Can such a simple question be difficult for me? Tang Yong didn't think about it, and blurted out directly, "BMW's full name is BMW, Mercedes-Benz's full name is Mercedes-Benz, it is called Mercedes-Benz in Hong Kong and Macao, and it is called Mercedes-Benz in the Taiwan & Bay area, and the name BMW is also this year...... No, it's probably only been a few months before it gradually became called, and everyone used to call it Bayil. ”

After speaking, I didn't forget to give Lin Hongfei a provocative look, the meaning was obvious: Mr. Lin, is what I said wrong?

That's right, of course, it's not wrong at all, Lin Hongfei had the urge to applaud, he slapped his chin twice, and asked Tang Yong with a smile, "Then Tang you tell me, BMW in our country, well, to be precise, the mainland for BMW cars to register its Chinese name 'BMW'?" Has Mercedes-Benz registered their cars in mainland China with the Chinese name 'Mercedes-Benz'? ”

Tang Yong was stunned for a moment, BMW and Mercedes-Benz are also the names that everyone is used to, as for whether these two titles are registered, he really doesn't know.

Tang Yong is not clear, but Lin Hongfei is very clear, before 1992, BMW cars were not called BMW in China, but according to the full name of the company was translated as "Bayil" Just this year, that is, in 1992, a Swiss company based in Hong Kong began to sell BMW cars in China, becoming the first BMW agency in China.

This Hong Kong registered name is based on the pronunciation characteristics of "Bavaria", and its company is named "BMW Lia Automotive GmbH". It was decided to use the name "BMW" when promoting BMW in China, and it was at this time that the name BMW began to spread. And it began to be louder and louder on the land of China.

In the same year, BMW Automotive (Switzerland) Co., Ltd., a subsidiary of BMW (China) Co., Ltd., the general agent of BMW in Hong Kong and mainland China, cooperated with Longzhuo Village Agricultural and Industrial Co., Ltd. in Xiaohongmen, Capital City, to establish Beijing BMW Car Service Co., Ltd., which is mainly engaged in the sales of BMW cars and after-sales service business. Later, with the consent of BMW (China) Co., Ltd. and BMW Lia Automotive (Switzerland) Co., Ltd., after the approval and filing of the industrial and commercial and public security organs, the official seal of BMW Beijing used the "BMW and Figure" logo, but the title "BMW" was not mentioned from beginning to end.

But what Lin Hongfei thought was. Has the Swiss company now started to register the name "BMALIA" in Hong Kong? But it doesn't matter if you think about it, he registers BMALYA, and what he wants to register is BMW. I can't fight with Mamarinaa.

In addition to BMW, the same is true for Mercedes-Benz, and the current Mercedes-Benz is not called Mercedes-Benz in Europe. Strictly speaking, it should be called Mercedes. Such two car brand names with classical Chinese charm were snatched away by foreigners, when he thought of this, Lin Hongfei felt 10,000 uncomfortable, now that he has the opportunity, how could Lin Hongfei let it go?

Tang Yong really didn't know whether the names BMW and Mercedes-Benz had been registered by these two companies' dealers in China, and he hesitated, "If our cars are called BMW and Mercedes-Benz." What about their cars? ”

"What to do? Of course, we should change our names, otherwise we can justifiably sue them through legal channels. Accuse them of infringement! Lin Hongfei was very depressed, what did Tang Yong think in his head, you Tang Yong is the deputy general manager of Guqi Provincial Industrial Manufacturing Co., Ltd., the starting point of any decision should be to safeguard the interests of your own company, okay? Don't forget who paid you your salary and bonuses.

