Chapter 716: BMW Leaps to the Scene (Second Update)

"The focus of the stalemate between our two sides, Mr. Lin must know it, I mean, since both of us are unwilling to back down, why don't we take a step back and hang the logos of both sides on the car at the same time?" Plum. Iacocca blinked his eyes twice and asked Lin Hongfei with a smile.

I have to say that the name of the god of management is not covered, Lee. Iacoca's suggestion is shocking, if this cooperation method is placed more than ten years later, it is naturally not surprising, this kind of co-housing pioneered by the Chinese and Japanese is popular in the automotive industry of the Republic, but before that, between the two car manufacturers who cooperated, either insisted on their own brands, or directly replaced by another brand, just like this way of hanging two logos on a car at the same time, it can be called the first of its kind in the North American automobile industry...... Dragon. Beverly is probably the first, but the influence of French Citroen in the world must not be compared with Chrysler, and it is reasonable for Americans who have always had eyes on the top of their heads not to know the matter, of course, it also shows from another aspect that Chrysler cars are really in a hurry, otherwise it is absolutely impossible to make this "next decision".

"Hang the logos of both sides at the same time......" Lin Hongfei frowned and thought for a long time before nodding reluctantly, "It's also a way to resolve differences, but the logo of our Guqi Provincial Industrial Manufacturing Co., Ltd. must be hung in front!" ”

"It can't be!" Plum. Iacocca didn't want to refuse, and it was shameful for Chrysler Automobile, one of the world's top five automakers and one of the three major automakers in North America, to hang a logo on a car at the same time with such a small car manufacturer with an annual output of only 30,000 or 40,000 units. The Chrysler logo still hangs on the back? Chrysler really can't afford to lose this man, "The logo of our Chrysler cars must be hung in front, just like the Beverly hatchback that is being produced in your country. ”

Oh? Lin Hongfei was really a little surprised: it seems that this old man has done a lot of homework before. Even the French Citroen and the second automobile cooperation of Fukang do know the way? I really underestimated this old man before.

But surprise is surprise, it does not mean that he will back down on this issue, this question is related to the future image of the company, "OK, I am in favor of this way of cooperation, but I emphasize once again that it must be the car logo of our Guqi Provincial Industrial Manufacturing Co., Ltd. hanging in front." ”

"It has to be the logo of our Chrysler car hanging from the front." The old man refused to back down on this issue, he stared at a pair of eyes, and said to Lin Hongfei with a fierce attitude. "Lin, although you may not admit it, I must say that your company's car logo is really ugly!"

Nima!

The problem of the car logo of Guqi Provincial Industrial Manufacturing Co., Ltd. is an eternal pain in Lin Hongfei's heart. When the logo was first designed. You can imagine a person who was born in the forties and has not been affected by a certain influence all the time in his career of more than 40 years, what kind of car logo can he design, but in the face of the car logo designed by his father-in-law, which is extremely ugly in Lin Hongfei's opinion, has been hanging in the front and rear of the Fukang car...... Whenever he saw the stinky car logo, Lin Hongfei felt a slight twitch in his heart.

"Well, I'll admit that logo was ugly, so I decided to go with a new logo and brand." The corners of Lin Hongfei's eyes twitched, and he gritted his teeth at Li. Iacocca said. "However, I still require that our company's logo be in front."

"New badges?" Plum. Iacocca was shocked by Lin Hongfei's statement, any car manufacturer, in the case of already having a mature and hot-selling car brand, will not rashly launch a new brand, because it means a huge risk, Lin Hongfei said this, he was a little worried, persuaded, "Lin, although the current name and car logo are not good-looking, I am not optimistic about your idea...... As an additional question, what's the name of this new brand? ”

"BMW and Mercedes-Benz," Lin Hongfei said unashamedly and pressed the two brand names he had just snatched on his head, "I have already designed the car logo, and from my own point of view, I personally prefer to use the brand name 'BMW'." ”

"Mercedes and BMW?" Plum. Iacocca nodded indifferently, he didn't know the meaning of the two names in traditional Chinese culture, and he didn't understand the names of BMW and Mercedes-Benz, two German luxury car brands in China, so naturally it didn't matter, "Well, although it's still not very good, but it's really much better than the awkward name of Fukang." He was a little curious, "Have you even designed the logo?" ”

"Of course," Lin Hongfei took out a small bag from his bag, took out a few photos from the small bag and put them in Li. In front of Iacocca, "Well, this is it. ”

