Chapter 1261 Business-led and comprehensive promotion

Such a situation is constantly staged in Luoyang City.

Scholars rushed to inform their friends and relatives about the incident.

The excitement is staged in all corners of Luoyang City.

Not only Luoyang, but also in Sili, there will be such shops in almost all cities.

Almost all of these shops bear the name of Shaofu. Liu Yu put Li Gui and Huang Chong in charge, but the final net profit income was attributed to Shaofu. Some people may feel that Liu Yu is very unfair to Li Gui and Huang Chong by doing this.

But one thing to know is that Li Gui and Huang Chong both hold the court's fortune and have the court to raise. If they were given some more profits, it would cause dissatisfaction among the entire court.

In addition, most of the expenditures were spent by Liu Yu, and some of the expenditures were taken out by the state treasury.

Part of the profit is, of course, to make up for the part of the money taken out by the state treasury.

Liu Yu really wanted money, because he felt that as an emperor, he had to take money from the treasury every time he used it, and he had to be supervised by the ministers of the court, which was really uncomfortable.

Shaofu is different, the money and food here are all owned by the royal family and Liu Yu, and he can use it however he wants.

The government and the opposition have no opinion on this. They all know that His Majesty now takes out more money from Shaofu every year than the treasury gives Shaofu for royal expenses.

The scholars don't know what it's about, and the illiterate people don't know it even more.

Anyway, the readers in the scope of the division are blessed, they can buy books at a very low price that they couldn't get before.

In the past, I begged my grandfather to tell my mother, and I put down my body and begged others to watch a book. If others want to, it's fine, but if they don't, they will be humiliated.

With such a bookstore, the old life is gone, and readers can buy books that suit them.

There are so many books in bookstores that they are so many that even those who read them are hungry.

Unfortunately, these readers are shy and can't buy all the books. Fortunately, His Majesty is benevolent, and on the day of the opening of the store, there is a buy one get one free discount. Liu Yu thought that these readers were relatively poor, and after buying one book, I was afraid that there would not be much money to buy another one. So Liu Yu thought that since it was for the benefit of the people, it was better to give a one-time discount, so that readers could have better opportunities to study.

It is difficult for one person to buy two different copies, but it is much easier for two people to buy two different copies, and they can take what they need.

For a time, the prestige of His Majesty was raised again.

At the same time, the local families in Sili also went out, and they also had a lot of books at home, but they couldn't compare with Lin Luo Manmu in the bookstore.

In addition, the price is very cheap, and the families want to buy them all.

Such people are not for nothing. But the shopkeeper said to them, "You have to sell for double the price."

The family was confused, why is it so unfair, others are buying at an ordinary price, but they, the people of the family, have to double?

All the shopkeepers said that if you are entangled, you can not buy it.

The families all know that these bookstores are all in the name of Shaofu, a proper royal property, and they dare not mess around.

In desperation, the families had no choice but to buy it obediently out of their pockets.

The families have very flexible brains, and they think that it is okay to buy them at double the price, and then they can change hands to other places, isn't it okay?

However, their thoughts have long been seen through by Liu Yu, Li Gui, and Huang Chong.

If you don't make money with such a good opportunity to make money, let alone a family, some businessmen are restless.

It is a very cheap price on Si Li's side, but it can be sold for a lot of money in other places in Dahan. Merchants have such a talent, and they are like sharks that smell meat, and they go to all the bookstores.

In order to expand the scope and reduce the pressure on Li Gui and Huang Chong, Liu Yu gave an order to the two of them to choose a merchant in all the states under the Shenwu Imperial Court to be responsible for the sale of books and paper.

For doing such things, Huang Chong is the best.

Huang Chong immediately looked for several businessmen and sent the list to Li Gui's hands. Why was it delivered to Li Gui's hands first? It is nothing more than asking Li Gui to investigate whether these businessmen are clean through the "dark department", and whether they have done something that is intolerable, so as not to affect the image of the imperial court.

After Li Gui's investigation, he really found out that several businessmen were not clean, and some things that hurt nature and reason were really too much.

