EMI Records was overjoyed by the results of the release of "Near Fame", whether it was the album's platinum sales within five weeks, or the wave that the album made in the entire rock world, EMI Records couldn't be more satisfied.

Roger had given Glory to Death enough freedom under great pressure, and now it was time for the risky strategy to reap high returns, so Roger began planning the release of the single early on, but this plan was hindered by some obstacles, mainly because the members of the band Honor to Death did not have time to shoot music videos, and they did not have much interest in shooting music videos.

In the era of television, the role of music videos is undoubtedly huge, because it allows songs to be promoted on TV stations, otherwise they can only be broadcast on radio, and the reduction of publicity channels will also limit the exposure of singles. After Michael Jackson elevated music videos to a whole new level, music videos as topical stores had an unshakable publicity effect.

After the release of a music video, the sales of a single can often increase by more than 50 percent, or even multiply. This shows the importance of music videos for singles.

Roger offered his opinion to Henry, but Henry had already asked the members of the Honor to the Dead what they meant, and even if Hugo didn't miss out on the schedule because he was "vulgar", they had no idea about shooting a music video. Imagine that they were already awkward when they shot the album cover, and if they went into the studio to shoot the music video, it would probably be torture. Therefore, Henry also firmly rejected Roger.

After much hesitation, Roger came up with a way to shoot the stage performance of Glory to Death, edit it and make it into a music video. This method is also the method used by most rock bands today, such as Pearl Sauce, Nirvana, Pumpkin Cracking, etc.

After considering this condition, Henry nodded and agreed. In the end, the staff and the festival completed the communication, filmed the performance of Glory to Death in Seattle, and made a music video after completing the editing.

On Friday, the last day of 1993, the first single "Lithium" was officially released.

In fact, rock bands do not often release singles, on the one hand, because the single itself is a commercial act, and the single is a track selected from the album with the promotional value of the single. The second is to attract scattered listeners who don't buy albums and only buy singles, or to get loyal fans to buy singles out of pocket after buying the album, so it's completely commercial, which is not interesting to most rock bands.

On the other hand, because the audience of many rock bands is a fixed group, it is not easy to expand the audience, which is also the reason why Nirvana caused such a sensation when they relied on "Don't mind" to create a zào miracle, and they called for the love of the entire market for Nirvana's music. In such a situation, even if the rock band does not release a single, the listeners who are willing to buy the album are fixed, and if the single is released, it is equivalent to letting this group of regular listeners pay for it again, and the role of expanding publicity is not so great.

Of course, another important reason is that most rock bands come out of independent record labels, and in the case of limited resources, they will no longer spend money to promote singles, but use tours to focus on promoting the entire album.

But this is not absolute, if it is a major record company, or if the album has achieved gratifying results, the release of the single is imperative for commercial reasons.

In the case of Nirvana, the album "Don't Mind" was produced by Geffen Records. Records), no one expected the album to achieve its current results, and after seeing that "Don't Mind" had 10 million sales in the United States, they immediately released a single, starting with the original single "Smells." like。 teen。 Spirit)" released a total of four singles by the end.

After that, the dgcl studio hoped that the Nirvana band could go to the next level, so it cooperated with Universal Music, one of the world's top five record companies, in the distribution of the company, hoping to obtain a wider range of distribution resources, so as to achieve better results, so the next two albums "Chaos. Lun "and" sub. Although the results of "Inside the Palace" are not as good as "Don't mind", they both released two singles.

The release of the single "Lithium" also has this meaning, after the sales of the "almost famous" album were certified platinum, this single was released, and it is obvious that EMI Records has enough confidence in glory to death, hoping that the album sales can reach a new high, and at the same time, I also hope that there will be an excellent performance in terms of singles.

In fact, the audience's enthusiasm for glory to death did not disappoint EMI Records, and "Lithium" achieved 13,000 sales in just three days in its first week of release, landing at No. 43 on the Billboard singles chart.

