Chapter 455: Initiative
After returning to Ninghai, the group waved goodbye at the station.
Meng Huo took the bus back to Jiayuan Community, but on the way, many of his streets were also filled with advertisements for "Flame Boy", and even animated posters were printed on some passing buses.
"Have these animated ads been on for a long time?"
He asked.
"Yes, young master...... It's been almost a month. ”
The driver nodded and replied, Zhongxia Company's promotion efforts in Ninghai are far from comparable to other cities, and under the large-scale promotion, the imprint left by Phoenix Company in Ninghai is gradually disappearing.
Meng Shu fell into a deep groan, and he was thinking about whether to increase the promotion in Ninghai in the future. But after thinking about it for a long time, he gave up this idea - it makes no sense, Phoenix Company's readers in Ninghai are basically saturated, and spending a huge amount of money on promotion will not bring the same readership increase as other cities, and it will have to face a counterattack in Zhongxia.
If the Phoenix Company carries out its manipulation in Ninghai, Zhongxia Company will definitely be very dissatisfied, and it is almost inevitable that the two companies will set off an advertising price war for the sake of promotion, which will only hurt both sides.
Meng Shu thought about it, but soon, a phone call came.
"Meng Shu, have you returned to Ninghai? Come and meet me now. The owner of the phone is Xu Jing, Meng was promised, he told the driver to change the direction, although I don't know what Xu Jing is looking for him, but the time is still early, it's not bad to go over and see the old man, and it's not lunch time yet.
"Mom, the chairman is looking for me, I'll go back later...... Don't be busy cooking, I don't know if I want to go home and eat. ”
Meng Huo called Li Qin to report that he would stay in Ninghai until tomorrow night and leave. There is plenty of time to spend with Li Qin. So Li Qin didn't say anything.
The sedan approached the Phoenix Building. Before he could stop, Meng Xu's brows furrowed. The streets near his Phoenix Mansion are also covered with advertisements for "Flame Boy", and even more seriously, just outside a department store opposite the building, there is also a model of the Excalibur from "Flame Boy".
"Isn't it a bit excessive, the advertisements are all on our doorstep......"
Meng Shu was a little helpless, maybe Xu Jing called him over for this matter.
The car stopped in front of the building, and Meng got out of the car and walked in. The company hadn't gotten off work yet, but several security guards and front desk ladies greeted Meng Shu very warmly when they saw Meng Shu walking in. Meng Shu smiled back at them, and then took the elevator to Xu Jing's office. Xu Jing had already prepared tea for him, and he smiled, but to Meng Shu's surprise, he invited Meng Shu over for no special reason.
"Reason? Nope...... I haven't seen you in a few months, can't I talk to you? ”
Xu Jing said with a smile, he knew that Meng Shu would come back today, and he originally planned to ask him to come out to meet him at night. But when I learned that the high-speed rail arrived very early, I simply called him directly.
"I thought you were going to talk to me about the Flame Boy commercial."
Meng Huo sat on the sand and drank tea. By the way, he sent a text message telling Li Qin that he would go home for dinner.
"Advertising? Do you mean that morning TV show? Xu Jing remembered the morning advertisement, and he smiled: "Then what's there to care about, even if "Madoka Magical Girl" loses to "Flame Boy", isn't the initiative still in the hands of your kid in the future?" Now the shape shì is a great thing for us, how could I find you for advertising. ”
Xu Jing doesn't mind the victory or defeat of "Madoka Magical Girl" at all, and his vision is undoubtedly the broadest in the entire Phoenix Company.
The current situation is favorable to the Phoenix Company, although Zhongxia has gradually consolidated its position in Ninghai, but at the same time, its exhibition in the outside world is not as good as that of the Phoenix Company. The phenomenon of the past two months has been evident, and the company has focused on Ninghai and several large cities, as well as on the actions that hinder Meng's efforts.
Their approach has worked, but it has not changed the essence of the incident: a few years ago, the menacing Zhongxia Company made the Phoenix Company tired of coping, and now, the growth of the Phoenix Company has made the Zhongxia Company try its best to suppress it - the initiative of the two has been fundamentally reversed!
The media doesn't seem to notice that, but that's what matters.
"Whoever is in charge of the initiative will have the odds of winning......"
Xu Jing looked at Meng Shu with satisfaction, this kid is much more powerful than himself.
Three years ago, Xu Jing would never have dreamed that there would be today, and a "Magical Girl Madoka" would make Zhongxia Company fight hard. They were right to think that they would win the twist by beating the anime, but they didn't seriously consider the effort and price it would take to defeat the anime.
Take comics as an example, when the middle summer company focused on animation and didn't mind the success or failure of the comics, the girl's comics of the Phoenix company were growing up, which was the real threat. The results of animation are only temporary, and manga is the root and long-term way.
The gap between the two companies' shoujo comics was originally not big, but now that the Zhongxia company has lost Qin Ya, the girl's comics of the Phoenix company can rely on "Dragon and Tiger" and "The Legend of the Galaxy Singer" to pass the Zhongxia company in one go - and once it passes, the Phoenix company has won half of the comics industry.
Although shoujo manga is not as popular as shonen manga now, its exhibition potential will not be much less than that of shonen manga. The comic industry is in the golden period of exhibition, and in a few years, the number of readers of shoujo manga will exceed the number of readers of shonen manga now, and the leading position of shoujo manga will be the first to occupy the leading position of shoujo manga, and Phoenix will be able to attract more shoujo manga artists and launch better works......
It's like a snowball, their advantage will grow bigger and bigger, and if it works properly, it may even form a monopoly in the shoujo manga industry in the future. Because of this, how could Xu Jing limit his eyes to an animation, Meng Shu's exhibition strategy is much more perfect than that of Zhongxia Company, and Zhongxia can only defeat Phoenix Company in the point of 'what a pity', but how difficult this is.
"Don't care about Madoka Magical Girl, even if you fail, it won't affect the overall situation." Xu Jing thought that Meng Shu was worried about the animation, and couldn't help laughing: "It's a bait for you, right?" Since it's a bait, you don't want to pursue victory in everything, and it's okay to lose once or twice once in a while, let Zhongxia Company taste the sweetness first......"
"If they can't win this time and are forced to rush, there may be other more paranoid actions in the future."
Xu Jing comforted, his words were right, and Meng Shu also understood this, but unfortunately, because of the agreement with Jiang Tianshi, he couldn't lose this time.
After meeting with Xu Jing, Meng Shu went home to rest for an afternoon, and finally waited for the time for the animation to start.
But by this time, he couldn't watch the anime he wanted to see. (To be continued!)
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