The comeback of 440 unexpected attention

It must be admitted that EMI Records, as the most suitable record brand among the five major record companies for such a 'sexual' outstanding, is the most suitable for glory to death, and there is a reason. EMI Records, which has the blood of British rock in its body, not only gave Glory to Death enough freedom, but also carefully considered the selection of the co-production zuò for "saving the band's debut album".

Sheeran Lekuning, a music producer who studied under Norman Smith, has seven years of professional recording engineer experience, participated in the album production of top rock bands such as Pink Floyd, and also has the ability to produce independent albums and a unique understanding of rock.

At least until the album was released, EMI Records' emphasis on glory to death was outstanding.

The music industry's decision on EMI Records was widely seen as a big gamble. It's not that Momoyo doesn't have the possibility of victory, it's just that the hope is very slim, and Momoyo 'spent' a high bet of five million dollars to devote all his strength to a rookie band that has been established for less than four months in glory to death, even if the band members have Hugo Lancaster in charge, it is still a gamble of nine deaths. If it fails, EMI Records will be greatly damaged in the American market, and it may be difficult to recover in a short period of one or two years; Of course, if it wins, EMI Records will usher in a new situation in the American market since the 70s

Industry professionals couldn't help but set their sights on the glory to death, and Spin magazine was the first to comment on the signing.

Founded in 1985, Rotation magazine is a marvel in the American music industry, competing with the current music bible "Rolling Stones", but they have a completely different aesthetic orientation from "Rolling Stones". From the outset, "Rotation" locked in coverage of all sorts of non-mainstream music, as well as the emphasis on hip-hop, which was just emerging in the mid-eighties. The magazine's selection of materials has always been bold and unconventional, which is very different from the conservative selection of "Rolling Stones".

The grunge 'trend' led by Nirvana has been pushed into the mainstream by "rotation" in a large way, and this magazine has always had a unique eyeball band for rock and hip-hop music, Priics, and Beastie. boys), taiking. heads) and other singers and bands were not widely recognized, and magazines began to use them as covers and carry out large reports.

Hardcore, country, reggaeton, real-life and underground music make up a considerable share of the "rotation" report, which can be said to be an alternative and independent music magazine. Now, after less than a decade of development, "Rotation" has gradually grown into a non-negligible member of the music market, and their attention and criticism of independent music are used as a reference by professional fans.

This time was no exception, with the fledgling music critic David Marcus (David. Marchese has set its sights on the glorious death that has sparked heated discussions in American underground rock circles over the past three months.

"As an alternative rock band, the rise of Glory to Death is itself full of alternative magical 'color', starting from San Francisco and marching all the way to New York, such a band that is incompatible with the current mainstream rock style is normally very difficult to win attention, but Glory to Death relies on their solid performances to do this.

In fact, when the band was just starting out, they were faced with the dilemma of not being able to understand their music, and it was difficult for them to attract the attention of more than a dozen audiences during performances in successive cities.

But this is true of any kind of music full of 'sex', those who like it die, those who hate it hate, and the music that glories to death is full of the rebelliousness and profundity of British rock, bringing them a large number of loyal 'fans', and in Memphis, a city full of rock and roll miracles, they have won their first milestone attention.

Glory to the death in the showdown with the Radiohead Band, who relied on the 'cowards' and achieved proud results, did not fall behind at all, and even entered the sight of the big-name agent Henry Bloom. Glory to Death's solid performance skills have been pushed to the pinnacle by lead singer Hugo Lancaster, who has won the hearts of the audience with his solid stage performances, which has produced a lively scene of a series of cities on the East Coast going crazy for glory to death.

From the desertion of the West Coast to the hustle and bustle of the East Coast, Glory to Death has earned its place in the fiercely competitive underground rock scene.

Judging from the musical style shown by the live performances from Glory to Death to the present, they have added different elements such as pop, electronic, hardcore, and garbage on the basis of metal rock, and also have the delicate and decadent 'color' of British rock, which makes people see a completely different style from Nirvana.

The glorious music style is a bold new experiment, which has won the love of many listeners, bringing a new wave of 'trend' to the now struggling rock market; But it has also caused numerous controversies, with some even arguing that the band's music is an insult to the term 'metal rock', the term for which the band has been subjected to numerous reproaches for the actions of the keyboardists.

