng is an active promoter of anti-Microsoft policies, even if he is still one of Microsoft's major shareholders - Jiang's Investment Bank owns 5% of Microsoft's shares.

They will only do this if users strongly urge Jiangshi to pre-install the Windows family of operating systems in the computers they sell.

As for the general computer, it is pre-installed with the free Lenux system.

For users who require the installation of Windows system and are unwilling to spend more money, Jiangshi Electronics suggests that they first learn the installation steps of the software with the company's staff, and then solve this matter by themselves.

As for solving this matter by themselves, it means that no matter how users toss, it has nothing to do with Jiang's Electronics.

Microsoft's condemnation of the Jiang Group this time is because the position of Jiang's Electronics on the issue of pre-installing the operating system on compatible machines is in great contradiction with Microsoft's Windows sales strategy. They believe that Jiang's Electronics' practice is in essence conniving at piracy.

Because of market practice, it is impossible to sell bare metal to end users, and Jiangshi Electronics ignores the influence of Microsoft's Windows operating system in the market, and encourages or acquiesces to users to use pirated operating systems by pre-installing free operating systems or not installing operating systems, which has caused great damage to Microsoft's commercial interests.

What annoyed Microsoft the most was the fact that Jiang's electronic staff trained end users how to install the Windows series of operating systems for free.

After all, as long as you are interested, you can spend ten dollars on the market to buy a pirated CD of WindowsXP, and it doesn't take much effort to go back and install it, but it is within this half an hour that a pirated user of Microsoft is born.

In the software industry, piracy is almost inevitable.

As early as 1976, when Chinese did not have computers, Bill Gates wrote an open letter to computer enthusiasts, complaining that the unauthorized use of altairba was too common, resulting in little return for the newly formed Microsoft company.

The letter is quite famous, and is seen as the real beginning of the revenue generated by the software through commercial licensing.

In 1992, Microsoft entered China, and four years later, Bill Gates came to Pearl City, China's largest city, very excited, but he was also very puzzled, why so many Chinese are using Windows software, and Microsoft's performance in China at this time is miserable, and its sales are not even comparable to Malaysia?

According to a study conducted by the Business Software Alliance BSA and IDC, the rate of software piracy in China is over 90 percent. In the mainland, you can buy pirated versions of Microsoft's Windows operating system and other commonly used well-known software for a dozen yuan.

In anger, in 1998, Bill Gates told the world in Fortune magazine that Chinese do not spend money on software and like to steal. But "as long as they want to steal, we want them to steal ours". The saying "Chinese are thieves" is very famous among Chinese users and is understood to mean that "because users are addicted, Microsoft's harvest in the next ten years can be calculated."

Although Microsoft has not officially explained this incident, according to the principle that not speaking is acquiescence, it is still very likely that Bill Gates said this.

It's just that Jiang Feng didn't expect that six years later, Bill Gates would publicly condemn the Jiang Group again, this thing seems a bit unbelievable to him, I don't know what stimulated Bill Gates, and he would be so impulsive?

Jiang Feng thought to himself, could it be because he robbed him of the throne of the richest man in the world? Probably not. A person of Bill Gates' status has already reached the point where he doesn't care about the world's richest man's false name, just like he Jiang Feng also doesn't care about this false name.

But if it's not because of this, then why?

Jiang Feng was puzzled. (To be continued)

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