Tomahawk Anime quickly reached an agreement with Tuan Tuan, and Tuan Tuan was authorized for one yuan, and in the future, he will use the rabbit as his new image for related activities.

At the same time, Tomahawk Animation also sponsored a number of anime peripherals, including rabbit puppets, rabbits with the same military hats, water cups, cultural shirts, etc. These items will also be featured in the group's various activities, including some youth courses.

In other words, Tuan Tuan spent a dollar to buy a rabbit image license and bought a lot of free peripherals.

And Tomahawk Animation also used the platform of Tuan Tuan to quickly promote these cute rabbits to major colleges and universities, and gained a lot of fans among young people.

Almost as soon as these anime peripherals were on the Tuan Tuan Youth course, Tomahawk Entertainment also put them on the shelves of its official flagship store.

Tomahawk Entertainment's stars naturally have to cooperate with the publicity.

After all, there is something to be done, and money has to be earned.

This is a healthy way to operate, and it won't last long if you don't make money.

Among these peripheral products, the rabbit with the same water cup has the highest sales. After all, it has practical value in itself.

The army-green water cup, with a five-pointed star and the phrase "serve the people" printed on it, looks very old-fashioned, and the head of the rabbit makes it cute.

Under the leadership of Han Lan and other stars, it soon became a trend. Many young people have followed suit, and the most common ones shown on the Internet are not boys, but girls!

On the one hand, girls do like to show off their photos, and on the other hand, a girl holding an army green water cup has a kind of contrast cuteness, which can attract the attention of passers-by.

The whole network is up and down, as if overnight it has returned to the era of liberating shoes and military uniforms running around.

Many old people were stunned when they saw their children using the cup they drank when they were younger, because the style of this cup did not look like that of young people.

Shouldn't young people use that kind of dog paw cup?

How earthy is this army's green cup?

But that's how weird things are fashions.

The so-called fashion and rustic are often just looking at people.

Of course, when these merch products are on sale, trouble also comes to the forefront.

There is nothing technical about this kind of thing itself, Tomahawk anime can sell it, and other people can sell it. Not long after the thing was put on the shelves, all kinds of the same model appeared on the almighty e-commerce platform, and the price was lower than the official one.

Not all fans will go to the official flagship store to buy it for the sake of feelings, and the appearance of these merchants has undoubtedly stolen a large number of orders from Tomahawk Anime.

But the Tomahawk anime is not something to mess with, and there is a Tomahawk group standing behind it. Han Lan had already guarded against this hand before, and the legal team was large and professional. For a while, as long as all the stores that could be searched on the e-commerce platform received the summons, Tomahawk Animation directly sued them for infringement, demanding that they remove the infringing goods from the shelves and compensate.

Follow the vine and touch the melon, and even sue the manufacturers who supply them behind them, that's the big head!

The infringement itself exists, so the Tomahawk animation is a quasi-sue, and for a while, there was a lot of rumors, and many small fish and shrimp that slipped through the net were so frightened that they quickly took them off the shelves first. Otherwise, when Tomahawk Anime finishes cleaning up the big heads, they will definitely come back to clean up them.

In fact, when Nie Xiaoqian was in the past, Tomahawk Pictures had this kind of large-scale prosecution to cut the grass and eradicate the roots, but these people still felt that Tomahawk Animation would compromise with a fluke mentality.

However, this behavior of Tomahawk Animation naturally angered a large number of people, and if the lawsuit could not be fought, public opinion would be gone, and soon a large number of people would jump out on the Internet to abuse Tomahawk Anime's patriotic marketing, and it would be shameless to make money by relying on rabbits!

As a result, just beginning to bring the rhythm, a domestic stationery giant launched the peripheral stationery of "Those Rabbits", which was paid for the authorization;

The old partner Wild Fox International also launched a cultural shirt printed with rabbits, which was also paid for the license;

Even the bean guy restaurant took advantage of the popularity and launched the "Those Rabbits" package, which was also licensed with money.

It's embarrassing now, who are you little minions scolding?

"The animation that 666 people worked so hard to produce, the IP that they operated, you want to make money for free, and now you are actually scolding Tomahawk Anime for being shameless?"

"Dumbfounded, huh? Support the genuine! ”

"It's really time to rectify the copyright environment in China, this wave of I'm quite Tomahawk Anime! Don't let them taste some hardship, because they think they can do whatever they want. ”

"Many cultural products can't be made because of this, they have been made with hard work, and others don't spend a penny to take them, who is willing to create them seriously?"

"Anyway, rabbits love small money the most, and it seems normal for rabbits to make money with Tomahawk anime, right?"

"Hold the grass, brother, you can use this brain circuit!"

"Why don't you have my eagle-chan peripherals! Why! Don't you look down on Eagle Sauce! ”

……

……

Inside the Tomahawk anime, I was almost carried away by this sudden happiness.

Tomahawk Animation is composed of three animation studios acquired by Tomahawk Group and subsequent expansion of newcomers, and those who are engaged in this industry know how difficult it is.

It's really hard to make money doing animation in China.

Because animation is not like movies, there is still a box office to collect money, and most animations can only be sold to video platforms in the end to fill the copyright library. After all, if you don't sell the copyright, you won't be able to make any money by relying on the subsidies given by the video platform according to the number of playbacks.

Most animations can't receive ads, and only a few animations can receive commercial advertisements when they become popular. Advertising is also one of the main sources of income for the animation industry.

It's not that no one sells animation peripherals, but it's all phenomenal animations that have the ability to make money from peripheral products. And many of them are foreign animation IPs, and there are very few domestic ones.

Even if some people jump out from time to time to exclaim that Guoman has risen, it is actually far away.

It's the first time they've seen a first work like Tomahawk Anime make a lot of money directly on peripheral products and various licensing fees.

The production team of "Those Rabbits" went on vacation with overtime pay and bonuses after updating half a season (eight episodes). It can be seen that the other teams in the company are very envious.

The bonus of Tomahawk Anime depends on the income of the project, and the higher the income, the higher the bonus. And this bonus is only a project bonus, and there is a year-end bonus at the end of the year if the company's profits are high.

So don't look at the previous animation production stage, a group of people worked two shifts a day with dark circles to catch up with the schedule, but the money they earned was much higher than that of their peers. And now the animation season has stopped and recuperated and approved them with a week's paid leave, and the treatment is directly crying a bunch of ninety-nine-six.

And the success of the production team of "Those Rabbits" also made the two animation teams of "Panda Hero" and "Huaguo Shiyun" very excited, and the same treatment will be available as long as their works make achievements!