In the past half a month, a major event has happened in Chang'an, and I don't know which day it started, there were suddenly a lot of children selling newspapers on the streets of Chang'an, a newspaper cost ten cents, and the newsboys shouted loudly, "Selling newspapers, "Chang'an Express", "Tianxia Xinbao"! ”

This should be the scene that appeared in Bianliang in the Song Dynasty, more than 200 years in advance on the streets of Chang'an, Chang'an officials and people are amazed, everyone has heard of the imperial court "Di Bao", which is a newspaper dedicated to conveying the major events of the imperial court, but what are the new "Chang'an Express" and "Tianxia Xinbao"?

Ten cents is not much, many people pay for two copies, and soon know what this is, "Tianxia Xinbao" is a collection of major events in the world, which is definitely the content that Chang'an scholars and government and opposition officials are concerned about.

The style of "Chang'an Express" is refreshing, the trivial and interesting things in the streets and alleys, or spicy and sharp, or full of fun, written with clever writing, strongly grabbing the attention of women, in fact, many men also like this style, such as the title of the first edition, "How to train a son to become a champion", which immediately attracted everyone's attention, and the content is written about several small stories of Cui Anlie's diligent reading, of course, it is true.

For more than ten days in a row, the whole city of Chang'an was talking about these two newspapers, which was definitely a new thing, and almost everyone realized that these two newspapers would change people's lives.

Especially in the stores, when they found all kinds of products and store advertisements printed in the "Chang'an Express", everyone's eyes lit up, and they could still promote their stores and products in this way.

These two newspapers, suitable for all ages, were quickly accepted by the people of Chang'an, and quickly became deeply rooted in the hearts of the people, and such a scene soon appeared in the Chang'an squares, where many old people, children and men sat around and listened to a reader read the newspaper aloud with relish.

The women were not willing to be lonely, and gathered in groups by the well, by the laundry pool, in the courtyard in front of the door, chatting about the stories they heard from their own men.

In the evening, Guo Song sat in front of the pavilion in Xue Tao's room and looked through the newspapers of the past few days, two kinds of newspapers, each of them ordered four copies, which will be sold before noon every day, the newspaper is about two A3 paper sizes, ordinary white linen paper, the cost of this paper is five cents a piece, plus ink, labor, rent, ten cents a newspaper not only did not earn, it is estimated that it also lost a few cents, but it can be made up with advertising revenue, basically a guaranteed operation.

The layout of the newspaper seems to be relatively simple, but the content is relatively rich, compared with the "Tianxia Xinbao", Guo Song pays more attention to Zhang Lei's "Chang'an Express", this newspaper is closer to the market, and many of the ideas he gave Zhang Lei, they basically used it.

For example, the newspaper is divided into several sections, including parenting sections, makeup topics, clothing topics, story serials, street anecdotes, medical advice, life tips, people's livelihood concerns, and of course, commodity information.

This kind of commodity information is not an advertisement, but the price of grain, meat, cloth, rent, land, house, etc., which are all the prices that the detectives go to the West Market every day to inquire, and finally there are naturally various advertisements, which occupy a whole page.

"Husband, these two newspapers are really good, the content is very practical, two days ago Xiaowei had a toothache, I suddenly remembered that the newspaper introduced a home remedy, cut a piece of ginger, let Xiaowei bite the tooth pain, less than a tea time, the toothache really stopped."

Guo Song smiled slightly: "It seems that the lady prefers "Chang'an Express". ”

Xue Tao drank tea, put down the teacup and said with a smile: "Of course, I also read the "Tianxia Xinbao", but I only scanned it slightly, and I probably knew what was going on, but I will read the "Chang'an Express" carefully, and many of the contents in it are very interesting to me, I didn't know how much rice was outside before, but now I also know, I can say that I know things around me without going out." ”

Dugu Youlan next to her also smiled: "There are also things like parenting, medicine, clothing, makeup, and story serialization, just like grabbing people's hearts, I am looking forward to the newspaper every day." ”

"What about the two of you?" Guo Song asked Minqiu and Liu Caichun with a smile again.

Minqiu nodded, "I got the newspaper to read the story serialization first, and then read the other content slowly after lunch." ”

"Me too!" Liu Caichun said with a smile: "A lot of stories are serialized as the content of military dramas, but they are richer and more content than military dramas, because a military drama is only performed for a quarter of an hour, but it takes five or six days to write a story, and a lot of things have been added to it, which is more interesting." ”

"Tell us about the shortcomings and what you want to improve!"

Guo Song smiled again: "Tomorrow I will go to the newspaper to have a look, and I can put forward your opinions." ”

Xue Tao thought for a while, "If it is insufficient, I think the printing is still a little insufficient, many words have been interrupted, which is obviously the lack of experience of the printing craftsmen, it is best to improve it, especially the newspaper the day before yesterday, many words are missing, I rely on guessing." ”

Dugu Youlan also said: "I'll mention it too!" Like street anecdotes, we should pay attention to proportion, there are a few issues that mention climbing the widow's wall, talking about the newlyweds in the cave room, the bored people eavesdropping under the bed, Xiaowei is also reading the newspaper, she also asked me what I was eavesdropping under the bed, I couldn't answer, and suggested that they not get involved in that aspect of things. ”

Min Qiu and Guo Caichun also put forward their own ideas, Min Qiu hoped that the restaurant advertisement could list the names of their signature dishes, and she could send someone to buy them, while Guo Caichun hoped that it would be best to publish a story collection to bring together all kinds of interesting stories.