For these people, Li Gui was not polite at all, and directly sent the information to Luoyang Ling's hands, and asked Luoyang Ling Youheng to handle it.

After all, these businessmen who have committed a big crime, they are living in Luoyang, and it is too suitable for You Heng to do it. Li Gui is the captain of Si Li, if even the businessman needs him to arrest him, then he will not be busy to death. Moreover, it will also make a bad start, and in the future, other officials will follow suit, and it will not be good to interfere in local government affairs.

At the same time, Li Gui didn't want Liu Yu to misunderstand him and lose his favor.

You Heng is a jealous and hateful lord, as soon as he received the information from Li Gui, he was furious and arrested these businessmen as quickly as possible.

As a result, these merchants who violated the law and discipline were punished by the laws of the Han Dynasty.

Huang Chong secretly congratulated himself on doing this, otherwise he would have carried the black pot in the future.

After reorganizing the list, after Li Gui's investigation, there was no big problem, Huang Chong came to Liu Yu with Li Gui, handed the list to Liu Yu, and asked him to approve it.

Liu Yu looked at the list and felt that there was no problem, so he gave instructions directly.

And Huang Chong found all the merchants on his list.

Among them, the representative of Jizhou is Liu Yu's relative, Zhen Shi of the Zhen family. The merchant representatives of Qingzhou were potters. This pottery merchant is the son of Tao Qian, who previously gave Xuzhou to Liu Bei. After Liu Bei got Xuzhou, he found a reason to expel him. The potter fled Xuzhou and went to Qingzhou incognito to become a merchant. The son of a dignified state pastor has become a lowly businessman, which shows that the potter is helpless in order to save his life. It may be that God destined that the potter lost his position as the governor of Xuzhou, but he got a huge fortune and became a wealthy man. After Liu Yu unified the northern lands, the potters dared to restore their original surnames.

The rest of the states have their own representatives of merchants.

These merchants were all residences in Luoyang. No one would want to give up the opportunity to put down roots in Luoyang, especially this kind of businessman who does big business. It was too easy for Huang Chong to gather them. Although they don't know what it is, they are willing to make friends with the richest businessman in the world.

Many merchant magnates gathered together, and Huang Chong told Liu Yu's will without saying a word, hoping that they would use their own networks to be responsible for selling books and papers provided by the imperial court in a state.

Who would refuse this kind of good thing that can't be found with a lantern?

How did Huang Chong get started? Isn't it just following His Majesty and doing business with others in the name of the imperial court? Businessmen like them have the lowest status, and if they have the imperial court as a backer, it will be much easier to do business.

The scene was full of emotion, and everyone was worried that they were not loyal enough.

Huang Chong is very satisfied with this, everyone is in business, there is money to be made, who would dislike it more.

Next, Huang Chong explained the rules for selling books and other things. The imperial court provided books and other goods, and the merchants were responsible for selling them, and the selling price should not be higher than 100 yuan, and the imperial court sold books and other goods to merchants at the lowest price, as for how to sell them, it was the merchants' business.

But there are a few things to note. First, we must not deceive. Second, prices cannot be raised. Third, it cannot be sold to Jiangdong, Yizhou and other places without permission. Fourth, we must not compete badly. Fifth, you can't rely on yourself to do business for the imperial court, so you can't break the law and discipline. Sixth, if the business of the imperial court is undertaken, then all the business of the merchant needs to pay taxes, and must not be disobeyed, and once it is found that there is something untrue, it will be severely punished.

Many businessmen did the math, and they found that their profits were very large. The business was good at first, but the more you go, the more the business will go down. But the imperial court provides it at the lowest price, which means that there is a stable supply of goods for merchants. And even if there is not much profit, the merchants will be enthusiastic. After all, for the imperial court, what businessman would not want to do it.

The last point is to pay taxes. The Han Dynasty paid a very heavy tax on the merchants, and the merchants were all thinking of ways to reduce the taxes.

