The corn finally couldn't hold up and took the initiative to reduce the price. Zhang Jun scoffed. Tong Juan smiled and said: "This is to be expected, after all, corn is not like us, it is a listed company, focusing on profits."

If we can't do anything about it, I'm afraid the stock market will crash.

I think the character of Android Snow Soldier should continue for a while, and the reason why he is in such a hurry to reduce the price and promote it must be because of the pressure from the shareholders. ”

Hearing this, Wu Hao looked at everyone and waved his hand and said, "I don't care about the courage of the snow soldiers to break the kettle or the result of the pressure from the shareholders. But judging from the magnitude of the price reduction in this promotion, it must be in line with us.

Moreover, the price reduction is so large that it can be said that it is still very attractive among young people, especially student consumer groups with generally low incomes or relatively low disposable consumption.

Therefore, how to deal with their impact and plunder on our products and markets is the most urgent problem that we want to solve. ”

Although our products have excellent performance, the price difference is too great, and in the young and student consumer groups, we honestly can't compete with this low-end cheap product of corn.

Huang Zhihua said to Wu Hao: "Unless we also reduce the price accordingly, it may be better." ”

"No, now the price reduction is equivalent to falling into the price trap designed by the other party, and we can't compare with corn in this regard." Tong Juan shook her head and said.

Definitely not going to reduce the price, but can you try to increase the relevant promotional offers? For example, we can add 12 or 24 interest-free periods, and then develop some student discount packages, such as giving away a year of freemium services, etc. Zou Xiaodong thought for a while and suggested to everyone.

"I can try this, but I don't think it will have much effect. Young people mainly don't have money, so their spending power for mid-to-high-end products like ours is relatively poor. And this is precisely the home field of corn, so corn once again has a natural home advantage. Zhang Jun shook his head when he heard this.

Wu Hao smiled at this and said, "Then can we turn their advantages into disadvantages." ”

Translates into disadvantages? Everyone looked at him and wondered.

Wu Hao nodded and replied, "Yes, it is transformed into a disadvantage."

Why corn is so appealing to young people and why it is popular among young people and students.

I don't think it has much to do with the performance of their products, it's mainly in terms of price, which is the price-performance ratio they advertise.

Corn also understands that young people and students have low spending power, so they will take such a cost-effective road and quickly seize a large market.

But that's the case, corn gives people the impression that it is relatively cheap and not high-end enough.

In the words of many corn fans, it was his net worth that made him a fan of corn, and who could afford to buy fruit with corn. ”

"Let's take a look at the fruit, which is also very popular among young people and students, it does not take the cost-effective route, but the product price is very high.

But that's it, but it's sought after by countless people. I think this is due not only to its excellent performance, but also to the long-term image marketing of the fruit.

It's like fruit products are more advanced, and fruit products are better.

So I think we need to be like fruit, so that these young people and students really realize the gap between our products and other products, and gradually build up the image of our brand, so that we can reverse this disadvantage. ”

When Wu Hao's words fell, everyone couldn't help but nodded.

Tong Juan took the lead in nodding and smiled: "Mr. Wu is right, if we fight a price war, we will definitely not be the opponent of corn." Therefore, we can only work the performance of the product, as well as the reputation and experience.

In fact, Mr. Zou just said that there is still a lot of room for operation, we do these promotional activities to attract these young people and student consumer groups, but not directly to attract them to consume, but to attract them to experience.

Only after experiencing it and knowing the gap between our products and other products, will these young people weigh their choices.

Moreover, the general herd psychology and comparison psychology of young people are more serious, and the herd psychology is to buy what is hot, which is also the so-called fan flow effect.

And the psychology of comparison is naturally vanity, which is very common among young people and students. Whether it's comparing and learning, or comparing other things, it's nothing more than to get the praise of others.

So, I think we can start from that and come to this door of the young and student consumer group. ”

That's right, that's what I think. Seeing that Tong Juan agreed with his point of view, Zou Xiaodong said excitedly: "I think we can be more flexible in this paragraph."

For example, we can do more advertising, or organize more promotional experience activities on university campuses, and even we can set aside some of ourselves to sponsor and support some larger student activities.

This helps us to enhance our brand presence among these young people and students, thereby increasing the competitiveness of our products among these young people.

Even, I think, we can come up with a separate product for young people and students, and then find traffic stars to endorse and take the youth route. ”

Hearing Zou Xiaodong's words, Wu Hao nodded, but then shook his head and said, "I agree comprehensively, you can do activities, sponsor anything."

However, we have to work these event planning, and we have all experienced it when we were students, and we also know what it is like to attract sponsorship for student events. So there's nothing wrong with sponsoring these cultural activities for students, the problem is that the money has to be spent.

Therefore, the approval and supervision in this area must be strengthened, so as not to make us the big ones in the eyes of young people and students.

As for making a new product aimed at young people, this ability is unrealistic. We have promised our friends that we will not take the initiative to enter the low-end market.

If we break our promises, our credibility will be damaged, and the gains will outweigh the losses.

Secondly, a good product is an endorsement in itself and the best advertisement, so I have always been very opposed to asking celebrities to endorse. This has great limitations for our products, especially if we do not take the sea route, the product model is limited, and it is not suitable.

After all, everyone has a favorite star, even if the star is excellent, there are people who don't like him, which is very out of place on the product. "After all, everyone has a favorite star, even if the star is excellent, there are people who don't like him, which is very out of place on the product."