Chapter 665: Menacing
It is said that this is the world's first 10,000-person new product launch conference, and they can apply for Guinness World Records. The press conference was very lively, and I didn't know that I thought it was the singer who was holding a concert.
Of course, Wu Hao didn't have the time or interest to pay attention to this kind of press conference, but he still couldn't stop Zhang Jun's interest, so he just watched it for a while.
I have to say that in terms of marketing, especially in the control and rendering of the atmosphere, Xuebing did a very good job, successfully mobilizing the emotions of 10,000 people on the scene, and the effect was very good.
The press conference realistically reviewed the development history of the corn company, and then talked about its own ideals and goals, followed by some other products. For example, new mobile phones, headphones, TVs, bracelets and so on.
These are no bright spots, and they are not the focus of Wu Hao's attention.
Finally, the finale product is here, and that is the corn Android AR glasses released by corn. Different from other products, unlike Wu Hao's smart AR glasses and S Star's Android AR glasses, corn is a different way this time.
The design of the whole glasses is relatively ordinary, there are no big highlights in the appearance, and the white color that corn prefers is still chosen as the main color. This has also led to the fact that this Android AR glasses of corn are a little like myopia glasses, and they are more polite when they are worn, more like ordinary myopia glasses in daily life.
Although there is no Wu Hao to provide new lithium batteries and authorize the use of wireless remote charging technology, this Android AR glasses of corn are still relatively thin and light.
However, the price of this is the reduction of other hardware, as well as the renewal of the battery, corn this time only equipped this Android AR glasses with a 380 mAh battery.
This also leads to its poor battery life, so corn is also like Wu Hao, and they are equipped with a host device for this Android AR glasses. However, they did not use the wireless remote charging technology of Wu Hao and their Ayang, but used the magnetic wire charging technology.
To put it bluntly, it is plugged in for charging, and that cable is like an MP3 headphone cable, connecting the host and Android AR glasses.
It's just that at the end of the connection with the glasses, the magnetic bumper technology is adopted, which is more convenient. When there is no power, you only need to connect and charge it magnetically, which is also a good solution.
Of course, compared with Wu Hao's wireless remote charging technology, this is much worse.
As for the other hardware configurations, there is not much difference between the devices, especially in terms of cameras and processors. It's just that the corn uses Gtong's new product, and Wu Hao uses H's customized chip.
And in terms of cameras, they all use Zeni's lens technology. It's just that they differ in terms of algorithm tuning. As for corn, in order to control the cost, it uses ready-made lens technology. As for Wu Hao, they use custom lenses, which are different in this regard.
Of course, the biggest difference between the three is in the core component of AR glasses, that is, the transparent display screen. The S star uses its own OLED transparent screen. As for Wu Hao, they use their own high-refresh rate high-definition LCD transparent display screen.
As for the corn, it has reached a cooperation with another South Korean screen manufacturer, G, to use their screens.
Although the data sounds quite bluffing,But the quality of this screen or the feeling of use is really reluctant,I can't say it's bad,I can only say that it's a passing product。
As for the system,Corn's AndroidARThe glasses are usedThe Android AR system developed by the G song,Of course,Corn has also been specially optimized on the native system,And its magic has been changed to the same system operation interface style as the mobile phone。
And this time, Corn also specially imitated Wu Hao's virtual projection and intelligent object recognition functions in their smart AR glasses, and developed its own so-called Corn World technology.
The sky mentioned above the press conference seems to be invincible in the world. As for the user experience, it's not clear yet, but you can imagine what level it is.
The whole press conference lasted more than two hours, and the irrigation was quite serious. The only bright spot in the audience should be the price.
Starting from 2,999, it can be regarded as bringing the price of AR glasses directly to the level of less than 3,000 yuan. Of course, you can't just look at the price, but also pay attention to the word "up" at the back.
This time, Corn has released a total of three versions of this Android AR glasses, namely the normal version, the pro version, and the top-of-the-line pro PE version. This is also the usual routine of mobile phone manufacturers, and it is ridiculed by netizens as a small cup, a large cup and a super large cup.
It can be imagined that the ordinary version, that is, this two thousand nine hundred and ninety-nine, in order to control the cost, has castrated the hardware of the product to the most extreme level.
And the price of the slightly better Pro version of the hardware directly reached 3,680 yuan. The highest pro PE version, its price directly reached 4,280 yuan.
The price span is very large, but I have to say that this price is still relatively cheap, and the cost performance is superior, which can be regarded as a consistent feature of corn products.
Although there are some deficiencies in performance, with such cost-effective products, it will definitely seize a large number of low-end markets, especially the student consumer market.
"The target for corn is clear and very targeted." After watching the whole press conference, Huang Zhihua took the lead in saying. As the director of the marketing department, plus the head of the domestic market, he was the first to express his opinion.
To put it bluntly, they just want to follow the strategy they used when they entered the mobile phone industry, starting with student consumer groups and young people, relying on cheap and low-end products, to quickly open the gap, so as to seize the market.
I think that with the trick of corn, I am afraid that many companies that originally intended to enter the field of AR glasses will now have to retreat. ”
Zhang Jun nodded and said, "That's right, this is their usual strategy.
But we don't have to worry too much, technically speaking, their products are still far from us.
It can be said that the two sides are not at the same level at all. I think it's okay for us to keep an eye on it and not react too drastically.
Anyway, we don't get involved in the low-end market, so this piece is still left to our partners to deal with. ”
And Tong Juan, but shook her head and said: "I think we still have to pay attention to it, at the beginning of the corn into the mobile phone industry, who would have thought that Xue Bing, a layman, would actually rush in, and do a good job, and now several major mobile phone manufacturing giants have been cut down."
Including their entry into the field of television, it can be said that they once seized more than 80% of the domestic television market.
This terrifying ability to invade deserves our constant vigilance. ”