People in this era are far from realizing the role and power of propaganda and public opinion, but for Feng Ziying, who has deeply felt the baptism of public opinion in various media from her previous life, the power of this resource is too great.

The reason why Feng Ziying's reputation can rise and leave a deep and even beautiful impression in the hearts of the emperor and the cabinet and even the six important ministers is inseparable from the role of "Internal Reference".

The simplest thing is that he can quietly control the policy orientation of the imperial court, and can subtly influence the most powerful and influential Shilin ministers in the Great Zhou Dynasty, and this kind of effect is not even comparable to one or two masters who support him.

Of course, it doesn't seem to be able to reach that level now, but the more time goes by, and the more people rely on and value "Neisen", then their influence and prestige as the founder and founder will quietly rise.

It is not enough to influence the court officials, Feng Ziying certainly knows that the biggest role of public opinion lies in the extensiveness of its influence.

Jia Baoyu's writing of the legendary book is just an introduction, without Jia Baoyu's play, Feng Ziying would have to start this matter.

Cao Yu is a master copywriter and planner, and he is still a little worried about his own future when Wang Wenyan, Wu Yaoqing, and even Gu Dengfeng and Qian Guisheng are beginning to clarify their respective responsibilities, but Feng Ziying will soon make them understand that as the first real media person in the Great Zhou, it will be etched into history.

Cao Yu listened to Feng Ziying's study for nearly two hours before he understood what Feng Ziying wanted to do.

The new owner actually wanted to run something similar to Di Bao, Jiejiao and tabloids, which once shocked Cao Yu, but later Feng Ziying explained that he would not steal the limelight of Di Bao like the former Song Dynasty and Ming Dynasty, and even appeared in vain to attract banning, but this kind of tabloid based on legendary scripts, market news and business information, etc., made Cao Yu couldn't help but be surprised.

This unimaginable idea is undoubtedly a brain-opener for people of this era, but for Cao Yu, who has been planning copywriting for a long time and is also very familiar with the work of his peers, this kind of tabloid that integrates fun, gossip and commerciality is undoubtedly extremely attractive and has development potential.

In particular, when Feng Ziying inadvertently said that if this kind of newspaper was printed and distributed, it could publish some things that could be advertised for businesses as needed, and Cao Yu felt that he was completely conquered.

He couldn't think of how his own owner's idea was so maverick, but it was very tempting, in the city of Beijing, from the silk village to the southern goods store, from the leather goods store to the cloth village, from the oil mill to the sugar house, from the restaurant to the opera garden, which line is full of competition, if this newspaper is published, it can be called a murderous weapon.

Briefly communicated with Cao Yu about some basic rules and ideas for running a newspaper in his previous life, plates, focus, how to be more attractive, how to combine the fun and attractiveness of the legendary script with the gossip news in the market, and how to quietly link the direction of the court with business information, which is all an art, which makes Cao Yu feel that his eyes are suddenly bright.

Of course, to run such a newspaper, a large amount of information is also needed, which requires Cao Yu to take the initiative to find personnel, Cao Yu is already thinking about how to contact some people who can still use it, and there are also people in Jingshi City who are looking forward to this kind of opportunity.

As for Jia Baoyu's side, it's just a matter of effort, if he can really eat this bowl of rice, Feng Ziying will naturally not hesitate to help him, anyway, it is also for his own use, if it is still the kind of three-day fishing, a stick of incense and enthusiasm, then it is no wonder that he can't support himself, then it is really mud that can't support the wall.

Wang Wenyan was also impressed by Feng Ziying's godlike pen of flying immortals, and Cao Yu thought more about how to make this newspaper profitable and influential, Wang Wenyan paid more attention to the communication orientation and influence of this newspaper, he already knew that the highly praised "Internal Reference" in the DPRK and China was from his own family, but the coverage of "Internal Reference" was indeed too small, and its influence was limited, and this newspaper for the entire Jingshi City was different, if it was used well, this was an extremely sharp weapon.

Inciting public opinion has always been the most taboo for the imperial court, but from the very beginning, it has been stated that it does not involve the policy of the imperial court, but only demarcates the scope by publishing legendary scripts, poems and songs, gossip and business news, which will undoubtedly make the imperial court and the Shuntianfu feel much more at ease, but even so, such a newspaper is not something that just anyone can do.

