Whatever Rick's motivation was to choose to give up his interests and slow down, it was a good start for a new partnership.

In this time of eye exchange, Hugo and Rick's thoughts have changed countless times, including Joseph, Samora, and Ali.

Hugo nodded slightly, "Anyway, the tour itinerary has been scheduled until mid-July, and I am not in a hurry to take on the new film for the time being, we have enough time to discuss it slowly." "After changing to a new agent, a partnership has to start from scratch, and both people can only find the right way to cooperate," by the way, the recent publicity has been in a mess, and it's very tricky. ”

Rick and Ali exchanged glances again, and it can be seen that in the leadership of Endeavour Elite Agency, Ali is obviously an object that Rick trusts, so Ali appeared at the scene of this conversation today, even if he didn't interject at all, but the act of participating in this meeting itself means that Rick wants Ali to know the progress between him and Hugo.

Eventually, it was Rick who said, "yes, we're also talking about how to deal with it. "At present, the media is constantly playing up the duel between Hugo and Lang, and it is also said that Hugo has escaped the second duel with Mike, and the news is in an uproar, although it is said that the person involved is Hugo, and it is Hugo who answers the reporter's questions, but it is Rick who handles media relations, so Rick must also have a clear idea: affirmation or denial, laughing or refuting angrily, this is very important.

Hugo understood Rick's consideration, but he had his own thoughts, and said, "Don't you think this is an opportunity?"

Rick was stunned, and immediately understood what Hugo meant. Hugo is saying that if the "speed of life and death" achieves a huge victory in the head-to-head showdown, then both these war of words and the current chaos of Endeavour elite agency can be quickly resolved, because this is the iron rule of Hollywood, just as victory in a sports game can cover up a qiē, and successive victories can be invincible in Hollywood.

In fact, this is also the reason why Hugo is currently the most important, because in a strategic sense, the upcoming "Speed of Life and Death" has become the first attack after the establishment of Endeavor Elite Agency - although this work is basically the same as Hugo's time at the International Innovation Management Company.

Therefore, Rick, Ali and others have been discussing recently how the promotion of "life and death" should be carried out, not for Hugo's box office dividends, but for the victory that must be won from a strategic point of view. But it's a pity that the work "Speed of Life and Death" is congenitally insufficient, and from an objective point of view, it is even more worrying than "vulgar".

As an action commercial movie, "Speed of Life and Death" does not have enough funds, which means that there are no amazing special effects; Without a strong lineup, it means that there is no guarantee of quality; If you don't have enough box office appeal, it means losing the audience's attention. The only highlight of the whole work that is worth promoting is Hugo, but Hugo's previous action movies have all failed at the box office, which is really impossible to start.

So, when Hugo said that it was an "opportunity", "Are you sure?" Rick couldn't help frowning slightly and asked rhetorically. This is not only asking Hugo if he is sure that this is an opportunity, but also asking whether Hugo has such a strong confidence in the "speed of life and death".

Hugo didn't answer, but shrugged his shoulders with a smile, and the meaning couldn't be clearer: why not?

On the way back from the airport, Hugo heard about Joseph's analysis of the whole thing. In fact, the reason why the major film companies changed their schedules was that they were worried that their opponents would be too strong, and as a result, the director's own box office would be damaged, so they chose to confront the "speed of life and death", clearly thinking that this is a soft persimmon that anyone can pinch it. This is true not only of competitors, but also of Twentieth Century Fox itself, which is an investor.

This kind of situation is not uncommon in any industry, and there are countless in Hollywood, and the best way to deal with it is to speak with strength, results, and facts. As long as "Speed of Life and Death" wins at the box office, then there will be no controversy, on the contrary, it can also give a head-on blow to those production companies that underestimate "Speed of Life and Death".

Although Hugo still doesn't know whether the historical trajectory will change, if you look at it according to the original trajectory, the success of "Speed of Life and Death" is undoubted, leaving aside the rendering of large-scale special effects, but returning to a relatively retro traditional action movie, coupled with a novel script, making "Speed of Life and Death" famous in one fell swoop.

You must know that l994 is not only a collection of good movies, but also the pinnacle of action movies "True Lies", but even so, "Speed of Life and Death" has not been stolen from the limelight, and "True Lies" is considered to be the pinnacle of action movies in l994.

Therefore, Hugo naturally has absolute confidence in the "speed of life and death".

