Section 1029 On the eve of Japan

I spent more than a week on the Great Barrier Reef, most of which was spent on wilderness survival training, and only the first day was barely free time.

Just one day is certainly not enough to visit the whole of Lindeman Island. In order to let the girls not feel regrets, and also to relieve the fatigue accumulated over the past week, after returning to the island, Li Jingyuan adjusted his itinerary a little, and did not let the girls return to South Korea immediately, but let them rest for two more days.

The staff of the program team, Jin Bingwan and Ricky Jin went back first. In the remaining two days, the only outsiders on the island were Li Jingyuan and the girls of Girls' Generation.

It just so happened that when the girls were visiting the beautiful scenery of Lindeman Island, Li Jingyuan also took advantage of the two days to have the most difficult handover to the people sent by Club Med. After signing the transfer, Lindeman Island and the five surrounding islands were included in his assets, and he became the true owner of them.

After enough rest, Li Jingyuan also finished his work. promised to stay with the girls when they had time in the future, and Li Jingyuan took the reluctant girls on the return flight and returned to South Korea again.

After a week of wilderness survival training, the girls' previous relationship was much closer than before, without a little estrangement, nor a little jealousy and envy, and everyone found the feeling of sharing joys and sorrows when they debuted. Seeing this result, not only Li Jingyuan was very satisfied, but also the internal management of S.m was also very happy.

The plan to enter Japan can be carried out.

When it comes to entering Japan, we can't talk about Kara. In the original history. The two groups, Girls' Generation and Kara, landed in Japan at about the same time, and they have achieved similar results in the Japanese music industry, so it can be said that they have brought the same rival relationship in Korea to Japan.

Interestingly. In the Korean entertainment industry, although Girls' Generation and Kara are idol groups of the same grade, if you think about it seriously, Girls' Generation is slightly stronger. At the very least, Kara doesn't have the title of the No. 1 group in South Korea.

But in Japan, it's a different story. Or it can be said that it is just reversed, and the two are still on the same level. But the lead was replaced by Kara.

Now, Girls' Generation's entry into Japan has been delayed a lot later than in history, but the timing of Kara's landing in Japan has not changed. In other words, just comparing the debut time in the Japanese music industry, Kara is about half a year earlier than Girls' Generation.

Historically, it has not developed as well as Kara, and now it is so late. Does that mean that the gap between Girls' Generation and Kara will be bigger than in history?

The answer is obvious. If he is not fully sure, Li Jingyuan will definitely not postpone the girls' entry into Japan.

"Kids, how do you feel? Tomorrow we're going to Japan, and a week from now, it's time for you to make your debut in Japan. ”

The girls finished another day's practice, and after they all took a shower and changed their clothes, Li Jingyuan had already prepared dinner. Everyone sat around the table while eating dinner, and Li Jingyuan asked questions to the girls.

"It's okay. Just a little nervous. "When it comes to business, girls don't mess around. As the captain, Taeyeon answered Lee Kyung-won's questions on behalf of the others.

"Xiuying, can you teach us some experience, haven't you been active in Japan for a while?" As soon as Taeyeon's words fell, Little T continued to speak.

When it comes to the experience of activities in Japan, Girls' Generation Xiuying also has it. As early as when she was 13 years old, this girl once formed a group with a Japanese girl through an event, and she was active in the Japanese entertainment industry for a short time. In other words, this time Girls' Generation's entry into Japan can be regarded as the second debut for Xiuying.

But then again, Xiuying's experience of activities in Japan as a child is not very applicable to the current girlhood. It can be summed up in one sentence, with different levels.

The first is that the level of support from companies is different. During the activities of Xiuying when she was a child, S.m was not able to provide strong support at all. At that time, S.m had already launched a combination of HOT, SES, and Shinhwa, but in the end, the company's main strength was concentrated in the domestic market.

Only a small fraction of the resources can be used to develop the Japanese market, and the vast majority of them will be used by Boa.

In terms of percentages, S.m. at that time spent 80% of its resources on the domestic market and 20% on the Japanese market, and Boa alone accounted for 90% of these 20% resources. Well, at that time, Xiuying could only be described as a tragedy, and the support she could get was less than one percent.

Look at the present. How much support do you get when you're a girl?

Let's not talk about Li Jingyuan, just from the analysis of performance, we can draw conclusions. Since becoming the No. 1 girl group in South Korea in 09, the girls of Girls' Generation have created huge profits for S.m through various ways. Except for TVXQ, which is active in Japan, even SJ does not create as much profit as this group of girls from Girls' Generation.

