"As you said, shouldn't the current "Today's News" be added too quickly?" Sitting in the innermost room of the newspaper building, Feng Ziying looked at Wang Wenyan and Cao Yu, who were almost losing weight, with interest.

"Today's News" has reached its seventh issue, and according to this momentum, it will continue to exceed 2,000 copies, and it can even reach 3,000 next year.

"Well, our consideration is to have the support of Haitong Yinzhuang as an advertiser, in fact, we have no loss pressure in the short term, so the main energy at the moment is to maintain the existing group of people who are willing to buy newspapers and periodicals, so that they can form a habit, 1,000 copies is a hurdle, we intend to maintain this number for a period of time, and strive to increase to 1,500 copies in March, and then reach 2,000 copies in the middle of the year, and then determine the next step of development according to the situation."

It was Cao Yu who answered.

According to the current pattern, Wang Wenyan's identity is equivalent to the president, and Wang Wenyan is temporarily responsible for coordinating various daily administrative affairs with the outside world, of course, Feng Ziying will be responsible for handling some affairs with the imperial court, Shuntian Mansion, Wanping, Daxing two counties and county yamen, including the Five Cities Terracotta Division, which is also coordinated by Feng Ziying.

Cao Yu is equivalent to the editor-in-chief, and he is responsible for the content editing and layout of the entire "Today's News", of course, given that this is a new thing, Feng Ziying must have escorted Cao Yu at first.

However, with the successful publication of the fourth and fifth issues, the sensational effect of "Today's News" spread rapidly, and Cao Yu's operation became more handy, and Feng Ziying was ready to gradually let go and only take the helm in the general direction.

"Well, you mean the main focus is on how to make the newspaper more attractive? What do you think? Feng Ziying is also satisfied with Cao Yu's increasing sophistication and maturity.

originally thought that Cao Yu was the least valuable in the five-person team of Wang Wenyan, Wu Yaoqing, Gu Dengfeng, Qian Guisheng and Cao Yu, but at the beginning, it was also considering Lin Ruhai's recommendation, and he really needed a person who was competent in planning and copywriting, so he accepted them all.

But now it seems that this Cao Yu's development momentum even surpasses that of several others, and Cao Yu has contributed to the success of this "Today's News" alone.

Especially in terms of the amount of thought spent on content collection and editing, Cao Yu can be said to have done his best and made great contributions.

"Well, there are some ideas, and we have also done a simple survey and conducted a rough statistics on these readerships who have been buying our newspapers and periodicals according to your reminder, and found that of the 800 copies sold in the fifth and sixth issues, 50 copies were gifts, and among the 750 copies sold, the merchants, that is, including some shop owners and business owners in Jingshi City, accounted for about 30 percent, the officials accounted for about 2 percent or 5, and some students with good family backgrounds. For example, the students of Guozijian and some students of the academy accounted for about one-fifty, and the other gentry accounted for about two-tenths, and the others became all kinds of people, including foreign enemies who came to Beijing to live temporarily,......"

Feng Ziying's eyes lit up, this statistic was actually made, it seems that Cao Yu has trained these newsboys very well.

After a rough calculation, it was roughly the same as my estimate, and the gentry, officials, businessmen, and students basically accounted for ninety percent.

But if you do the math, even if the largest group of businessmen, even if it is a thousand, it is only about 300 copies, and there are no less than 10,000 merchants at all levels in the entire Jingshi City, even if they are literate and have a certain scale of businessmen, there are no less than 1,000 people, if you count the people like shopkeepers and housekeepers who can be roughly literate under their subordinates, there are more than that.

Similarly, the number of literate people such as the gentry, officials and students is still very large, but a newspaper may not only be read by one person, but may even be read by five or ten people, so it is certainly not appropriate to calculate the growth space of newspaper sales in the future in this way, and it needs to be discounted.

"What about your interest and preference surveys on these readers?" Feng Ziying is more interested in this question.

In his opinion, as the influence of the "Daily News" expands, it is understood by more and more people, and its sales continue to grow is a natural thing, and it can be expected to reach 3,000 or even 5,000 copies in the future.

"Well, this is also the focus of our investigation, and it also took our thoughts, according to the survey, we set up several major plates, in the business group, naturally the news about trade and material prices is the most popular, basically they will first look at this piece, and then the market gossip this piece, because this piece involves a wide range, like the eternal Liufang section, the most popular among students and scholars, and like Gewu Xintan, it is also more popular among scholars and students, and businessmen are also more interested. Shi Hai hooked Shen, this piece was very popular with the gentry and students, and the official group was very enthusiastic about this piece,......"

