Jiang Feng left the school and didn't know where to go for a while.

It's not yet three o'clock in the afternoon, and it hasn't been long since class, if Jiang Feng goes home, he will definitely be questioned by his mother. If she knew that she had a big fight with the math teacher first, and then left in a bad mood in front of the class teacher, she would definitely drag him to come to school to apologize to the teacher. It's nothing to apologize to Lin Wanqing, but to apologize to Qin Shimao's pervert, don't even think about it.

It seems that I can't go home for the time being.

Suddenly, Jiang Feng remembered that the first car of Jiang's Automobile Manufacturing Corporation would be rolled off the assembly line in the near future, so he decided to go to the company to see how the situation was now.

Speaking of which, Jiang Feng cares the least about the industry under his name is this Jiang's automobile, since the establishment of the company, he has been there only a handful of times, and basically handed over the matter to Edward, the general manager of the company. Therefore, for more than a year, Edward has basically run back and forth between China and South Korea, because Jiang's Automobile also has a branch in South Korea, which is the Bupyeong Automobile Factory of South Korea's Daewoo Group, which Jiangfeng acquired during the World Cup last year.

Strictly speaking, the car that rolled off the assembly line at the Jiang's Automobile Manufacturing Corporation in Shicheng this time was not the first car manufactured by the Jiang's Automobile Manufacturing Corporation, because the first car produced at the Bupyeong Automobile Manufacturing Plant in South Korea had already rolled off the assembly line three months ago, but it had not yet been put on the market. Jiang Feng planned to wait for Shicheng's production line to also make cars before launching it grandly.

The first car in which the Chinese have completely independent intellectual property rights should be rolled off the mainland line, at least on the surface.

Of course, this is also related to the fact that the cars produced in South Korea are all low-to-mid-range cars.

Regarding the positioning of the cars produced by his company, Jiang Feng also seriously considered it, and felt that the high price and low price should be developed at the same time, not only to meet the needs of the wealthy class with spending power. Manufacture some high-end luxury cars with luxury configurations, and at the same time produce some low-to-mid-range cars that can be affordable for middle-income earners. In this way, we can establish a comprehensive market strategy.

Now that we are in the 21 st century, China has entered a society of flaunting wealth and an environment of mutual comparison. After more than 20 years of reform and opening up, a new rich class has been formed in China. To tell the truth, we used to be poor and scared, and all of a sudden, some people became rich and became nouveau riche. Then what they most urgently need. It's a way to vent. Showing off your wealth and showing off your wealth all belong to this path.

What is the market? The market is the psychology of consumers. The same set of clothes, made by a street tailor and made by Pierre Cardin, are two completely different goods. The former is clothing, the latter is luxury, a symbol of status and status. For example, smoking, since the mid-to-late 80s, foreign smoke has suddenly become popular. Sanwu, Marlboro, Hilton, the price is basically more than ten yuan.

In terms of taste. In fact, foreign smoke is very difficult to smoke, and it is completely unsuitable for our national conditions. Why did it become so popular all of a sudden? The key is to show off! Many people think that if they can afford to smoke a pack of cigarettes for ten yuan, it means that they are rich and superior.

That's what the market needs. People need luxuries. Just give him a luxury ornament. The so-called pulse of the market, to put it bluntly, is as simple as that.

Considering the problem of domestic consumption concepts, Jiang Feng thinks. For now, it is still necessary to produce high-end cars, although the sales volume may not be very large, but the profit is very high, and it can also create a successful brand.

As long as the company's popularity is launched, and then a few low-end sedan series are launched, and the low-price strategy is taken, then the resistance to entering the market will be very, very small.

At the beginning of the opening up of the domestic automobile industry, the government also worked hard to exchange the market for technology to make China's local automobile industry grow up quickly.

But nearly 20 years have passed, and people have painfully found that the market has been almost divided, but the technology has not been replaced. The growth rate of China's car market is very high, but more than ninety percent of the share of the car market this year belongs to foreign brands produced by joint ventures, and less than one percent of China's own brands.

In response to this problem, some people have also said that we have entered a vicious circle of "introducing backwardness and then introducing backwardness". In addition, many foreign automobile tycoons have bluntly stated that the contribution of the local Chinese partners in the joint venture to the actual operation and management is almost zero. In other words, the Chinese are only working as coolies and salesmen in the automobile industry.

Foreigners' words can be regarded as loyal and unreasonable. People provide products and know-how, we provide low-cost labor and sales channels, and that's just the way it is.

