Chapter 424 Biting off a piece of fat from CCTV (second watch)
"Mr. Lin, do you want to hear good news?" Tang Yong's voice sounded excited.)
"Good news?" The news that made Tang Yong take the initiative to call and report to himself in such a hurry should be the news of this patent bidding, right? Lin Hongfei smiled, "What's the good news?" Is it the news about our patent grants that attracts big fish?"
"I really can't hide anything from you," Tang Yong was suddenly a little depressed, but this depression was just a blink of an eye, and then Tang Yong suddenly became excited, "Mr. Lin, you will never guess who is coming, Baosteel!" Handan Gang! These two of our largest steel companies in China also sent representatives to talk to us! ”
Compared with Tang Yong's excitement, Lin Hongfei's reaction was very calm, "Datang, Baosteel and Handangang's reactions are simply what we expected, right?" I didn't believe they would watch such a big piece of fat slip out of their mouths after they learned the news...... Do you need to be so excited? ”
"......" Tang Yong was speechless for a moment, he realized that he didn't look at himself as Wharton's MBA, and he was also speechless about Lin Hongfei's messy management of the company before, but at this time he found that Lin Hongfei's shortcomings were the details of enterprise management, and he seemed to be worse than others in terms of macro grasp of enterprise development.
"However, Hangang and Baosteel, who have deep pockets, are not very easy to deal with, what are their requirements? Did you rely on your own family to bully us? Lin Hongfei frowned and muttered.
He was not surprised by the arrival of Handan Steel and Baosteel, because it was originally expected by him. The only thing that makes Lin Hongfei a little uncertain is the attitude of Handan Iron and Steel and Baosteel in this cooperation...... Are they going to win or are they going to play according to the rules they have set down?
At this moment, Tang Yong really admired Lin Hongfei's judgment ability, and Mr. Lin saw the difficulty of this matter at a glance. With a wry smile, Tang Yong said, "That's right, both Handan Iron and Steel and Baosteel asked to buy our patents. And in terms of attitude...... Well, and the secretary of a certain central leader called us in the city and asked us to take care of the big brother of the state-owned enterprise as much as possible. ”
There is nothing strange about Lin Hongfei. Handan Iron and Steel and Baosteel have a big business, and they are used to being the boss, and they are not very generous people.
"Let local small enterprises like ours take care of the big brother of state-owned enterprises? This guy's head isn't burning, is he? But Rao is Lin Hongfei had long thought that Baosteel and Handan Iron and Steel would take an unusual path, and he was also shocked by the strange ideas of these two goods: It has always been the big brother who takes care of the little brother, when have you ever heard of asking the little brother to take care of the big brother? This is a strange idea......
Tang Yong was worried, he had worked in the unit for a few years, and now Tang Yong was no longer the idealistic Tang Yong when he was working, and the tempering of several years of work experience made Tang Yong understand a lot about the national conditions of this country, and smiled bitterly, "Mr. Lin, this matter." How do I reply to them? ”
"Leave them alone!" Lin Hongfei didn't think about it, and said directly to Tang Yong, "Datang, you have to understand, we can pull up a shelf to make a car." If there is no relationship behind it, do you believe it? ”
Tang Yong was waiting for Lin Hongfei's words!
This is actually what Tang Yong wondered about, just like Lin Hongfei said, if there is no strong force behind the Beijun Industrial Manufacturing Company and Lin Hongfei, the car is something that he can't think of at all, let alone has entered the stage of actual operation? It's just that Lin Hongfei hasn't said it before. Tang Yong was still a little uncertain in his heart. Now it's okay, with Lin Hongfei's words, Tang Yong really has nothing to be afraid of, and said heavily, "Okay, Mr. Lin, I know what to do." ”…,
Since there is someone behind him to support him, what else is Tang Yong afraid of? In any case, it is now the big state-owned enterprises such as Baosteel and Handan Iron and Steel that are begging for themselves.
"Don't worry to do it, Datang, I'll tell you a word, it's right that there are people behind people, but the people standing behind us are not weak, don't worry about doing it boldly, as long as we don't lose too much, no one dares to treat us badly!" encouraged Tang Yong, thinking that these guys dared to pretend to be B in front of him, Lin Hongfei suddenly felt a pain, "Well, also, since we have a good hand of cards in our hands, when necessary, we can also learn the bundling strategy of Western companies." ”
Lin Hongfei didn't say what to tie up, but how could Tang Yong, as a business manager, not understand what Lin Hongfei said? Deng Shi smiled, "Mr. Lin, you are too dark, right?" ”
"Datang, when you were studying in the United States, you should have heard of such a saying, called 'business is business'."