Guo Song smiled: "I know what you think, I estimate that the newspaper is also very busy during this time, but I still have to put forward opinions and let them improve." ”

.........

The newspaper hall of the "Chang'an Express" is indeed a mess, everyone is very busy, the newspaper to be issued every day is like a mountain pressing on everyone's head, the most tiring and bitter work is printing, 12 hours, more than 30 printers print day and night.

Every day, unexpectedly things happen, and even many readers come to the newspaper every day to shout for opinions, which seriously interferes with the operation of the newspaper, so that they realize that they need to arrange guards for the newspaper.

Early the next morning, Guo Song, accompanied by Zhang Lei, inspected the newspaper building, which was in his private capacity, and was not accompanied by other officials.

Li An should also come to accompany him, but he has been in Xianyang these days, negotiating with Daming Lou to buy paper, the production capacity of the paper mill they bought is far from enough, and the inventory of white linen paper is almost exhausted, and it takes time to increase equipment, raw materials, personnel, etc., so they can only ask Daming Lou for help.

Fortunately, they have a background background, and the eldest grandson family did not deliberately make things difficult, but the two sides need to negotiate the price.

In front of the newspaper hall stood eight burly and strong samurai, holding ash sticks, which were escorts invited from the Xishi Martial Arts Hall, all of them were nearly two meters tall, bringing great coercion.

Guo Song frowned slightly, walked into the newspaper and said to Li Lian: "There are eight fierce men standing at the door, isn't it too exaggerated?" ”

Li Lian smiled bitterly and said: "No way, people come to make trouble every day, as few as a dozen people, as many as dozens of people, noisy and noisy, there is no way to do things at all, so I have to make this decision." ”

"Not everyone is here to make trouble!"

Guo Song said lightly: "Maybe many people have whetted their appetite for serialization and come to complain, but you have done this, and many readers who care about the newspaper have also been scared away." ”

"This ......" Li Lian was speechless for a while.

Guo Song said again: "I'll think of a way for you, you open a room next door and find someone to answer readers' questions."

In addition, I suggest that these eight big men should stay inside, and then arrange another reception at the door, someone will come to inquire, receive him with kind words, persuade him to go next door to consult, someone will come to make trouble, and the guards will come out again, so that there will be rules. ”

Li Lian nodded again and again, "It's because we didn't think it through, and we will implement it according to His Highness's plan today." ”

Guo Song didn't go upstairs, he came to the backyard first, Li Lian led the way in front, he sighed and said: "The back is the warehouse, the printing workshop, and the innermost is the dormitory, mainly for the printing craftsmen to rest, our biggest headache now is printing, thirty-six craftsmen take turns to play for twelve hours, and now it has reached the limit, if the newspaper sales rise again, we can't bear it." ”

"How many are you selling now?" Guo Song asked.

"Twelve thousand servings a day!"

Guo Song shook his head, "It's only 12,000 copies, and you can't support it?" I also want to remind you that by this time next year, I am afraid that there will be more than 100,000 or even more, because there are still counties in the county, what are you going to do? ”

Guo Song was experienced, and the "tabloids" issued during the Song Dynasty sold very much, with a daily circulation of more than 100,000 copies, and they were also printed by hand, how did they do it?

Zhang Lei said on the side: "Virtuous nephew, let's say it!" There is no point in thinking about making money now, and while it is still too late, hurry to find a big place outside the city, and at least a few hundred printing craftsmen will work together.

Li Lian nodded silently, and the pressure on his shoulders was even greater.

Guo Song asked again: "How many engravings do you have to print together now?" ”

"Your Highness, there are a total of four pairs of boards, divided into four groups, a group of nine, and a thousand copies are printed in one hour."

"But I found that you often have hyphenation, only half of a word is printed, and there are more or less printing problems almost every day, haven't you looked for the reason?"

Li Lian sighed, "We also found out that the reason is that the ink is uneven, and some words are only half coated with ink, and there will be hyphenation problems when printing." ”

"Is it a lack of craftsmanship?" Guo Song asked.

Li Lian shook his head, "Our printing craftsmen are all experienced old craftsmen, mainly because the printing volume is too large, and there is no time to evenly smear, so they can be printed directly after brushing." ”

"Then the problem is still too few people, too few engravings, you have to solve this problem as soon as possible, and when everyone's freshness of the newspaper has passed, the requirements for quality will come up."

"The lowly will go find a place tomorrow, and then recruit craftsmen and buy tools."

Guo Song nodded, turned around and walked towards the second floor, and said as he walked: "In addition, I have a few small suggestions, you can consider them." ”

..........