Sure enough, as Xu Guangran expected, Zhang Yang said: "It is difficult for a good woman to cook without rice, our sports committee has no money, no money can not invite high-level coaches, no money can not be equipped with modern training equipment, now the progress of the new sports center is slow, the promised training venues have not been built, now it is the nineties, just shouting two slogans can not improve sports performance, must be scientific training.........

Xu Guangran laughed: "You don't want money when you say so much? ”

Zhang Daguan smiled and nodded: "Xu Shu* is wise!" ”

Xu Guangran said: "I remember that you served as the director of the Jiangcheng Investment Promotion Office in the past!" ”

Zhang Daguan corrected: "Deputy director, I am at the level of a department, and I can't be a regular position!" He also took this opportunity to remind Xu Guangran that it had been a few days since he came to Nancy, and what he was doing seemed to have been forgotten by the organization.

Xu Guangran is so old-fashioned, as soon as he heard it, he knew that Zhang Yang was reminding himself of the problem he was dealing with, and he secretly laughed in his heart, after all, this kid was young and couldn't hold his breath, and he wouldn't be embarrassed by the problem he was dealing with, since it had become a foregone conclusion, Xu Guangran might as well be a favor, and said with a smile: "It's a regular job now, and it's going to be solved in the near future." ”

Zhang Yang took a reassuring pill and said with a smile: "Thank you Xu Shu* for paying attention to it, if you die as a confidant, I will definitely do my best for Nancy's sports career in the future." ”

Xu Guangran laughed and said: "It's not that exaggerated, Xiao Zhang, Nancy's recent financial situation is not optimistic, you should have heard some news, right?" ”

Zhang Yang's heart suddenly became vigilant, Xu Guangran said this, shouldn't he have any idea to hit him? Do you want him to help Nancy solve the problem of funding for the deep-water port? He hurriedly said: "I just came to Nancy, and I haven't figured out the mess of the sports committee yet, so how can I care about other things!" ”

Zhang Yang is a little too sensitive, even if he has some ability to attract investment, Xu Guangran will not easily use him, "Such a large project as a deep-water port, Xu Guangran, as the secretary of the municipal party committee, naturally has to be cautious."

Xu Guangran said: "Xiao Zhang, at present, the government's funds are mainly flowing to the deep-water port and the new sports center, even so, there are still some stretches in terms of funds, I won't hide it from you" At present, our city leaders are trying to find ways to win the support of the provincial finance. ”

Zhang Yang said: "The palms and backs of the hands are full of meat, and our sports committee is also a child of Nancy, so the city finance has to give us a mouthful of soup to drink, right?" ”

Xu Guangran said: "I promise that as long as the financial situation is relaxed, I will fully support the work of your sports committee, but before that, you cadres of the sports committee must give full play to your subjective initiative" to share the city's worries and solve problems. You're so smart, you're going to figure it out. ”

Zhang Yang had long been mentally prepared for Xu Guangran's attitude, and he smiled: "Xu Shu*, what can I do, I won't trouble you if I have a way." ”

Xu Guangran said: "In this way, next year's Provincial Games is very important to our city, related to the image and honor of the city, how about giving you 200,000 yuan first?" After all, the city's finances have been strained recently, and "you also have to be considerate of the city's difficulties." ”

Although Xu Guangran didn't give much, it had already made Zhang Yang overjoyed, he didn't expect Xu Guangran to give money, his real purpose was to want some policies, and now that Xu Guangran gave money, Zhang Daguan's next words were not easy to speak.

………………

Xu Guangran saw that he still had something to say, and smiled: "Xiao Zhang, what else is going on?" ”

Zhang Yang said: "Xu Shu* Ji" 200,000 yuan is just a drop in the bucket, what I want is the sea, you only gave me a glass of water. ”

Xu Guangran said with a smile: "The sea water is salty, the cup I gave you is fresh water, for the hungry and thirsty, do you say he will choose the sea or this cup of water?" Xu Guangran's prosaic sentence shone with high political wisdom.

