Chapter 107 of the ninth month can't let the brand disappear
Zhu Daidong selected a Kanghui Food Factory that mainly produces Kanghui brand soy sauce for Yuhuā County Food Company, and the main raw material of soy sauce is soybeans, and the main raw material of tofu that Yuhuā County Food Company started with is also soybeans. Moreover, Zhu Daidong read the information of the Yuhuā County Food Company, because to make braised food and cooked food, the Yuhuā County Food Company needs to buy tons of soy sauce every year.
If you can acquire a food factory that mainly produces soy sauce, you can not only solve the problem of raw material procurement, but also give full play to your own advantages.
Zhu Daidong has always advocated that the development of enterprises must have their own advantages, so that they can be invincible in the fierce market competition. What was the original advantage of Houjiatang Tofu Factory? High-quality soybeans produced in Tree Ridge! It is based on this that the Hou family's ninth month one hundred and seven chapters can not let the brand disappear The tofu produced by the Tang Tofu Factory will be so tender and delicious, and once it is listed, it will immediately win the recognition of the market. Survive by quality, develop by efficiency, if Yuhuā County Food Company did not keep this sentence in mind, it would not be possible to develop from now on.
"Kanghui brand soy sauce seems to be an old brand in our province, why is it out of business now?" Hou Lihua said in surprise that he remembered that when he used to buy soy sauce in the supply and marketing cooperative, he often bought soy sauce. This is a provincial brand, not only cheap, but also tastes very good.
"It's just a shutdown now, but it's one step away from going out of business. ..., Zhu Daidong sighed, if it weren't for the fact that Kanghui Food Factory is a state-owned enterprise, I'm afraid it would have gone bankrupt long ago.
In fact, Kanghui soy sauce has a history of nearly 100 years, in the early days of liberation, it engaged in public-private partnerships, and later restructured into state-owned enterprises. In the era of planned economy, Kanghui Food Factory once developed into an enterprise with hundreds of people, but since the nineties, Kanghui Food Factory, like other state-owned enterprises, has been gradually eliminated because of poor management and fierce market competition. At present, there are more than 30 employees in Kanghui Food Factory, with an average age of about 45 years old. The placement of these people is a tricky one.
Guo Jiuyue Chapter 107 can't let the brand disappear, but the real estate takes a fancy to their piece of land and is willing to buy it at a reasonable price.
At present, the average land transfer fee in Chudu is about 600,000 mu. Seventy-year lease, about 901 square meters. Such prices are surpassing the national average. In many inland provinces, the average land transfer fee does not exceed 501 square meters. In order to attract foreign investment, some local governments have even gone so far as to sell the right to use land for 70 years at a price of one yuan per square meter.
The old state-owned enterprises, when they built factories at that time, used to occupy as much space as possible. In a general food factory, 1,000 square meters is enough, but Kanghui Food Factory has nearly 3,000 square meters, nearly five acres. The land transfer money received by the government is sufficient to accommodate all the employees of the unit. But in this case, Kanghui Food Factory will inevitably go bankrupt, and Kanghui brand soy sauce will disappear from the market.
In the afternoon, Zhu Daidong deliberately took some time to go to Kanghui Food Factory, although the workers in the factory are older, they are all experienced old workers. And these workers have a deep feeling for the factory, although the government can compensate them for the settlement money in a lump sum, but after learning that Kanghui soy sauce will disappear with it, some workers even cried bitterly on the spot.
This touched Zhu Daidong very much, as long as the workers still have this passion, he believes that one day, Kanghui soy sauce will still appear in the market in Gunan Province. Even if Yuhuā County Food Company can't acquire Kanghui Food Factory this time, he will find a way to introduce new management systems and technical equipment to Kanghui Food Factory in the future.
"What do you think?" Hou Lihua took the materials to Hou Kang, although he was the chairman of the company, but this acquisition, the plan was hasty, neither the board of directors nor the afternoon shareholders' meeting, and he was not very confident in his heart. Although I know that as long as Zhu Daidong intervenes in this matter, there will be absolutely no opposition to it, but Hou Dang is the general manager after all, and his opinion must be fully sought.
"Mayor Zhu, District Mayor Chen, the acquisition of Kanghui Food Factory is a big deal for our company after all, we will take these materials back and study them carefully, and then give the letter in a few days, okay?" Hou dared to consider the words and said.
Yuhuā County Food Company mainly focuses on soy products and cooked food, while soy sauce is a condiment. Moreover, the reason why Zhu Daidong deliberately chose Kanghui Food Factory is definitely not to let the Kanghui brand soy sauce disappear, which means that Yuhuā County Food Company will start the production of condiments in the future and enter another industry again. This is both an opportunity and a potential crisis for the company. As the general manager of Yuhuā County Food Company, he has the responsibility and obligation to be responsible for the company and the shareholders.
