Chapter 289: The Battle of the Salt Merchants VI
In the shopping mall, whether ancient or modern, buying and selling is always the mainstream, selling high, buying low, this is the law of winning, making money is always the ultimate goal of business war, but making money also depends on the difference between long-term and short-term. With {dream} small ◢.1a
Naturally, the market in Luoyang cannot be compared with the market of the future.
In this era, even the imperial capital of Luoyang has more than ten large-scale markets, as well as several giant markets covering the whole country, and the market is with great limitations, and in this limited market, the business war is the most brain-consuming.
Between selling and buying, both timing and means are needed.
And Jingping Commercial Bank provoked a war on salt prices.
The price fluctuations in the salt market have covered the entire Luoyang market, and many keen merchants can feel that the salt market is about to usher in a great change.
As the leading businessman in the salt market, the Fang family and the Yan family met for the first time.
The two families have been fighting in the salt market for hundreds of years, and both sides have formed a feud, and it is naturally impossible for them to let go of their feelings under normal circumstances, but in the face of the situation of life and death, their family members are so calm, put aside their grievances, and gather together.
On the third day of the first lunar month, in the atmosphere of the New Year, Fang Shao, the head of the Fang family, and Yan Hong, the head of the Yan family, gathered on a ten-mile pavilion in the northern suburbs of Luoyang.
"Uncle Yan, Jingping Trading House is menacing, Uncle Yan is a giant among the salt merchants, I don't know if there is a good way to deal with it?" In the stone pavilion, the bamboo mat was spread on the ground, and Fang Shao knelt on the futon, looking at Yan Hong with a smile in his eyes.
In fact, he had the heart to kill Yan Hong in his heart, his father was in the defeat of the competition with Yan Hong, and most of the assets of the Fang family were lost, cutting off half of the Fang family's market, making the Fang family slump from then on, and finally died of anger on the sickbed.
This can be regarded as a revenge for killing his father.
"Nephew Fang Xian laughed!"
Yan Hong was dressed in a robe, his white hair was combed very neatly, he looked very energetic, he knelt opposite Fang Shao, and his smile seemed to have a touch of hypocritical kindness: "The old man is only a few years older than Fang Xian's nephew, but he doesn't dare to rely on the old and sell the old in front of Fang Xian's nephew, and our Yan family has also sunset over the years, so he can't be called a salt merchant giant, and the matter of the salt merchant needs to be seen by Fang Xian's nephew in the end!" ”
The Yan family has also suffered a lot of losses in the hands of Fang Shao over the years, not to mention the competition in the capital market, even if it is exported, the two most important trade routes in the north, one is the Xiongnu and the other is Xianbei, which have been blocked by the Fang family, which has greatly reduced the influence of the Yan family in the north over the years, and also made the title of the head of the Yan family's salt merchants unworthy of the name.
For Fang Shao, a young man, Yan Hong's feelings are very complicated, in fact, he shouldn't have been soft-hearted back then, and directly beat the Fang family to death with a stick, maybe there would be no later counterattack by Fang Shao, almost losing more than half of the Yan family's market.
But back then, he was still merciful, looking at a young man kneeling in front of him, his heart softened, and when the momentum was at its peak, he didn't choose to beat the Fang family to death.
This allowed Fang Shao, a genius of heaven, to bring the Fang family back to the pinnacle of salt merchants in just five years.
If that's all, he is not afraid, and the Yan family has a deeper background.
But the most important thing is that Fang Shao is still young now, and he Yan Hong is already old.
He can't bear the Yan family for a few years, and his sons are okay, but their pioneering ability is insufficient, even if the three are tied together, they are not as shrewd as one Fang Shao, and he is sometimes afraid that if he dies, the Yan family will be killed by the Fang family.
"Uncle Yan, don't talk too much!" After the greetings, Fang Shao did not put on a high posture, he also knew very well that it was a difficult thing for the two families to cooperate, no one regressed, and it would not be a big deal after all, for the sake of the Fang family, he could grit his teeth and kneel in front of Yan Hong and grovel in front of him, and now he can also leave hatred.
His face was solemn, and his voice was deep: "Jingping Commercial Bank made a ruthless move, and as soon as he made a move, he crippled the Liu family, and now Liu's salt shops are basically closed, and the Chengdong market has been occupied by the so-called Jingping salt shop. ”
If he could, he didn't want to unite with the Yan family.
After all, between the Yan family and the Fang family, it was a relationship that evolved into a feud, and the two families had to fight when they met, as if he would pay for the Huns to intercept and kill the Yan family's caravan on the Northern Desert, and the Yan family would also use the same means to deal with the Fang family, and they would never die.
But now it's about survival, and everything has to be put aside.
"The old man is not afraid of Jingping Commercial Bank, but the Minghou prince behind Jingping Commercial Bank is not easy to provoke!" Yan Hong said in a low voice, as far as the salt merchant is concerned, he is not afraid of a foreign Jingping trading house, but since ancient times, Shinong industry and commerce, business ranked last, and they need to look at the face of the officialdom to be a man, they have made money, most of them have contributed, and they have developed relationships, and it is already good that they can leave three or four percent, especially the salt merchant industry, the government controls the salt introduction, and if the salt introduction is broken, the salt merchant is equivalent to suffocating to death.
