As the time of the Spring Festival new product launch conference is getting closer and closer, the publicity and distribution of this conference and new products has been fully launched.

As the company's most important new product launch conference of the year, the success or failure of this conference is directly related to the company's development strategy this year. Therefore, the publicity work of this new product launch conference has become the top priority of the external publicity office and even the entire company.

Because Zhang Jun led the team abroad, and Dong Yiming was not good at this work, this aspect of the matter fell on Wu Hao, and he personally guided it.

The director of the company's external publicity and distribution office is named Liu Yufeng, who is six years old Chinese New Year's Eve today, and was formerly the deputy creative director of a 4A advertising company. Because he lost in the battle for promotion, he resigned because of face. Later, under the excavation of the human resources department, he became the director of the external publicity and distribution office.

It is somewhat overkill to have the deputy creative director of a 4A advertising agency serve as the director of this external publicity office. But for Liu Yufeng, this is a new challenge. Because he has to undertake the external publicity work of a large company, this is undoubtedly very different from his previous work.

And what bothered him was that it seemed that his top boss didn't seem to attach much importance to the publicity work, so he still encountered some trouble at work.

One of the biggest headaches for him is that there is too little money for publicity, although they completed tens of billions of sales revenue last year, but the cost of publicity and distribution is only 15 million.

This year, in order to expand the international market, they have increased their funding to 35 million. Although this fund is more than doubled, it is still a drop in the bucket in the face of such a huge market.

Therefore, under the limited funds, how to do a good job of this press conference is also the most headache in front of Liu Yufeng.

Because of the limited funds, it is impossible to use traditional propaganda methods to carry out propaganda. So Liu Yufeng had to change his thinking and focus on the creation of hype on online topics.

Fortunately, the intelligent voice assistant they released last year was shocking enough, and it was well received by the majority of users and gained a large number of fans. So for the release of new products this year, everyone is still full of interest.

Especially the series of warm-ups in the early stage, as well as the exposure of Wu Hao and Zhang Jun on Weibo from time to time, also made everyone full of expectations for this press conference.

Regarding the new products released this year, they have actually been publicized on the website of the Ministry of Industry and Information Technology. It's just that the pictures on the website are relatively scummy, and you can only see a general outline. Judging from the styling, it seems to be no different from the product released last year.

Of course, as an intelligent voice assistant, its most important function is to look inside. So there's a lot of speculation about new products.

It's just that this product, Wu Hao has done a good job of keeping secrets, and no useful information has been exposed until now.

Although there are no so-called spy photos exposed on the Internet, they are all fake photos or videos. Even if two or three photos of the genuine product are accidentally exposed from the top of the production chain, they are drowned in the many cost photos.

During this time, Wu Hao, in addition to being busy with related preparations, has actually been paying attention to Zhang Jun's movements in Europe this time.

Judging from Zhang Jun's feedback, the progress is quite smooth. Although individual channel agents are a little messy in some aspects of benefit distribution, they take the opportunity to extort. But under Zhang Jun's strategy of cutting through the mess quickly, he didn't make any waves.

Of course, this also has to do with the fact that Europe does not know much about their product. Although it has been a year since the release of this intelligent voice assistant, the main market is still in the Chinese region of China.

Although a small number of products have flowed overseas through some channels, Southeast Asia, Uhan (Korea), and other regions. But the impact is not great, and many people have only heard about this product on the Internet, but have not really touched it.

Therefore, this has brought some difficulties to the promotion of this product, but fortunately, with the help of channel agents in various regions, the entire warm-up publicity work is still progressing well.

In particular, this is a press conference held at the same time in many countries and regions, which has made many people full of interest.

"How's it going on over there, are you done?" Through a video call, Wu Hao talked to Zhang Jun, who was far away in the country.

After a few seconds, Zhang Jun over there nodded at him and said, "It's basically done, and the publicity and distribution work has begun."

Tomorrow I will fly to India with my team, and after staying there for two days to meet our employees and agents there, I will fly to the country.

When I'm done with the affairs of the Japanese Kingdom, I'll fly directly to Shanghai, and we'll meet there when the time comes. ”

"Printing poison is an important market for our overseas sale, and its market potential is huge. In the early stage, our team has finalized the relevant sales channels, and the warm-up publicity work has also been carried out well. You're going this time mainly to see, and try not to interfere with our work over there.

Meet with agents from various channels to understand the local situation clearly, and I urgently need your observations. Wu Hao thought for a moment and ordered.

The reason for this advice is mainly because the country of Indian poison is relatively special, and in order to finalize the channel distributors in various regions of the country, their personnel there have spent a lot of effort and overcome a lot of difficulties.

The press conference is about to be held, so don't let Zhang Jun's past meddling cause some new problems, which will affect their sales of products that print poison.

In fact, whether it is a person, a company or even a product, there is always a process of adaptation to a new place. In this process of adaptation, the new party needs to make some adaptation changes according to the relevant local customs and environment, so as to integrate into the local society.

The country of Indian poisoning is relatively special, and it is relatively special in all aspects, and situations and difficulties that have not been encountered in other regions and countries have appeared in this country.

Therefore, the team they sent here in the early stage can be said to have overcome a lot of difficulties before the relevant launch and preliminary preparations are ready. Of course, there are also some methods and means used in this, which are not particularly glorious, but this is also a way to follow the customs.

Therefore, Wu Hao was worried that Zhang Jun would not be able to adapt to it, which would cause problems, so he specially instructed.

In the video, Zhang Jun responded with a smile: "Don't worry, I'm not a child." ”

"Okay, after you are done with the Wa Kingdom, you can quickly fly to the Shanghai Sea to meet us, there are still many things waiting for you here." Wu Hao said with a smile.

"Roger!"

"Bookmark for easy reading"