On Wednesday, March 11, there was another long queue at the bookstores in Ninghai City where "Weekly Girl" was released.

Wang Jian has not seen such a scene for a long time, he is a reporter for the East China Daily, and he has previously reported the scene when "Weekly Boy" was released, and the popularity at that time is still fresh in his memory.

However, with the birth of Midsummer, Phoenix's comic magazines are no longer as popular as before, and the number of readers who usually pick up the weekly magazine at the bookstore newsstand is more than the two weekly comic magazines.

There are two factors in this, one is the mass production of mid-summer comics, relying on a huge scale of cartoonists, it has launched a daily sales model, although this model is very fake, Tuesday's daily and Monday's daily are different, and they are essentially weekly. But anyway, new magazines come out every day, which is a very cool thing for readers.

In contrast, Phoenix Company has only been on sale for two days a week, which naturally seems to be lagging behind. In addition, the quality of "Weekly Boy" and "Weekly Girl" is uneven, and it is not comparable to the overall quality of "Midsummer Daily".

Under these two factors, the press generally believed that the Phoenix Company's surrender of Ninghai, the comic home base, to the Zhongxia Company was a doomed development result, so it paid less attention to Phoenix.

However, Wang Jian always had an idea in his heart, he felt that Phoenix Company would be defeated by Zhongxia Comics, and one of the important reasons was because he regretted not launching new works.

It's a pity to serialize one work in "Weekly Shonen" and "Weekly Girl" respectively, and with time, the novelty of readers has disappeared. So the mid-summer comics came out. will make such a big change.

This kind of thinking. Today's hot scene is the best proof of this......

"* groove, there are so many beauties!"

The person who made the exclamation was Wang Jian's partner He Jin, a photographer who was holding a camera and excitedly filming the hot scene of the bookstore at the moment: "When the Mid-Summer Journal was first released, it didn't seem to be so spectacular!" ”

Wang Jian nodded, in the first week of the launch of the Midsummer Daily, the lively scene was less than half of today. The bookstore in front of them had two floors, and the queue for the comic section upstairs had reached the first floor. And the team is full of young girls, and it looks like a daughter country.

"There are so many women, I'm embarrassed to even interview." Wang Jian smiled bitterly, but He Jin was different, his eyes lit up: "What are you afraid of, we are reporters, we went to interview, they won't say anything." ”

He's a little on the move.

"Also to ......"

Wang Jian sorted out his expression and walked to the bookstore.

"Let's let, let's go!"

But before they could walk in, a young man ran out of the bookstore. He was panting, flushed, and holding a magazine in his arms. Wang Jian noticed that it was "Weekly Girl".

"Wait, Ho Jin." He stretched out his hand and grabbed his partner who wanted to approach the 'daughter country', and then walked to the young man: "Hello sir?" We are reporters from East China Daily, can you accept our interview? ”

Wang Jian smelled the perfume emanating from the man's body, which was the perfume of the women in the bookstore who were queuing up, and it seemed that the man was feasted.

"Journalists?"

The man was startled and said in a panic: "Don't interview me, I don't accept interviews, there weren't many people when I entered the bookstore, who knew that so many women would appear behind the road, this is an accident - I don't mean to be obscene!" ”

He misunderstood that the reporter wanted to interview him in the women's crowd, Wang Jian smiled: "Don't worry, we are not interviewing this matter, we just want to ask about this magazine......"

Wang Jian pointed to the "Weekly Girl" in the man's hand.

The man was stunned, and then wiped his sweat: "Oh, it turns out that you are investigating the situation of the teacher's new work, so you said it earlier......"

His expression became much brighter, and his professional sensitivity made Wang Jianzhi say that this is a reader who will be interviewed and answered, and he has found a good partner today.

"Sir, "Weekly Girl" will only be released tomorrow, why are you going to buy the magazine of "Weekly Girl" today."

Wang Jian picked up a pen and paper and prepared to take notes.

"I'm a fan of Mr. Ho Xi.,I've been looking forward to his new work for a long time.,It's right that it's a girl's manga today.,But I still don't want to miss it.。 The man touched his head and said with a smile: "And didn't you cut a lot of comics this week?" "Weekly Girl" is 12 yuan, which is too cheap, and there is no pressure to buy a copy at all. ”

"Eun, indeed."

Wang Jian nodded while writing, Phoenix Company carried out an unprecedented large-scale halving this week, although it caused dissatisfaction among some readers, but in the past, the money of one magazine could buy two magazines, and the price reduction was also favored by other readers.

"Is there any other reason?"

Wang Jian continued to ask.

