Back in Zhonghai South District, Tang Hao first rented a small house for Liu Hai, and for a whole afternoon, they went back and forth to the furniture and household appliances market, buying some daily necessities.

Liu Hai's house is not far from the Lan Group, only less than two kilometers away, after settling Liu Hai, Tang Hao bought him a motorcycle and locomotive, and then returned to the group building.

As soon as I walked into the building, a middle-aged woman walked over, and next to the middle-aged woman was Lan Yuxin's secretary, Song Xiaoran.

Song Xiaoran walked up to Tang Hao with the middle-aged woman, pointed at the middle-aged woman, and said with a smile: "Assistant Tang, this is Mr. Hu of Shun Culture Company, Mr. Hu is mainly responsible for our product planning and promotion this time." ”

Tang Hao stretched out his hand and smiled slightly: "Hello, I'm Tang Hao." ”

The middle-aged woman glanced at Tang Hao, and also stretched out her hand and smiled: "I'm Hu Yu, you can call me Sister Hu." ”

Seeing that Song Xiaoran had no intention of leaving, Tang Hao couldn't help but glance at her suspiciously, Song Xiaoran smiled knowingly, and explained: "Assistant Tang, Mr. Lan has handed over the task of this product promotion to you, as long as it is the affairs of this product, you have all the right to decide." ”

Leave it to me? Tang Hao was a little surprised in his heart, he didn't know anything about product packaging planning, there are so many professional planning directors of Lan's Group, when did he need to go out in person?

Hu Yu has been looking at this man from the beginning, in terms of appearance, Tang Hao is quite passable, and that sunny appearance should be quite lethal to the little girl. It's just that for a woman like Lan Yuxin, a man with this temperament may not be in her eyes, right?

This product is related to the future development direction of Lan's Group, since Lan Yuxin dares to hand over this product to the person in front of him, it is enough to prove that this person's ability is not small.

Thinking of this, Hu Yu smiled and said with a warm smile: "Assistant Tang, I have been friends with Mr. Lan for many years, why haven't I seen Assistant Tang?" ”

Looking at Hu Yu's eyes full of gossip flames, Tang Hao smiled casually: "I have only been in the group for two days, and it is normal that you haven't seen me. ”

"Oh? I don't know which school Assistant Tang graduated from? ”

"I'm going to make you laugh, I didn't even go to elementary school."

"Assistant Tang really loves to joke, to be able to become Mr. Lan's assistant, how can he be a high-achieving student who graduated from Harvard and Cambridge, right?" Hu Yu also plans to continue to probe it.

Hearing Hu Yu's words, the smile on Tang Hao's face was slightly retracted, a cold glint flashed in his eyes, and he chuckled: "What's the matter?" Isn't it true that I haven't been to school, so I'm not qualified to cooperate with Mr. Hu? ”

Hu Yu didn't expect Tang Hao to be a dog-faced, she said that change will change, this product promotion, she attaches great importance to it, and it is also the biggest transaction of her company this year, if it is yellow, she really wants to cry without tears.

Although Tang Hao's tone was not good, Hu Yu still said with a smile: "I just ask casually, Assistant Tang doesn't want to answer, that's nothing." ”

Song Xiaoran didn't expect that the two of them would spark as soon as they met, and they were also secretly anxious on the side, seeing Hu Yu compromise, Song Xiaoran hurriedly played a round: "Assistant Tang, Mr. Hu, let's go to the reception room to talk in detail first, right?" ”

Hu Yu let loose the steps and said with a smile: "Okay, I haven't drunk Mr. Lan's treasured Pu'er for a long time, I must try it again this time." ”

Hu Yu was obviously very familiar with the Lan Group, and almost didn't need Song Xiaoran to lead the way into the Lan Group hospitality room on the east side of the hall.

The two beautiful girls in the reception room both knew Song Xiaoran, and when they saw the three of them coming in, the two beautiful girls hurriedly made tea and poured water, and got busy.

"Come on, I like the process of making tea, bring me a little thousand-year-old tree tea." Hu Yu took the teapot from a beautiful girl and smiled at Tang Hao: "Assistant Tang, you have only been in the group for a few days, you shouldn't know that Mr. Lan loves tea, right?" ”

Tang Hao nodded, he really didn't know.

Hu Yu said mysteriously: "I tell you, Mr. Lan has a lot of good tea here, especially the thousand-year-old tree tea from Yunnan, which is the king of Pu'er, and it is hard to find in the market." ”

Hu Yu has been in the mall for many years, and has long practiced a social skill to adjust the atmosphere, and within a few minutes, she has already resolved the unhappiness between her and Tang Hao, and the three of them talked and laughed, but it was all thanks to her.

After a while, the beautiful woman carefully brought a porcelain jar, the body of which was inlaid with a layer of gold leaf, and the recesses of the gold leaf were dotted with beautiful jade stones.

The girl put the porcelain jar on the tea table, dug up a little tea with a bamboo spoon, and carefully put it into the teapot under Hu Yu's hand.

Looking at the girl's cautious appearance, Hu Yu smiled: "Okay, this little is enough, if you put too much, you will be bitter." ”

After speaking, Hu Yu poured boiling water into the teapot, and then said with a smile: "This thousand-year-old tree tea is very particular about drinking, it is different from ordinary tea, the general tea has a process of washing tea and making tea, and the thousand-year-old tree tea does not need these at all, five seconds into the water, it is a good pot of tea." ”

As he spoke, five seconds had passed, and Hu Yu quickly poured the tea into a transparent vessel with a strainer, and soon, a pot of brown tea that exuded bursts of fragrant fragrance appeared in front of everyone.