However, when he said this, he couldn't help but hang up on Tang Yong's face, Lin Hongfei had to nod and wink at Tang Yong, "That's right, I know that these two German brands of cars are called BMW and Mercedes-Benz, but if they don't register the names Mercedes-Benz and BMW, won't we have a chance?" And don't you think both of these names sound and sound catchy? ”

In the face of Lin Hongfei's insistence, Tang Yong had nothing to say, but he had to admit that whether it was BMW and Mercedes-Benz, these two names were really catchy, especially the name of Xiangche BMW has deeply penetrated into the bones of the Chinese people, compared with the slightly rustic name of Fukang, the name of BMW and Mercedes-Benz has indeed risen several grades, although the name of Fukang was given by an old man, but it is, the name of Fukang sounds less comfortable than BMW and Mercedes-Benz.

Under Lin Hongfei's pressure, Tang Yong gave in, "Okay, I'll try it, as long as these two names are not registered, they will definitely be registered as our car brand." ”

In his heart, he is actually inclined to register these two names as his own.

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"I'm going to register a trade name." Tang Yong, who was dressed in a suit and leather shoes, said to the registrar in front of him.

In 92 years, the Chinese people basically did not have too strong concepts, of course, basically no does not mean absolutely nothing, in terms of the huge population base of the Chinese people, even if this basic proportion is 99.999%, the remaining 0.001% is also a very terrifying number. So the registrar didn't feel strange about the behavior of the middle-aged man in front of him who looked quite temperamental, he just lazily said, "What name do you want to register?" What category? ”

"In the car category, one name is Mercedes-Benz, and the other name is BMW." Tang Yong said, but as he spoke, his voice became quieter, although there were not many people in the trademark office, but this still made him feel a little embarrassed, especially the registrar's shocked, as if he had seen a ghost, which made Tang Yong feel even more ashamed.

But it is precisely because of this that Vice President Tang is a little annoyed and angry, countless examples prove that don't provoke those who are annoyed and angry, Tang Yong, who was annoyed and angry in front of him, gave the registrar a vivid lesson, he glared at the registrar fiercely, "What? Has the name been registered? ”

If he registers or not, he really doesn't know what to do. However, fortunately, at this time, some departments in China have basically realized computer data query, and the trademark registration office in the capital is one of them. The face of the capital's government departments is always needed, and although the data is not real-time, it can always be queried at the fastest speed. The registrar, who was glared at by Tang Yong fiercely, crackled on the keyboard, glanced at the screen, and the tone of surprise just now suddenly turned into surprise, "Hey...... The names BMW and Mercedes-Benz really haven't been registered, huh. Even if you don't have a registration, you can't register the name either. ”

For Mercedes-Benz, everyone also uses its name in Hong Kong, Macao and Taiwan: Mercedes-Benz. If these two names are really not registered with the relevant departments in the mainland, then Guqi Provincial Industrial Manufacturing Co., Ltd. is really sorry for not registering these two titles...... Hong Kong's legal system is not governed by the mainland. But Tang Yong clearly found a gaze called schadenfreude in the registrar's eyes, and he suddenly changed from annoyance to anger, "Why can't I register?" ”

"Because according to the laws of the country. If you want to register the names Mercedes and BMW as the names of a car. The registered entity must be a company that produces cars, not an individual," the registrar's eyes flashed with a look called schadenfreude, "I say that, you understand, right?" ”

We must admit that most of the time Vice President Tang is a good man, but we should know a little more that a good man who gets angry is terrible. Tang Yong angrily slapped his work card, the company's registration information, the company's authorization letter and all the things that need to be used, "snap~~" in front of the registrar who feels good about himself, "Is it okay now?" Do you want me to call your director personally?! ”

Scare! This guy looks a lot like a person. It turned out to be the deputy general manager of Guqi Provincial Industrial Manufacturing Co., Ltd.?! Glancing at Tang Yong's work card, the registrar was shocked by what he saw! But he absolutely refused to admit that he was frightened by Tang Yong, although his momentum was a lot shorter, but he was at the end of a group of people who refused to admit defeat, and muttered in a low voice, "You don't know about the phone number of our director." ”

"I don't know the phone number of your director, but do you believe that I can find it with a phone call?" Tang Yong was almost angry with the registrar in front of him who felt good about himself, although he knew that the government departments at this time were notoriously ugly and difficult to do, and even more so the civil servants in the capital who felt good about themselves and claimed to be the feet of the Son of Heaven, but at this time, he finally couldn't help it, and took out the big brother to threaten the little registrar.

