Chapter 1060: Marketing (Asking for a Monthly Pass)
One day in late April, Zhu Daidong received a call from Peng Wei of Chuchang Company, and Chuchang Happy World has now been basically completed after eight months of intense construction. If it is convenient for him, I would like to invite him to inspect it at the appropriate time.
At the same time, Zhu Daidong was warmly invited to cut the ribbon for Chuchang Happy World on April 30.
"Didn't you say it's going to be September? Zhu Daidong asked with some surprise, since the end of Chuchang Happy World's fundraising, Zhu Daidong has paid much less attention to this project. It's not that he doesn't have energy, it's that he doesn't have time. According to the original plan of Chuchang Company, Chuchang Happy World should only be put into trial operation in September and officially opened on the National Day.
"No way, plan... Can't keep up with the changes. And we have estimated that every day in advance, at least Chapter 1060 marketing (asking for a monthly pass) can earn an extra 500,000, as long as the quality is guaranteed, why not complete it in advance? Nose Wei said that the project of Chuchang Happy World has poured a lot of his heart and soul into it.
For this project, he even handed over Chuchangtong Software Development Company and Chuchang Network Technology Company to his assistants to take care of.
"Safety, comfort, and joy are the three hard indicators you put forward yourself, don't cut corners in a hurry, which will only harm others and yourself." Zhu Daidong told him that he knew that Peng Wei ate and lived on the construction site for the sake of Chuchang's happy world. In order to catch up with the progress, Chuchang Happy World does not stop working 24 hours a day.
"Please rest assured Mayor Zhu that these three indicators can definitely be guaranteed." Peng Wei firmly said that he took care of the Chuchang Happy World project as his wife and son, and was critical of the quality of the project. Every steel bar, every screw, he has to personally inspect. Now all the amusement facilities have been installed and commissioned, and only some supporting projects have not yet been completed.
"Okay, I'll take a look at it today." Zhu Daidong said that he actually didn't need to go to the site to inspect it in person, and from Peng Wei's mouth, he could confirm that the project quality of Chuchang Happy World Chapter 1060 Marketing (asking for a monthly ticket) should be qualified.
The main facilities of Chuchang Happy World have been basically completed, and the entire Chuchang Happy World is composed of 15 theme project areas, such as Sunshine Field, Chuchang Happy Avenue, Fisherman's Wharf, Space World, Mystic River Valley, Vesuvius, Lost Empire, Elven Valley, Western Legend, Dinosaur Peninsula, Conch Bay, Dulu Dubi Farm, Children's Kingdom, Water World, Fire Meteor, etc.: research and development of the latest special films such as zuòhua films, water curtain films, dome films, interactive films, etc., and the screening of "Dinosaur Crisis" and other movies of ancient wonders: there are dozens of dynamic games in the park, such as "Operation Iron Eagle", "Rapid Hurricane", "Flying Over the Limit", "Interstellar Flight", "Dinosaur Crisis", etc.
In addition, there are magic castles, water flooding gold mountains, light of life, monkey kings,
There are more than 10 project areas with Chinese characteristics or a combination of Chinese and Western characteristics, such as the Light of Ancient Civilization, Qinling Adventure, Future Police, Pansi Cave, Cartoon Castle, Happy World, etc., including theme projects, amusement projects, leisure and landscape projects.
Among them, there are super-large indoor travel adventure projects, Qinling Adventures, tracked three-dimensional magic performance projects, magic castles, the first dynamic shooting game project in China, Dubi Adventure: its top international high-tech water disaster experience project ~ water flooding Jinshan, miraculously reproduces the grand scene of the flood: the large-scale original stage play "Monkey King" magically creates a novel and peculiar entertainment vision: the modern large-scale theme environmental theater Pansi Cave is also real and illusory, Tell the familiar but different story of Journey to the West: the light of life and the light of ancient civilization will take you to find the mysterious code of life evolution and civilization development respectively: the future police detective takes the movie of the same name as the story background, allowing you to feel the thrilling and exciting high-tech war scenes in the future world: big pendulum, wave rolling, pirate ship, spinning cup, sounding flying edge, speed car......
It can be said that in the whole Chuchang Happy World, it is wonderful, taking you to the clouds and experience extreme joy. Seeing this qiē, people's blood boils, and they just want to be able to play every project again. The most exciting thing is that all the equipment here is designed and manufactured by Chuchang Company, and more than a dozen films screened are created and filmed by the company itself, which is the largest single theme park in the world with rich content, advanced technology and novelty.
Seeing these original ideas in the plan and model become a reality, Zhu Daidong is very happy. Here Zhu Daidong's innocence was stimulated, because of the relationship of time, he only played a few amusement projects, but after coming down, he was still unsatisfied. If Chuchang Happy World is opened, he will bring his family to play together.