Speaking of the shareholders of Yuhuā County Food Company, it is necessary to mention it again. The shareholders of Yuhuā County Food Company are the same as those of Houjiatang Tofu Factory at the time. The villagers of Houjiatang Village are invested in shares. The shareholders of the company are the heads of hundreds of households in the village. When the Houjiatang Tofu Factory was first established, Hou Lihua personally did the work for every household, and everyone in the village became a shareholder. At that time, some people only reluctantly bought shares for the sake of Hou Lihua's face. But when the dividends were distributed, many people regretted it.
Because the dividends of that year were already several times their shares. Later, some people wanted to increase their shareholdings, but Hou Lihua would not agree. In this matter, he made a hard and fast rule that no one's shares can be transferred or bought or sold, and they can only be inherited unless the head of the household dies. If there is only one way to buy and sell, that is, the villagers move out of Houjiatang. The shareholders who originally invested 100 yuan in shares can now get a dividend of several thousand yuan every year, who is willing to sell such shares to others casually?
"Dai Dong, I have always believed in your vision, but in this matter, if there is no resolution of the board of directors, I, the chairman, cannot be in charge now. But I would like to show my attitude, I am very much in favor of the acquisition of Kanghui Food Factory! Hou Lihua said firmly.
"I can understand your feelings, I went to Kanghui Food Factory this afternoon, and what I want to tell you is that if your Yuhuā County Food Company cannot acquire Kanghui Food Factory, the city will also find a way to let Kanghui Food Factory resume production. If there is no external capital, the city also plans to expand the capital of Kanghui Umbrella Factory again. ..., Zhu Daidong said lightly, he knew the concerns of Hou Lihua's father and son, but he also wanted to tell them their own thoughts. In fact, sometimes, Zhu Daidong felt that as long as the management thinking of state-owned enterprises was changed, especially if there was a person in charge of the enterprise who could pioneer and innovate, it was very likely that the troubled enterprise would be brought back onto the broad road.
"Daidong, can you also be optimistic about Kanghui Food Factory?" Chen Shuli asked beside him, Zhu Daidong grasps the enterprise, it is definitely to catch one and live, since he also thinks that Kanghui Food Factory can invest, there will definitely be no problem.
"I just don't want Kanghui soy sauce to disappear from store shelves." Zhu Bidong sighed, since the reform and opening up, how many national brands have left the scene? The products of state-owned enterprises have always given people a thick, bulky and wooden feeling. The price is more expensive than similar products on the market, and it does not talk about packaging, only pursues quality. They also don't pay attention to their own brands, and in the market competition, they are easily broken by some township enterprises and even private enterprises.
Kanghui Food Factory is a good example, although Kanghui soy sauce is a good brand, but now there are several other brands on the market. Their packaging is better than Kanghui soy sauce, and the opening is also designed to be very humane, and in terms of color and taste, it is not inferior.
If you're not a professional, it's hard to tell the difference between the two. The most important thing is that the price of Kanghui soy sauce is cheaper.
Living at home is inseparable from oil, rice, salt and vinegar sauce, and the vast majority of those who buy soy sauce are housewives. They are more concerned about the money they have on hand than men, and if a product can be cheaper by a penny, it may make them change their minds. Even if you are in the mood to try it, it is enough to affect the sales of Kanghui soy sauce. A bottle of soy sauce is not used for a short time, if half of the people change their minds, even if they change their minds and use Kanghui soy sauce again, it will make Kanghui Food Factory have at least half a year to tighten their belts and live. As far as Zhu Daidong knew, this was how Kanghui Food Factory was strangled to death.
Hou Lihua felt a little sorry for Zhu Daidong, and when he talked to Zheng Yangsong in the afternoon, he said that you are sure that Zhu Daidong is in charge. But when Zhu Daidong really made him the master, he hesitated.
After all, this is not its own business, even if Hua knows that the villagers of Houjiatang will support Zhu Daidong, but he must discuss it with the villagers first, even if it is just on the phone. Doing things fairly and fairly, this is the reason why Hou Lihua has been serving as the party secretary of Houjiatang Village.
It is precisely because of this that his prestige in Houjiatang Village has always been in full swing.
"Dai Dong, do you think this is good, I'll call home now, tell them all about the situation, and let them meet and vote immediately, isn't there a conference call? We will also tidy up the umbrella sky, and at the same time, please give a speech to the villagers, everyone misses you. There is also Chen Shuji, you are the old Shushu of Shuling, as long as you open your mouth, I believe that the people in the village can hear your voice. ..., Hou Lihua thought of a compromise solution.
"Uncle Hou, you don't need to be in such a hurry about this matter, it's not too late to discuss it after you go back." Zhu Daidong waved his hand and said with a smile. His mind is not narrow enough to this point, and the acquisition of Kanghui Food Factory may be just the impulse of Hou Lihua and his son, and it is good for them to calm down for a while.
Zhu Daidong originally thought that this was just a trivial matter, Yuhuā County Food Company and Kanghui Food Factory are not large enterprises now, and such an acquisition does not even require him to come forward in person.
But he didn't expect that within two days, the news spread in the city that he was going to give Kanghui Food Factory to Yuhuā County Food Company!!.