Comeback 560 Innovative Artist Agency (CAA), one of the three largest brokerage firms in the United States today, is also the biggest competitor of international innovation management companies. In fact, after more than a decade of development, the innovative artist agency has now become a leader in the industry, surpassing William Morris, the originator of the agency founded in l898.

The reason why the innovative artist agency has been able to rise strongly, surpassing the century-old William Morris agency as a junior under 20 years, is because the company is Michael Owitz. ovitz) and changed the history of the entire entertainment industry. Michael Ovitz was voted the most powerful man in Hollywood by Premiefe magazine in 1990, l991 and 1992, and he was also recognized as Hollywood's No. 1 manager.

The reason why Michael Ovitz surpassed William Morris and is considered an iconic figure in the entire entertainment industry is not because Tom Cruise, Steven Spielberg, Tom Hanks, Sean Connery (8ean. c01]1]ery) can be seen behind the success of these people, but because he has made two proposals for innovative artist agencies, two proposals that will change the entire Hollywood landscape.

The first is the packaging plan, that is, the star actors, star directors and production teams are packaged into groups and signed to film studios, which is a mutually beneficial approach, which has brought great profits to both the brokerage company and the studio, and has been widely promoted, but at the same time, it has also allowed the brokerage company to gradually grasp the right to speak and the initiative.

There are two types of packaging plans, such as a package in 2004 that included Jack. Black), Ben Stiller (BE), Will Ferrell (W. Doul. Ferrell) and others, as long as one person signs a movie, everyone else may appear in the movie "friendship", or even play an important role. This is the first case.

The second is that the agency got a script and thought it was worth the investment, so they configured the director, actor, heroine, screenwriter and other behind-the-scenes staff among their artists, packaged them as a crew, and sold them directly to the film studio.

This kind of packaging plan can often drive the business of the entire brokerage company, in other words, to tap the star effect as much as possible: if the film company wants to use the actors or directors of their agency, it is likely to use a large number of other actors and crews; Similarly, third-tier actors want to get more job opportunities, as long as they enter an innovative artist agency, they can win the opportunity to cooperate with big names, which makes the agency a target that actors and studios want to work with

Of course, on the other hand, film studios are often able to reduce costs, sign a big brand, and then get a lot of "giveaways" at a good price, and most of these artists packaged together by the agency are close to each other and attract similar audiences, and the superposition effect of box office appeal is very obvious. Therefore, film studios are also willing to support such plans.

Michael Ovitz's second initiative for the industry as a whole is resource sharing.

Prior to this, the rule of brokerage firms was that each broker had its own clients, and that brokers of the same brokerage firm would not look for job opportunities for clients of other brokers, as was the case with International Innovation Management. But the approach of innovative artist agencies is to share resources, and there are no individual clients of the broker, only the clients of the company.

Of course, Brad Pitt's agent is Martin Baum, and this division will still be different, but other agents have jobs suitable for Brad, and they will also be introduced to Martin, shared, and then finally distributed by the company. The sharing of resource confidence and the sharing of resource platforms create a harmonious atmosphere of cooperation among colleagues.

In this way, the competition faced by other agencies will be the entire innovative artist agency, rather than a single artist, and the probability of winning or losing is naturally much smaller

In addition, innovative artist agencies also require that whether it is an artist signing ceremony, a premiere, or an awards ceremony, agents must appear in groups, dress uniformly, and even have the same voice, which has a strong deterrent effect for other agencies.

In addition to these two proposals, Michael Ovitz also broke the convention of finding ways to dig into the wall! No compromise means.

Before 1975, there was an unwritten rule among Los Angeles agencies that as long as one agency was negotiating with an artist, the other agencies were not allowed to intervene until the artist made a decision — even if it was a small, little-known agency talking about an artist, William Morris was not allowed to intervene. But after the establishment of the innovative artist agency, it didn't care about it.

A media once described the innovative artist agency as such, "The scorpion wants to cross the river, so it can only ask the crocodile for help, but at the moment when the crocodile docks, the poisonous needle on the scorpion's tail pierces the crocodile's skin." They relied on this model of scorpion to cross the river, and they grew rapidly, gradually surpassing the William Morris agency that trained Michael Ovitz, Martin Baum, Roland Parkin and others, and at the same time, gradually surpassing the film studios and transferring the voice of Hollywood to the agency.