"Peng Wei, there should be more such projects in China. In the future, we will not only engage in it at home, but also export our amusement projects abroad as a whole. Zhu Daidong said happily. At present, domestic theme parks are all imported from abroad, and most of the theme parks introduced are based on some foreign fairy tales or mythological stories, even if they reach China, they do not take into account the culture of China. China has a 5,000-year-old culture, how many magical legends and stories are there? You can also enjoy the fun of entertaining and educating while playing here.
"We already have a plan..., and we are ready to invite some foreign businessmen to visit. But if you want to open a huā in China, you need more support from the city. Peng Wei said that if the Chuchang Happy World project wants to go abroad, it can be solved by Chuchang Company itself. However, Peng Wei always believes that the largest tourism market is in China, where one-fifth of the world's population is in China, and as long as the market in China is done well, Chuchang Happy World will be able to prosper for a long time.
However, if you want other local governments to introduce, Chuchang Happy World must get strong support from the city or even the province, and an enterprise without the support of local governments has no way to grow rapidly in the current China.
However, a project like Chuchang Happy World must first be sold domestically and then exported, and then sold domestically, only by taking such a model can we establish the brand of Chuchang Happy World faster and better.
After a few years, perhaps Chuchang Company only needs to export its own brand and standards to allow Chuchang Happy World to establish its own entertainment kingdom in the world.
"There is no problem with this, but there is a premise, for Chuchang Happy World to be truly successful, it is very important to make money, but more importantly, it is important to let customers get joy here." Zhu Daidong said that the success of Chuchang Happy World is not measured by how much money it makes, but by the happiness of customers and the comfort of money, which is the ultimate goal.
"I think Mayor Zhu should have an intuitive experience after today's personal experience."
Peng Wei confidently said that this project is a combination of science and technology and culture and entertainment, as long as there is spending power, such an opportunity will not be missed.
"In this regard, I can only represent my personal opinion." Zhu Daidong said that if he was asked to spend one or two hundred yuan to play all the amusement projects in Chuchang Happy World in one day, as long as he had time, he would be willing to do so.
"This year, the country is preparing to have a long holiday on May Day, and we just take this opportunity to vigorously promote Chuchang Happy World, in addition to preparing to advertise on TV, we also invited some popular stars to be spokespersons." Peng Wei introduced.
"Amusement parks still invite celebrity endorsements?" Zhu Daidong smiled, this is definitely a very novel idea. Now in the famous tourist areas in China, I have not seen any advertisements on TV, and even invited celebrities to endorse them. As for the May Day holiday, it is a policy specially formulated by the state in order to stimulate domestic demand.
On May Day this year, many people in the city government decided to travel, and the seven-day long holiday was enough for them to choose any scenic spot in the country and have a good time. Chudu is a famous historical and cultural city, but there are not many well-known tourist attractions in the country, and there are even fewer that can attract tourists to come all the way to play. If Chuchang Happy World can create its own brand at this time and do a good job in publicity, it may become one of the city cards of Chudu in the future.
"Yes, we are also going to cooperate with the children's program team of China Central Television to hold some activities in Chuchang Happy World." Peng Wei said that the marketing plan of Chuchang Happy World actually began as early as half a year ago, TV, Internet, newspapers and magazines, and all parties worked together to establish the "Chuchang" amusement brand in the shortest possible time.
It's just that due to the relationship of funds, these activities are still in the non-implementation period for the time being, and from tomorrow, the publicity activities about Chuchang's happy world will be overwhelmingly launched.
"How to do marketing work, you decide by yourself. During this year's May Day holiday, have you ever thought about leaving people from government agencies in Chudu and staying in your Chuchang Happy World? ”
Zhu Daidong asked.
"We have investigated this issue, and we did think that during the trial operation, we would cooperate with government agencies to give a preferential discount. But according to our survey results, if you want to travel, you will still take advantage of the May Day holiday to go out, after all, Chuchang Happy World is at the doorstep, and they can play whenever they want.
But those tourist resorts in other places are not just what you can go to at any time. Peng Wei said that government agencies are indeed a huge consumer group, but as long as there is no such thing, it must abide by the laws of the market.
Starting from the next day, all the newspapers and TV media in Gunan Province and the Chuchang website of Chuchang Company are focusing on one thing, the world's largest single theme park: Chuchang Happy World, will be officially opened to the public during the May Day period. In the newspaper and on the Chuchang website, there are several photos introducing the happy world of Chuchang. And Gu Nan TV and Chudu TV even put an advertisement of nearly 30 seconds.
At about seven o'clock in the evening, after the focus interview on CCTV was broadcast, a ten-second advertisement for Chuchang's happy world was also broadcast. The combination of technology and culture, the unity of tradition and magic, the world's largest single theme park, Chuchang Happy World, welcomes everyone to visit.
As soon as this advertisement was broadcast, it no longer affected the 70 million people in Gunan Province, but more than 1 billion people in the whole country!!!