The sultry heat in the palace and the yearning for the blue sky, blue sea and countless seafood still made Zhao Hao unable to resist the temptation and announced that he was going to Boao for the summer, but this trip lacked Ni Liang, a fool, and there was no group of friends in the guard camp, which inevitably made him a little lonely. Pen %Fun %Pavilion www.biquge.info but fortunately, there is a group of 'uncles' who take care of him every day, so that his little life is quite comfortable.

"Hehe, it's funny, this little trick is still believed!" An unexpected rainstorm made Zhao Hao's arrangement to go swimming at the beach come to naught, and he said with a smile while lying on a rocking chair under the eaves of the porch holding a tabloid.

"Official, have you seen an interesting story again?" Wang De laughed on the side.

"You see, the tabloid newspaper said that in the newly opened farm camp in Wanning County, after a rain, a Buddha statue suddenly grew in the ground, and everyone was very surprised, not knowing the blessing and the bad. There is just a trip to the monks passing through here, saying that the Buddha is a good omen for the birth of the Buddha, it is the Buddha who should build a temple to support, so the people who gather here donate three hundred yuan, build a temple of the manifestation, for a time the incense is vigorous, and the believers in the surrounding dozens of miles have come to incense! Zhao Yu pointed to the small report.

"Official, this is auspicious, according to the regulations, the local officials should report to the imperial court, and the temple will be built with funds after the inspection of the department!" Wang Deyan said.

"Bullshit Xiangrui, if I really give silver to build a temple, I will be the biggest fool!" Zhao Hao sneered and said, now he will receive the so-called auspicious appearance every month, what golden dragon appears in the sea, which mountain suddenly appears phoenix, and then the turtle carries a strange stone to the shore, etc., anyway, there is no reliable one, either it can't be confirmed, or it is known that it is made up and cheated money.

"Officials can't talk nonsense, the Buddha will blame!" Su Lan also waved her hand nervously.

"Babble? I'll make a stone mound grow in this courtyard tomorrow, can you believe it? Zhao Hao smiled and pointed to a stone pier placed beside him.

"Of course the little one believes that the official family is the Son of Heaven and has the power to reach the sky!" Wang De was stunned for a moment and immediately said, obviously still a little vague.

"There are stone piers in this courtyard, slaves and maids ......" Although Su Lan didn't say it, she knew that she didn't believe it.

"It seems that I can't make a move, you don't believe it, I'll see it in two days!" Zhao Yu smiled and didn't care, and pointed at the two of them with his finger and touched a small report on the case.

After some investigation, Zhao Yu quickly found out that there are now seven newspaper companies in Qiongzhou City, but the circulation is not large, and the scope of radiation is limited to Qiongzhou alone. He asked the Academy to revise the newspaper in March, and the newspaper was renamed the Imperial Daily. Usually for the folio four editions, divided into policy news, Qiongzhou construction, local information and foreign news, in case of major events special issue. At the same time, there is also an internal information that can only be viewed by officials above the fifth grade, and some information that is not suitable for public is reported for their reference and understanding.

The newspaper must be reviewed by the rotating Zaifu before it can be printed and distributed, and the finished product is delivered to the yamen as soon as possible every morning, and the outer prefectures and counties are distributed to the prefectures and counties through the post station, and are sold in the market, and the price of each copy is two cents. Since its publication, this newspaper has been loved by middle- and lower-level officials and scholars because it represents the authoritative speech of the imperial court and can keep people abreast of the situation in other cities. However, Zhao Yu did not expect this newspaper to make money, and the daily newspaper would be posted in the city gate and in the prosperous area and the special newspaper column in the township, so that everyone could watch it for free.

At the same time, Zhao Yu also set up a propaganda room in the Imperial Front Office, which was temporarily in charge of Chen Shishi and Zhuang Gongcong, and set them a lot of tasks, but there is only one thing at present - running a newspaper. However, the newspaper he wanted to run was not an authoritative publication, but it was not a tabloid newspaper that won sales by focusing on vulgar and obscene affairs and lace news, but a publication that was both entertaining, interesting and practical, and dared to expose the evils of the times and speak for the common people.

This publication is named "Qiongtai Information", four editions on weekdays, expanded to eight editions every five and ten, mainly in foreign cities in terms of current affairs, supplemented by the imperial court, focusing on economic and people's livelihood and entertainment information, and interspersed with weather forecasts, small prescriptions for curing diseases, new technology for crop planting, information on helpers, price changes, letters from the audience, etc. There are spies from the Secretariat at home and abroad to provide information, and there is no shortage of content, and only some of them that are not classified can be made public.

