Once again, glory to death stood on the cusp again.

From the beginning of the formation of Glory to Death, they have meant controversy and focus, and the new metal rock advocated by this band has launched a fierce impact on the entire rock and music market, which also makes their every step become the focus of discussion. It's like when Elvis Pressley was born.

After the Grammys, the glory of winning three trophies to death easily attracted countless firepower again, especially relying on the live performances that were admired by countless people, and even surpassed the Gramophone trophy itself, which became the most popular topic of discussion.

Although there have always been legends about the wonderful live performance of Glory to Death, and it was praised after the end of the "Road to Glory" last year, this time it was nearly 50 million spectators who directly watched the performance of Glory to Death, and the shock was difficult to feel when relayed by a third party.

Therefore, glory to death has once again become the focus of controversy on the cusp.

It's only been three days since the Grammy Awards, and EMI Records and Endeavour Elite Agency have released a new blockbuster news: Glory to Death has renewed its contract with EMI Records at a sky-high price of $20 million, and will release at least two albums in the next three years!

In the 90s, when there was no Internet, the spread of any news took a fermentation time, as short as 24 hours, as long as two weeks, unlike the Internet era when it only took a few seconds to make a piece of news spread around the world. At this time, after three days of precipitation and fermentation, the Grammy-related news is the hottest and most widespread moment, almost everyone is discussing this year's Grammys, and glory to death is the top priority, nearly one-fifth of the American population is expressing their views on the Grammys on glory to death.

Under such circumstances, EMI Records announced the news, apparently premeditated, and almost effortlessly became the center of attention in one fell swoop.

Two years ago, he became a member of EMI Records with a 1 million two-record contract, and this contract caused a lot of discussion at the time. EMI Records, as the record company with the largest market share in the global record market today, has absolutely no doubt about its strength, even if they do not have any advantage in the American market, but their contract with Glory to the Death still amazes many people.

At that time, many experts were wondering what kind of band Glory to Death was worthy of such a heavy bet on EMI Records.

A "almost famous", a "bathed in the morning light", this is the answer sheet handed over by Glory to Death, just two albums, Glory to Death has become one of the most influential bands in the American music scene today, and like the Nirvana band, it has set off a wave of change on the road of the entire music process and changed the entire music landscape.

Just like Nirvana was to grunge, Glory to Death may not have been the first band to pioneer a new kind of metal rock, but they have succeeded in substituting new metal rock into mainstream society and finding a precise definition of this alternative rock. Every step of glory to death is a historical mark.

The 1 million two records contract has become one of the most successful contracts since EMI Records entered the US market, and it has reversed the decline of EMI Records in the US market since the 80s, and regained the ability to compete with other top record labels.

In fact, as early as after the release of "Bathing in the Morning Light", people began to discuss the direction of the glorious to death contract.

The major record companies are obviously coveting Glory to Death, and there are many companies before and after that have been in contact with Glory to Death's agent Henry Bloom, among which the closest to the band is David Geffen, the music industry bigwig relies on his strong personal relationship and strong hard power with Glory to Death, and is infinitely close to Glory to Death's new contract.

If David Geffen succeeds, then he will also make history: because Nirvana is part of David's record label, and now it has glory to death? It's obviously one of the best things any record company can think of in today's environment.

Especially when David joined Steven Spielberg and Jeffrey Katzenberg to establish DreamWorks together, it seemed that glory to death was getting closer and closer to a change of door: everyone knows that Steven and Hugo have an extraordinary friendship.

But no one expected that Hugo and DreamWorks collaborated on his first screenwriting work "Before Sunrise", but the record contract of glory to death was still owned by EMI Records after five months of silence!

Of course, EMI Records made a condition that it was hard to refuse to be glorious to death.

In the eyes of the news media, the contract of 20 million two albums, which is almost the top rock contract in the American music scene today, even if it is placed in the ranks of all singers, it is estimated that only Whitney Houston and Babyface can surpass the few top ones.

From one million two albums to two million two albums, Glory to Death has increased its worth twenty times in just two years! Such a rocket-like ascent has achieved a miracle of the American dream!

In particular, putting this news in the context of the Grammys makes it more and more realistic: almost everyone can feel a clear fact, that is, alternative rock has officially been recognized by the mainstream, and grunge has worked hard for three years and accumulated for three years, and finally under the promotion and explosion of new metal rock, the social status of alternative rock has undergone a qualitative change.

