Soaring to the Heights 992 premiered in absentia
In May, "" was born in France, won the Palme d'Or and the best actor, and for a time became the hottest topic in the entire European continent.
Although Hollywood's films rose rapidly after the 70s and entered the golden age again, the European continent has always been harsh and critical, because European filmmakers have always believed that Hollywood is a commercial combination, and Hollywood does not hesitate to abandon the artistic value of the film for the sake of commercial interests, which many European filmmakers cannot agree with. Therefore, the attitude of the European continent towards Hollywood films has always been not very good, and it can even be said that it is disdainful.
Of course, there are still films that can be recognized on the European continent, but there are only a handful; Films that can win recognition in both Europe and North America are even rarer.
Not long ago, a "" that perfectly combines business and art has been praised on both sides of the Atlantic, but even so, many European media still think that Steven still attaches too much importance to commercial elements, and there is obviously a suspicion of sensationalism at the end of the film, but this still does not detract from the momentum of this work.
Immediately after its official appearance in Cannes, it was quickly praised by the entire European continent, which is really a rare sight, and this work with an investment of only eight million dollars is considered by many European filmmakers to be an epoch-making and important work; What is even more commendable is that this view has also been recognized by many American media who arrived in Cannes, which also makes "vulgar" among the rare masterpieces recognized in Europe and North America at the same time.
Since the end of the curtain, the popularity of "" in North America has not decreased, even after the excitement of the summer file, even after a full four months of precipitation, this kind of discussion enthusiasm has not slowed down, and people are curious about what kind of work this is, which can be so sincerely recommended by discerning film critics.
In 1941, a "" was born, causing countless film critics to applaud, but this film was high and low, and many people were not able to understand the greatness of this work, until the film industry gradually matured, and countless latecomers began to imitate the shooting techniques of "Citizen Kane", so that the entire film industry has undergone earth-shaking progress, and people realize what position this work occupies in history.
So, for more than half a century since then, "" has always occupied the classic champion of countless professional magazine rankings.
It's no longer the information-jammed 40s, people have more and more ways to receive information, and the opinions of film critics are gradually starting to become one of the criteria by which ordinary audiences measure movies. "When it came out, many filmmakers praised it as a pioneering work worthy of being compared to such a top-notch work, and even having the potential to change the future of the film industry."
As a result, in the past four months, the discussion in the North American market has not cooled down!
However, the American media that arrived in Cannes before was only a small part after all, and what kind of treatment they would receive when "" officially returned to the North American continent was not only film critics, but also ordinary audiences, which everyone was curious about. It is not an easy task to be as applauded and acclaimed as "The Godfather" and "The Godfather". The commercial weight and artistic weight on both sides of the film scale, if you want to maintain a balance, is the goal that almost every filmmaker tirelessly pursues, so can "vulgarity" be achieved.
Originally, "" was a hot topic, and when the name of "Mr. 400 million" appeared, people's attention to "vulgar" became more enthusiastic, can Hugo continue his miracle of breaking 100 million in a row? Can Hugo complete the myth of three consecutive movies breaking 200 million at the box office? Will Hugo be able to break his box office disadvantage? Will Hugo be able to stage another big surprise after """?
In an instant, the discussion about "" was directly broken.
At the end of last year, Hugo announced that he would take over the filming, which caused an uproar, and countless people thought that Hugo was a choice to self-destruct his future, and the collapse of the "" style would soon be; Then Hugo took over the filming to everyone's surprise", which made countless media think that Hugo chose to "commit suicide", and even "" had to be cautious.
But less than half a year later, "" took the lead in Cannes and won the first influential actor title for Hugo; Immediately after the box office broke 200 million, it not only became the biggest dark horse this summer, but also achieved the glorious moment of "Mr. 400 million".
Now, "" is about to be released, and Hugo's watch xiàn has captured the attention of every audience. Whether they like Hugo or not, or whether they like movies or not, people are curious about what kind of energy "vulgarity" can burst out, whether Hugo has reached a new peak in one fell swoop, or has a strong momentum, which almost touches the hearts of everyone in the United States.
