。 At ten o'clock in the evening, Jiang Feng, Li Yuhan, Zong Luoyao, and Zhou Yiyun drove to the CCTV Media Center to participate in this special CCTV advertising bidding meeting.

CCTV's leadership structure is somewhat special, in the earliest days, it was called Beijing TV, and this name has been continued for 20 years, and it was only changed to CCTV in 1978. However, the leaders in the station have always been relatively low-key, and everyone is more familiar with the hosts of various columns, and they have never heard of the administrative leaders, until earlier, the station published a yearbook, announcing the outgoing director for the first time.

At the beginning, the leader of CCTV was called the director, and the administrative level was at the department level, which was not high. It was only after 1982 that the administrative rank of the director of CCTV was promoted to the level of director general, which was a step further. It wasn't until ten years ago that CCTV's administrative rank was officially elevated to the level of deputy minister.

Jiang Feng and the others already had a lot of guests who arrived at the scene, and the hall that could sit for three or four hundred people was overcrowded, if it weren't for the reserved seats they had, I am afraid they would all have to stand in the corridor.

Although it is only an advertisement for the auction of drugs and health care products, but because the location of this advertisement is very good, and even includes the right to report the time of the news broadcast at seven o'clock in two months, it is still very competitive, so there are many companies participating in the bidding activities today, both some enterprises that have been famous for a long time, and some local little-known enterprises, as long as they have paid the bidding deposit, CCTV has invited them over, even if it is a green leaf foil safflower, it is also good, CCTV's activities. It can't seem too lonely, right?

Of course, since learning that the advertising space auctioned today is two months old at 7 o'clock, the companies with a keen sense of smell have begun to act. To know the location. That's just great. After all, CCTV News Network is the most watched program in the country, and there is absolutely no such thing.

After the first two years of sluggish advertising tenders. This year's advertising bidding is on fire again. In the bidding activity conducted two months ago, Panda Mobile spent more than 100 million to win the price of the bidder. Now this advertising space that is about to be auctioned is not much worse than the advertising space of the bidding king, and Taiji Pharmaceutical Group also spent a huge amount of more than 20 million yuan to win this position. Jiang Feng believes that this time, the price will definitely be higher than last time, because this time. Everyone has only one choice, and if you can't take it, then there is no other choice.

Moreover, this time the bidding activity is not a hidden bid, but an open open bid, for this reason, CCTV also specially invited an auction expert to come. And before the official auction, an antique jewelry auction was arranged, just to set off the atmosphere of the bidding.

The director of CCTV's advertising and information department is a woman, surnamed Tan, and after saying a few polite words, she announced some arrangements for today. Then a small gong was struck to indicate the start of today's auction.

An auctioneer invited from Mingzhu City came to the auction with a small mallet full of passion, and brought a total of six pieces of antique jewelry and other things, and after giving a detailed introduction to everyone, the auction began.

This auction is of a public welfare nature, its purpose is to donate money to out-of-school children in poor mountainous areas, and it is also a demonstration of bidding for everyone, after all, many entrepreneurs who came to participate in this bidding activity have not been exposed to this kind of activity before, in order to avoid chaos, resulting in the miscarriage of the bidding activity, CCTV only engaged in this activity.

Sure enough, at the beginning of the auction, everyone's enthusiasm was very high, after all, although this was a warm-up activity, the theme was indeed good, donating money for children in poor areas to go to school, and showing their strength in front of everyone, so many people frequently raised their cards, and the six antiques were auctioned at a high price of more than 4 million yuan, which really surprised Jiang Feng. Because according to Jiang Feng's estimates, the real value of those things is only one or two hundred thousand. …,

After the auction was warmed up, the notary declared the auction valid, and then donated the proceeds to a deputy director of the Department of Basic Education of the Ministry of Education, promising to use it for the renovation of schools in the western mountainous region and the construction of at least 20 schools.

"Now, this year's CCTV prime-time drug and health care products advertising auction has officially begun." With Director Tan's order, the audience suddenly fell silent, and everyone waited to see the price nameplate covered with red silk.

Director Tan lifted the piece of red silk, and everyone's eyes were focused on the sign that was less than half a square meter in size, and many people made a wow.

The beginning is a two-word, followed by seven zeros, and the reserve price of this advertising space has reached 20 million!

