652. The Forty Thieves Bottleneck

Wang Teng's attitude was very serious when he said this, and he didn't look like he was cheating at all.

"Oh? How so? ”

Li Yifan asked a little strangely, although he is not very involved in the company's operation, but in the company, he has also installed many people in the financial department, and he still understands the company's business conditions.

At present, he and Wang Teng have partnered with three companies, one is a 40 thieves website company specializing in B2B, another is a leak network specializing in C2C and B2C, and the other is Alipay.

These three websites, for the time being, do the largest, now the most beautiful, the most interesting of course is the earliest establishment of the B2B of the forty thieves website, this company, since the end of last year has begun to make a profit, until now has embarked on the fast road of development for about a year, now is the industry's big deal, the daily volume is more than one million, even the fixed members have exceeded tens of thousands, the development prospects are very good.

In the first two quarters of a few years, the company made a profit of more than 20 million yuan, and according to this trend, the company's future prospects can be described as unlimited.

As for the two foreign Alipay companies that are tied together, and the leakage network, it can only be regarded as a general operation now, after all, the Internet and private computers have just begun to be popularized in China, and they are far from the era of blowouts, so this C2C and B2C business model is not very mature, and it can only be said that it is still in the market cultivation stage. In addition, in order to compete with the direct competitor eBay. An all-free policy was announced. The current operating conditions of this company can only be described as barely maintaining a balance of payments, and at the end of the year, it will have to fill in some more funds.

But in terms of the profit model of the current forty thieves' websites, it is absolutely enough to pay the cost of picking up the leaky network, after all, the scale of the leaky network is too small now, and the total market size is only a few million now, compared with the jaw-dropping trillions of dollars ten years later. It's just a small scum, and it can't be smaller.

But why did Wang Teng say such a remark at this time, and the situation of the company seemed to be in danger, which made Li Yifan a little suspicious.

"Hey! Yifan, you don't do management and operation in the company, so you don't know the current development of our company, in fact, the current situation, on the surface seems to be optimistic, but in fact, the development of our forty thieves' website has reached a bottleneck period. ”

Wang Teng looked at Li Yifan's suspicious face. hurriedly explained out loud that he didn't want Li Yifan to misunderstand him. In fact, the development of the Forty Thieves website is indeed a time to seek new breakthroughs.

"When we made the Forty Thieves website, at the beginning, what we pursued was to make a Shijie range of online trading platform, to provide those who do international trade, to provide a platform for those who do international trade to check the price of goods and complete transactions without going out. This idea is based on the fact that our Huaguo is the foundation of the Shijie factory. ”

Wang Teng began to explain Li Yifan in detail, and Li Yifan also pricked up his ears and began to listen to Wang Teng's explanation.

"But how easy is it to make this platform a real shijie-level platform?"

Wang Teng smiled bitterly, and then continued.

"We started at the end of the time, the equipment is poor, the personnel and jishu are not in place, not to mention the funds compared with the Americans, especially the originator of e-commerce, EBAY, people are our direct competitors, so if you want to grab a bowl of rice from their hands, how can it be so easy? Our forty thieves website, at the beginning, although it was shouted to be a shijie-level B2B trading platform, but in fact, in the first two years, we mainly focused on this part of the country, mainly to provide a reasonable and suitable trading platform for domestic buyers and suppliers, after all, the country is our foundation, we are a start-up company, how can we let go of this? ”

Regarding this, Li Yifan does know, when Wang Teng talked to him about the company's business philosophy, he mentioned to him that if it is like becoming bigger and stronger, and making it a shijie-level trading platform, then the domestic one cannot miss it.

In this year's Huaguo, but with the name of Shijie factory, almost all the things on Shijie that do not involve too much high-tech jishu can be produced in China.

But how did you come to the website for the first time, and you want all the domestic factories to do transactions on your website, why should you believe you, and at this time, many factory owners, I'm afraid they don't know what this electronic website is?

