""The Light Girl?"

"Yes, that's the name!"

"What does this mean? From the analysis of the name, I don't understand what this animation is about at all! ”

Phoenix's new animation hasn't been announced yet, but it's not pretending to hide it, so it was quickly leaked. However, the name of the animation "Light Girl" has made many people stare, and they don't know what it means at all. The word girl is easy to explain, but what does it mean to be light?

It wasn't until a day later that Phoenix announced the official news on its official website - "The new animation "Light Girl", what a pity for the screenwriter and the "island" studio production zuò, it is expected to be twelve words. ”

In the official news, the mystery of "Light Sound Girl" was revealed, and the original so-called "light sound" refers to "light music", and the content of this animation tells the story of a four-member girl group starting music activities from scratch in a light music club that is about to be abolished.

"Campus Stories!"

"It's a club story that happened on campus!"

The media was surprised by this, why did it take a pity to launch such an ordinary animation, looking at the introduction, this animation is very different from all the previous animations launched by Phoenix: no Gundam, no murder, no magical Pokemon, and no magical girls - it depicts ordinary school life.

And there is no male protagonist in the character setting, and there should be no love scenes.

"I always feel ...... If you want to do a good job in this kind of animation, the challenge is so difficult! ”

"But it's a pity that the teacher produced it, it should be worth looking forward to......"

The media don't know how to evaluate this new work, and the so-called 'daily flow' has not yet appeared in the current Chinese animation, and it is difficult for them to imagine how "The Light Sound Girl" will be made. In fact, it was replaced by a general animation company. It is estimated that it has now been labeled as 'dead' by the media.

But it's not a shame to be different. His depiction of animation details is unmatched by others – and that's the case with Five Centimeters per Second. In fact, the plot of this movie is also very simple, in a word: two people who like each other were separated when they were children and did not end up together.

Such a simple story can be drawn by any cartoonist, but it is difficult to find a second person when it comes to drawing that kind of Cheng dù, and it is difficult to find a second person all over China. Therefore, whether "The Light Voice Girl" can be done well or not, no one dares to make a rash judgment. And compared to evaluating unproduced animations, some reporters have found new topics.

"Qin Ya is the chief painter of "Light Voice Girl" in addition to He Xi's teacher? …… Have a dropout draw a school animation. Is this appropriate? ”

"The arrogant princess wants to draw campus animation, can she draw it well?"

In the news released by Phoenix Company, Qin Ya participated in animation production as the first painter under He Xi, which immediately attracted the attention of many reporters. Qin Ya's arrogance in dropping out of school was notoriously known, and now when she comes to draw campus animation, it makes people feel that she is slapping herself in the face.

The better reporters will laugh at them, but the worse reporters will mercilessly fall into the well at this time and take the opportunity to hype up. However, Qin Ya was not jealous, after being targeted for a few days. She suddenly went berserk on Weibo and wrote, "If only my school were as good as the school in the anime." I'm not going to drop out!

As soon as these words came out, they quickly attracted the support of many young people, and even set off a chaotic battle with reporters and teachers on Weibo.

However, this matter did not involve the Phoenix company, and after the announcement of the animation news of "Light Sound Girl", the company was relieved - the end of "Detective Conan" is still a month away, and another new animation is not in a hurry for the time being, "Light Sound Girl" was making zuò, and the DVD and BD of "Five Centimeters per Second" were also released.

The release time is a month after the release of the movie, and in the past, Phoenix only released Blu-ray discs, but this time the fundamentals were expanded and ordinary discs were released at the same time. The game and merchandise of "5 Centimeters per Second" were also launched, and there were so many products on sale this time that you could almost set up a special counter in each store.

The video discs can be bought in major video stores in China, while the games and peripherals are sold in Datang and Longquan, and the goods are very well prepared this time. Because of the popularity of "Five Centimeters per Second", Phoenix Company has been preparing for a month, and the partners are very enthusiastic and can provide more products at any time.

"Our supply this time is very sufficient, everyone can buy without rushing, there is definitely a stock." As the person in charge of this sale, Zhou Qian played the package ticket in an interview, but she still followed up: "Of course...... And I'm not talking about the 200,000 limited packs! ”

In addition to bulk sales, this time Phoenix Company also matched a lot of products and formulated a lot of packages. For example, Blu-ray disc plus game package, movie plus peripheral package, etc...... One of the most eye-catching is the limited edition of 200,000 copies, which contains all the merchandise and costs 3,000 Huaxia coins.

This gift package breaks through the business model of Huaxia movie derivatives, the price of 3,000 Huaxia coins is jaw-dropping, you can buy a mid-range mobile phone at this price, how many people will spend it to buy a gift package? And with a limited edition of 200,000 copies, is this still a limited edition?

"200,000 people buy this 3,000 package? Do you believe it? Don't be fooled by that girl, you don't have to rush to buy this gift pack, you can still see it in the store in a few months! "A well-known director spoke on Weibo, he has been engaged in film production for many years, explained with his own experience, and is not optimistic about the sales of gift bags.

The vice president of Longquan Company happily replied under his speech: "That's right, don't worry, maybe we can still give it a discount then!" ”

His words were considered by many people to be equally unoptimistic, and the partners were not optimistic about sales, which naturally caused an uproar.

"The pricing is too expensive! Although there are a few limited quantities of merchandise inside, why not regret the teacher's signed copy...... But that's a copy after all, and three thousand is just a robbery of our money! "I bet I won't sell it out in three months, and it's still possible in half a year!" "Sit back and wait for the price to drop!" ”

Many fans are interested in the pack, but for the price of three thousand, they don't believe that two hundred thousand fools will buy it.

Even the scalpers began to hesitate, why not make money from their previous works, but the cost of those things is relatively low, and the most expensive is only a few hundred Huaxia coins to get the goods, so they can't lose anywhere. But the cost of this gift package is really outrageously high, and the price is 5 or 6 thousand if you mention it casually, and it is difficult to find a local tyrant buyer to sell it.

"Forget it, let's not fry!"

The vast majority of scalpers also gave up the package. (To be continued......)