The comeback 530 market orientation

Looking back at the rise of neo-metal rock in the 90s in the 21st century, we will find a very clear fact, that is, neo-metal rock has won the love of most neutral song 'fans', which is also the key to being criticized by die-hard rock supporters, who believe that neo-metal rock has abandoned the 'essence' of rock music for the sake of commerciality, which is a shameful act of compromising with commerce.

But on the other hand, the great commercial success of the new metal rock has also made the rock success achieve unimaginable glory throughout the 90s, thus driving the rock genre that only veteran music 'fans' such as metal rock and metal core will study into the public eye. This is an unimaginable achievement for the development of rock music as a whole.

In fact, as "Q Magazine" said, business is a contradiction, and the reason why the Beatles and Michael Jackson achieved greatness is not only because they injected a powerful 'spirit' energy into music, but also because they have achieved achievements in business that are difficult for later generations to achieve, so commercial achievement has always been a contradiction that people love and hate. But the truth is, no one will condemn Nirvana for selling millions of albums, but someone will scoff at the commercial success of neo-metal rock.

The reason why neo-metal rock can win the love of neutral song 'fans' is very simple, they simplify the cumbersome arrangement, which essentially lowers the threshold of rock 'door' and 'door', so that more 'fans' can accept rock lightly, and even form their own band to rock 'roll'.

And their simplification of technology allows the band to play to their heart's content, even if they don't have a strong technical level, it does not prevent them from becoming a rock band, of course, this incident also directly brewed the tragedy of the new metal rock band because of the roughness of the technology and the tragedy of the sharp decline in the music level, and at the end of the nineties, a large number of simple and rough new metal rock appeared, and even directly became "garbage", which is also an important reason for the rapid decline of new metal rock.

In summary, the new metal rock allows the majority of listeners to accept this music genre with an open mind, and the lowering of the 'threshold' in terms of professional 'sexuality' also allows more teenagers to devote themselves to the torrent of rock bands, expanding the scope of the mass base.

To put it simply, even if you are not a fan of rock music, even if you are just an ordinary music listener, you will fall for the new metal rock, and this is the biggest advantage of the new metal rock.

Glory to Death was born in 1993, so they have the technical advantages of traditional rock, and the five members have a solid technical foundation and are still improving, which also lays an important foundation for the future development of the band, but at the same time they have an advanced musical consciousness like neo-metal rock, which makes their music more approachable and more accessible to the general public.

This has been proven during past road tours, where Hugo was able to create "lithium", "second chances. cha。 look。 ba。 Anger)" requires deep technical skills to be able to play a song, but at the same time, glory to death can also easily win the love of the audience, the infectious power of the band's live performance is the most praised part, whether it is the lyrics and melody of the profound 'spirit' of the interpretation, or the band's infinite vitality in the performance process of the song, have been recognized by the audience.

It can be said that the reason why "alternative choice" was full of firepower as soon as it came up, almost nailed glory to death on the pillar of shame, is because in the past few months, the frenzy of glory to death on North American soil has touched the bottom line of this magazine that believes in "rock and roll".

Sure enough, after the release of "Almost Famous", it quickly caused a heated discussion among rock music 'fans', with the disgusted using almost all the vicious language to curse the album, and the lovers doing their best to express their admiration for the album, but the group of 'fans' who were sandwiched between the opposition and the supporters, their admiration for the album became the core force of the controversy.

In the field of music, the positioning of 'fans' can be simply divided into three types, one is the fanatic of a certain kind of music, their admiration for this kind of music has risen to the position of faith, and the supporters and opponents who have launched a 'fierce' debate after the release of "almost famous" are actually this type of song' One is the ordinary music lover, they are very fond of music, and they are keen to dig out good music, but they will not lose their minds; the last is ordinary people, they may occasionally listen to music, it is a good choice to have good music to adjust their life, but if not, it doesn't hurt, their interests and hobbies may be elsewhere.