Zhang Yang said: "I don't want this glass of water to drink by myself, but to quench the thirst of the sports community in Nancy City!" ”

Xu Guangran couldn't help but laugh again, it was still very interesting to talk to Zhang Yang. He shook his head and said, "The big river has no water and the small river is dry, and I can't irrigate all the water into your sports system." ”

Zhang Yang said: "In this case, do I ask for rain myself?" "This is the main purpose of his coming today, he already has a preliminary plan" but to do these things must be approved by the secretary of the municipal party committee, pulling sponsorship has always been Zhang Daguan's strength, but the sports committee is a special unit, the political significance of the Provincial Games in Nancy is far greater than the commercial significance, in fact, most sports activities in the country are basically the same, if Zhang Daguan to the Provincial Games cast too much commercial color, will it be self-defeating, will it provoke these leaders to sneeze? Since Zhang Yang experienced the setback of Jiangcheng New Airport, he has become much more cautious in doing things, and although his style of doing things is still bold and courageous, he has also begun to take precautions in his heart.

Xu Guangran said with interest: "How are you going to ask for rain?" ”

Zhang Yang said: "Set your sights on the local enterprises in Nancy, in terms of sponsorship, you can pull as much as you can, if you can't pull locally, you can look at the whole province and the whole country." ”

Xu Guangran smiled: "It's still fate!" ”

Zhang Yang said: "It's not just about fate, now everything pays attention to a mutual benefit and reciprocity, only ask and don't give, no one is so stupid, and no one will pay in vain." I'm looking for Xu Shu* to remember the key points policy.

Xu Guangran said: "What policy? ”

Zhang Yang said: "I want the right to sell the Provincial Games!" ”

Xu Guangran has heard the term marketing right more than once, but how meaningful can the marketing right of the Provincial Games be? He knows the Olympic Games, he knows the Asian Games, but how many businesses are interested in the marketing power of the Provincial Games? Even if there is some influence, the scope of its influence is limited to the province, to put it mildly, the whole province is eye-catching, but how many people are really squatting in front of the TV to watch the Provincial Games? There has never been a lack of attention to the Provincial Games, and since the grass was reformed, the Pinghai Provincial Games has also been held for many sessions, but Xu Guangran has never heard of any city that has made money because of the Provincial Games, and even the TV station is reluctant to broadcast the games of the Provincial Games. Even if venue advertisements and TV advertisements can sell some, they will not sell at a good price, and they are not even as good as an ordinary economic and trade fair.

Despite this, Xu Guangran still didn't say yes," he smiled, "What do you want marketing rights to include?" Be specific. ”

Zhang Yang has no experience in hosting large-scale sports events, but he has held many economic and trade fairs, and he can also find a lot of information about the remote sports meetings from newspapers and magazines, a clear example is the 1984 Los Angeles Olympics in the United States, the business wizard Ueberroth creatively combined the Olympics and business, and held the first money-making Olympics in history. Since then, there has also been a saying of the Olympic economy, with the help of the Olympic events as the carrier to promote the company's products and brand marketing activities, the combination of products and sports, the integration of sports culture and brand culture to form a unique corporate culture. In addition to investing in sponsorship around the Olympic Games, enterprises have adopted a series of related marketing activities, using advertising, promotion, activities and other means from various angles such as public welfare, culture, and hot spots, and striving to form a brand communication in a certain time and space.

Zhang Daguan still made a lot of hard work, when he consulted this information, he felt suddenly enlightened, in fact, he already had a vague concept in his mind, but there was no clear direction, when he saw the information of the 84 Olympic Games, the direction in his heart became clear, he wanted to follow the model of the Los Angeles Olympics to do "He wants to make money through this provincial games, through this chalky sports will be the name of the Nancy City Sports Committee widely known, let his name be widely known."

"I intend to learn from the international experience, and the initial marketing plan is mainly divided into four aspects: franchise sponsorship program, TV broadcasting rights, licensing and ticket marketing.

