Chapter 1068: We Want to Be the Top (Three Watches)
"Limousine! Of course, it is the best and most exclusive limousine of the Republic! ”
Regarding Lin Hongfei's question, Li Huanzeng blurted out without thinking: This question and this answer have been available to FAW Car for a long time.
"Then I can only tell you that your market positioning of Hongqi cars overlaps with our Beverly cars, and even inferior to the BMW we are about to produce. The Chrysler 300C is well positioned in the market. ”
Hearing Li Huanzeng's cool words, Lin Hongfei shook his head helplessly, and at the same time understood a fact: Don't look at Li Huanzeng was sent by FAW Group to discuss cooperation with him, but Li Huanzeng, who is engaged in commercial vehicles, has a really limited understanding of passenger cars, and it is estimated that he is not even clear about how the level of passenger cars is divided.
"How is that possible?!" Sure enough, Li Huanzeng's reaction also confirmed Lin Hongfei's speculation, he looked at Lin Hongfei in disbelief, unable to accept Lin Hongfei's words, "We define Hongqi sedan as the most advanced car in the republic, it must be higher than your company's Fukang, how can it be inferior to your Fukang?" ”
He's so hung that he will be "better than your BMW. Chrysler 300C is high-end" Speaking of which, Chrysler 300C is a car used by the US Secretary of State, and this grade must not be considered low.
"It seems that Comrade Huanzeng, you don't know much about the division of passenger cars," Lin Hongfei felt a little helpless in his heart, it was really troublesome to talk about passenger cars with a commercial vehicle, "I'll give you a brief introduction to the classification of passenger cars." ”
"It's fine." Li Huanzeng nodded, he really didn't know about the class division of passenger cars, and he didn't care about this if he wasn't in charge, but now that he wants to use it, it's naturally good to know more.
"Passenger cars are divided into different classes according to size. They are mini cars, compact cars, medium-sized cars, large and medium-sized cars, large / luxury cars, each of which has a specific subdivision, but that is all trivial, we will not say, first of all, this mini car, as the name suggests, since it is a mini car, it naturally refers to the smallest passenger car, that is, such as the Suzuki Alto and hatchback small Xiali introduced by our country, this grade, can only meet the basic requirements of shelter and transportation. ”
As soon as he said this, Li Huanzeng understood. He nodded again and again, feeling like "listening to your words is better than reading a book for ten years".
"A level higher than the mini car is the compact car, also known as the A-class car in the country, such as the Dongfeng and French Citroen co-production of the Shenlong brand car, the uncommon domestic Volkswagen Beetle car, etc. are considered A-class cars. The A-Class is much more comfortable than the mini car in terms of space and comfort, and most A-Class cars are now equipped with air conditioning. The suspension system is also better. In Europe, the A-class car is also known as the national car, which means the people's car, and the market positioning of this level of car is a better commuter car for the people; ”
Regarding Lin Hongfei's explanation, Li Huanzeng nodded again and again, "That is more advanced than the A-class car, it should be the B-class car, right?" What kind of cars are there in the B-segment? There was a pause. He added tentatively, "Probably at Santana's level?" ”
There was a time when Li Huanzeng's car was Santana, and he was naturally very familiar with this car, so he asked almost without thinking about it.
In the mid-80s. In the car market of the Republic, Volkswagen's Passat B2, which is commonly known as Santana, is an out-and-out high-end car, of course, no model can escape its life course, but the life course of Santana is particularly long, now, even in the hometown of the Passat series in Europe, the third generation of Passat: Passat B3 has come to the end of its life, the listing of the fourth generation Passat has entered the countdown, and the B2 in the Republic is still growing tenaciously, And now is the time when Santana is at its most vigorous.
"Well, it's Santana, speaking of which Santana is the representative of the domestic B-class car," Lin Hongfei nodded, although he looked down on Santana, although Santana successfully "promoted" to the A+-class sedan from the B-class car in a few years, but in the early and mid-nineties, Lin Hongfei also had to admit that Santana is still the best medium-sized car in the Republic market, there is no one, "The next is the C-class car, that is, the large and medium-sized car, there are many representative models in this regard, The only self-produced C-class sedan in China is the Fukang sedan produced by our company, and the Audi 100 is now produced by FAW in the CKD way, and the other C-class cars in the domestic market are imported cars. ”
"Next up are large cars and luxury cars, but the definitions of large cars and luxury cars are slightly different, not D-class and E-class, in fact, there is a large overlap between the two classes, collectively known as D-class. According to the current market price, the price of this type of car is generally more than 1 million, and the wheelbase is at least 2.8 meters, typical representatives are the upgraded version of the BMWE32 and the E32 that has just been launched two years ago, the upgraded version of the E34, Mercedes-Benz W126 and the upgraded model W140, Cadillac Fretwood and Lincoln City. ”
Speaking of this, Lin Hongfei said, "However, the price of many imported cars in China does not correspond to their level, A-class cars may sell B-class cars at the price, so their selling prices in China can not be counted, many models defined as luxury cars in China, strictly speaking, can only be regarded as medium-sized cars, such as Toyota Crown and Nissan Duke, etc., don't look at the price they sell in China, known as luxury cars, but they can only be regarded as C-class cars." Well, our BMW. The Chrysler 300C is a big car, but you can say it's a luxury car. ”
"Only a wheelbase of more than 2.8 meters can be considered a large car? Isn't your Beverly wheelbase more than two meters eight, why is it still a C-class car? Li Huanzeng was very strange, and he was particularly puzzled by this.