Strictly speaking, the strength of the band has not yet reached the real top level, and the lack of strength of bassist Pedro Casa has become the biggest uncertainty for the band, but the strength of drummer Dropnier Forkin, Reinhardt, guitarist Neil Anderson and vocalist and guitarist Hugo Lancaster, coupled with the solid skills of guitarist and keyboardist Alfonso Lopez, the band actually has the strength to hit the top level.

This makes the band's style an even more important uncertaintie. Whether the band can open up a bloody path in a new music style and give full play to its own strength has become the key point for the band to reach a high level in the future. If you're not careful, the band's solid foundation could be buried in the countless geniuses of rock music because of this bold and adventurous stylistic attempt.

EMI Records obviously took a fancy to the unparalleled impact of Glory to Death, hoping that Roger Fasong would not be carried away by the band's possession of the topic of Lancaster, which also made EMI desperate and poured a lot of effort into the band, hoping that this album of Glory to Death could win a piece of the sky in the rock market where hundreds of 'flowers' are competing today, and also allowed EMI to implement the strategy of developing the American market smoothly.

1993 was a year of blooming in the rock music market, with the emergence of a large number of excellent albums such as the Rolling Stones, AC/DC, Metallica, Queen, U2, Nirvana, Pumpkin, Bon Jovi, Goatskin and so on, pushing rock to the second golden year of rock since 1977.

What kind of position can glory to death occupy in 1993 is indeed exciting, let's wait quietly for this 'sexual' band to release their debut album, who knows if they will be able to become the second goatskin band this year? ”

David Marches's review was inconclusive, but he quoted the kind of sentiment that the British media had expressed much anticly for the goatskin band's debut album last year, expressing that he believed that Glory to Death was very promising to become the "goatskin band" that the American music scene had been looking forward to, relying on the debut album to break the shackles of the current rock music market and create a new world.

The emergence of the goatskin band is known as the beginning of the rise of British rock, so who will break the dominance of American grunge rock, so as to create what kind of music era, David expressed his doubts and expectations in the opening remarks of the commentary.

Due to the unique personality and style of the band Honor to Death, although the band's feat of arriving in New York from San Francisco attracted a lot of media attention, such as the "Los Angeles Times" and "New York Times", in fact, the band did not pay much attention to the band in a truly professional music magazine. After all, there are countless talented and talkative bands in the underground rock scene, and every year there are a few bands that shine brightly, but very few can actually break into the public eye.

Therefore, this time the glory to death signed EMI Records, not many media reported it, the "Los Angeles Times" and the "New York Times" both gave the layout, but unfortunately they were only the size of a tofu block, and although the professionals in the professional music magazine discussed very enthusiastically, they would express their opinions after dinner, but only "Rotation" officially wrote an article to comment.

Originally, people thought that the news that they would sign to a record label and release a new album would be like this, and that they could not create more topics, but they didn't want to "spin" This issue of the magazine sold 250,000 copies, which is on par with "Rolling Stone" with Madonna as the cover this week, which is really a bit of a breakthrough.

It seems that the impact of the Glory to Death across Made in the United States is far stronger than the industry predicted, which is the result of the current lack of information and the inability to make statistical statements about the situation in the entire North American land states. Of course, professionals prefer to attribute this situation to the additional topic effect brought by Hugo, after all, Hugo has already 'revealed' his musical talent several times before, and this time he finally signed a record company as a member of the band, which turned this into a fact, attracted a lot of attention, and "Sleepless in Seattle" is still being released, and the power is still there, which is why this issue of "Rotation" has achieved such amazing sales.

As for the market prospects of the first album of Glory to Death, people still maintain a conservative concept of "big gamble", on the one hand, they are vaguely looking forward to what the band will achieve; On the one hand, he thinks that it is too difficult for Hugo, as an actor, to lead the band members to fight their way out of the music scene; At the same time, no one thinks that this year's rock and roll masterpieces are endlessly coming out to win attention.

But no matter what, whether it's a mule or a horse, after all, it has to be taken out to slip away, and even if the media attention is lively, the band must first focus all its 'essence' on the recording of the album, which is the right thing.

(To be continued, provided.)