Then, in the first week of l994, "Lithium" achieved another 40,000 sales, and jumped directly to No. 17 on the Billboard singles chart, showing a strong upward momentum.

In such a situation, the Glory to Death began to promote the footsteps, and the Samori drove the members of the Glory to the Death band to TKIIS Radio again, and it was here that everyone witnessed Hugo's feat of defeating 100 people not long ago, and it can be said that KIIS Radio is really welcoming to Glory to Death.

This time, though, the band wasn't on Jojo's show, but at nine o'clock in the evening by Nathan Fast. fast), "Let's welcome glory to death with a warm whistle!"

Glory to Death has participated in the recording of many music radio stations, and has gradually become accustomed to this method, so the five members themselves began to blow. The whistle was raised, accompanied by a burst of heckling to make the sound for himself, and then Neil took the lead and said, "Good evening, listeners, we are glorious to death." ”

Nathan also had a smile on his face as he looked at Glory to Death, who was in a very good mental state, "Wow, it looks like the boys are in very good shape today, is it because of the good results of the single 'Lithium' this week?" The single you released at the end of last year has only been on the charts for three weeks, and it's already in 10th place, how is it, are the band happy with the result?"

"Whoa, whoa, whoa......" The band members howled again, and Pedro seemed the most excited, even banging on the table to make sounds. This week, that is, in the second week of January, the sales of "lithium" rose further, winning 50,000 results, and relying on the increase in on-demand rates, Shun lì ranked among the top ten.

"I think we've got the answer." Nathan said with a smile, "The on-demand rate of the song 'Lithium' has been high recently, this is really a very good song, can you tell us how this song was created?"

"I think Fujin can answer that." Hugo offered to give Fokine the opportunity to speak, much to Nathan's surprise, "I thought you wrote this song." Hugo shrugged, "Yes, that's true, but if you pay attention, in fact, there is a name of Phokine in the composer's column, and you can ask about Fokine for details." ”

Seeing that everyone was looking at them, Fokine didn't react much, just simply said into the microphone, "When Hugo and I were performing on the street, some sparks were generated, and this song was born." ”

...... "Uh, that's really a simple and straightforward statement. Nathan was really a little crying and laughing, so he could only turn his head to look at Hugo, "Hugo, is this the case?" I think the audience will be curious about the details of the sparks that occur during your performance. ”

Hugo glanced at Fuquin helplessly, "I originally wanted to be lazy, it seems that Fuquin is much smarter than me." This sentence made everyone laugh, "Actually, when it comes to the song 'Lithium', you have to tell the background, at that time Fokine and I were in a more difficult state, I had just finished filming 'Sleepless in Seattle', and I had not been able to completely get rid of the character, and Fokine was still in another band at the time, and there were some disagreements within the band. Unexpectedly, we met ...... on the street."

Hugo simply sketched out the situation, but Nathan's eyes widened and he looked surprised, "I can imagine now that the crowd of onlookers on the street was amazed, witnessing the collision of drums and guitars, it was a real spectacle." Maybe from that time, you can feel that you are destined to be in a band. ”

"Hehe, I thought so, but Fujin doesn't seem to think so." Hugo smiled and looked at Fokine and threw the topic away.

But Fokine didn't give Hugo face at all, and said directly, "Aren't I in the band now." One sentence directly blocked Hugo's next sentence, making Nathan laugh.

"This is the truth." Nathan continued to gloat at Hugo, so that Hugo could only pull the corners of his mouth helplessly, "In my opinion, you both have a kind of dedication to music, and it is this stubbornness that brings you together." In fact, from your music, albums, and performance styles, you can feel that you are bravely pursuing your own music. Nathan was a radio host, and in a few words, he brought the whole topic back, making the listeners in front of the radio nod frequently.

But then, as soon as Nathan's words changed, the topic began to sharpen, "Is it precisely for this reason that Hugo and Fokine were so sensitive to this Grammy incident when they were interviewed by the media a few days ago?" Is it true that the band is not going to attend the awards ceremony?"

(To be continued)

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