Section 87 Nothing has anything to do with Feng Jiadalang
Seeing that his brother was actually wearing reading glasses bought from Xiyi people and reading the tabloid in his hand, with a look of his eyebrows fluttering and dancing, Jia Zheng couldn't help but sigh secretly that this Feng family elder was really an outstanding figure, and a matter that he came up with casually could quickly become popular in the entire Jingshi City, and even his brother was actually obsessed with such tabloids.
Up to now, except for Jia Zheng, no one in the house knows that the legendary book "Thirteen Stick Monks Save the Tang King", which is now popular in "Today's News", was written by Baoyu, and the "stubborn nod" is Baoyu's so-called pen name.
This is also the agreement between Feng Ziying and Jia Zheng, now the positioning of the legendary script is not so high, it is more like the people of Xia Riba like, maybe wait for another year and a half, this "Thirteen Stick Monks Save the Tang King" is serialized, Baoyu painstakingly prepared to write the "New West Chamber" is released, if it can become the foundation of several major theaters in the city, then the reputation of this "stubborn nod" can go to the next level, and it will be famous with the people in Shilin.
"Brother is also watching this "Today's News"?"
Seeing Jia Zheng coming, Jia Yu also put down the newspaper in his hand, and there was still an unfinished taste on his face, "Well, the second brother is here?" Is this "Today's News" really run by Feng Jialang? I heard that this is a joint effort between a wealthy businessman surnamed Wang in Huizhou and a Xiucai surnamed Cao in Yangzhou. ”
The editorial office of the "Today's News" newspaper and the Chinese Press are both located in Dashi Yongfang Xinlianzi Hutong, not far from the Huizhou Hall, which is also a prosperous place, and now it is even more prosperous than in the past.
Originally, Feng Ziying and Wang Wenyan's idea was to put it in a remote place, but then they thought about it, this "Today's News" itself is going to make a name for itself and expand its influence, why not put it in this bustling urban area but go to a remote neighborhood? So later, the plan was adjusted, and the printing house and the editorial office were placed on the side of Xinlianzi Hutong.
On the day of Feng Ziying's wedding, "Today's News" was officially launched, and 500 copies were printed on the same day, and they were given free of charge to the assembly halls, academies, theaters, and Qinglou.
According to Wang Wenyan's idea, it was to be published every month, with nine issues per month, so that three consecutive issues would be distributed to various places free of charge according to this scale, and then from the fourth issue onwards, the printing press would be reduced to 300 copies, so as to save costs and observe the situation by the way.
Who would have thought that in the fourth phase, in addition to the dozens of free copies given away by the major academies, there would be many other yamen, guild halls, gentry and merchants, and high-ranking families.
This newspaper provided them with an unprecedented world of novelty, including eye-catching and novel stories such as legendary tales, as well as all-encompassing gossip about the market, which was also the favorite of the officials and idlers of the high-ranking households, and the information on business prices was published in a special section, especially popular with guild halls, merchants, and shops along the street. It has been used to publish the poems and songs written by the scholars of the Great Zhou Dynasty in recent years.
Since the fourth issue, the newspaper has specially recruited more than 10 newsboys to sell these newspapers along the streets of the Jingshi Cities.
The fourth issue of 300 copies was not sold out in a short time, and these newspapers and periodicals themselves were not prepared for the general public, when targeted positioning with those gentry businessmen and officials and idlers, these newsboys had already come to the door one by one according to the goals arranged by the newspaper, and the cost of a few copper coins was not difficult for these gentry officials to accept, and what Feng Ziying needed was to make them accept such a sense of payment, In order to make them feel that they accept this kind of consumption, they will be higher than those who do not have it.
In fact, a mere few hundred newspapers and periodicals are really not worth mentioning among the millions of people in a huge capital city, especially in this time and space where information and entertainment are extremely closed and stagnant.
Therefore, from the fifth issue, the number of printed copies of "Today's News" has risen back to 500 copies, and it is still sold out, and by the sixth issue it has risen to 600 copies, and the seventh issue has jumped directly to 800 copies, and it is expected that the first issue of Wing Lung will be printed and distributed according to 1,000 copies by the eighth issue.
For the emergence of such a new thing, it will naturally attract the attention of all parties in Jingshi City, but Feng Ziying has been prepared early.
Not only did he report it to Qi Yongtai, but Qi Yongtai also mentioned this matter in the cabinet intentionally or unintentionally, and Qiao Yingjia Feng Ziying also explained it specifically, after all, this kind of newspaper is actually very obscure in competing with the Metropolitan Procuratorate, Shuntianfu and other officials for some influence and discourse, but now it seems that it is estimated that these people in the Metropolitan Procuratorate and Shuntianfu are not aware of it.
