Chapter 680: Great Gods Also Make Mistakes (Second Update)
In the field of automobile production, a complete automobile production line is divided into many sub-classified production lines, such as final assembly, painting, stamping, welding, ...... And so on no less than a dozen production lines of various functions, this kind of large-scale industrial production equipment, the annual sales volume worldwide is very small, but each sale of a set of profits is expensive, profit is of course important, in addition, to be able to provide a car production line is also a symbol of the company's technical strength, for the company's automotive products sales also have a huge hidden role in promoting.
In order to be able to sell their products, the major passenger car production line providers have done almost everything, and even the resident automobile manufacturers have done this kind of thing, and it is also called "technical guidance, convenient for timely communication and coordination", but it is conceivable that when the news that Guqi Industrial Manufacturing Co., Ltd. needs several passenger car production lines with an annual production capacity of 300,000 units is out, the major automobile manufacturers and automobile production line providers are crazy like Siemens, Bosch and other traditional suppliers of automobile production lines will not be mentioned for the time being, even such as General Motors, Chrysler, Toyota, Honda, etc., which have one or more second-hand production lines in their hands, or are preparing to change production lines, are also moved.
At this time, Volkswagen was anxious, and the Volkswagen was very conflicted about the practice of Guqi Provincial Industrial Manufacturing Co., Ltd. to purchase production lines, on the one hand. They have two production lines in their hands that are about to be shut down, and if they seal the production lines like this, they will naturally lose a lot of money, even if calculated according to the international market price, the value of these two production lines is more than 25 million US dollars;
But on the other hand, they are hesitant about whether to sell to Guqi Provincial Industrial Manufacturing Co., Ltd.: they have seen the design strength of Guqi Provincial Industrial Manufacturing Co., Ltd. and the impact on themselves, and now the production capacity of Guqi Provincial Industrial Manufacturing Co., Ltd. is insufficient, and the public can not pay attention to this opponent, but if these two production lines are provided to Guqi Provincial Industrial Manufacturing Co., Ltd. It is predictable that their products will already have a huge impact on the Chinese auto market, if so, will Volkswagen not lift a stone and shoot itself in the foot?
What Volkswagen didn't expect was that just when they were hesitating in their hearts and were still thinking about whether to sell these two production lines to Guqi Provincial Industrial Manufacturing Co., Ltd., a group of Americans knocked on the door of Lin Hongfei's office quietly and unobtrusively.
…………………………………………
"Mr. Iacoca, on behalf of myself and the Guqi Provincial Industrial Manufacturing Co., Ltd., I would like to welcome you." Lin Hongfei held the hand of the tired old man in front of him, shook it vigorously a few times, and said to the old man in fluent English.
For this guest. Lin Hongfei showed unprecedented attention: he did not wait in the office for the guests to come to the door in person, but personally took his team to the airport to greet him.
Although the old man was tired by the situation of Chrysler Corporation in the past few years and various internal and external troubles. The company is full of calls to let himself step down and get out, Iacocca understands very well that this is his last opportunity, if he can't succeed this time, the day he returns to the United States, it will be the time for him to step down, but at this moment, when facing Lin Hongfei, his face is still full of excitement and surprise, "Lin." I really didn't expect you to be so young! I never thought that a person could achieve such great results at such a young age, this is such a magical country, and in the United States, many children of your age are still in college and in love. ”
"Mr. Iacocca is polite," Lin Hongfei said with a smile, a pun. "We are still relatively poor in China, there is an old saying in China, it is called 'the children of the poor are in charge of the house early', and you also have a saying in the West. It's not hard to understand that hardship is the best way to sharpen one's abilities, right? ”
"Hahaha......" Iacocca laughed happily, Lin Hongfei's words sounded like he was modest, but how could he not hear that Lin Hongfei was actually using this way to show kindness to himself? Knowing that Lin Hongfei maintained kindness to himself and Chrysler, this was enough.
Don't think that foreigners don't know how to repay the favor, foreigners are not stupid, they naturally know when to say something, Iacoka said again and again, "Yes, this is easy to understand, but, Lin, I still have to applaud what you have achieved, in my opinion, you are God's favorite, without God's love for you, I can't imagine that you can achieve such results, even if it is the Bill who is now very famous in the high-tech sector of our American stock market. Gates, in my opinion, is not as good as you. ”
Billy. Compared with Gates, although there are more compliments in Iacoca's words, Lin Hongfei is still a little flattered and polite, as for those who can Lin Hongfei to greet Iacoca's Guqi Provincial Industrial Manufacturing Co., Ltd., they have already proudly raised their heads to the sky.