Zhao Yu knows that in order to occupy the first shot in the market, it must be fired in order to expand its influence and increase sales, so as to influence public opinion, and then influence the official policy guidelines to ensure the amount of advertising. For this reason, he deliberately asked Liu Huang to write the masthead, which first created a celebrity effect, and the front magazine not only reported on the current affairs, but also published comments. In addition, the direction of economic development is also analyzed.

In addition, in order to create a sensational effect, Zhao Yu also selected two cases that were extremely angry with the people, but were not noticed by the imperial court. One is that in the process of resettlement, there was an incident in which a county lieutenant deducted resettlement fees, and those who dared to offend them for the first time were concealed; The other is to participate in the battle of the northern expedition, and the commended capital envoys are proud of their merits, eat overlord meals, and forcibly buy goods, those small traders dare not speak out, and the government officials cannot prohibit it, let alone sue the officials. However, both of these incidents were detected by the Bureau, reported to the authorities, and published in the newspapers.

Of course, it is not enough to only dare to publish, and whether the medicine is good or not depends on the efficacy. The day after the incident was reported, news came out that the emperor was furious when he learned of the incident, and ordered Youji to find out immediately. As a result, on the fifth day, the two convicts were taken to Fucheng, where the county lieutenant who embezzled the resettlement money was sentenced to be executed, his family property confiscated, and the money embezzled by him was repaid to the immigrants. The head of the capital was dismissed from his post, beaten fifty military sticks in public, and doubled the compensation for the losses of the vendors, and his superiors were also held accountable.

As a result, there was an uproar in the government and the opposition, and no one expected that a tabloid newspaper that had just been released would attract the attention of the imperial court and even the emperor just by reporting it, and quickly investigate and deal with it. The first reaction of the officials was to quickly buy a copy and take a look, and immediately found that this tabloid had a background, not only did Governor Liu inscribe the masthead, but also had direct access to the Holy Hearing, just to know whether the newspaper had published negative news about themselves, and if His Majesty asked, it was better to be prepared.

The reaction of the common people is that this tabloid dares to tell the truth, is not afraid of ** and has the courage to ask for the people's life, and there is also some information closely related to life, and the literate will also squeeze out a few copper plates to buy a copy to see. And those merchants are very interested in the above current reviews and supply and demand information about the economy, and they are basically true under the inspection, so they have to buy a copy in order to seize business opportunities.

Later, Zhao Hao made another effort to advertise for the Tan boat people for free, and all of a sudden the seafood that was difficult to sell in the past was snapped up. Then, he posted a job posting for the Tosaku, and all the applicants were accepted. So with Zhao Hao's operation, "Qiongtai Information" became an instant hit, won the trust and love of all walks of life, and the circulation increased from hundreds to thousands within a month. In addition, there were professional households that specialized in buying newspapers in bulk and then selling them to the whole island, and they would use various means to deliver the newspapers to users at the first time, which made his plan to sell them through post stations fail.

The newspaper market suddenly slaughtered a dark horse, naturally seizing a limited market share, and other tabloids were naturally unwilling to accept it, and they all adopted the method of price reduction and cloning layouts to compete. But they were unable to obtain the essence of running a newspaper, and how they could compare with the state secret machine controlled by Zhao Yu in terms of content production, timeliness of information, and distribution channels.

Two months later, Zhao's newspaper became profitable, and advertising revenue steadily increased, and he had to publish daily supplements to meet demand. However, he demanded that no matter what news is published, especially the report on major events, the authenticity of the content must be adhered to, even the advertisement must also go through on-site inspection, and if there is doubt, it is better to give up than to force it, and it is absolutely not possible to destroy its reputation. Commenting on current affairs must stand from an objective point of view, and must never be judged by one's own standards of good and evil, and must maintain a neutral attitude.

The only exception to this is the coverage of the Mengyuan side, which is to spread more negative news in order to stimulate their hatred of the Tartars. Moreover, it is necessary to scandalize the rulers of the Mongol Yuan, especially Kublai Khan, and constantly denounce those who surrender and rebel, deepen the sense of hostility, enhance the education of national and national consciousness, and prepare public opinion for the battle of the restoration of the country in the future, so as to form a trend of unanimity and hatred of the enemy.

In addition, Zhao Yu was also preparing to issue tabloids against the occupied areas, but he knew that it would definitely not work to be publicly distributed under the rule of Meng Yuan, and secret distribution would not necessarily achieve results, but might lead to a bloody massacre of the Tartars. Therefore, he planned to use the tabloids as wrapping paper through smuggling channels, and even directly use the items that the people were reluctant to discard as the communication medium to spread the voice of the Great Song Dynasty, calling on the people in the occupied areas to oppose Meng Yuan, at least to raise their awareness of resistance.

