After the Oscars, there are countless lists for the red carpet artists' clothing taste lists, and among the 14 influential lists in the United States, eight lists awarded the champion of red carpet fashion looks to Hugo, which is obviously unprecedented.

Among them, "Vanity Fair" is the most, and they even directly adopted Hugo's appearance on the red carpet as the cover and published a special issue of the Oscars.

Founded in 1913, "Vanity Fair" is a veteran magazine in the United States, with high-class people, acting stars, and fashion pioneers as the main reporting objects, and its photographic power is one of the best in the United States, although it was discontinued in l935 because of the sharp decline in sales of the Great Depression, but after the supplement in l981, it ushered in its heyday and became one of the top magazines in the United States, and its influence in the entertainment industry and political fields was the first finger.

"Vanity Fair" was held at the Morton Hotel after the Oscars last night. hotel) held a small party duì, which was only allowed to enter the top insiders, and the whole party was less than three hundred people, and it was there that Hugo and Leonardo had drunk last night.

This was originally just a small party sponsored by "Vanity Fair", and it was also an inconspicuous one of the more than 30 party parties in Hollywood on the night of the Oscars. But Vanity Fair's move to bring together most of the nominees and winners has unexpectedly created a myth. Since last night, in the next twenty years, this small party known as "Oscar Night" has gradually grown into the grandest carnival party after the end of the Oscars every year, only the top stars can enter, and countless second- and third-tier actors will do everything to get into this party. After the end of the "Oscar Night", the list of star ratings announced by "Vanity Fair" within the "Vanity Fair" divided the major stars into four levels, aaaa, aaa, aa, a, and this level has even become the number of celebrities who have been regarded as the bible by countless faction organizers, pushing the glitz and luxury of Hollywood, the vanity and luxury of Vanity Fair, to a new peak. If Hugo knew that the pie duì he attended last night was the origin of the majestic Oscar night in the future, he would probably be stunned, because last night's pie duì really didn't look special, and every qiē was so sparse and ordinary. In any case, the fact that Vanity Fair was able to organize such a party and invite most of the nominees and winners to attend shows their current connections and status in Hollywood.

"Vanity Fair" said in this special issue of the Oscars that the main reason why Hugo was selected as the champion of red carpet fashion style, especially because he defeated countless actresses and became the first actor in history to become the first actor to become a red carpet fashion champion, is because the exceptional design of Hugo's suit has broken the stereotypical impression of many fashion designers on suits, and the design of the suit and Hugo's own advantages are perfectly combined, which can definitely be called tailor-made. pushed the charm of Hugo, a handsome guy, to a peak.

"Take away the charm of breathing", this is the final comment of "Vanity Fair".

The other seven lists list the reason why Hugo chose the red carpet fashion champion, which is probably the case, although the remaining six lists do not list Hugo as the champion, but the top ten also have a place for Hugo, which shows everyone's respect for Hugo.

Interestingly, when the "New York Times" conducted a survey to ask the general public about their deepest impression of the 66th Oscars, the results of a sample of 2,800 respondents said that "the moment Hugo appeared on the red carpet" won the championship with 9% support, which was really unexpected; In second place, Schindler's List for Best Picture won 8.8 percent of the vote.

In addition, Hugo won the best supporting actor, and Steven and Spielberg won two works were also among the top 10 options. This result is indeed quite unexpected. Although the red carpet outfits have always attracted a lot of attention, it is indeed a surprise that they have surpassed the awards ceremony itself and won more attention. But upon closer inspection, it is not surprising. On the one hand, before the Oscars, Burberry unexpectedly defeated Armani and became Hugo's sponsor; On the one hand, "Schindler's List" vs. "Farewell to Lovers" attracted attention; On the one hand, there is the meeting of Hugo and Tracy on the red carpet; Finally, there is the attention that Hugo himself attracts.

This kind of factor caused everyone to leave a deep impression on the red carpet, after all, when it came to the awards ceremony, "Schindler's list" won a big victory, reflecting the crisp defeat of "Farewell to Love", which was really disappointing, and Tracy and Hugo did not have any chance to face each other head-on at the awards ceremony. If this is just a tilt in the focus, then it is not surprising that Hugo has won the spotlight? This should not be considered news. This time, the excitement of fashion topics really benefited Burberry!