"What is your purpose and intention in running such a newspaper?" Qi Yongtai found that his disciple was becoming more and more incomprehensible, and he was not sure what the appearance of such a newspaper would bring, but it was undeniable that there would definitely be something unexpected.

"Qi Shi, I think so, Jingshi City is the capital of our Great Zhou, and it is also the center of our northland, but the industry and commerce in our north are far inferior to Jiangnan, this is an indisputable fact, so if there is such a newspaper can give a lot of industrial and commercial information more widely known, maybe it will help the development of our northland industry and commerce,......"

Before Feng Ziying's words fell, Qi Yongtai interrupted the other party, "This is not a reason, Ziying, are you also planning to fool into becoming a teacher?" ”

"Well, of course, there are some reasons, such as not working now, but in the future, I think I can let this newspaper explain some of the policies of the imperial court, for example, I know that many Beidi scholars do not understand or recognize the benefits of the strategy of opening the sea to the north, and they can't see the impact on Liaodong in the future, so the "Internal Reference" has limitations, and such a book for the general public can be used,......"

Qi Yongtai's eyes sharpened, and sure enough, he knew that his disciple would never be at peace with himself, how could such a big move not have a purpose?

"Ziying, are you doing this to guide public opinion, or are you coercing public opinion? Aren't you afraid to say that this is inciting public opinion? ”

"Master Qi, there are some things that can't be avoided, just like a knife, if it is in our hands, it can be used by us, and in the hands of others, it may be a weapon that harms us, so I think we should pick it up first." Feng Ziying said leisurely: "This point, the disciple will not be overly visible for the time being, the legendary words can attract the interest of ordinary citizens, the poetry and song can provide a stage for scholars who are eager to show their fame, and the gossip in the market can also let the court see some of the sufferings below, understand what the people of Jingshi City are thinking, business information can help the development of industry and commerce, and by the way, it also provides financial support for this newspaper, my idea is as simple as that." ”

Qi Yongtai stared at Feng Ziying, maybe this disciple brought him too much surprise, so such a move just made him feel a little vigilant and surprised, and he didn't realize how big a storm this big killer would cause in the future, but his intuition told him that this thing seemed to be really a little different, and it was different from "Internal Reference".

He even had a feeling that many of the things that his disciple had brought with him beyond his expectations, and that he was still in control.

Although the word control does not sound so good, a disciple who cannot predict and control is even in a sense that he is still guaranteeing it, and if something goes wrong, he will also be implicated.

It's just that this disciple of his own has really come to such a situation in such a short period of time? This also made Qi Yongtai feel a little unacceptable.

Maybe it's really time for this disciple to go down to the place to polish and temper it, he is so maverick and bold, which also makes Qi Yongtai, who has always expected him to stay in the court, have such thoughts.

"Ziying, I'm not sure what this newspaper you want to run will bring, but I think it won't be as simple as you say, let the court see the people's suffering, are you going to act for the Imperial Procuratorate?" Qi Yongtai thought for a moment before he said, "What if someone follows your example?" ”

"Master Qi, now the disciple is just an idea, it takes time just to prepare, as for saying that someone will follow suit after it is done, I think it is also expected, so in the end, some specifications may be needed, but that is all later." Feng Ziying said with a smile: "The key now is to do it and see what it will bring." ”

After throwing this matter to Wang Wenyan and Cao Yu, Feng Ziying stopped asking.

Wang Wenyan and Cao Yu's ability to do things is undoubted, they only need to explain their purpose and some ideas, and they don't need to give more guidance on other specific methods and strategies.

Wang Wenyan operated, Cao Yu operated specifically, from finding another location to buying a printing workshop, to starting to look for personnel, and began to collect relevant information, in less than half a month, these activities were started in an orderly manner.

Feng Ziying just listened to Wang Wenyan and Cao Yu's thoughts every day in the first few days, and then basically asked questions for ten days and half a month.

If there are no accidents, by December at the latest, such a newspaper will be officially freshly published.

Cao Yu is even planning to make the world-famous Xiao Feng's wedding the headline of the market gossip section of the inaugural issue of this newspaper, which makes Feng Ziying can't help but admire this guy's entertainment-oriented mentality, presumably many people like to know the inside story of this gossip news.

Similarly, Haitong Yinzhuang Jingshi also intends to cooperate with this newspaper named "Today's News", and the entire fund will be provided by Haitong Yinzhuang Jingshihao, and Haitong Yinzhuang will also become the first advertising partner of "Today's News".