"Lin Hongfei has even heard of this sentence?" Tang Yong's voice was full of surprise, this sentence is very widely spread in American business circles, and even American companies are simply run according to this criterion, as Wharton's MBA, Tang Yong naturally has no reason not to hear this sentence, but what Tang Yong didn't expect was that Lin Hongfei, a young boss who had just started working for less than a year, had also heard of this sentence.
"It's not a secret, is it?" Lin Hongfei smiled, "Don't worry about it, it's still the same sentence, as long as we don't have a loss on our own side, don't be afraid of anything else!" ”
……………………
Hanging up the phone, Lin Hongfei showed a smile on his face that he didn't know whether the Dao was good or bad, and muttered, "Baosteel? But when it comes to it, these guys react really fast. ”
————————————————————————
CCTV attaches unprecedented importance to the bidding work, not only providing free accommodation for the person in charge of each enterprise who comes to participate in the bidding work, but also specially vacating the No. 4 hall of the Media Center.
To be honest, Lin Hongfei didn't know how to operate when he bid for the king for the first time, but for CCTV, this is not a problem, and a clear bidding method is simply adopted, that is, everyone sits in a hall, and CCTV offers a minimum price for this advertising period.
Of course, according to Lin Hongfei's reminder, in addition to the position of the king, several other excellent advertising positions also use this way of operation, although there are some small differences, but they are generally the same, so that it can also meet the advertising needs of those companies that have some financial resources but are not enough to compete for the position of the king...... Of course, the main thing is that CCTV can make more money in this way.
This is also a matter of course, and it is a rare opportunity to bring together so many powerful companies at one time.
Many of the companies that came to participate in the bidding of the CCTV bidder were not strong enough, even if they themselves understood that they could not win the bid, but despite this, they still came, and the most important reason was that these companies regarded the bidding as an opportunity to expand their contacts and resources.
But there is no doubt that although the strength of these companies is not strong enough, in their local area, they are all star-level enterprises that are carefully cared for by local governments, and there is still a certain strength, but many companies are very hesitant to advertise on CCTV, but people are always easily affected by the atmosphere around them...... For CCTV, the opportunity has come. …,
"Mr. Lin, how much advertising money do you think we can get this time?" Tan Xisong hesitated, but still asked Lin Hongfei.
But the idea is the idea after all, before the official start, Tan Xisong was still a little apprehensive, or in other words, before the bidding work was completed, no matter how well and thoroughly the preparation work, Tan Xisong still did not have enough confidence in his heart. At this moment, Tan Xisong found an excuse to call Lin Hongfei to his office before the bidding work began, precisely because of this.
Although Tan Xisong is a department-level cadre, as the director of CCTV's advertising department, her job is to help CCTV earn back as much advertising fees as possible, so although it is in front of Lin Hongfei, Director Tan Xisong is not ashamed to negotiate money with others.
Lin Hongfei secretly thought to himself about the advertising space taken out by CCTV tonight, and said to Tan Xisong quite confidently, "I can't guarantee more, I think 60 million to 70 million is still sure?" ”
"Can there really be so many?" Tan Xisong was stunned for a moment, and then said with a look of surprise!
CCTV's advertising revenue last year was less than 100 million, and in Tan Xisong's prediction, it was already good to have 50 million advertising revenue tonight, 60 million to 70 million? She never thought about it!
If tonight's 10,000 event can create 60 million to 70 million advertising revenue for CCTV, no one can shake the status of himself and Director Yang in Taiwan...... No matter what time it is, the real work performance is enough to gag the mouths of others.
"There should be at least 60 million, if nothing goes wrong, I estimate that the final number is between 70 million and 75 million is the most reasonable," Lin Hongfei said with great certainty, but Lin Hongfei also felt that his words were a little too full, paused, and then added, "Well, as long as the auctioneer you find is not too lame." ”
Tan Xisong suddenly breathed a sigh of relief, but his brain had automatically blocked the number of 70 million to 75 million that Lin Hongfei said, patted his chest, and said with a smile, "Of course not, this time we are a very powerful auctioneer invited from the south...... Xiaolin, then I will thank you in advance for my auspicious words, I won't tell you, in this position, Sister Tan, my pressure is really great! ”