A cold snap in Siberia put the whole of Ansi in a layer of winter clothing. While people enjoy this beautiful snow scene, they are also worried about the traffic jams caused by the snow.

As Singles' Day fades away, the company's operations are gradually returning to normal. Although there is a 12.12 shopping festival before the end of the year, compared to the scale of 11.11, this is not worth mentioning at all.

It stands to reason that after such a beautiful victory, there is basically nothing to do at the end of the year. All you need to do is relax and welcome the New Year.

But Wu Hao and they did not stop, after the Double Eleven, Wu Hao immediately began to launch a number of development and expansion plans.

First of all, in terms of the market, although the Double 11 shopping festival was very successful, it also exposed a lot of flaws and deficiencies in their operation.

Especially in the weak offline sales link, it has become a serious obstacle to their development.

Therefore, just after Double 11, Wu Hao immediately instructed Dong Yiming to start the construction project of offline direct stores and authorized agents.

Offline direct stores, as the name suggests, are directly owned stores opened by the company in various cities. It is mainly responsible for selling some of the company's products and providing corresponding after-sales service for the goods sold.

Of course, these offline stores can also be used as offline promotion and experience points for products, answering questions for many consumers who want to know more about their services.

In the past, Wu Hao and they have been serving the offline channels of the two e-commerce platforms of Sumei. But the offline channels of these two e-commerce platforms cannot meet the needs of Wu Hao and them, and there are many constraints, which are obvious in this shopping festival.

It must not be controlled by others, this is a truth that all operators understand, not to mention such an important offline physical channel.

So immediately, Wu Hao and the others decided to launch their own offline official direct store plan after discussion. This plan has been formulated for a long time, but they have never implemented it. The main reason is that their strength was limited before, and they couldn't support such a big project.

According to their initial plan, the first batch of offline direct stores will be opened in 50 major cities across the country at the same time, with a total investment of more than 500 million.

In this context, the cost of an offline store will exceed 10 million, which is of course the average. Some cities will definitely have a higher construction cost than this, while others will have less than this.

The next step, depending on the situation, may expand the scale of offline direct stores to 150 cities, covering most of the major cities in China.

Of course, the construction cost of this kind of offline direct store is huge, so it is impossible to cover all counties and cities in the country, and this requires authorized agents at all levels to fill.

This is also a marketing strategy that many companies are adopting, that is, bidding for agents in relevant areas, and they will open relevant authorized stores.

The more common ones are naturally many mobile phone brands, which is why you can see those blue, blue, green and green mobile phone billboards on the streets and alleys.

Of course, there are many levels of this agent. For example, some are large regional general agents who have obtained official certification and license, and they directly cooperate with enterprises to win the agency rights of brand products in relevant regions.

In addition to being responsible for the promotion and sales of related products, it is also responsible for the after-sales service of all products in this area.

And this kind of large-scale regional general agents are often very competitive, especially for some popular electronic brand manufacturers.

Generally, like the general agents in some economically developed areas, the agency fees they have to pay to enterprises are starting at 100 million yuan per quarter.

The second type of agent is the sub-agent who walks above and below the general agent. Their power is limited, so they often represent only a region, or just a city.

These sub-agents are the main force of offline sales, and the competition is also the most fierce. Even in order to win the regional agency rights of a brand, these agents have used 36 strategies over and over again.

Not only do there often appear in the whole martial arts, but even serious tragedies will cause the tragedy of breaking the family and killing people.

The third type of agents is some scattered stores. These shops are scattered around the corners of cities and regions, and some of them may get permission to do something, and some of them will just do it.

However, whether it is a corporate brand or a general agent, they will not recognize this kind of so-called agent.

Naturally, if there is any problem, it is not to blame them.

For Wu Hao and them, naturally they don't need to occupy every street and alley like the blue-green factory. Therefore, second- and third-tier agents are basically not needed.

The role of these authorized agents is actually to fill the gap, or gap, of their offline direct stores.

In other words, their offline stores are only extended to major cities, while other regions require these authorized agents to be responsible. They will also follow Wu Hao's unified requirements to open brand experience stores with similar styles and standards.

In order to ensure the quality of service, all authorized stores will be issued with a certificate of authorization. This certificate can not only be found on the official website of Haoyu Technology, but also entered the after-sales service system catalog.

The company's marketing department will regularly inspect and evaluate these authorized stores, and if there are many complaints or unqualified services, their authorization certificates will be cancelled and ordered to close for rectification.

For Wu Hao, online sales are still the main channel, and offline sales channels are just a supplement to the lack of online, rather than competing with each other.

In fact, since the release of their intelligent voice assistant, they have been constantly coming to seek relevant agency cooperation. Moreover, for some hot cities and regions, the relevant agency fees given are not low.

It's just that Wu Hao focused all their attention on online sales channels at that time, and their company's strength was still relatively weak at that time, so they didn't have time to take care of these. This makes an agent very anxious, seeing that it is money but cannot make it.

Therefore, after they announced their offline direct stores and brand agency plans this time, all kinds of agents in various regions have come one after another like sharks.

I don't know how many people came in the end, because there were still people coming. But what they already know is that the two business hotels that are relatively close to the company are full.

According to incomplete statistics, there are about 300 agents of all kinds to negotiate the relevant agency plan.

Faced with this extremely hot situation, Wu Hao and the others were surprised, but they also had to change their strategies. The original negotiation was changed to a regional agency bidding to cope with this chaotic and noisy situation.

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