"Our Fukang sedan is the space and equipment of a large luxury car, the price of a large and medium-sized car," Lin Hongfei is also a little helpless about this, but the market is like this, and he has no choice, "Because our company has no background and popularity, we can only use this self-surrendering identity to participate in market competition, otherwise we will not be able to win our competitors, and as you can see, we have done this well." ”
Li Huanzeng nodded, this is the truth. From the hot sales of Fukang cars in short supply in the market, we can see how much the market likes this car, but it also reflects the helplessness of Guqi Industrial Manufacturing Co., Ltd. and Lin Hongfei: This means that every time a car is sold, Guqi Industrial Manufacturing Co., Ltd. makes a lot less money than models of the same level, but there is no way, who makes Guqi Industrial Manufacturing Co., Ltd. have no historical background and popularity? If it weren't for the non-negligible political influence of the old man who gave him a name in person, no one would have dared to say what the situation would be now.
"Where is the line between a big car and a luxury car?" Lin Hongfei said so much, Li Huanzeng was still a little unwilling.
"There is no clear defined boundary between large cars and luxury cars, and many large cars are luxury cars in their own right, the same. The luxury cars themselves are certainly large, such as the Mercedes-Benz W140 series and the BMWE34 series, but basically they all have one thing in common, which is that they are both more than 5 meters long. ”
Among them, for example, the S280, a low-spec model of the Mercedes-Benz W140. Of course, it's okay for you to say he's a big car, but the top-of-the-line S600. Because the high price can only be attributed to luxury cars. The more expensive bulletproof car, Pullman, based on the Mercedes-Benz W140S600, is also a luxury car. So this division is actually quite confusing," after a pause, Lin Hongfei deliberately emphasized one point, "If purely in terms of wheelbase and market positioning, political influence and market acceptance, our Hongqi CA770 is a typical D-class car, that is, a large luxury car." ”
Li Huanzeng nodded again and again. It looks like he's benefited a lot, but ...... Well, in fact, even now, Li Huanzeng is still a little confused.
But it's much better than before. Although there is no clear boundary in the division criteria of these cars that Lin Hongfei told himself, there is at least a general concept: there is no strict boundary between the definition of adjacent two levels of models, such as compact models and B-class cars, many imported compact models are more expensive than the typical B-class car Santana, how should this be calculated? It's just a matter of giving yourself a rough idea of grading, and that's enough.
Understanding this, Li Huanzeng blurted out directly without thinking, "Of course, we want to make the Hongqi car into our Chinese's own large luxury car, and we want to make the Hongqi car into our Chinese's own top luxury car." ”
Sure enough, FAW Group never thought about what kind of car Hongqi sedan would become.
Lin Hongfei frowned and asked, "It's like Mercedes-Benz W140S600 and its extended model pullman?" ”
The Mercedes-Benz W140S600pullman in Lin Hongfei's mouth, Li Huanzeng still knows it, until this is a top luxury car that is said to be comparable to the British Rolls-Royce, and even has top bullet resistance, which is the preferred car for politicians from many countries. For example, the current US Secretary of State Christophe decided to change his car to the Chrysler 300C Extended Edition, and the car before he decided to change it was the Mercedes-Benz W140S600pullman. He nodded heavily, "Yes, even so." ”
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PS: Actually, for this chapter to write such a "water", that is, to introduce the level division of the car, the millennium is very hesitant, because these may be things that some brothers have long known, and even some brothers think that these are simply common sense, but the millennium thinks that for the division of the car level, there must be some brothers who do not know the way, hesitated for a long time, or decided to say it, can make everyone feel a little reference value, the millennium is very happy.
………… Others, the number of words is a bit too much, in order to avoid additional charges, put it in the following chapter testimonials............ (To be continued......)
PS:………… Continuing the ............ that I didn't finish above
What I want to say is that the price of the car is not strictly equal to the level it is, for example, Mercedes-Benz smart is a micro car that can only sit two people, but the price of a smart is higher than the price of a domestic B-class car, and the configuration is completely incomparable; Another example is the Volkswagen Golf GTI, which is a compact car, that is, an A-class car, or a small size among the A-class cars, but the price of a GTI is enough to buy a medium-sized Audi A6L, you know, Audi A6L is a standard C-class car.
Some people may say that the GTI is a sports sedan and how great the potential for modification is, and some brothers will say that the smart is the only two-seater mini car under Mercedes-Benz, which looks cute and sporty...... But countless reasons can't change the fact that smart is an A00-class mini car and the Golf GTI is an A-class sedan.
Therefore, the division of car levels is really vague, wheelbase, price, etc. only have reference significance, brothers only need to remember one thing when buying a car, what suits you is the best, after all, the silver in everyone's pocket is not easy to earn, right? It can be regarded as a small solution for everyone.
Of course, if you don't have a brother who is bad for money in your pocket, then you can naturally buy whatever car you want, and if you think this chapter is more "watery", you won't care if you want to come to this penny, right?