Xu Guangran happened to have read books on the marketing of the Olympic Games in the concave year, and Zhang Yang's words were simply to take the doctrine "Xu Guangran said: "We are holding the Provincial Games, and we can't compare the world events with the Provincial Games. ”

Zhang Daguan said, "It doesn't matter if it's a doctrine, whether it's a rigid one, whether it's a black cat, or a white cat, as long as you can catch a mouse, it's a good cat!" ”

Xu Guangran's heart moved, "Zhang Yang's sentence is on the point, the Provincial Games must be a money-losing business" The so-called marketing rights he wants don't have much practical meaning at all, since he wants to toss, let him toss, he puts his energy on this, it's better than being idle, even if his marketing is not successful, the city has no loss, if he succeeds, he can also help the city reduce the burden, Xu Guangran After thinking about it all, he realized that this matter is beneficial to the city and harmless, so he nodded and said: "Okay, I'll hand over the marketing power to you! ”

Zhang Yang said: "I also have a request, if the Sports Committee makes money through this Provincial Games, the city can't reach out to us, we keep it as a sports fund to develop Nancy's sports business*......"

Xu Guangran smiled secretly in his heart, make money? That's weird! He nodded happily: "There is a premise, if you make money, you must first bear part of the expenses of the Provincial Games to help the city reduce the burden, and under this premise, all the surplus will go to your sports committee to develop Nancy's sports career." ”

Zhang Yang said: "Xu Shu*, my marketing rights also include the venue advertising of the new sports center*......"

Xu Guangran said: "The new sports center has not been built yet!" ”

Zhang Yang said with a smile: "Xu Shu*, the new airport in Jiangcheng has not been built, but the advertisements are like millions of dollars, you just need to give me the power, and I will do the specific things!" ”

Xu Guangran found that this kid was a little bit aggressive, but what he wanted now was only advertising rights, and he didn't want construction rights, so there was no reason not to give it to him! Xu Guangran said: "There is a premise, any marketing activities of your sports committee shall not affect the normal construction of the new sports center. ”

……………………………………

Zhang Yang smiled: "Don't worry, I will think about the exterior wall at most, and we will never ......ask about the building."

Xu Guangran said earnestly: "Xiao Zhang! It's been less than a year since the opening of the Provincial Games, and the burden on your shoulders as the director of the Sports Committee is not light*......"

Zhang Yang said: "Xu Shu*Ji rest assured, I will definitely do my best to lead all the cadres and masses of the Sports Committee to lead all the chalk mobilizations in Nancy City to strive for the upper reaches of the Provincial Games ......."

Xu Guangran said: "The cowhide is blown by yourself, if you want to win the first place on the double list, what should you do if you can't get it*......" Xu Guangran smiled when he said this, but he was actually making a set, this set is buried very deep, you kid has no mouth, I didn't force you.

Zhang Yang said: "It's impossible not to get it!" "This guy is not a fool, he heard it, Xu Guangran led him into the circle, if he impulsively said that I couldn't achieve this goal, I would automatically resign, and I would definitely fall into Xu Guangran's arms, but the more you Xu Shu* Ji thought about me, the more I didn't say it, it was impossible not to get it, even if I couldn't get it, what happened? Lao Tzu just doesn't resign, what can you do to me? Zhang Daguan is not a casual braggart, if he says it, he has to work hard to achieve it, in case it can't be realized, there is nothing to be afraid of, this guy's mentality and face are constantly maturing.

Xu Guangran smiled: "If you can't get it, I'll deal with you!" ”

Zhang Yang smiled and said: "Xu Shu*, don't worry, I won't give you this opportunity, if I achieve this goal, then what............ Xu Shu*Ji is not going to mention my current deputy hall or something? ”

Xu Guangran was really convinced, he laughed and said, "Wait until you get it!" "I secretly said in my heart, I haven't come down yet, I started to think about the deputy hall, I've seen official fans, I've never seen fans like this. He reminded Zhang Yang again: "Xiao Zhang, you are still young, you have just come to Nancy, you must pay attention to the way you get along with your comrades, and you must know how to respect the old comrades." This sentence is a matter of Cui Guozhu.

Zhang Yang said with a smile: "I have always respected the old comrades, take Comrade Cui Guozhu as an example, after he was hospitalized, I went to see him every day, and now he doesn't know how grateful he is to me." ”

Xu Guangran smiled dumbly, this kid's face is really not ordinarily thick.