Hu Yuyi filled the cups in front of the two of them with tea one by one, and then said with a smile: "Taste it, the nutrition of this thousand-year-old tree tea is no worse than that of thousand-year-old ginseng." ”

Tang Hao took a sip of the tea bowl, nodded and smiled: "Yes, there is a different fragrance." ”

Hu Yu put down the teapot, stared at Tang Hao, and said with a smile: "Assistant Tang, let's talk about this cooperation, right?" ”

Tang Hao nodded: "It's the first time I've come into contact with product development, so let's talk about any good ideas first." ”

Hu Yu took a sip of tea and took out a copy of the text from his bag: "This is the draft of the plan that we rushed out overnight, Assistant Tang will take a look at it first, and I will explain it to you in detail." ”

"This product is a little different from the previous makeup brand, it uses the word palace, you should also understand, now most of the post-80s and post-90s girls do not recognize the court, they are more inclined to Japanese and Korean and European and American style products, such as L'Oreal, Estee Lauder, Lancôme, Dream Home These well-known brands, domestic businesses have also used the gimmick of traditional Chinese medicine to promote products in recent years, such as Yu Nifang, but most of their consumer groups are still aimed at women aged 30 and above, According to our research report, the consumer group in the age range of 30-40 years old is the most competitive area for domestic cosmetics products, while the consumer group of 20-30 years old has few domestic cosmetics products to enter. ”

Hu Yu said this, took another sip of tea, and continued: "Judging from our market research, our market this time must also be between 30-40 consumer groups, so this planning and promotion should be simple and direct. ”

"Mr. Lan thinks the same way." Song Xiaoran added a sentence next to him, as if he was mentioning Tang Hao.

After listening to Hu Yu's words, Tang Hao thought about it for a while and asked rhetorically: "In this way, most of the consumer groups aged 20-30 are dominated by foreign brands, and most of the consumer groups aged 30-40 are dominated by domestic brands?" ”

Hu Yu smiled: "That's true. ”

Tang Hao clasped his hands together, hesitated for a long time, and said in a somewhat melancholy voice: "Then can we understand it like this?" When the 20-30-year-old consumer group grows to 30-40 years old, will the products based on traditional Chinese medicine be replaced by foreign brands? ”

As soon as Tang Hao's words came out, Hu Yu and Song Xiaoran felt cold all over their bodies, the two of them really didn't think about this problem, and carefully reviewed the previous report, Hu Yu's tone was a little low: "I really didn't pay attention to this, according to this reasoning, there is indeed this possibility." ”

Song Xiaoran doesn't know much about Tang Hao, and even looks down on Tang Hao, no matter what, Tang Hao has no education and no experience, and suddenly parachuting into Lan Yuxin's side as the assistant to the president will make people resentful.

But this time, Song Xiaoran was a little impressed with Tang Hao, this man's eyes were too poisonous, and he saw a level that many people couldn't see.

Hu Yu took out another copy of the text, flipped it through continuously, and sighed lightly: "Sure enough, this is not a change in the consumer group, but a change in the consumer group!" Consumers in the 30-40 age range basically believe in and accept Chinese medicine, and consumers before the age of 30, there are only a handful of people who believe in and accept Chinese medicine. ”

"In less than ten years, domestic brands may collapse under the impetus of time." Tang Hao threw a bomb at the right time, which blew up Hu Yu and Song Xiaoran's hearts were in turmoil.

Seeing that these two people understood a little, Tang Hao threw the copywriting in his hand to Hu Yu and said: "The information shows that the consumer group aged 20-30 accounts for about 64% of the consumer group. ”

Hu Yu muttered: "It's too difficult, this is not a simple matter, Assistant Tang, once the promotion fails, the Lan Group will suffer a fatal crisis." ”

"Assistant Tang, it's too risky, now the world's cosmetics brands are spending a lot of money in Huaxia, and the consumer groups between the ages of 15 and 30 have long been bombarded by their advertising bombs. Even though Song Xiaoran understood that not resisting was a chronic suicide, he still did not agree with Tang Hao's risky decision.

The same 100 million yuan promotion cost, placed in the 30-40-year-old consumer group, can create a great momentum, because most of these people are three points and one line, as long as the promotion in the major office buildings, stores will achieve great results, advertising input costs will also be reduced geometrically, and 15-30 years old consumer groups, must be through guò network media, TV media and even all kinds of paper media, school media, soft advertising and other all-round bombardment, in order to receive the most basic publicity effect.

The most important thing is that if they enter this young consumer circle, what they do is not only to promote the product, but to let these young girls understand and believe in Chinese medicine, this process is extremely long, once it fails, the previous propaganda will be in vain.

"It's better to take the initiative than to sit still, I agree with Tang Hao's construction." Just when the three of them were hesitating, Lan Yuxin, who was slightly tired, walked in slowly.

"Mr. Lan."

"Mr. Lan." Hu Yu and Song Xiaoran all put down their teacups and stood up.

Lan Yuxin casually found a mahogany chair and sat down, looked at Tang Hao with approval on her face, and said with a smile: "If the Lan Group declines year after year in my hands, it is better to be crazy while you are young, are you right?" Tang Hao. ”