Huang Chong thought that the businessmen would have a big opinion, but in the end he found that the businessmen had no objection at all, and all of them agreed.

In fact, just think about it. Merchants have been evading taxes all the time, and that is because merchants are often subject to a lot of restrictions and exploitation when they are doing business, which leads to a lot of cost increases. However, no matter what your reason, the court is not at all short of taxes.

Now working for the imperial court, the previous restrictions and exploits will be greatly reduced. Even if there are corrupt officials who want to exploit them, they must weigh their own weight.

In addition to a few points to note, Huang Chong also threw out a big surprise. At the end of each year, merchants can gather in Shaofu to report their work, and Emperor Shenwu will personally receive them.

What profits were made before were no longer included in the calculations of the merchants. If His Majesty receives them in person today, they will have the opportunity to express their loyalty. As long as Your Majesty is happy, anything will happen at that time.

Among the people, except for Zhen Shi, who is relatively calm, their family has formed an in-law with Liu Yu, and they are the only one who can be regarded as the only one who can talk to Huang Chong on an equal footing.

After telling the merchants a lot of rules and benefits, Huang Chong asked them to take action immediately.

The merchants hurried back to their homes and began to tell their families and pack their belongings, and they were to return to their states and counties at once and begin to set up their business.

All other businesses have to be put aside, and only now the business of the imperial court is the biggest.

The merchants were so efficient that they rushed to their counties and counties with unimaginable speed, and they began to work on them.

There is no problem with the address of the store, and the merchants have their own shops, as long as they are slightly renovated.

Books, papers, and other goods, when the merchants went to their respective states and counties, they had already obtained enough goods from the imperial court.

In order to show their sincerity and filial piety, the merchants all paid money with one hand and delivered the goods with the other. The imperial court will not let them owe it on credit, after all, who is full of food and dares to owe the court money.

In a short period of time, books and paper were promoted under the rule of the Shenwu court.

Almost all scholars under the Shenmu court could buy cheap books and paper. People of insight in the world have worshiped Emperor Shenwu.

Such a feat is simply beneficial to future generations.

What can be seen is that there will be a lot more scholars in the future, and talents will emerge in an endless stream, will anyone dare to offend the majesty of the Han at that time?

The people are happy, they know the importance of reading and literacy, they can't read themselves, but their children and grandchildren can. With such cheap books, it is not difficult for the head of the family to produce a reader.

Some people are happy, and some people are unhappy.

The most unhappy are those families, they originally had all the knowledge of this era, and they didn't expect this to be the situation today. The more people who read from ordinary backgrounds, the greater the competition for people from the family. Besides, they were originally looking to make a fortune in it, but who knew that the imperial court had thought of such a point early on, which made them very depressed.

The family can clearly see that His Majesty wants to constantly weaken the family, but they can only watch.

Now there is no big way to reverse Liu Yu's intentions, and the family can only tell their children to work hard and not be surpassed by others.

They were wrong in the first place. When they found out that Liu Yu was targeting them, they should have resisted. But for the sake of their own interests, they were like a plate of scattered sand, which caused Liu Yu to become stronger step by step, and finally annexed most of the princes, becoming a rare Ming monarch of the Han Dynasty in one fell swoop. If they had done it to Liu Yu when he was weak, I am afraid that there would not be today's situation.

Another person who is not happy is an official.

For many years, the ruling class has resorted to the tactics of fooling the people and cannot let the people know too much. The people know too much, and there will be a lot of unnecessary trouble for the officials. Officials believe that in this case, it will be more difficult for the imperial court to control.

Now that Liu Yu is doing this, it is difficult to say whether there will be some uncontrollable situations in the future.

It's just that Liu Yu is not worried at all. As long as the Han court really thinks about the people, the people will definitely be loyal to the Han.

In Liu Yu's heart, there has never been an immortal dynasty, and only continuous progress can make the Han people stand on top of the world forever.

And after Liu Yu received reports from all over the country, the smile on his face was constant.

"How nice it would be to be like a dragon in the future." Liu Yu sighed in his heart.