If you think about it, you can understand who are the fans of Girls' Generation? The word uncle fan appeared because of them. In comparison, these thirty or forty-year-old uncles have the strongest economic strength and are the most generous in consumption.

And what about SJ's side? Most of the fans are young women, and their economic strength is definitely not as good as those uncles.

And one more thing, the older female fans are, the more sober they will be. In other words, as they get older, their enthusiasm for supporting idols will gradually decrease. On the other hand, this is not the case with the group of uncle fans of Girls' Generation, as they get older, the more pressure they will bear in society, and the spiritual comfort effect brought to them by the girls of Girls' Generation will be more obvious. This will lead to more support from them.

There is another factor behind the finale, and that is stability. SJ was made up of a group of men, which had to face the issue of military service. The membership is uneven. It will inevitably give people a feeling of instability, and the probability of accidents for men is also much greater, so in the eyes of fans, the feeling of SJ is obviously not as stable as Girls' Generation.

Just like buying stocks to invest, individuals will seek stability. It's the same with fans, they don't want the group they support to always go wrong, under the influence of this mentality. Fans will choose a more stable combination to support.

It can bring in a large amount of income without worrying about the sudden interruption of the flow. As a senior executive of S.m, how can you not pay attention to the girls of Girls' Generation?

It's not just the company. Li Jingyuan will also use his connections to provide them with some necessary support.

In addition to being able to get more external support, compared with the original Xiuying, this time Girls' Generation entered Japan. There is another difference – fame.

Xiuying formed a group with a Japanese girl. After their debut, they are no different from other artists, they are all complete newcomers, and they must start from scratch step by step. For Xiuying at that time, it was already good to have an itinerary, whether it was a promotion in a small shop or an unknown village festival, as long as she sent them an invitation, she had to take every opportunity to participate.

Look at the current Girls' Generation. Said to be a debut. But in reality, it is not starting from scratch at all. Even if Girls' Generation has not been active in Japan, they have already had a lot of Japanese fans early.

And. As Korea's No. 1 girl idol group, and a representative group leading a new wave of Korean Wave, Girls' Generation can gain a certain status as soon as it enters Japan. There is no need to be like Xiuying at the beginning, but you can make some choices among various invitations.

"I could have picked up the itinerary when I wanted, but now, I don't think there will be any more such things, right?" It was precisely because she understood that the current situation was very different, so after listening to the girls' questions, Xiuying did not say anything directly, but first frowned and put on a hesitant expression.

"OPPA, let's talk about it." Since Xiuying said so, the girls no longer asked, but turned to Li Jingyuan to ask.

Of course, it is because Li Jingyuan's situation is closer to them, but a large part of the reason is because the girls are used to learning from Li Jingyuan. For them, Li Jingyuan can already be regarded as a teacher-like role.

"Me? Okay, so I'll just say a few words. Seeing that the girls were staring at him, Li Jingyuan scratched his head, sorted out his thoughts in his mind a little, and began to speak.

"First of all, I don't think you need to be nervous at all." At the beginning, Li Jingyuan said something like this: "I know that Kara's success in Japan has brought some pressure to you, maybe some of you will worry that you will not be able to beat Kara after you go to Japan?" ”

"Then I'll give you an analysis of Kara's success now." After a pause, and when the girls were all focused, Li Jingyuan continued: "Actually, to put it bluntly, it is very simple, it is no different from when you debuted in South Korea, that is, it is enough to be 'close to the people'." ”

"When you debuted, didn't I set a tone for you? Don't take the mysterious route, show your true self to the greatest extent. Do you remember? "There is no blind explanation, but the way of questions and answers, Li Jingyuan is a teacher in the end, and he knows what kind of way can have the greatest effect.

After the girls recalled for a while and nodded, Li Jingyuan continued: "Kara also does this in Japan. ”

"For Japanese fans, Kara is an alien combination. Compared to Japan's local idol groups, no matter how much fans like Kara, there will still be an invisible wall between them. ”

"If you want to be loved by more people, you have to break down this wall. So, what to do? ”

Speaking of this, Li Jingyuan stopped again. Zhilu said that he was waiting for an answer, so someone gave an answer in the next second. The person who answered the question was the old Xu Xian, and I saw that she was still as calm as ever: "Language? ”

"That's right. The old man is right, it is language. Giving Xu Xian a thumbs up, Lee Kyung-won went on to explain, "You should have seen some of Kara's videos when she entered Japan. I don't know if you have noticed the fact that their Japanese skills are improving very quickly. At the beginning of the Showcase, they were only able to introduce themselves intermittently, but recently, they are now able to be interviewed in fluent Japanese. ”

Speaking of this, Li Jingyuan remembered what happened before he had not crossed over. At that time, he could only be regarded as a pseudo-fan, although he also liked Korean girl groups. However, I don't pay much attention to their performances on the song stage, but I prefer to watch the variety shows they participate in.