The buyer's market for alternative rock tends to be the first; Nirvana, Pearl Sauce, their success lies in attracting the attention of the second kind of music lovers; Michael and Jackson and the Beatles made history because they became the third kind of favorite of ordinary people. And the so-called mainstream music in the media is to attract the attention of the second and third genres. In other words, the second and third types are the core strength of market orientation.

After the release of "Almost Fame", it sparked a "fierce" discussion, and it was easy to attract the attention of the second type of music lovers, and the hot topic was pushed to the peak in the "Schindler's List" crew's public opinion "wave" and "tide", coupled with the brewing of the road tour in the previous months, which also made "almost famous" win countless attention in the first week, and this attention was directly presented in sales.

On Thursday, December 2, the album "Almost Famous" sold 20,000 copies on its first day of release, which really surprised everyone

20,000 copies, this number may not sound like much, you must know that the gold record certification is 500,000; But the problem is that less than 10% of singers in the circle can get gold and platinum certification. What's more, "Almost Famous" only arranged the amoeba record on the first day of release, and even the music reviews of "Alternative Choice" and "Rotation" have not yet been published, in this case, the album sold 20,000 copies, which is definitely a very 'outstanding' achievement.

After the 21st century, the entire record market has gradually shrunk, and the average album sales have been declining. The nineties were the last boom in the record market in the United States and the world, and in the nineties, it was not uncommon for an album to sell 100,000 copies a week, but in the 21st century, it is not uncommon for an album to sell 100,000 copies a month.

In this comparison, the 20,000 first-day sales of "Near-Famous" are indeed not shocking, but only eye-catching, but it is clear that the first-day sales of 20,000 copies are just the beginning, and the response of "almost famous" in the record market is the first step, and then on Friday, thanks to the debate between "alternative choice" and "rotation", the album's single-day sales climbed to 25,000 copies.

The two influential magazines then began to spread the number of follow-up reviews of their music reviews, and this weekend turned the major radio stations into a battleground for opposition and supportive debates, which further boosted the sales of "almost famous", rising to 30,000 copies on Saturday and ending with 35,000 copies on Sunday.

According to statistics, "almost famous" sold 110,000 copies in the first four days!

Although the boom in the record market in the 90s did not rank 100,000 in a single week, even so, this sales number was still an instant surprise to the entire North American market, and the debut album of a rookie band could achieve such a release in the first week of release. Color's sales results, and no one will ignore that this band has almost zero publicity at the same time, but also has to face a strong boycott of negative public opinion pressure, and in such a situation, it can still sell 110,000 albums, which is really something that people have to applaud. This achievement required a lot of underground bands to perform when they released their debut albums.

Of course, the sales of 110,000 are naturally not as popular as Nirvana and Pearl Sauce, which broke through one million copies in the first week of release and obtained platinum certification, which can only be regarded as a fraction of their popularity at most, but considering the subjective and objective conditions under the overall background, this is a perfect start for any band.

It is worth mentioning that the sales of the album "Near Fame" are very widely distributed in North America, and the Los Angeles area, where sales are most concentrated, is expected, and it is a surprise that a region like Cheyenne where country music is popular in the middle has also generated good sales. The album sold at least 500 copies in more than 30 cities across the U.S. in its first week of release — which is no small feat to be counted in the sales figures.

From this situation, it is not difficult to see that the road tour before the glory to death sprinkled sparks on the North American continent, and now after the release of "almost famous", it has quickly received a response from the majority of song "fans", and it is burning!

By the end of the first week of December, "Almost Famous" had sold 110,000 in its first week of release, instantly reaching the top 30 of the North American Billboard album charts and numbering 27th! This became the best result of this week's latest album, which was an overnight sensation in the United States, pushing the already hot discussion to a whole new level, and even being singled out by Billboard magazine for a detailed report.

Obviously, the controversy "wave" and "tide" brought about by "almost fame" is just the beginning.

(To be continued, if you like this work, you are welcome to come to Kazakhstan to read, and vote for the work to recommend the monthly pass.) Your support is the biggest motivation for me to continue creating

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