Almost the entire American fashion industry has focused its attention on Burberry, and even Europe across the Atlantic is concerned about Burberry's watch, and people can't help but wonder: Is Burberry, a classic brand that has experienced a century of ups and downs, about to wake up?

When Thomas Viland was confronted with Hugo's pickiness, he made a difficult decision: he chose to believe Hugo. In Thomas's view, he asked the designer to make changes according to Hugo's advice, and if it failed, then it meant that it was a failed investment, and Burberry had only spent three months on Hugo, and it was still too late to make adjustments; But if it succeeds, then you can gain the confidence to continue. Although this is the case, it is actually very difficult for Thomas, because the current CEO of Burberry has been emphasizing tradition and tradition, and the entire leadership team is very repulsive to accept new things, in their opinion, the choice of Hugo as an influential sponsor shows that Hugo's every move is related to Burberry's image. Thomas chose to support Hugo unconditionally, and in the eyes of the outside world, this was Burberry's adjustment - as the facts turned out, and it was a fatal blow to Burberry.

Therefore, after repeated hesitation, Thomas risked ending his career and chose to support Hugo. In fact, most of Hugo's suits are Hugo's own opinions, Hugo is not a professional designer, he just relies on his own intuition and inspiration, and feels that this adjustment seems to look better, and then the designer team made adjustments to the design according to one of Hugo's pieces, and after hundreds of attempts, it achieved the current effect. When Hugo appeared on the red carpet, others were very excited, while Thomas felt like he was walking a tightrope, and every step was shaky, as if his career was about to end.

But it turns out that big risks often mean big rewards.

The whole public opinion "uproar" sent countless praises to the decaying Burberry, not to mention the American market, even the British domestic market, Burberry has not felt it for many years, and overnight, Thomas's desperate choice became the wisest decision. Many times, fate is so interesting. On the one hand, Tracy's desperate gamble buried herself; On the one hand, it was Thomas's desperate gamble that made him brilliant. No one can grasp the pulse of fate, everyone is just a speck of dust in the long river of history, constantly struggling and trying to control their own destiny.

Originally, Thomas was still under tremendous pressure from the British headquarters, but as soon as the public opinion after the Oscars came out, praise from the headquarters came in an instant, and this was only the first step. Over the next month, Burberry's sales in the US market rose by 21 percent, almost to the freak of Thomas's freak out, and to the delight of Burberry's headquarters.

In recent years, Burberry's sales in the U.S. market can only barely break even, and word of mouth is even more difficult, which also restricts Burberry's expansion in the United States. That's why this public opinion boom was able to make sales rise so dramatically in one go - because the foundation is so poor.

More important than the sales volume, Burberry immediately rose a whole level in the perception of the American public, and even many young people expressed interest in Burberry, and the crowds of Burberry stores across the United States more than tripled compared to January and February before the Oscars, which is completely crazy enough to paralyze the heart.

After the second step of the sales frenzy, Thomas's decision was praised countless times, his power in the US branch also increased, and his opinion was also taken seriously by the headquarters: according to the reaction of the American market, Burberry's design is still too old-fashioned, classic to classic, just like Burberry's trench coat is still a classic, but classic cannot become a daily routine, people can't wear a trench coat every day, so innovation is inevitable. Especially after the crazy increase in sales in the last month, the feedback from customers has gradually become clear - they choose to buy Burberry, not because it is a century-old classic, but because they want to buy clothes that look like Hugo's.

In this case, the third step of the Oscar effect happened to Burberry, and Burberry's UK headquarters finally began to face the pace of the times, but they did not have a clear idea of how to make changes.

The task returned to Thomas, who immediately remembered Hugo - this qiē change actually came from Hugo, and Thomas knew very well that his greatest credit was that he chose to believe in Hugo. Thomas remembered Hugo's words, "Why don't you hire a professional design director?" Thomas's instincts told him that he should once again trust Hugo. (To be continued,