The resurgence of the 503 PR crisis
The morning sun in Los Angeles lazily sprinkled through the glass on the gray carpet of the office, and the golden sunlight chased the dust in the air and continued to frolic, making the morning quiet more vibrant.
Joseph splashed his cheeks with cold water, then hastily rubbed his palms a few times, looking at his water-filled cheeks in the mirror, the light dark circles under his eyes made him look a little haggard. Joseph patted his cheek vigorously, picked up a 'wool' towel to wipe off all the water droplets, and then neatly put away all the toiletries on the bathroom sink, left the company's public restroom, and walked in the direction of his own private office.
At this time, it was only eight o'clock in the morning, and the International Innovation Management Company had already started to have people go to work one after another, and everyone was not surprised at all when they saw Joseph just finished washing, and greeted him with a smile, "Last night in the company all night again?" Apparently Joseph has been in this state for some time.
When I returned to my private office, the blankets and pillows on the sofa had been sorted out, the materials and coffee on the coffee table had been cleaned up, and today's newspapers, magazines and other materials were neatly arranged on my desk. Joseph stopped walking into the office, turned back to a young woman sitting not far away, smiled and said, "Anna, thank you." ”
Anna has been in the company for a while, and has been fully on the working track in her position as Joseph's assistant, and is completely comfortable with these things.
Joseph put the toiletries in his storage cupboard, stood by the window and looked condescendingly at the city outside that was gradually waking up, he relied on his unremitting efforts to get to this point, how many people have spent their lives fighting for this sight of the scenery with blood and sweat, he was lucky to get this qiē in two years. Such a scenery, even if you look at it every day, you can have a new harvest every day, and it is unforgettable.
Joseph took a deep breath, returned to his seat, picked up a document at the top of his desk, and sat down in the boss's chair. This information is a script, when Joseph saw the name of the script on the cover clearly, the smile on the corner of his mouth couldn't help but outline, and then as if he thought of something, he chuckled, "Hugo, you will definitely die of joy when you see this script." ”
Joseph said with a smile, looking up and looking around, only to see that this was not his home, but his office, and no one else's office. This made the smile on the corner of Joseph's mouth freeze like this, and then slowly dissipated into the air, and he remembered: he and Hugo hadn't spoken for a long, long time, in fact, Hugo had been back in Los Angeles for half a month, but the two of them had never met.
This fact made Joseph's good mood just raised mixed with a hint of loneliness.
His eyes fell back on the script in his hand, which read "Burning Years". Joseph didn't even need to open the script, he knew it well. He knew that this script was invested and produced by Columbia Pictures' Samsung Pictures, and Columbia Pictures must have sent the script because of the past few works and Hugo's outstanding cooperation, and the producer of this script was Marshall Herskovitz, the Emmy Award winner for Best Drama Series "Thirty Years Standing".
The reason why Joseph was so impressed by this was because after the Golden Globe incident, Joseph had contact with Marshall. At that time, Joseph hoped that Marshall would give Hugo a chance to audition, the goal was to "burn the love years", but Marshall not only refused Joseph's request, but also humiliated Joseph, which made Joseph very angry.
The negative impact of the Golden Globe Awards incident at that time was very strict, and Joseph ate a lot of closed-door soup, but most of the people in the Hollywood circle will not talk to death because they all know that interests are paramount, and actors who are downcast today may succeed in the future. The truly successful people who make zuò have a very 'colorful' set of Tai Chi ability.
So, when Joseph was humiliated by Marshall, he couldn't believe it, even though he knew that Hugo was in a predicament at the time, it still made it difficult for him to control his feelings. At first, he was very unhappy for a while because of this incident, but in the end it was Hugo who enlightened him and persuaded him to put aside these negative feelings and start over.
Now, Marshall has actually handed over the script of "Burning Years" again, which is really ironic. The Hollywood circle is so small, it is very likely that you will meet your acquaintances or enemies when you turn around, which is also the most interesting part of Hollywood's 'private' life.
Joseph speculated that this was probably not Marshall's idea, but Columbia Pictures' idea, although the producers have the absolute power of the crew, but Columbia Pictures is the financier, and they are the most powerful to speak. What's more, Columbia Pictures is not 'meddling' in casting, but just 'handing' the script to Hugo, which can be regarded as an increase in the audition spot, and Marshall has no room to refuse.