Because the positioning of "Today's News" is to temporarily not intervene in the current affairs section, so as not to arouse the dissatisfaction and attention of the imperial court, so the set of several sections, such as Shi Hai Hook Shen and Wangu Liufang obviously meet the three important groups of officials, gentry and students, the business sea treasure This piece of commercial information and comments is very popular with the large group of businessmen, and the gossip and legendary scripts in the market are widely welcomed by various groups, and are the most popular sections of "Today's News", and they are also the sections that need to be consolidated and improved the most.

"Well, that's how you plan to stabilize these groups and steadily attract more people to become readers of Today's News?" Feng Ziying wants to see what kind of plans this Cao Yu has.

"My lord, I have also thought about it a lot, but I feel that it is very difficult, involving many things that we need to do by more people, such as looking for treasure in the sea of business, this piece involves a lot of business information, we lack more knowledgeable manpower to collect and sort, for example, we go to the conference hall and the business gang to understand, ask among the businessmen, what we can learn is mostly some superficial news, even so, it is very painstaking, and then collect it back and sort it out, and it also needs simple analysis and evaluation, We invited a few people who knew a little bit about it, but they could only dictate it, and we needed to refine it,......"

"Also, the gossip in the market is the most popular, but it also requires a lot of people to help us collect, and fortunately, the second master Ni has helped us a lot, there are many people under him, and these issues are basically through the people under him to help us understand the ,...... collected"

"Shi Hai Hook Shen and Wangu Liufang section is relatively simple, the former Hanlin Academy and Guozijian we launched a little, and many teaching students are willing to publish some of their research views and opinions, as for the latter, there are more, there are many people who want to make a name for themselves like a carp crossing the river, we also have to carefully screen it, of course, we also need to have a person who can calm the scene to comment, we are temporarily taking some temporary methods to invite people to help evaluate, like Gu Bingqian Gu of the Ministry of Rites, Idle in the city of Jingshi, Tang Bin Yin Tang Gong, Beijing Wang Shui Wangye, also including the famous poetry of the Shangke Jinshi Wang Xiangchun Wang ,......"

Feng Ziying didn't expect Cao Yu to invite Wang Xiangchun to comment on these new poems, which surprised him a little, but Wang Xiangchun was indeed known for his poetry in the fifth year of Yonglong, of course he would not interfere in these things, as long as Cao Yu could think of a way that was conducive to the development of "Daily News", he would support it.

In a word, the Mainichi Shimbun has just broken ground, and it looks like it has a bright future, but in fact it is also facing various problems and difficulties.

Even without considering profits, because the people in the capital city of this new thing do not know about it, and the talents who can participate in this new thing are extremely lacking, Rao is Cao Yu has tried his best, but he is still facing various overstretched problems.

"I probably understand these problems you said Ziyi, but this is also very good, at least we know what difficulties we have, how to overcome them, it is nothing more than the problem of silver and people, silver we don't need to consider for the time being, Haitong Yinzhuang, including Daguanlou, Yanzilou, Liangge, Fengrunxiang, Haidong Leather Goods, Jiangnan Buzhuang These big businesses are not interested in expanding their influence through "Today's News"? Therefore, the problem of profitability is not big, the key is how to achieve a benign improvement in the content of this newspaper, which requires a large number of people who can write and do,......"

Feng Ziying is actually already thinking about this problem, although Qingtan Academy's achievements in autumn and spring are very good, but I have to say that even in Qingtan Academy, the students who have been eliminated in autumn still account for the vast majority, let alone Chunqiu.

Of course, it is impossible for scholars who have passed the pass to worry about their livelihood, but those students who have repeatedly failed in the autumn are innumerable, and those who have studied hard for three years in the autumn are not enough, and even those who have studied hard for a few subjects are the same, and in the end they still have to return to their hometowns to find livelihoods such as Xixi, staff, and diners, and there are more people who return to their hometowns to teach ethnology and private schools.

In fact, many people are not willing to leave Jingshi City, which has lived here for many years, but it is not easy to live in Jingshi University, especially to support a family, so if it can provide a livelihood for these students who have lost their fighting spirit after failing the exam, it is undoubtedly extremely popular, and it can also make the academy breathe a sigh of relief.

After all, it is impossible for those talented people who have repeatedly failed the examination for many years and are not too old to stay in the academy, but they are reluctant to return to their hometowns, and giving them such a way out can be regarded as the academy has done its best to be benevolent and righteous.