Chapter 370: Propaganda and Gambling
After Meng Huo's trip to Yanjing, almost overnight, large-scale "Pokemon" promotional activities appeared all over China.
TV, radio, newspapers, buses, subways, stations, "Pokemon" slogans can be seen everywhere in first- and second-tier cities, even in remote small counties, people can see advertisements from multiple TV stations, "Pokemon" animation also brought game advertising in the middle, for a while, people knew about the upcoming release of "Pokemon".
As He Xi's hometown of Qingcheng County, the billboard of "Pokemon" was moved to the door of the store by the owners of bookstores and game stores, attracting a lot of attention.
But because of this, it has become a big topic in Qingcheng County, and the villagers of Lijia Village always say a few words proudly when they go out, and they are sorry that they are born in their village. And the old people were even more itchy, they found Li Qin's eldest brother Li Mingchao, and asked him to go to Ninghai to persuade Li Qin's mother and son, so that Meng Shu could 'recognize his ancestors and return to his ancestors' as soon as possible.
Li Mingchao felt very troubled, but the old people couldn't help but listen, so he took his son Li Li and his daughter-in-law who came home from working in Xiangjiang to Ninghai.
Before he got out of the train station, Li Li was dazzled by advertisements around some stores and convenience stores.
"It's all Pokemon commercials, it's too powerful!"
He exclaimed, and almost every store in the station was prominently hung with a poster of "Pokemon", a scene that reminded Li Li of the scene when the Far Eastern telecommunications giant Four-Star released a new mobile phone, the 'Cover 6', a few years ago. At that time, the Xiangjiang Railway Station and the streets were also full of pictorial magazines, and even the buses were filled with advertisements for 'Gai 6'.
"How much does it cost? It's amazing! "Back then, 'Cover 6' was an epoch-making mobile artifact, but Pokemon was a game that cost less than 40. Such a big advertising campaign. Li Li's heart was surging: "Cousin, he doesn't spend his money like this!" β
"That's it. What kind of work do we do, as long as Meng Shu says a word casually, we don't have to worry about it for the rest of our lives. Li Li's wife was also very excited, she turned to Li Mingchao and said, "Dad, you must help us talk to my aunt, my cousin is now prosperous, and there is no one around to do anything, even if it is a chores." Let Li Li help him! β
Li Mingchao frowned slightly, he glanced back at his son: a thick man with a swarthy face, there was really no way to connect him with Meng Shu. During the Chinese New Year, Li Mingchao was a little in awe of his nephew who had not seen him for a long time, clean and handsome, with a steady temperament, he was an elite person honed in a big city, and his rude son was embarrassing him by following him.
"HeβHe's better forget it!" Li Mingchao has a good face, and he is also unceremonious to his son: "He has no knowledge, no technology, and he doesn't understand anything, if you want me to say good things to Qinzi, take out something first." β
After saying this. Li Mingchao walked towards the train station with a stiff face.
"When will your father's old stubborn character be changed!" Li Li's wife couldn't help but scold, Li Li was helpless: "Forget it." When I dropped out of school, he has always been haunted...... We'll talk to my aunt in a while, my aunt has a good temperament. β
"Yes, my aunt will definitely help us!" The wife turned her little head, and the two followed out of the train station.
Li Qin had already been notified in advance of the news of their coming, so after leaving the train station, a car appeared in front of them not long to greet them.
"That car is your cousin's personal car?"
"Well, my dad said that my cousin used to use a sweaty car, but he gave it to someone else...... I don't know what he thinks. β
"You know what, real rich people don't like to show off their wealth, you see that the driver is wearing a suit, how atmospheric he looks...... Others say that approaching the driver is the best way to get close to the leader, and after we get in the car, we will say something good to the driver, and find a way to build a good relationship and let him talk to us. β
A bunch of young couples played Xiao Jiujiu, but after getting in the car, Li Mingchao took the lead in sitting in the passenger seat and chatting with the driver.
"Is Meng Huo at home today?" He asked.
"Not there." As the driver drove, he replied, "The young master's main work is in Suhua and Tokyo now, and he rarely returns to Ninghai." β
Li Mingchao breathed a sigh of relief, to be honest, the matter he took over was very tricky, Meng Shu would definitely not agree, it was better if he was not there, and Li Mingchao had enough excuses when he went back to make a business.
"That ......" The daughter-in-law in the back seat was about to speak, Li Mingchao frowned slightly, and said preemptively: "There are a lot of "Pokemon" advertisements on this street, and the advertising fee should be very high, right?" β
"I don't know about that."
The driver glanced back at Li Mingchao with some surprise, he had more contacts, and many people had figured out that he was close to Meng Shu in the past two years, so he could see the thoughts of the two young people in the back seat at a glance. But he didn't expect that the middle-aged man next to him wouldn't give his family a chance at all.