The serialization of the legendary book and the publication of poems and songs in this section of the legend book as a very good cover make people more This should be a pastime for readers, including those who read the book - Xiucai, Juren, Jinshi and even Shilin officials, not involving current affairs This is the bottom line, Feng Ziying knows very well that if you want to be like "Internal Reference", I am afraid that it is impossible for me to have great ability.
At the same time, the business information section is directly aimed at the group of businessmen from all over the world, so the profound meaning and influence of the gossip section hidden behind it have been diluted.
Of course, this sector does not have much influence at present, and it requires long-term and persistent penetration in order to truly have the kind of left and right power that Feng Ziying hopes for in the future.
"Brother, this newspaper is really run by Feng Ziying, but he didn't come forward himself, and the people who came forward were the two disciples who were originally like the sea, and now they have changed their doors to Ziying."
Jia Zheng was also a little envious when he talked about this, his sick sister-in-law really looked down on Feng Ziying, not only handed over part of his family assets to Feng Ziying, but even handed over his own network resources to Feng Ziying.
Of course, Feng Ziying also deserves this trust, and these two people invested in Feng Ziying's name and actually set up such a newspaper under the guidance of Feng Ziying.
"Second brother, is it just that this newspaper can be profitable? The cost of printing ink and paper alone is not a small amount, is it? In addition, the wages of these craftsmen are not low, and I heard that they are renting shops in Dashi Yongfang, and the rent there is not low. ”
After handling the work of building a garden in the past year, Jia Yu seems to be much more sophisticated than before, and he is not as ignorant of these business things as before.
"Brother, didn't Lian'er come back and say it? It is estimated that this newspaper does not seem to rely on this profit for the time being, didn't they Haitong Yinzhuang also leave a name in this newspaper? also boasted to himself, doesn't this have to pay money to the newspaper? ”
Jia Lian came back and mentioned this matter, but neither Jia Yu nor Jia Zheng understood it at the beginning, until later I saw that the name of Haitong Yinzhuang could be seen on the masthead of every issue of "Today's News", and it was very conspicuous.
"This is also such a big business as Haitong Yinzhuang, if you can use this newspaper to make a name for yourself, this business will be done." Jia Yu is not without envy.
Haitong Yinzhuang has no longer accepted share capital, which made him very disappointed, he has made a lot of money from the garden in the past six months, 350,000 taels of silver has been able to make up, originally expected to be able to invest in Haitong Yinzhuang, but did not expect to get the news that Haitong Yinzhuang does not accept shares now, only accepts deposits, but the interest is not only not high, and the conditions are a little harsh.
The two were talking, but they saw that Jia Lian had also returned.
It's rare to see Jia Lian come back so early, in the past, most of Jia Lian came back after having dinner out at night, but today it is rare.
"I've seen two masters."
"Why did Lian'er come back so early today, could it be that Yinzhuang was idle over there?" Jia Lian also has a lot to do with Yinzhuang's affairs, and the news that Jia Lian told him is that although Yinzhuang does not accept shares at present, there may be opportunities next year, so he will never forget it.
"I heard that the imperial court has come to the will, and the concubine Niangniang is going to come back to save her relatives during the Lantern Festival? It is said that the mother will stay in the garden for two nights? Jia Lian glanced at his father and uncle and asked.
Jia Zheng was surprised, "Where did you know about Lian'er?" ”
Although he got the news that Yuan Chun was going to come back to save his relatives, he never knew that Yuan Chun was going to stay in the garden for one night, and this concubine was going to stay overnight, even if it was his own mother's house, it was not ordinary, and it had to be taken seriously, but it was not impossible for the emperor to reward him.
"Today, Mei Guifei's younger brother came to Yinzhuang to borrow a sum of silver, and it is said that the emperor is very interested this year, and he is willing to allow all the mothers to go back to their parents' house to enjoy the joy of family, and stay for one or two nights, and only need to report to Xia Bingzhong, the eunuch in charge of the six palaces, in advance,......" Jia Lian said casually: "This Mei Guifei's younger brother is a wonderful person, for Mei Guifei's relatives, he specially came to Yinzhuang to borrow 50,000 taels of silver for the purchase of things,......"
Hearing this, Jia Zheng and Jia Yu were both bitter.
At the moment, in order to build this garden, the house is almost tossing the old foundation, especially in this garden, it has been built, but the furnishings inside are a big head, and many old things in the house are carried in, and then a lot of money is added from some pawns, so the money in the house is basically spent.
Fortunately, the silver of the Zhen family in Jiangnan was finally delivered, and he also lent 30,000 taels to the Jia family, so that he could be regarded as gambling on various holes, even so, he still owed tens of thousands of taels of silver to the flowers, trees, materials, etc., and he could only delay it until the year after the year to find a way to make up for it.
Now I hear that even Mei Guifei, who has a prince, attaches so much importance to being a pie, how can these concubines who have no prince yet be descendants?