So at the very beginning, it was the pioneering period of their company, mainly to deal with these small and medium-sized business owners in China, let them do transactions on this platform, when everyone is thoroughly familiar with the functions of the website, and after the website has also developed trust, this is the first batch of loyal users.

But if you want to really make a lot of money, then it is absolutely not enough to just stare at the domestic market, after all, if you want to make money these days, you really have to get foreign markets to fool foreigners.

The main reason why Wang Teng opened the company in Hangzhou is precisely because there are many private enterprises in this area, and there are many small and medium-sized enterprises at all levels, and everyone has certain experience in import and export.

And the next step is to go abroad and promote your website among foreigners, you must know that Huaguo has the name of Shijie factory, where you can buy almost anything you want, which foreigners also know.

However, in the past, when you came to China to buy goods, everyone needed to participate in the Canton Fair or the Shenzhen Fair held in China to understand the approximate price, manufacturer, and product quality of the goods they wanted.

But this requires a long flight from abroad to China, along the way, air tickets, accommodation, are a lot of expenses, which makes many foreign small and medium-sized enterprises difficult to bear such costs, so they can only buy from their own large product wholesalers, so that the intermediate links are increased, and their costs will also take the initiative to rise.

But if they can get used to logging in to the website of the 40 thieves now, the difficulty will be different, they can learn about all kinds of products produced in Huaguo without leaving home, and they can also shop around, they can learn about the factory's information, as well as the factory's product quality monitoring and so on.

In this way, the intermediate links are eliminated, and everyone can make a lot of money, which stimulates trade and promotes international exchanges, which is a great thing for both Chinese exporters and foreign importers.

But now the most critical question is, how do you get those foreigners to start getting used to logging in, using your Forty Thieves website, and Zuihou becoming your loyal members and willing to pay for your website!

This requires word-of-mouth and integrity, but now you are a poor and white freshman website, and you want to go abroad to attract popularity and let people choose to log in to your website, what can you test?

It's nothing more than an advertisement, and the first step for Wang Teng to choose to go out is to land in the United States, so that small and medium-sized business owners in the United States can recognize his 40 thieves website.

But is the United States such a good place to get along with? WHERE IS THE NEST OF PEOPLE'S EBAY, NOT TO MENTION THAT THERE IS A MORE POWERFUL AMAZON THAN EBAY?

Therefore, if you want to grab a bite of food from the mouths of these two companies, you must be willing to spend money at this time, Wang Teng specially organized a team to the United States to investigate.

As a result, we came to a conclusion that if you want to make their reputation as one of the top 40 pirated websites in the United States, then the annual advertising cost in the United States cannot be less than 20 million US dollars, and in the future, as the competition in e-commerce becomes more and more fierce, the investment cost of your advertising will be even higher.

If you don't invest $20 million a year in advertising, then your website development will be bottlenecked and customers will fall into a state of flux.

You must know that most of the small and medium-sized business owners who use the websites of the 40 thieves are small business owners in Jiangsu and Zhejiang, and their main business is import and export business.

In China, the 40 thieves can indeed provide them with convenience in terms of procurement costs, but if the 40 thieves cannot provide them with convenience in terms of shipments, especially in the way of exporting to foreign countries, then if there are other competitors, the 40 thieves website is likely to face the dilemma of customer loss.

Therefore, at this time, it is more and more important to advertise in the United States and promote the reputation of the website.

However, the annual advertising cost of about 20 million yuan is really a heavy expense for the current forty major piracy websites, although the company has entered a virtuous circle and has begun to make blood independently.

But the profit earned this year may not be enough for the annual expenses of 20 million US dollars!

So at this time, when Yang Zhiyuan's Yahoo extended an olive branch, Wang Teng was suddenly moved, 500 million US dollars, 360 million US dollars in cash, Yahoo Huaguo, plus can manage the relationship with Yahoo, which will be of great benefit to the promotion of their 40 pirate websites in the United States in the future.

After Wang Teng explained to Li Yifan like this, Li Yifan also fell silent, he didn't expect that the original forty thieves had developed to such a point under his intervention...... (To be continued......)