Plum. Iacocca glanced at the photo indifferently, and his indifferent eyes were immediately attracted by the sturdy horse in the photo, a pair of eyes burned and shining, and his saliva couldn't help dripping, "Lin, this shape is really beautiful, I take back what I just said, if you use this thing as a car logo, I believe that the sales of this car and this car will definitely not be too bad, even if it will not be too good." ”

"No, my friend, believe me, if you use this logo as a car logo, I mean use this as the front mark of the car, this car will definitely sell well," Lin Hongfei looked proud, "Do you know the way, this sign is a very famous cultural relic in the history of our country, his name is Ma Ta Feiyan, there is a famous horse super dragon bird, and there is a name called copper galloping horse, which has a very auspicious symbolic meaning in the history of our country." ”

Posing in Lee. The photo in front of Iacocca is that Lin Hongfei just found someone to make a chrome-plated metal car logo according to the cultural relics of Ma Chao Longque, the car logo is not exactly the unearthed cultural relics Ma Ta Feiyan or called Ma Chao Dragon Sparrow, although the shape is completely the same, but on the basis of the shape of the Ma Ta Feiyan cultural relics slightly made some modifications in line with modern and Western aesthetics, the overall shape looks more vigorous, the muscles on the horse are knotted, the legs are slender, the legs are light and agile, the pace is vigorous, and there seems to be a neighing sound between the heads. The end is full of momentum, and people can't help but admire it at a glance: it is really a good horse!

There are several car brands marked by horses, and the most famous ones are naturally the Prancing Horse Ferrari and Porsche, but compared with this car logo, Lin Hongfei feels that but in terms of car logos, Ferrari and Porsche are simply weak.

"Is there such a factor?" Hearing Lin Hongfei's words, Li, who was originally very interested. Akica was a little excited, he knew very well the centripetal force of history on a country and a nation, and if this was really the case, then ...... Nor does Lin's proposal seem unthinkable.

"Of course," Lin Hongfei didn't say a word, he directly pulled two of the several photos, and found the photo of the real historical relic Ma Chao Longque at the bottom, "This is the photo of that cultural relic, which is now treasured in a provincial museum in my country, if you are interested, I can ask someone to arrange a plane now, and we can go to see it tomorrow." ”

"No need," said Lee. Iacocca waved his hand, but there was a look of regret on his face, "Lin, maybe you don't know what to do, I'm also a lover of cultural relics...... It's a good idea to use this sign as the front of the car...... I agree with your suggestion in principle, but I do not guarantee that the Board of Directors of the Company will agree. ”

Agreed so easily? Lin Hongfei was a little surprised, he still has a lot of reasons not to say, such as in the grasp of the consumption habits of domestic consumers, as well as the ability to design, now, these words have not been said by themselves, Li. Iacocca agreed to her suggestion, and it felt like you had done a lot of preparation for something, only to find that most of the preparation had not been used, and although there was some joy in her heart, she couldn't help but feel a little lost.

"Since that's the case, then you wait a while......" Lin Hongfei thought for a while, and didn't care about Li. Agreeing, Iacocca grabbed a pencil and a piece of paper from the desk drawer and began to paint.

Plum. Iacocca was a little puzzled at first, but when he watched Lin Hongfei holding an ordinary HB pencil as a carbon bar for drawing and an ordinary copy paper as a cardboard for sketching, and quickly sketching lines on it, he couldn't help but be stunned: This guy, this guy is planning to draw the renderings directly in front of him?

At the beginning Lee. Iacocca was still a little skeptical, but when he saw the off-road vehicle that was gradually forming on the copy paper and named the Hummer H2 by Lin Hongfei, he began to keep silent, and when he saw the Prancing Horse's logo on the iconic grille on the front of the car, he grew his mouth in surprise. Iacocca didn't even notice the drooling from the corners of her mouth......

"Mr. Iacoca, do you think, but in terms of the aesthetics of the logo, is it much more beautiful than it was?" Lin Hongfei finished the sketch, threw the pencil to the side, and said triumphantly.

But it's a pity that the corners of his mouth were still drooling just now. Iacocca gave Lin Hongfei a hard blow without hesitation, "What's the use of a good-looking car logo?" A nice logo doesn't convince the damn directors to agree to it. ”

"Nima!" Hearing this, Lin Hongfei suddenly became a little annoyed, "Then you tell the fat directors of your company who have big bellies and poop with their heads full of feces and fat, they either agree with my decision, or everyone will just break up!" ”

"If you don't say that, I'll pass you on the same thing." Plum. Iacocca pouted.

Nima! Lao Tzu has been cheated again! Lin Hongfei's heart was extremely depressed. (To be continued.) )