…………………………………………
When they first met, Iacocca was still able to hold back the anxiety in her heart and greet Lin Hongfei, but as soon as she got on the extended Lincoln specially sent by Lin Hongfei, there were only two people in the VIP riding area behind her, and Iacocca couldn't hold back any longer, no longer greeting Lin Hongfei, and went directly to the topic, "Lin, I heard that your company is going to expand production, and our company now has two automatic production lines, which can reach the annual production capacity of 150,000 cars, which requires 15 million US dollars. I wonder if you are interested? ”
"$15 million?" Lin Hongfei seemed a little stunned, shook his head, and smiled slightly, "Chrysler's product quality is really good, it has been 5 years, and it has only depreciated by 3 million US dollars." ”
Hearing Lin Hongfei's words, Iacoca's face suddenly darkened, and Lin Hongfei's words directly poked at the most untouchable place in Iacoca's heart, and tore apart the wound that Iacocca thought had healed: In 1987, China's First Automobile Factory was optimistic about Chrysler, and at that time when Sino-US relations were still good, it purchased an engine production line from Chrysler, which was the Chrysler engine with a 2.2-liter displacement that many people in later generations knew about.
After purchasing an engine production line for Chrysler Motor Company in the United States, FAW felt good about Chrysler's products and was ready to purchase another Chrysler Dodge car assembly line. But at that time, Iacocca didn't know what was crazy in his head, and after learning about it, he immediately ordered the relevant departments of Chrysler to raise the price of Chrysler's soon-to-be-eliminated assembly line to $18 million, thinking of taking this opportunity to stab Chinese fiercely...... At that time, Iacocca was still very awesome, as the president of the company that took Chrysler to a new height in one fell swoop, his words were holy decrees in the company, and the staff did it without hesitation.
But just when Iacocca raised the threshold for cooperation with China from a purely business perspective, at the same time, the West German Volkswagen company proposed more favorable conditions to FAW, not only the price was much more favorable, but also the advantages of the assembly line were far stronger than Chrysler's, that is, the later Jetta sedan production line.
At first, Iacocca did not care about Volkswagen's move to engage and cooperate with Volkswagen extensively, but when he learned that the Chinese side had begun the last round of negotiations with Volkswagen, Iacocca could not sit still, and realized the seriousness of the problem, and immediately reduced the price of the obsolete production line to only a symbolic $1.
Ikeka's decision-making is indeed decisive, but helplessly, the time has passed, and the most important thing is that Iacocca and Chrysler left a very bad impression on FAW before, this bad impression is just as bad as the impression left by Japanese companies to Chinese companies in previous years, they are the kind of style that has enough strength to want to kill you, I think FAW also paid "tuition" at the beginning, so naturally there is no reason to pay "tuition" again, and the letter of intent for cooperation between FAW and Volkswagen was signed and took effect a few days later. FAW finally chose Volkswagen. As a result, it has achieved one of the three heroes in China's automobile market, "FAW-Volkswagen".
Looking at Volkswagen, which is now in full swing in the Chinese auto market, in connection with his current situation, Iacocca naturally thinks that Lin Hongfei is using this incident to satirize himself? But in any case, Iacocca is also a 68-year-old man, who has experienced countless ups and downs in his life, and if it were not for the strong resistance of Guqi Provincial Industrial Manufacturing Co., Ltd. to Volkswagen in the Chinese auto market, it is estimated that he has resigned from the position of president of Chrysler Automobile Company, where can he wait for this opportunity to come?
Gritting his teeth, Iacocca still pretended not to hear the meaning of Lin Hongfei's words, and said to Lin Hongfei, "Mr. Lin, I think you have misunderstood, the production line that our Chrysler Corporation is going to sell to you this time is not the obsolete production line that we were going to sell to the first automobile factory in your country five years ago, but two production lines that Chrysler is using, with higher technology content and automation. ”
"Xie Lu Xie Iacocca for his honesty," Lin Hongfei nodded slightly, knowing what he wanted, he immediately apologized to Iacoca, "I'm sorry, I didn't expect things to be like this...... If so, I will go over and check it out myself out of the protection of the company's property. ”
!