It is conceivable that the next development, first of all, must be the development of grunge and new metal rock will be faster and faster, especially the latter, as if after the Nirvana band sang grunge, not only did a large number of Nirvana band imitators appear, but also grunge rock has sprung up everywhere; Now the same is true of new metal rock, which is bound to have countless imitators who will die of glory, and after the emergence in 1993 and the brewing in 1994, the new metal rock will also usher in a period of rapid development.

The second is the push for alternative rock, and although people are used to putting Nine Inch Nails, Pumpkins, Green Sun, Radiohead, Goatskin, etc. together, in fact, these bands have very different styles and characteristics, even if they are all part of the new metal rock wave, they all have their own unique rock style. This is also the reason why the new metal rock has not been able to form a huge force similar to traditional metal rock, grunge rock, and pop rock, because there are too many branches.

Therefore, with the change of the Grammys, as well as the sky-high contract with EMI Records, rock lovers have been inspired and will be more courageous to step out of their own rock path and integrate their own style into rock 'n' roll. In fact, Cher Crowe, Melissa Eseligi, Rosslyn, etc., these singers or bands that have been affirmed in this year's Grammys, are also the same: find your own rock.

When grunge rock and neo-metal rock develop at a rapid pace, promoting the diversification of alternative rock, it will naturally contribute to the prosperity of the entire music market.

Standing on the cusp of glory to death, unconsciously once again walked in the role of promoting the course of history, and Baidai Records also inadvertently became the creator of history.

In fact, the idea of EMI Records is not so complicated at all, they are businessmen, and thinking is naturally profit. In the past four months, Henry's negotiations with EMI Records have indeed been very difficult, and the negotiations have collapsed three times in between, and Henry's insistence on guaranteeing the autonomy of glory to death has really angered EMI Records.

All record labels know that they don't interfere with the singer's music, that's impossible, and even independent labels can't guarantee 100% of the time. Henry's request for Glory to Death is guaranteed in black and white, although it is only a clause similar to "Glory to Death must have a significant veto when making decisive change decisions", which is the best possible guarantee that EMI Records will not force the band to change its style and insistence, but this is a difficult decision for any record company - and even more so for EMI Records.

During that time, Henry and David were indeed very close, especially when DreamWorks was first established in October, and Glory to Death was infinitely close to DreamWorks. For David was willing to guarantee the initiative of glory unto death—at least he had the sincerity to do so.

Of course, Henry also knew that friendship is expensive, and David is also a businessman. At the beginning, the Nirvana band was making "chaos." Lun "and" sub. Palace. Internally, a fierce conflict broke out with the record company, and the record company's commercialization of the record provoked a strong backlash from Nirvana, and although the album was released smoothly, Kurt was not satisfied with the two albums.

However, David's sincerity in the negotiations was enough for Henry.

If it weren't for the insistence of Roger Farson, the deputy manager of EMI Records' record department, maybe Glory to Death would have really signed a contract with DreamWorks. Fortunately for EMI Records, Roger, who was originally in favor of signing Glory to Death, stood by the band again this time, and he believed that Glory to Death had the ability to fundamentally change the competitiveness of EMI Records in the American market, so he tried to ensure that this contract was completed.

Roger knew very well that what he had set in love was his personality and talent, and that for rock bands, forcing them to change their style for commercial gain would be tantamount to suicide. The last two albums of Nirvana are proof of this. So, as simple as it was, Roger did everything in his power to defend Glory to the death – and at the same time fight for his future initiative in the American record market!

But even so, Henry and EMI Records went back and forth for more than three months, and it was not until a week before the official opening of the Grammy Awards that the two sides reached a final agreement: EMI Records finally gave in and gave Glory to die the absolute initiative in making the album - but only "album making zuò". Henry officially signed with the consent of the band members.

Originally, EMI Records released the news as if it was a topic of conversation "before sunrise", but after careful consideration, I decided to take a gamble and see what development the Grammys would have after that, even if the glory died in the Grammys empty-handed, it would not hurt. However, EMI Records' wait this time paid off in return.

The 20 million contract has become the hottest news in the music market in one fell swoop, and Glory to Death has directly become the hottest rock band in North America. This wave of prestige and history is constantly whistling by!