The registrar, who was still stubborn just now, immediately closed his mouth tightly, he didn't dare to bet.

That's right, although this guy in front of him is just a small Zhengke-level cadre, a small Zhengke, at the foot of the capital, he is not even a dog, but this little Zhengke in front of him is not an ordinary small Zhengke, if it is just a small Zhengke in the following place, of course the registrar will not look at him, but Guqi Provincial Industrial Manufacturing Co., Ltd. is said to have a good relationship with many leaders by relying on the car of Fukang, Who knows if Lu Dao, the vice president of Guqi Provincial Industrial Manufacturing Co., Ltd., knows any heavyweights in the capital, and it is not easy to clean up a small registrar himself?

is also because of such a factor, although the registrar can't pull his face to slap Tang Yong, but he did what Tang Yong wanted to do for him quickly, and it didn't take half an hour to do it for him.

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Until the registrar handed over the information to himself, Tang Yong still couldn't believe it: the names of the two luxury cars that are so loud in China belong to him so much? After the successful registration, the first reaction of the excited Tang Yong was to call Lin Hongfei to report the good news.

"Really succeeded?" Although he was confident in this result, when Tang Yong really told him the good news, Lin Hongfei still felt that his head was a little confused.

"Really, really," Tang Yong nodded vigorously, his excited voice was a little trembling, even before entering the door of the Trademark Office, he was a little dissatisfied with Lin Hongfei's decision, BMW and Mercedes-Benz are two well-known titles, how can anyone not register? But this is the case, BMW and Mercedes-Benz are not registered, and the registration is Bayil and peace. "I have a copy of the BMW sedan registered with the DMV in February this year, and their registered name is Bayil, not BMW."

"Oh, what about Mercedes-Benz?" Compared with Tang Yong's excitement, Lin Hongfei was even more excited in his heart, but compared with the excitement just now, Lin Hongfei was able to control his emotions to some extent, and asked hurriedly.

"Mercedes-Benz's registered names are Mercedes-Benz and Mercedes-Benz, but they think very comprehensively, and all the names of Mercedes-Benz in Hong Kong, Macao and Taiwan have been registered, but the name 'Mercedes-Benz' has not been registered." Tang Yong's proud Ha Lu Ha Da smiled.

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Tang Yong and Lin Hongfei didn't know what to do, just the day after they registered the names BMW and Mercedes-Benz, a person went to the Beijing Trademark Office to register the BMW car they represented, and when they excitedly asked for registration of the good name that they had spent a lot of manpower to come up with, the registrar who accepted the trademark registration of Guqi Provincial Industrial Manufacturing Co., Ltd. yesterday looked at him with a strange face, "You guys are late, this name was registered yesterday, you can choose another name." ”

"Huh?" The old man was immediately stupid, and he was stunned for a long time before he asked the registrar unwillingly, "Then may I ask, can you tell us the name and contact information of this company, we want to see if we can buy this title from them." ”

According to the normal situation, this kind of thing belongs to confidential content, of course, it can't be said, but in front of 200 yuan, this thing is actually not worth a penny, the next moment, for the sake of 200 yuan in face, the registrar told him with a smile, "The company that registered the name BMW is Guqi Provincial Industrial Manufacturing Co., Ltd., which one makes Fukang brand cars." ”

The old man, who still had some thoughts in his heart just now, immediately hung his head and became depressed.

Being able to be the agent of BMW sedan, this guy naturally has a little energy and ideas, but compared with Lin Hongfei of Guqi Provincial Industrial Manufacturing Co., Ltd., he is not enough to see, and at present, he has no other way than to take another Chinese name...... Lin Hongfei, that bastard, has money in his hand, and he definitely can't look down on the little money he has made. (To be continued.) )