"And? And what a pity the teacher's girl manga is also very good! Last time in Inuyasha, my colleagues and I read it as a shonen manga. The man laughed, "We think this shoujo manga must be the same as last time, so we go to work today...... A couple of colleagues helped me get the job done, and I rushed out to buy magazines. ”

"Ah, yes." The man turned his head to He Jin, who was about to take a photo, and said, "Don't take pictures, my boss is not here today, if you report me, he will have to scold me to death tomorrow!" ”

"Okay."

He Jin put down the camera, he took so many pictures in a day, and there were very few people who could report it in the end, so it was the same whether he took pictures of this man or not. Today's main interviewees are girls, and tomorrow, of course, beautiful girls will be put in the newspaper.

"You don't have to worry, we rarely publish people who don't want to report, and even if we want to put you on it, we will pretend that others can't see your ......"

Wang Jian felt that the appearance of a man with a mosaic face in the newspaper was also a very interesting publicity, but he really couldn't say it, so he had to continue to ask: "Are you satisfied with the teacher's new comics?" Is it the same as the Inuyasha genre? ”

"No, it's not the same......"

The man shook his head, his face a little disappointed: "The new comic is a typical girl's comic, originally I wanted to buy a few copies back, but now I can take one back and pay for it." ”

"Typical shoujo manga?"

Wang Jian hurriedly wrote it down, he was surprised in his heart, no wonder there were no male readers in the bookstore, it turned out that the new comics were typical girl's comics. He wondered, why would he give up the previous style of killing men and women?

At the end of the interview, Wang Jian and He Jin walked into the bookstore, this time with a clear goal, interviewing different types of female readers, and the answers they received were strikingly similar.

Those female readers who have seen the reading samples are full of praise, praising He Xi's new work is very good. And the girls who hadn't seen the samples were also very excited, and they learned from other sources that they had come up with a girl's comic, so they ran over in a hurry.

"It's a pity that the teacher has always been biased towards male readers, and even girlish comics like "Five Centimeters per Second" use the perspective of the male protagonist, although they are all great, but I have always expected him to write a comic suitable for girls!"

"But this "Ouran High School Men's Public Relations Department" is particularly good, I think it's better than Qin Ya's "Star".

"It's an orthodox shoujo manga, and I like it very much, which proves that the teacher is willing to listen to everyone. But after reading it, I found that the teacher is really good at everything, and he can draw everything well! I hope he can draw more types of comics and not limit himself. ”

Wang Jian also saw some home-based women who came to buy "Weekly Girl", and the answer was very interesting.

"I like idol love dramas, and after watching the first episode of "Ouran High School Men's Public Relations Department", I felt like I was telling the story of Cinderella becoming a princess...... It's a bit cheesy, but girls don't have such dreams, and I like this manga a lot. ”

"This is what my daughter asked me to buy, but after looking at the sample, I think I can watch it with my daughter, and the handsome guys in it are eye-catching...... What are you laughing at, no one rules that middle-aged women can't look at handsome guys, right? ”

"I think it's a pity that kid will soon become the talk of square dancing and mahjong parlors......"

After the investigation, Wang Jian basically confirmed the effect of the new comics: this is a reverse harem work that makes women crazy and men don't like it......

This result made him a little disappointed, and he felt that it was a pity to take the road of conforming to the market, but when he interviewed the bookstore owner later, Wang Jian had an unexpected surprise.

"I'm very satisfied with Mr. He Xi's new work, which is the "Urouran High School Men's Public Relations Department".

The middle-aged male store manager replied with a smile: "Why did I regret that the teacher launched Inuyasha at the beginning, and the sales of our bookstore were also very hot, but there were too many male customers, which was a big problem. ”

"Weekly Girl and Weekly Shonen were originally magazines with completely different readerships, and I think that if the teacher continues to publish unisex comics in Weekly Shonen, then the positioning of it and Weekly Shonen may be confused or even homogeneous, and I think that is very dangerous."

"It may not matter what a teacher is, but as a professional comic company, Phoenix must have a clear positioning in its magazine classification to cultivate readers, which is also good for promoting the development of comics.

The bookstore manager's answer made Wang Jian understand in his heart, it turned out that he was repositioning the two magazines of Phoenix Company, he could eat both men and women, but other cartoonists did not have this ability.

"In that case, why is the teacher tying his hands and feet?"

Wang Jian always thinks that this is not a good thing, especially for He Xi.

"I don't think it's ......" But the bookstore manager didn't think so, he shook his head and smiled: "It's a pity that the teacher dares to do this, if he used to have to take care of the readers of both men and women, so that the readers of a comic book can be maximized, then now he may have confidence." ”

"He can create a miracle of sales only by relying on female readers!" (To be continued......)