In the mid-80s, the innovative artist agency decided to get more paid for its artists and to take a dividend from the box office. At this time, the packaging plan that has been infiltrated throughout the industry, and the strong external competitiveness that the innovative artist agency has gained from the resource sharing plan, made the film production company realize Michael Ovitz's trick, but they have no room to refuse.

As a result, this led to the rapid rise in actors' salaries in the mid-to-late eighties, and the fact that actors and directors were able to participate in box office dividends was also a product of this. Along with it, the cost of film production also began to rise, until "Terminator 2" became the first work in film history to invest more than 100 million US dollars.

It can be said that Michael Ovitz has changed the development of the entire brokerage industry, and has also brought great changes to the entire film industry and even the entertainment industry.

Interestingly, many years after his retirement, Michael Ovitz founded another agency of his own, but lost the competition with innovative artist agencies. The competitiveness of the unique business model of the innovative artist agency can be seen.

Of course, although the innovative artist agency is developing very fast, and their strength is undoubted, in the face of the competition of William Morris agency and international innovation management company, they have never reached the point of completing the unification, and can only be tied as the three major brokerage companies. However, the competitiveness of innovative artist agencies has kept them alive enough to remain firmly in the position of Hollywood's number one agency for the next two decades.

When Hugo saw the logo of the innovative artist agency, he immediately reacted, Roland Parkin is not only an agent, but also one of the five young people who founded the agency in the first place, and he will come to visit Hugo today, apparently with only one purpose: to dig the wall.

Hugo looked at Quentin, who was sitting next to him drinking coffee and pretending to be fine, and couldn't help laughing, because he remembered Joseph's suspicions before. Joseph suspected that Quentin was in league with Longmeyer, and Quentin's insistence on letting Hugo shoot "vulgar" was to get Hugo to sign a contract with Lang; But now it seems that Joseph's suspicions were correct, but the object was wrong, and this was not an internal competition within the company, but another conspiracy of the scorpions to cross the river.

Hugo didn't look away from Roland, who was sitting next to him, but looked at Quentin with a smile until Quentin looked at Hugo with some fidgeting.

Hugo didn't like it, he was pretty sure that his encounter was accidental, and then Quentin's decision to let himself play "vulgar" was also an accident, but then what about later? Why is Quentin so insistant, is it really just because he likes it, or is Roland playing some role in it?

In fact, Hugo originally believed in Quentin, because he knew that Quentin was a ruffian, and he had a kind of actor, and he would try his best to persuade the other party to star in his work. So Hugo didn't have any suspicions at all, but today ......

Quentin was a little embarrassed by Hugo's gentle but direct eyes, and he didn't know where to put his hands. At this time, Roland's polite voice came from the side, "You shouldn't blame Mr. Tarantino, he is not an entertainer in our company. I persuaded Harvey Weinstein to make a deal to force Mr. Tarantino to bring me to meet with you today. In fact, Mr. Tarantino was not prepared enough for my arrival. ”

Hugo is a very polite person, so he didn't ignore Roland, but took his eyes off Quentin's face, looked at Roland with a smile, nodded slightly, and made a look of sudden realization, but did not speak, but picked up the coffee just brought by the waiter and tasted it quietly.

But because he was thinking about things in his head, he was a little negligent for a while, and when the coffee slid into his mouth, Hugo realized that it was a cup of hot coffee that had just been served, and a layer of skin had been burned off his oral membrane, which made Hugo grit his teeth and swallow the coffee directly - fortunately, this sip was not big, but his brows were still burned and wrinkled directly.

Quentin looked at Hugo's frowning appearance, and felt even more embarrassed, he himself hated such a thing, but Harvey obviously didn't give him a chance to refuse, so he could only speak, "Hugo, I'm sorry, my fault, I should have given you a call." ”

But Hugo didn't care about Quentin's apology, he stood up directly, turned around and left in the stunned eyes of Quentin and Roland, Roland was obviously taken aback, Hugo is so abnormal, why did he leave suddenly? Then, the two of them saw Hugo walk quickly to the counter, asked for a glass of cold boiled water, and poured it down.

Uh, this ...... (To be continued.) If you like this work, you are welcome to come to Kazakhstan to read it and vote for the work for a monthly ticket. Your support is the biggest motivation for me to continue creating!)

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