When Girls' Generation and other groups entered Japan, Li Jingyuan suddenly watched a lot fewer programs. Except for the occasional performance of girls on a certain song stage. It's rare to see them participate in variety shows like before. After a little longer, he felt that the girls were a lot less attractive, and he didn't chase them so often.

There are still many people like Lee Kyung-won, and this has led to one consequence – although the expansion into Japan has brought more income to Girls' Generation and other girl groups. But their status in the hearts of fans is a little lower than before.

Back to the present. Li Jingyuan didn't want to let Girlhood go down the old path again. Money to be earned, while also continuing to maintain their position in the hearts of fans, this is what Lee Kyung-won wants to do.

"What are the benefits of learning Japanese? In addition to being able to communicate smoothly, the most important thing is to maintain your exposure rate. ”

"You also know that there is a rule when participating in the show, whoever is talking, the camera will move to whom. If you haven't studied Japanese. How do you get on camera when you're interviewed in the future? The ten-minute interview was broadcast, and it was all a close-up of Xiuying alone. You wouldn't be happy in your hearts, would you? ”

"That's why I'm going to let you start learning Japanese early. Now, with basic Japanese conversation skills, when you arrive in Japan, you can be interviewed with you and me, and the scene will look more lively, and everyone will be able to get exposure. ”

"In addition to being able to keep yourself from disappearing when you appear in a group, can you participate in variety shows alone once you have Japanese conversation skills? Just like in South Korea, after arriving in Japan, you often participate in some variety shows, which can also make more people familiar with you faster. ”

said a lot, it is nothing more than emphasizing the importance of Japanese ability, which seems to be a little wordy, but because Li Jingyuan said it very carefully, and the tone is also very considerate, the girls didn't feel troublesome, and they all nodded with the same feeling after listening.

"OPPA, so what show should we be in? Will you arrange it for us? After a few seconds of silence, Xiuying thought of another question. Other girls don't know what to do, but she knows very well that although they are all called variety shows, there are still many differences between Japanese variety shows and Korean variety shows.

What's different? It's just the word 'degree'. There are countless TV stations in Japan, unlike in South Korea, where there are only three, and the competition between these TV stations is even more intense, and in order to win the ratings war, the TV stations will widen the 'degree'.

The program process is more bold, and the guests and hosts will be more presumptuous, especially those professional comedy artists, as long as they can create enough jokes, they will mess around without scruples. In some shows, there will even be people stripped naked directly in front of the camera.

This is a difference in culture, the girls of the girls' generation will definitely not be able to adapt to it, and their image is not suitable, and it is precisely because of some worries that they will be arranged to participate in this kind of show, so young will ask Li Jingyuan this question now.

"Don't worry, I'm here, and I won't let you participate in those nonsense shows." Touching Xiuying's head with a smile, Li Jingyuan simply told the girls about his arrangement: "After you arrive in Japan, you will first make your debut on the ballad stage, and after you have a hit, I will arrange some variety shows for you." ”

"I've already thought of a few shows, 'Chatting 007', 'Everyone Running Away', 'Eating Suspicion', by the way, you can also participate in food shows, and 'AKBingo' can also go and have fun. Now that all the members of AKB have signed up for the Japanese branch, you will be considered sisters in the same school after the past, and I will arrange for you to participate in some programs with AKB. ”

"OPPA, what about LondonHearts? Can't we go? After listening to the titles of the program that Li Jingyuan said, and after muttering a few words in his mouth, Xiuying said another program name that surprised Li Jingyuan a little.

“LH? It's not impossible, but most of the parts of it are not suitable for you to participate, so I'll discuss with Jun Tamura and arrange a special program for you or something. ”

"Oh, by the way, one more thing, before going to Japan, you can also go to Zhao Huilian's predecessor to learn some experience, she has been debuting in Japan for several years, and now she is a very good funny artist." When I think of LH, I think of the funny artists who often appear in that show, and then I think of Zhao Huilian, who has worked with these funny artists many times. Thinking of this, Li Jingyuan gave the girls another suggestion. (To be continued.) )