Chapter 604: Broadcast Rights
The effect of the show's broadcast was shown, and the number of viewers of Su Hua and TV Tokyo's anime increased significantly in the following days.
The unexpected speed of the premiere of "Light Girl" and the production of "Mobile Suit Gundam 00" have been hyped up by the media everywhere for several days, and when the craze is just showing signs of cooling, they smell a new news - representatives of TV stations around the country are rushing to Manga Island.
"What are they going to do?"
"What else can I do, it must be the first episode of "Light Sound Girl" that is done, these representatives are going to snatch the right to broadcast the animation!"
Soon a reporter guessed the closest thing to the truth, and they couldn't wait to rush to Comic Island. However, the first episode of "The Light Girl" has not yet been completely successful, but it is only largely completed, and the remaining adjustments will only take a few days at most to perfect, and Phoenix decided to determine the broadcast rights as soon as possible.
Of course, their premiere is undoubtedly on Suhua and Tokyo TV stations, maybe at most CCTV will be added, Meng Huo wanted to negotiate with them directly, but Xu Jing built a bidding as before, so that the value of "Light Sound Girl" can be determined more objectively, rather than relying on the three families themselves.
"Won't anyone make trouble? Especially the mid-summer ......"
Meng Huo is worried about this problem, if someone maliciously raises the price, even exceeding the tolerance limit of Su Hua and Tokyo TV stations, then wouldn't they have to hand over the premiere to them? Of course, ordinary people don't dare to do this, Suhua and Tokyo have an absolute discount advantage, the higher the price, the more obvious the advantage, and it is unlikely that the bid will fail.
But this is only for the average person. The deep-pocketed Zhongxia Company is not one of them. Meng was convinced that they wanted to sabotage the cooperation between Phoenix and the two TV stations. It would not be surprising that other TV stations were instructed to pay a surprisingly high price for the premiere of "Light Girl".
However, Xu Jing was not worried about this situation: "They don't dare. ”
He was familiar with Dong Ding, and that person was unlikely to make such a decision. Besides, if they really make it, even if Phoenix Company doesn't tear their faces and refuse, they can treat them in their own way afterwards and snatch the core animation of Zhongxia Company at a high price - after all, "Five Centimeters per Second" has a lot of money, and Phoenix Company is now also wealthy.
But once this vicious competition is opened, the confrontation between Phoenix and Zhongxia Company will become very bloody and cruel. Xu Jing decided that Zhongxia Company would not have the intention of competing with Phoenix Company and doing such long-term vicious competition. You pull my hind legs, and I pull yours hind legs -- that doesn't do you any good.
Meng accepted Xu Jing's construction, so he did not directly sign an agreement with the two television stations.
This auction is open to all TV stations, but these TV stations are sensitive to information, and they all know that the premiere rights have basically been decided, Meng Xu originally thought that there were very few people participating in the auction, but to his surprise, there were still as many as dozens of TV station representatives came over in the end.
No one made trouble in the premiere bidding, and finally the premiere right was handed over to Su Hua, Tokyo and CCTV, and the broadcast time of the three TV stations was Monday, Thursday, and Saturday in order, and it can also be said that the real premiere was Suhua TV, and the latter two were just broadcast in the same week.
All three TV stations are satisfied with this model. CCTV may become the fixed TV station for Phoenix Company's future animation to premiere on Saturday. And Su Hua and Tokyo will rotate, and this time Su Hua TV grabbed the first broadcast of "Light Girl" on Monday. The next episode of Mobile Suit Gundam 00 on Monday will be on TV Tokyo.
TV Tokyo clearly prefers to secure the status of the original Gundam premiere TV station over "Light Girl". Of course, this refers to the premiere, where the two stations broadcast other old Phoenix animations on other days, as well as animations from other animation companies.
After the bidding, the representatives of CCTV left satisfied.
"It's a pretty good result, too." The person who led the delegates was Lu Xiang, the director of CCTV, who was a little worried about whether the priority of the 9th floor of the Phoenix Company would work, and whether he would give them the premiere of the animation, so he came over in person - judging from the results, the situation was not bad.
"Although it will be broadcast twice before, we managed to keep the premiere of the same week, and the ratings of the anime on Saturday were better than usual, so we didn't lose anything." Zuo Peng of the animation team was also very satisfied with this result, but he was a little strange: "Having said that, I think that except for the three of us, the enthusiasm of other TV stations for the premiere is not too high, what are they here for?" ”
Lu Xiang was also very strange before, in fact, the representative of those TV stations had not left yet. However, before leaving, Lu Xiang specially asked a familiar person in charge of the television station, and he now knew what the deputies wanted to do.
"They're here to buy the broadcast rights in the future." Lu Xiang said with a smile: "I can't grab the first broadcast, but the broadcast rights in the back are simple." Although Phoenix Company did not say that it would be sold, so many people came, and I think they would finally agree. ”
Representatives of other TV stations also came to Manga Island for "Light Girl", but for its future broadcast rights, the premiere of an anime is expensive, but the broadcast after it is cheaper. In recent years, with the development of Chinese animation, more and more TV stations have realized its importance, and what a pity that the teacher's animation is a leader in the animation industry, even if it is not the premiere, it is not worrying that no one will watch it, and it will not be lost.
Coupled with the fact that the two big companies of Zhongxia and Phoenix suddenly began to cooperate with TV stations, other TV stations were nervous, and no one knew how animation would develop in the future. TV stations are also worried about gradual marginalization, and now it is the general trend to strengthen investment and cooperation in animation.
This is not a bad thing for the Phoenix Company, and Lu Xiang feels that it is impossible for them to refuse.
And as he expected, dozens of local TV stations stayed on Comic Island for several days, and Phoenix held several meetings in a row, and finally sold the broadcast rights of "Light Sound Girl" and many previous animations, and even signed long-term animation broadcast rights with more than a dozen TV stations.
Of course, it is not a premiere, but in the next many years, the second, third, or even multiple broadcasts of Phoenix's animation will become a stereotype, and the distribution of TV stations in different places is like casting a big net, which can also improve the penetration and influence of Phoenix's animation.
In the future, viewers will see Phoenix animation more and more often, including some small local TV stations may also broadcast it, and the number of animation viewers will increase. (To be continued......)