In a joint venture, both Chinese and foreign parties have 50 percent local equity. However, the foreign side has the right to speak and control in many aspects such as products, technology, management, sales network, and after-sales service, while the Chinese side does not.

Why is this so? It is because the Chinese cannot master the core technology. Without core technology in the family car market, you don't have a voice.

As for why can't we have the core technology? This has a lot to do with the importance that people attach to R&D. Multinational companies such as General Motors and Ford spend billions of dollars a year on research and development. The vast majority of China's auto companies spend less than 2% of their sales on R&D.

In response to this situation, the debate about the joint venture has continued. Proponents of the joint venture argue that the joint venture will not exist for long and that it is only a transitional arrangement. Endure loneliness for another 20 years, and after 20 years, we will learn what we should learn, and we will naturally have our own brand with production capacity.

However, many CEOs of automobile companies admit that in the past, they were almost blank in the research and development of independent car products.

In this regard, many Chinese people are worried, since they have not learned anything in the past 20 years, then who can guarantee that they will be able to learn in the next 10 years? Foreigners obviously will not give out their own housekeeping skills, and it is impossible to give them to Chinese plainly.

For now, the price issue is still the main stepping stone for China's auto market. This is the first problem that car companies need to solve, it is no exaggeration to say that as long as the domestic price monopoly can be broken, the domestic low-end car market will have a blowout. However, due to the many variables in this, it is not something that an ordinary enterprise can completely solve, especially an enterprise without independent intellectual property rights.

The state's support for the automotive industry is also relatively large, through the grasp and use of the most advanced scientific and technological achievements, increase the market share of the special market, which is an important way to solve the current problems.

In his earlier conversations with Edward, Jiang Feng had already drawn up a key research direction for them, and the goal was to solve the problem of domestic rental cars.

As we all know, in China, the conditions for the use of taxis are among the harshest in the world. The average private car is about 20,000 kilometers a year, which is only equivalent to the mileage of a taxi for one or two months. Coupled with the congestion of China's urban traffic roads, poor road quality, potholes and dirt roads can be seen everywhere, and frequent taxi steering switches, brakes, and horns are unimaginable in the origin of many foreign cars.

Therefore, after many foreign car companies enter the Chinese market, the first problem to solve is to carry out a series of transformations for their cars. It is not only necessary to study new universal joints and drive shafts with longer life, but also to make wheel alignment more accurate to ensure that the car has better grip.

Edward was confident about this, because when he was working at Ford Motor Company, he had worked in Ford's joint venture with China for a period of time, and he was also more agile and knew what kind of cars were needed in the Chinese market, so a series of decisions taken in the company's production base were made in this regard.

After repeated consideration, Jiang's Automobile in the field of sedans, in the next one or two years, will launch a total of eight series, namely the high-end luxury "Shenlong" series, high-end models "Huaxia" and "Yanhuang" two series, mid-range cars "Daqin", "Qianghan" and "Shengtang" three series, low-end models "Fugui", "auspicious" two series.

Among them, the most worthy of Jiangfeng is the high-end luxury "Shenlong" series. It can be said that the design concept of the "Shenlong" series has completely surpassed this era, which not only makes the appearance of the "Shenlong" car super good-looking, but also the performance is super first-class.

In fact, the "Shenlong" series is also divided into many grades, mainly distinguished by the dragon claws of the "Shenlong" logo on the car. The highest-end nine-clawed "Divine Dragon" has the best performance, especially its bulletproof ability is simply strong to the point of perversion, even if it is attacked at close range with portable rockets, it is difficult to destroy.

Of course, this kind of car, Jiang Feng must be aimed at national leaders and the bosses of those large multinational groups. Only such a noble person with a great net worth is worthy of this kind of car.

Jiang Feng has even made plans to invite some national leaders to participate in the ribbon-cutting ceremony when this series of cars rolls off the assembly line. Moreover, he will also try his best to persuade the current top level of the government to use this series of "Shenlong" sedans as the exclusive car of the country's leaders.

Under the "Nine-clawed Divine Dragon", there are four levels, including seven claws, five claws, three claws, and one claw. Of course, as the number of claws of the logo decreases, the performance of the car is also correspondingly weakened. When it comes to the lowest claw, its bulletproof ability is no different from that of ordinary luxury cars.

Of course, like the relatively low-end Shenlong car, the consumer groups faced are just ordinary wealthy business owners. Such a group of people have lower requirements for functions such as bulletproof. (To be continued.) )