Chapter 445: The Burning World
Of course, although Wu Hao doesn't like these hot discussions and noisy voices very much. But it is undeniable that it is also driven by these heated discussions and noisy voices that their product sales will rise and increase significantly.
Although they have not released specific sales figures, because they are the focus of public attention, the media still dug up some important information from the side.
For example, some reporters guarded the doors of several manufacturing factories and some foundry companies under Haoyu Technology, and used their connections to find out some information.
For example, the factory that did OEM for some of these products has been working overtime for half a month, and the workers have been fully deployed, and the production line is running at full capacity, and production is carried out day and night. Judging by the vehicles that come and go from these factories every day, their production tasks are very busy.
From the major offline stores, especially the several offline brand experience stores directly under Haoyu Technology, they are still in a hot state these days.
Judging from the offline brand experience stores of Shanghai, these days the stores are basically full from opening in the morning to closing at night.
In addition to the many people who come to experience various products, there are many consumers who choose to order offline. It's just that because the supply is a little insufficient, it can only be sold in batches. Even in official offline brand experience stores like theirs, consumers often can't get the spot and can only queue up for reservations.
After the goods are available, these staff will notify the relevant consumers to come to pick up the goods, or arrange for special delivery.
Naturally, consumers have some complaints about this, but who made these products so popular this time. Compared to slow online shopping, offline booking is much faster.
Even if Wu Hao and the others have organized and urged major factories to increase production, they still can't meet the peak sales that skyrocketed in an instant.
No matter what type of factory it is, it takes time to increase production, and it does not mean that increasing production will increase production. It takes time to expand the equipment, increase the number of people, and adjust the production method. In terms of increasing manpower alone, it will take a time for these new workers to get used to the new production positions.
And these factories are also a little worried, who knows how long this product will be popular, rashly increase production and reduce sales when the sales volume is reduced, then they will lose money, so these factories are very cautious in expanding production.
Again, for these foundries, the more they produce, the more they benefit. So in order to seize the share of production, these factories are also working overtime.
At present, Haoyu Technology is mainly divided into two major market segments, one is the domestic market, and the other is the international market.
The domestic market seems to be a whole, but in fact it is divided into two main sales channels: online and offline. In addition to their own official store, there are also franchised stores on major online shopping platforms.
As for the offline sales channels, they are divided into their official offline brand experience stores according to type, as well as ordinary authorized stores at several levels. Their official offline brand experience stores are mainly concentrated in some large cities such as provincial capitals and municipalities, and the number is relatively small.
And the real occupancy of the main force of offline sales is the authorized stores at all levels, all of which are responsible for the major agents, docking with Wu Hao and them, and responsible for specific sales work.
However, in order to protect its brand image, ensure the quality of service and some other matters, Wu Hao and they have reached relevant agreements with these agents and supervise these authorized stores.
For some problematic authorized stores, Wu Hao has the right to impose relevant penalties. For example, fines, orders to suspend business for rectification, and even revocation of authorization.
As for the international market, they are still active in the three regional markets of Europe, South Asia and Asia. Although they have operations in North America, Central Asia, Africa, and even Australia and South America, the market in these places is not active.
In other places, their sales in this region are low due to the imperfect local infrastructure, low consumption, poverty and backwardness.
North America and Australia are completely because of some restrictions, such as the fact that their products still can't enter the United States and Australia. Refusing to enter just because of some prejudice and some trumped-up charges, these countries have also taken the word hooligan to the extreme.
Unlike the products they have released in the past, these products have been unprecedentedly popular overseas, and even surpassed the domestic market for a time.
Especially in Europe and Japan, their products have received a lot of attention as soon as they are released, and a large number of orders have been received from major distributors.
Wu Hao: They don't have factories overseas, so these products have to be produced domestically and then exported to these places.
There are only a few factories of their own, and there are not many foundries that cooperate with them, so the output is naturally limited. Suddenly using so many orders, even if these factories are put into full production, I am afraid it will take quite a while to digest.
In order to ensure that they can quickly seize the market and expand their influence before these countries and some overseas technology giants have time to react.
After careful analysis and consideration, Wu Hao decided to give priority to ensuring the supply of goods in overseas markets, and then supply the domestic market.
This decision is difficult and may even lead to misunderstanding for some. But in terms of the big marketing strategy, it was a very sensible and correct decision.
In the domestic market, they will not be subject to too much intervention by external factors, and it is impossible for other companies to catch up and imitate in a short period of time.
The overseas market is different, and it is easy to be affected by some external factors at any time, not to mention that there is also that super-stirring stick old rice.
Although they have made a lot of attempts, and even softened for a while, they still haven't opened the door of the rice market. Their products are still being kept out, and the reason is nothing more than a few well-worn accusations.
However, despite this, with the Canadian market and the unguarded open border between Canada and Milan, Wu Hao's products still penetrated into the rice market.
Even on holidays, such a scene can be seen at the Miga border. Many people in the United States drive to Canada, buy some of their products and then return to the United States.
And this also made Mi Guo very dissatisfied, on the one hand, he accused Wu Hao of illegally smuggling products to Mi. On the other hand, they want to put pressure on Canada to investigate the legality of these products. Some Mi parliamentarians even claimed that they would intensify border inspections and even close borders.