Luo Chen ordered someone to take a pile of paper, Li Ru looked at the clay blocks curiously, and after observing them carefully, his brows furrowed.

Luo Chen put the paperweight on both sides and explained with a smile: "This thing is used for printing. ”

"Printing?"

Li Ru suddenly felt his eyes light up, but he was still a little puzzled: "How to use it?" ”

Luo Chen took a block of mastic: "Look...... Engrave a small piece of clay with reverse words, typeset, and then mix pine resin, wax and paper ash into a drug, and glue it to the template! ”

"When it's finished, melt the potion with fire, and keep these clay movable characters well!" Luo Chen said as he arranged some movable type: "Look. ”

Luo Chen ordered people to come and go to pine resin and other things, and conducted an experiment, Li Ru suddenly opened his eyes: "Your Highness, with this thing, it is a blessing for scholars in the world!" ”

Luo Chen smiled faintly, as if he was a little tired from standing, pulled a chair and sat down: "However, some people definitely don't want to see them appear!" ”

Li Ru's eyes suddenly froze: "Family! ”

Luo Chen nodded slightly: "Yes, the family has almost monopolized all the books, and ordinary people can't afford them, so ninety percent of the world's scholars are born from the family, so they can ensure the transcendent status of the family!" ”

When Li Ru heard this, he immediately nodded, His Highness's analysis hit the nail on the head!

"Yes, it's hard to get into the poor, and it's even harder to get out!" Li Ru sighed lightly, his tone was very helpless.

"There is another reason, almost all of my lower classes in Daxia are farmers, and they run around every day for livelihood and farm work, so how can I have time to study?" Luo Chen's eyes were deep: "This is a vicious circle, the poor will only get poorer and poorer, and those families will be able to continue!" ”

"Your Highness!" Li Ru's expression suddenly changed: "Are you going to make a move against the family?" ”

Luo Chen nodded slightly, and muttered: "Now, my father has recruited troops and horses, and he will soon be able to control the military strength, and the Xiao family's collusion with the enemy and rebellion has caused the people's resentment to boil, so it is better to take this opportunity!" ”

Li Ru was silent, the influence of the family is too great, and if the Xiao family's matter is not conclusive, it will definitely cause chaos!

"The family can't be moved lightly...... Li Ru sighed lightly, and then a sharp force actually spread: "If you move, you will be uprooted!" ”

Luo Chen smiled: "Don't worry! I've been planning for a long time! ”

Luo Chen waved his hand and wrote hard, and after a while, he folded the paper in his hand and looked at Li Ru: "This is handed over to you, immediately arrange people and start producing, the more the better!" ”

Li Ru opened it and looked at it, and his face was shocked: "Is this method really feasible?" ”

Luo Chen smiled: "Don't worry, the cost of this paper is extremely low, and it is made of tree bark, fishing nets, hemp and other things, but the quality is much better than what is sold in the market!" ”

"yes!" Li Ru nodded: "Paper is a luxury for ordinary people, and many ordinary people have never touched paper in their lives!" ”

Luo Chen smiled: "Letting these two things out, it's enough for those family masters to panic for a while!" ”

"A new battle has begun!" Luo Chen's eyes were deep, although he was a little less domineering and powerful, but he had a little more bookish spirit!

……

"Your Highness, are you looking for me?" Shen Wansan hurriedly walked in.

Luo Chen said with a smile: "Yes, there are two important things that you need to do!" ”

"Your Highness, please speak!" Shen Wansan's face suddenly turned pale.

"Papermaking, book making, and recruiting a large number of people, it must be the kind that can work for the palace for a long time, and all kinds of skilled craftsmen are needed!" Luo Chen's eyes were like torches and he said.

"I have already handed over the method of making paper to Wen You, you go to him or not, remember, it must be kept secret, including the newly invented printing technology, it must be kept strictly secret!"

Seeing Luo Chen's solemn expression, Shen Wansan nodded heavily, and then asked, "Your Highness, what books do we print?" ”

Luo Chen's eyes narrowed, "Confucian classics, all the sons and hundreds of schools, all of them!" ”

Shen Wansan's face was stunned for a moment: "Okay!" ”

Luo Chen nodded: "You step back first!" ”

After Shen Wansan left, Luo Chen fell silent, and after a while, he walked towards the outside of the house.

Luo Chen walked to an open space, and his hands slowly began to dance, this Tai Chi was personally passed on by Zhang Sanfeng, although I don't know if it is useful to him, but there is definitely no harm.

Lao Wu came back, and when he heard that Luo Chen had returned home, he hurriedly came to visit.

"Old Wu, how has the wine store been in the past two days?" Luo Chen looked at Lao Wu and asked with an excited expression.

"Your Highness, in the past two days, I have accepted at least three thousand altars of reservations every day, and the daily income is more than fifteen thousand, except for the thirty percent handed in, there is probably an income of ten thousand!

"Of course, most of them are still drunk by the rich, and ordinary people can only be discouraged!"

"Not bad!" Luo Chen nodded: "It's already good to be able to sell such sales, next, let's start expanding the scale of production!" ”

"Scaling up?" Lao Wu's face was stunned: "But Your Highness, the current production volume is completely ready to sell!" ”

"Is it to ......" Lao Wu's eyes suddenly lit up: "Your Highness is preparing to expand to other cities?" ”

Luo Chen nodded: "Yes, all cities near Chang'an can be sold, I want to build a national chain of liquor stores, and every city can buy the wine of my free liquor store!" ”

Lao Wu's face suddenly turned excited, every city has a free drinking shop, thinking about it makes his blood boil, and the whole person is full of energy.

"Still follow the routine I taught you, use all those marketing methods, and in short, the business of the liquor store will be handed over to you."

Lao Wu's face suddenly turned excited: "Thank you Your Highness for your trust, the old slave will definitely live up to the trust!" ”

Luo Chen smiled and nodded: "However, you have to remember, you must label the heroic spirit as a free wine shop!" ”

Lao Wu was suddenly puzzled: "What does this mean?" ”

"Brand awareness!" Luo Chen looked at Lao Wu's bewildered face, and explained: "The so-called brand awareness is to let others recognize the wine sold by our Xiaoyao Liquor Store, which is also a means to prevent counterfeiting and shoddy, and the important thing is to be able to give our heroes a publicity!" ”

Lao Wu said as if he didn't understand: "I'll do it!" What else does Your Highness command! ”

Luo Chen nodded: "There is no need to worry about this matter, the meal still has to be eaten one bite at a time, and now, the war in the north is in turmoil, so let's start to expand to the south!" ”

Lao Wu nodded, "Okay!" ”

……

Guo Jia and Qin Hu didn't come back until nearly dusk, but they looked elated, and they should have recruited a lot of people.

"Your Highness!"

When the two saw Luo Chen's figure, their eyes immediately froze: "Your Highness is back!" ”

Luo Chen smiled and nodded: "I'm so happy today, what great joy happened?" ”

Qin Hu smiled: "Your Highness, guess how many people were recruited today?" ”。

"How many?"

……