But even so, Joseph can still imagine Marshall's face covered in mud, although it is a pity that there is no way to see Marshall face to face, but it is enough to see the script of "Burning Years" appear on his desktop.
It's a pity that Joseph can only enjoy this happiness to himself, and there is no way to share it with Hugo.
Thinking of this, Joseph's mood couldn't help but be a little low, he took a deep breath, put aside the script of "Burning Love Years", re-energized, and then began to read the newspapers and magazines below, these are the latest important newspapers and magazines in the circle released today, he used to read at home with Carl, Hugo and others, but recently he has not been home in the company, so this move was also carried out in the office.
Yesterday's sit-in by Jewish extremist groups has clearly made headlines on the front pages of major news, and even the Los Angeles Times, which has been closely associated with Hugo for nearly a year, has given up its front-page position to this blockbuster news.
Not only the "Los Angeles Times" but all newspapers and magazines reported the news, if not the headlines, but also the entertainment headlines, which is definitely the hottest topic of the day recently.
Joseph's face was completely darkened and heavy, this time the development of the situation was really unexpected, the opening weekend of "Schindler's List" almost shocked the entire North American film market, all professionals for Steven Spielberg's doubts were dissipated, and the overwhelming praise made the film's prospects full of infinite hope.
However, the controversy over the role of "A'mon' and Goss" suddenly erupted, touching the sensitive nerves of the Jews and triggering a strong reaction from extremist groups, which also made the next trend of "Schindler's List" "clouded" by a layer of "shadow".
Joseph believes that Steven will never be caught with his hands tied, Steven has been rolling in Hollywood for more than 20 years, and he is currently the top director and producer, Steven's influence cannot be underestimated, so the situation is not as bad as reflected in the news media now, but the question is, how will Steven respond? Is it a positive response to an interview with reporters, or is it a high-level response from the top of the National Jewish Association behind the scenes?
For Joseph, Steven's response will continue to Hugo's.
Hugo, as the actor of A'mon and Goss, is himself Jewish, and the pressure will not be easy. In the face of accusations from Jewish extremist groups this time, as long as Hugo's crisis public relations is not handled correctly, it is easy to detonate a landmine and then lead to a series of bad reactions.
Hugo does not have a dedicated public relations team, and there is no way to communicate directly with familiar news media, which is a fatal hole. Generally speaking, when a top artist encounters such a public relations crisis, the professional public relations team will discuss countermeasures with the artist, and then arrange the response method and the content of the speech, on the one hand, the artist will come forward to respond, and on the other hand, the professional public relations team will contact the news media and make arrangements behind the scenes, so as to ensure that the damage control of the crisis is within the effective range.
Since Hugo did not have a professional PR team, this work had to be 'handed over' to Joseph and the international innovation management company, which was one of the responsibilities of the broker. But what's worse is that the relationship between Hugo and Joseph is now at an impasse again, and the two have not seen each other for a long time and have not spoken on the phone.
The only thing to be thankful for is that the main point of attack in this matter is still Steven, and Hugo only has collateral damage, so there is no need to be too anxious for the time being.
Joseph involuntarily 'rubbed' his own temples, the news media has been making him a headache in the past two days, and today it is even worse, things have gradually lost control, if Hugo does not respond correctly, I am afraid that he will miss the opportunity. Then it will have a continuous impact on Hugo's future career development, so it is necessary to accurately grasp the opportunity and stand up at the right time to express the right point of view.
Joseph fell silent, looking at the landline on the table, hesitating whether he should call Hugo. This is work, absolute work, and it is a key work related to Hugo's next career development, he, as Hugo's agent, must call to discuss this matter, even if there is no face-to-face communication, he needs to understand Hugo's current situation, and then contact the media to respond.
But...... The two of them haven't had any contact since the last time an argument broke out on the phone, and his absence from the last show of Glory to Death and the premiere of "Schindler's List" has only made the situation worse. Now that he took the initiative to call Hugo, how should he start?
The landline in front of him gradually blurred in Joseph's eyes, and after a long time, his already blurred focus gathered again, Joseph thought about it, and simply picked up the phone neatly, dialing the familiar but unfamiliar phone number