"This Li family is really interesting...... the driver thought so, but continued to say: "The advertising cost of "Pokemon" is something that the company's senior management only knows, and the young master didn't tell me...... However, from my estimates, the promotion of this game is also unprecedented, and I estimate that the advertising cost will be at least tens of millions. β
"So much!" Li Mingchao was dumbfounded: "But the game of "Pokemon" is only 30 Huaxia coins, how can you earn it back with such a high advertising fee!" β
There are people who have the same questions as him all over China, and the publicity of "Pokemon" this time exceeded everyone's expectations, and only internal members know that the actual investors of "Pokemon" huge publicity expenses are Datang and Longquan, and Datang is willing to participate, and its purpose is very clear.
Nearly half of the Pokemon commercials are for handheld win.
"What's going on!"
Yanjing, the headquarters of Datang Company, a young man walked into the president's office menacingly, and he still put a poster on the table: "Ye Man, you said you want to cooperate with "Pokemon", but I have never heard of such a large advertising expenditure, and why did Handheld win develop an exclusive version of "Pokemon"!?" β
In the position of president sat a woman, Ye Man, the granddaughter of the founder of Datang Company and the former first shareholder of Datang. The young man is her husband, Qi Ying, who is now the number one shareholder.
The relationship between the two is very bad, or it is not an exaggeration to say that the couple is mortal enemies. Qi Ying is Ye Man's college classmate, and has always been very honest and studious, and the young Ye Man married him without hesitation, but after getting married, Qi Ying used rhetoric and various means to seize Ye Man's family shares, and the two completely turned their faces.
"I'm in charge of the management of the company." Ye Man sat on the chair and didn't get up, she reached out and picked up the poster on the table and looked at it, and said, "I think this matter should have nothing to do with you?" β
"How can it be irrelevant? This is my company! Qi Ying sneered: "Don't forget that I am now the largest shareholder of Datang, if you can't give an explanation, I will impeach you at the shareholders' meeting!" β
Datang's shareholding system is a bit like the Phoenix Company, where the company is in the hands of shareholders. However, although Qi Ying is the largest shareholder, his personal shares do not exceed the shares of other shareholders, and the other shareholders unanimously agree to let Ye Man be the president of the company, Qi Ying tried every possible way to find her fault, and now she finally has a chance!
This time "Pokemon" was released, Datang spent a huge amount of advertising expenditure, but there was no share of game revenue, which was undoubtedly a huge failure for Ye Man. As for why it is not a complete failure, it is because Datang has also pursued something in publicity, and the poster that Qi Ying took out is their purpose.
"Faster, better, better value! Pre-order your Pokemon handheld now and enjoy the fun of the game! β
The title of the poster is this.,The content is a handheld that looks like a win handheld.γ The ad appears not only on posters, but also on television and other media, with Longquan selling Pokemon games and Datang selling new consoles containing Pokemon.
However, although it has such a purpose, Qi Ying still feels that Datang has no need to do this, players who don't have a handheld computer have to buy win to play the game when they buy it, why does Datang still help promote it?
"......" Ye Man was silent, her face was a little bad: "We are selling the 4.4 version that Win has just updated, it is compatible with previous games, and the exclusive version of "Pokemon" is just a promotion reason...... Even without Pokemon, sooner or later we're going to have to promote version 4.4. β
"There was nothing wrong with my decision." Ye Man raised his head and said in a cold voice: "The company estimates that Pokemon can bring three million sales to the new handheld, and it will even drive the renewal of WIN in the market, which is very beneficial to us." β
"Three million sales?" Qi Ying smiled: "Are you kidding? Is there a handheld game that can drive handheld sales to more than three million? β
Not to mention three million, even one million is impossible. Datang's handheld win costs a few hundred yuan, and the games in the handheld range from free to dozens of yuan, even the most popular game in it, 'cute cat', is only a million players. And if you want these millions of players to buy a handheld for a few hundred yuan for the sake of a 'cute cat', there will be no more than 300,000 people who are willing.
The price of "Pokemon" priced at 30 Huaxia coins drove the sales of the new version of the handheld to exceed 3 million, which is ridiculous!
"You don't believe it? So how about we sign a VAM agreement? A sharp light flashed in Ye Man's eyes, and said: "If the new version of the handheld exceeds three million, then you will return the equity to me and get out, if it does not exceed three million, I will hand over this position to you!" And also...... Win or lose, we're both going to have to get divorced! β
Qi Ying was stunned.
"Okay."
Then, he sneered.
"That's what you said, don't hate me if you lose!" (To be continued......)