"This is a money grab?!" Some enterprises with poor strength immediately whispered, a year of ten seconds of advertising every day plus two months of seven o'clock news broadcast, it will cost 20 million advertising costs, even if it is the two months of news broadcast, the daily five-second advertisement, it will cost nearly 100,000 yuan, and other time periods, it will cost 40,000 yuan each. What's more, this price may not be the transaction price, or the price of the successful auction will be much higher!

Thinking of the enthusiasm of the auction of antiques just now, everyone can't guess how far the price of this advertising space will go? At this time, many people began to retreat.

However, some people retreated, but there were also people with deep pockets who immediately began to increase the price.

"Twenty-five million!" Bidder No. 15 finally made the first to raise his hand.

"Twenty-five million!" The auctioneer excitedly waved the small mallet, slashed through the air, and landed on the board, "Bidder No. 15 bids twenty-five million!" Ladies and gentlemen, 25 million, 25 million for the first time! ”

"Who's that?"

After the fifteenth raised the card, everyone began to inquire about the details of the other party, and some bidders who were interested in competing looked at the fifteenth with some uneasiness, wanting to see who this holy person was? Raised the bidding price by five million at the beginning?

It seems that this bidder is relatively strong, probably at the beginning to scare off some undetermined and shy opponents, so that the auction activity is much more refreshing.

However, his approach must have aroused the fighting will of some powerful bidders, and before the auctioneer shouted a second time, bidder No. 9 also raised his sign.

"Twenty-six million!"

But it was clear that the bidders were not the only ones who wanted the space, and bidder No. 27 then held up a sign.

"Twenty-eight million!"

The auctioneer is very excited for a while, although he is only invited to this auction, and only charges a symbolic CCTV fee, rather than calculating the remuneration from the percentage of the bidding price according to the custom, but this auction is of great significance, and it is very useful to enhance his popularity, so the higher the auction price, the happier he is.

"Twenty-eight million! Twenty-eight million for the first time! Twenty-eight million for the second time! "Obviously, everyone is a little cautious this time, after all, if you shout more than 30 million in one breath, the advertising cost in that year will be too great, and it is really difficult to say whether you can earn back the cost.

When the auctioneer thought that today's auction was over, an entrepreneur sitting in the corner finally raised his card and shouted out the highest price of the day in one breath.

"Thirty million! We're out 30 million! ”

Who is this man?! Everyone's attention was immediately shifted. …,

The identities of the previous bidders, everyone is clear at this time, they are several big entrepreneurs in the south, they own some well-known brands, and they have the strength to bid, but what is the origin of this friend sitting in the corner now?

However, the man also seemed to be prepared, and a retinue behind him immediately held up a sign with the four big characters of Jiaozhou Pharmaceutical written on it, but it had been prepared for a long time.

"Thirty million. Million! The auctioneer's eyes were red, and he shouted hoarsely. Ladies and gentlemen, the bidding price has now reached 40 million! This friend from Jiaozhou Pharmaceutical raised 30 million cards! Thirty million for the first time! Thirty million for the second time! Dear friends, the opportunity is in an instant, don't take advantage of it! Thirty million third-"

Just as he was about to shout for the third time, someone finally broke the silence.

"Thirty-one million!"

This time, everyone saw that the one who raised the card was the first to raise the card, that is, the fifteenth bidder. His expression was obviously a little unhappy, and the bidding price this time was obviously beyond his estimate. But it seems that he has already contacted the off-site through his mobile phone, and this time he has killed it again, and he has raised his card for the second time.

Li Yuhan, who was on the side, saw that the scene was so hot, and he didn't know what to do.

"Sister Yuhan, why don't you make a bid?" Jiang Feng looked at the stunned Li Yuhan, couldn't help but poke her, and asked in a low voice.

Li Yuhan came back to his senses at this time, and said with a bitter face: "Xiaofeng, this is called more than 30 million, do we still have a need for a cabinet?" You know, our total investment in biotechnology companies is only one or two hundred million. And we're just getting started in this area, and there's no guarantee that that product will be successful. If we can't succeed, then we are not at a loss? ”

Jiang Feng smiled and said, "Sister Yuhan, you have used that kind of cosmetics, don't you believe in its effect?" ”

Listening to Jiang Feng's words, Li Yuhan hesitated. Indeed, she had used that kind of makeup, and the effect was amazing.

If you want to say that she herself, because her own conditions are too good, the effect is not obvious, but the experiment among the company's employees shocked her. Li Yuhan believes that there will be no better similar products in this world. (To be continued)