Of course, all this is still in a state of secrecy, and Liu Huang only knows that His Majesty has run a newspaper, but how it works is half-understood. When there was a commotion, he knew that His Majesty was playing another game of chess, and he had unknowingly become a chess piece of His Majesty, and he also realized that the pair of jade unicorn paperweights that His Majesty gave him was a pen fee, which was clearly a hush money.

Therefore, Liu Huang could only carry this pot for His Majesty, and when someone asked him, he was silent, and he didn't dare to show the slightest tone, and the result was that he was alienated by his colleagues, and he was worried that he would be in the newspaper if he was careless. And his embarrassing situation, of course, Zhao Yu knew that he used him to pull the banner as a tiger skin, which was to use his position to make others dare not covet it, and secretly investigate.

In order to compensate for his mental loss, in addition to giving him a free newspaper, Zhao Yu also sent a 'allowance' as a protection fee on a regular basis. This made Liu Huang even more muddy, and he couldn't say what he was suffering about, but he still had integrity, in line with the principle of no merit and no mercy, whenever His Majesty was not there, he was responsible for the work of reviewing the samples, and he really became Zhao Hao's partner, and he was also the emperor's underground 'propaganda minister'. Of course, it is not only Liu Huang who receives money in the propaganda room, but also the manuscript fees of the spies of the bureau who provide them with clues, and no one has a grudge against money, so that they can work harder to provide useful information.

Under the shrewd operation of Zhao Yu, it only took three months for him to make "Qiongtai Information" the most influential newspaper in Qiongzhou, and made a lot of profits, and more importantly, he won recognition from all walks of life, so that in addition to controlling military power, he also obtained the tools of public opinion, and conveyed his voice and intentions through the newspaper, and obtained a second battlefield where he could compete with conservative soldiers with a pen.

Now that there are newspapers, Zhao Yu has also returned to the habits of his previous life, and the guards who send official documents every day will send all kinds of newspapers on the market to their desks, living a life of a newspaper and a cup of tea, and at the same time grasping the trend of public opinion in the government and the opposition, and can also get some fun from all kinds of tabloids, don't ignore the entertainment spirit of the people of the Great Song Dynasty......

"Your Majesty, there are really stone benches growing in the courtyard!" The next morning, Zhao Yu had just returned from practicing in the backyard, and before the wooden gun in his hand was put down, Wang De trotted over and said excitedly.

"Really? Could it be that my words have been fulfilled! Zhao Yu pretended to be surprised, but made a grimace at him when he threw the wooden gun to the guards beside him.

"Wow, a stone bench has grown in the courtyard of the palace, congratulations to Your Majesty!" The guards also exclaimed, and hurriedly saluted.

"Excuse me, let's go and have a look!" Zhao Yu patted his shoulder and said, but secretly shouted in his heart, big brother, let's not be so exaggerated in acting!

"See Your Majesty!" When Zhao Yu had just walked through the cloister to the courtyard where he had made his wish yesterday, he found that it was full of people, and someone saw him coming and hurriedly saluted.

"Yo, when will the gentlemen get here? It's rude to fail to meet them! Zhao Yu saw that it was the group of celebrities who had returned to the dynasty who were sent by him to investigate, and hurriedly stepped forward to salute back.

"Your Majesty, yesterday we arrived in Lehui County, and when we heard that Your Majesty was in the palace to escape the summer, we wanted to come to ask for peace, but yesterday the wind and rain were too strong to cross the sea, and we rushed over as soon as the wind and rain rested early this morning!" Deng Guang was ordered to accompany these celebrities to visit Qiongzhou, and hurriedly explained when he saw His Majesty asking.

"I broke into the palace for inferior sake and general etiquette, and I ask Your Majesty to punish you!" Ma Tingluan was rude and pleaded guilty.

"Mr. Biwu is a master, when I go to visit, how dare I work!" Zhao Yu stretched out his hand to help him.

"When the inferior heard that a stone pier was born on the flat ground in the palace, they all thought it was a miracle, and they forgot their etiquette for a while, and disturbed Your Majesty, which is really damned!" Shu Yuexiang also gave a gift to make amends.

"It's okay, it's okay!" Zhao Yu waved his hand again and again, and said in his heart, You are a group of people who take turns to ask for guilt, but you want Lao Tzu to help you one by one, and you want to tire me to death, so just get rid of it!

"What do you think of this strange appearance, is it auspicious or evil?" Deng Guang recommended that the little emperor didn't like to bother with the trivial etiquette, and he looked a little impatient, so he quickly opened the topic......