Even William Clinton became interested in "". Not long ago, Clinton recommended "" on a formal occasion, and now he wants to be able to go to the cinema to see "vulgar", and it is clear that Hugo's influence has now spread endlessly from the film circle to all areas of society.
The release of "" can be said to be the attention of 10,000 people, and its popularity is compared to the big productions of the summer file, but it is in this situation that the producer and distributor Pictures actually announced: The leading actor will not participate in the promotion of the film, which is tantamount to pouring a bucket of ice water directly on the roaring bonfire, but unfortunately this bucket of ice water not only did not extinguish the flame, but made the flame jump up with greater momentum.
All the audience was complaining about the decision, they were looking forward to seeing Hugo take the stage again to promote it, although it was only a month before the end of the promotion period of the album Honor to Death, but Hugo was clearly the object that everyone wanted to see, and this decision disappointed everyone.
"Hugo undoubtedly made the wisest move, and overexposure is actually equal to no exposure."
There is nothing wrong with this, any face has freshness, too long without exposure will make people forget, too often exposure will make people bored. From the Oscars in March to the end of the "Bathing in the Morning Light" campaign, Hugo's face can be seen in the newspaper almost every day for half a year, which is definitely the pinnacle of overexposure.
It's wise to slow down a bit, whet the appetite of the fans, and get Hugo back into a frenzy when he reappears.
When the Weinstein brothers saw the news, they smiled tacitly.
In fact, the Weinstein brothers have been thinking about the publicity plan of "" since they were young, and they have a bad impression of it, and if they can, they are willing to ban Uma, but in this way, it will definitely have a huge impact on the box office of "vulgarity". Therefore, during the "vulgar" publicity period, it is impossible for Uma as the heroine not to appear.
At the beginning, it was planned to let Ummah go to some cities in the center to promote, and the most lively east and west coasts were handed over to Hugo and Samuel, so that the exposure of Uma was reduced as much as possible and accidents were avoided.
All the itinerary was also carried out according to this plan, but Hugo went to Europe to shoot "". As we all know, there is no precise deadline for filming, it is said to be over within a month, but once there is an accident in the creative process, two months or three months are possible. This immediately worried both Weinstein brothers.
Their ideas are naturally and all the media at a glance, Hugo is the absolute core of the film, and the biggest main force of the current call, if Hugo is absent, it will be a fatal blow to the box office of "". Therefore, they also tried their best to cooperate with Hugo's itinerary, but because the progress of "" after the start of filming, the progress has not been determined, which also makes the Weinstein brothers very difficult.
When things hit a plateau, the Weinstein brothers came up with a solution: they decided to cancel all the actors' promotional trips.
First of all, the publicity cost of "" is not too much, the cost is only 8 million, and the publicity cost is naturally stretched, most of the publicity of the movie still relies on Hugo's appeal today, and many TV and radio programs have issued invitations. So, it's a good thing for you to get rid of the propaganda – to save money.
Moreover, once the publicity of the actors is canceled, Hugo and Samuel and others will not be promoted, then Uma will naturally have no need to publicize, which is also to minimize all potential safety hazards, which can be regarded as an invisible ban on Uma.
So, when Hugo decided to travel to Europe for a while, the Weinstein brothers actually raised their hands and feet in favor, and in the end, Quentin Tarantino was only arranged for the promotional itinerary of "" alone. This is an unexpected situation.
Unexpectedly, but also reasonablely, when the decision was announced, the popularity of "" not only did not decrease, but soared to a new level: because of Hugo's absence, the film sparked heated discussions among countless fans and non-fans.
This can almost be said to be free publicity, the bombardment of the media and the enthusiasm of the audience, without any deliberate incitement, automatically reached a new peak.
This shows the appeal of Hugo in North America today, as well as the discussion of "" this movie. In such a situation, as one of the most discussed films in 1994, "Vulgar" is about to be officially released, and what kind of results will the film achieve without a premiere and without the promotion of the leading actors? .