"I naturally know that the prince of Ming is not easy to mess with, but now if we don't resist, within ten days, there will be no place for you and me to stand in the salt market in this Luoyang City, is it possible that Uncle Yan is ready to contribute the Yan family's salt shop like this, leave Luoyang in a gloomy manner, and go to an ordinary city to start over?" Fang Shao said indifferently.
"The old man will not give up my Yan family's century-old foundation, although the Ming Marquis is now in power, but he doesn't know that he can cover the sky with one hand, and the Ming Marquis wants to enter this salt market, he must also be careful!" Yan Hong is an old fox, the old fox has the wisdom of the old fox, has a lot of knowledge, has enough experience, and has old ideas: "The law is not responsible for the public, it is okay to fight against Jingping Commercial Bank, but the salt merchants of Luoyang must be united!" ”
"The little nephew has this heart!" Fang Shao nodded, he thought of it with Yan Hong, the old fox.
They can't be compared with Mu Jing, the big shopkeeper of Jingping Commercial Bank, Mu Jing is the concubine of Ming Hou Mushan, Mu Shan is bound to support unconditionally, and they are just dispensable dependents of some families, and they don't know when they will be abandoned.
Therefore, only by uniting can we form political influence and resist the pressure brought by the government.
"Luoyang salt merchants, seven or eight times out of ten are under the influence of our two families, it is not difficult for you to lobby at the same time, but there are exceptions, such as the Luoshui He family!" Yan Hong squinted his eyes and said, "If they fight back, we will be in a little trouble!" ”
"He Yu's foothold is unstable!"
Fang Shao thought for a while and said, "It's not easy to want him to help us, but if we let him be neutral and let him enjoy the benefits of the fisherman, I guess he won't refuse!" ”
He thought very well and figured out He Yu's mentality, but unfortunately, he didn't guess the identity of the He family, and if he was a little bit worse, he would naturally be wrong.
"Now there's one more thing!" Yan Hongdao: "The heavy snow closes the road, the roads around Luoyang are basically difficult, we are short of supplies, how much salt Jingping Commercial Bank has stored, you and I don't know, if the final supply can't fight them, we will be defeated!" ”
This war is a battle for the market, they can spend all their money, but they can't let the market lose, once you lose the market, Jingping Commercial Bank will let them have no place to stand, the market competition, the supply of goods is fundamental.
"If you want to transport salt from the land of Xichuan and Bashu, I'm afraid it will be after the beginning of spring!" Fang Shao said: "The Fang family caravan, there is no news, it is estimated that it is blocked in Xichuan!" ”
On the second day of February, the dragon raised its head, and after the dragon raised its head, it was considered the beginning of spring of the year, that is, they had to wait at least until after February before it was possible to transport salt from Xichuan.
"Jiangdong, or Guangling?"
"It's too far, the key is our salt in Luoyang, and we have never taken the road of Jiangdong!" Fang Shao shook his head.
"Then the East China Sea and the land of Qilu are left!"
Yan Hong squinted his eyes: "I know a salt merchant in the East China Sea, you can give it a try!" ”
"Then there is Uncle Lao Yan!"
Fang Shao arched his hand and said.
"You're welcome!" Yan Hong raised his head and glanced at Huo Shao: "I never thought that the old man would be able to join forces with you one day!" ”
"I didn't think of it!" Fang Shao let out a long sigh, the world was changing, and he didn't expect it.
……
……
In the second year of Guangxi, the fifth day of the first month.
The festive atmosphere of the New Year has passed, and Xiu Mu has begun to pack up his mood, preparing for the new year's struggle, the large and small markets in the city of Luoyang are also open, and the merchants in the markets reopen to welcome customers, when these people open the door of their shops, they are surprised to find that in an inconspicuous place, suddenly there is a shop.
Jingping salt shop.
Jingping Commercial Bank in the whole Luoyang, Jinshi, Nanshi, Dongshi, more than ten large markets, started a hundred salt shops in one go, which is directly thrown down, blooming everywhere, it is the beginning of the competition for the entire Luoyang salt market.
Although Luoyang City is not small, the salt market in Luoyang is so big, it is far from full, but it can't stuff too much salt sales in one go, and suddenly there are hundreds of salt shops to compete for food, and naturally there will be salt merchants who have no food to eat.
Many salt merchants wanted to boycott, but before they could do it, Jingping Salt Shop began to counterattack the entire salt market.
"Jingping salt shop is a big reward, buy our Jingping salt today, all 50% off!"
"Jingping Salt Shop opens with a big gift, buy one get one free!"
"Jingping refined salt, good fine salt, absolutely genuine, walk by, don't miss it!"
“……”
Mu Jing once again used the flyer offensive, and the leaflets of Jingping Yanpu began to fly all over the city, and the momentum was so great that every household in Luoyang City knew about it almost in less than a day.
"50% off salt?"
"Buy one get one free!"
"Go check it out!"
Salt is a necessity for countless people's lives, an indispensable seasoning, the soaring price of salt for a period of time ago has made many people complain, and now suddenly there is such a good thing, and many people are pouring into Jingping salt shop.