Rick was stunned to see Hugo's incomparably powerful self-confidence in such an understatement, he had never seen Hugo like this before, which made him look at Joseph inquiringly.

Joseph has long been accustomed to it, Hugo's keen sense of the choice of works is indeed unique in the world, he gave Rick a positive look, and then said, "In this case, instead of confronting it head-on, it is better to avoid its edge, and then start from the quality of the work, and promote it steadily." ”

The implication is that he also has full confidence in the "speed of life and death".

Rick is more familiar with Joseph, and he also knows that Joseph must not say this for nothing, which makes Rick can't help but look at Hugo twice, maybe the future cooperation will be more interesting than imagined.

The promotion of a movie is actually very rich and diverse, not talking about TV programs, radio programs, posters, fan meetings and other channels, but talking about the focus of publicity. The right focus is decisive for the impact of the box office.

For example, "Avatar" is there to promote how wonderful the actors' acting skills are, which is a stupid decision, and the ups and downs of the same publicity story are also unreliable. Therefore, in the process of publicity, it is the wisest work to constantly hold on to the grandeur of visual effects and the grandeur of the pattern.

Another example is the movie "Gravity" released in 2013. There is a difference between the propaganda of the United States and the propaganda of the United States, which focuses on director Alfonso Cuarón (alfons0. Cuaron's innovation in filming technology goes beyond "Life of Life of Pi." of。 pi)"; And in the in. The country kept emphasizing that this was a film that James Cameron had given the highest acclaim, and even once gave many domestic audiences the illusion that "this is a new work directed by James Cameron" - just because the domestic audience's familiarity with James and Cameron is far greater than that of the real director Alfonso Caron.

The right publicity method has a decisive impact on a movie's box office and even word-of-mouth, which is why Hollywood has always paid special attention to distribution companies.

Joseph's words just now are actually saying that since the added value of "speed of life and death" has weaknesses, it is better to promote this in a down-to-earth manner as a sincere work of excellent quality. If it is further extended, you can focus on promoting that this movie can meet all the expectations of action movie fans, with excellent action scenes, solid fight design, and twists and turns...... In the final analysis, it is to promote the film itself as "excellent quality".

In this way, although it certainly can't compete with competitors such as "Forrest Gump", "Wolf" and "Hillbilly Conquest of New York", it can attract truly loyal fans to the cinema, and then rely on the quality of the movie to build word-of-mouth, thereby detonating higher box office.

This method is very risky, because it will continue to increase the sense of expectation of loyal action movie fans, and the higher the expectation, the easier it is to create contrasts, and the more critical it will be when watching the movie, and once it falls below expectations - this is also very easy to appear due to high expectations, then then don't talk about good word-of-mouth, bad reviews will definitely be overwhelming.

This is also the reason why the publicity method is important, because the so-called propaganda focus is the focus of letting the audience into the cinema to watch, which is naturally high expectations.

But this method also has an advantage, that is, it allows competitors to ignore the combat effectiveness of "life and death" as much as possible, but can instead free up more room for publicity, so that Rick and Twentieth Century Fox have more room to play.

Rick figured out all the pros and cons in just a spin in his head, but he didn't say anything directly, but looked at Hugo seriously.

Rick saw a calm but firm light in Hugo's eyes, confident but not arrogant, he thought about it seriously and decided to believe Hugo! So do it. ”

Ali, who was sitting next to him, had an acute temper tantrum and shouted directly at Rick, "Are you crazy?"

But Rick didn't turn his head to look at Ali, but still looked at Hugo, but found that Hugo was not surprised at all, and he didn't waver, this firmness made Rick really make up his mind, "Ali, trust my judgment." This sentence is meaningful.

Ali was directly angry by this sentence, but he couldn't say a better solution for a while, and this was a matter between Rick and Hugo, he couldn't intervene directly, but he still muttered unwillingly beside him, "Crazy...... The brain is caught in the door...... Shit ......"

Rick laughed instead, and said to Hugo, "You just experienced a long flight, so let's go back and rest first, if there is any situation, I will contact Joe as soon as possible." "Today's conversation was short, less than a quarter of an hour, but it was precious time for Rick.

For future cooperation, Rick has vaguely grasped a clue, as for the specific direction, maybe it will surface after the release of "Life and Death". (To be continued (Dian Dian Chinese Paper) provides.) If you like this work, you are welcome to come to Kazakhstan to read it and vote for the work for a monthly ticket. Your support is the biggest motivation for me to continue creating! ）