As the length of Confucian journals quietly increased, the originally declining sales gradually stopped.

Although many Confucian people are dissatisfied with this, they can only pinch their noses and admit that the sales of Confucian magazines are declining step by step.

In line with the hype of Confucian advertisements, the Maison's shops have discounted and promoted to attract customers, and the large advertising fees paid to Confucian magazines have reduced profits a lot, and the previous era of profiteering is gone forever.

However, the family's money was not spent in vain, under the overwhelming advertising of Confucian magazines, the family's shops and workshops gradually stopped the decline, after all, the real rich are still those elites who read Confucianism, they are the main force of consumption in the Tang Dynasty.

Moreover, the Confucian periodicals also specially picked out the defects of the poor quality of the small workshops, hyped them up, and strived to make the goods and materials of the family workshops good and high, while the ink periodicals were cheap, but most of them were fake and shoddy products.

The family deliberately instructed its subordinates to buy ink products, and after deliberately destroying them, they reported them in Confucian magazines without making any claims, destroying the reputation of small and medium-sized workshops.

What's more, after someone deliberately damaged the goods, he handed the paper to Chang'an County, and asked the ink magazine to compensate for ten times the loss, although these were all gone, but it also caused a storm in the city, so that the reputation of the ink magazine shopping and small and medium-sized workshops plummeted.

"Your Majesty, there are a lot of fake and shoddy things in Chang'an City, once the market is exposed, it will definitely let the people of Guannei Dao bury hidden dangers, and Mo Hou will not be able to escape the blame for this matter."

"However, for the sake of Mojia Village, Mohou is anxious for quick success and quick profit, but he does not care about the safety of the people in the world."

"Please also ask Your Majesty to order a thorough investigation of ink shopping, so that the people of the world can use things with confidence."

After the family and the Confucian periodicals set off a storm in the city, the imperial history of the family heard the wind and impeached Merton.

"Merton, what do you have to say!" Li Shimin didn't have the habit of blocking the gun for Merton, and directly pushed Merton to the forefront.

Merton frowned, and stepped forward and said: "Back to Your Majesty, the goods on the ink magazine are not counterfeit and shoddy, but how fast and easy to save are, they are all good and cheap things that the people need." ”

"How fast and saving?" Yu Zhining sneered, "In that case, what's the matter with so many inferior products on the market?" ”

"If there is a quality problem, the people can refuse to pay, not to mention that some goods can be replaced within three months, and now the ink magazine shopping is only three months in the exchange, Wechen does not know why these people do not apply for replacement at all, unless they are man-made." Merton took a deep look at the imperial histories.

"Even if it is not a fake and shoddy product, these goods are all produced by small workshops, cutting corners and competing at low prices, and the ink magazine is even more fueled, the entire Guannai Dao business community is in mourning, and the merchants are angry, how can this account be counted on the Mo family!" Yu Zhining scolded angrily.

"However, as soon as the ink magazine shopping and Kyoto express came out, there were many shops in Chang'an City that closed down, and the merchants suffered heavy losses, what about the ink festival wine?" In any case, the closure of so many shops is indeed inseparable from the shopping of ink magazines, which is indisputable to the Mo family.

Merton was silent for a moment and said: "The closure of shops in Chang'an City has the impact of ink shopping, but it is not unrelated to the high rent and cost of living in Chang'an City, after all, ink shopping is cheap, and it will not be sold at a loss, and the merchants will also have a certain profit, and the high rent and the difficult cost of living in Chang'an City will eat up the profits of the merchants, which is the whole reason for the closure of the merchants." ”

Yu Zhining frowned when he heard this: "Anyway, there is indeed a direct relationship between ink magazine shopping and the closure of shops. ”

"Shopping malls are like battlefields, even if there is no ink magazine, there will also be merchants who go out of business, not to mention, even if Mojia Village is of such a scale, it is not a few times that it has fallen into the predicament of being on the verge of bankruptcy." Merton was unapologetic.

The officials with the five surnames and seven wangs suddenly looked embarrassed, the Mo family's several predicaments were inseparable from them, and what made them even more embarrassed was that the Mo family applied the art of war to business warfare and beat them to the ground.

"Business War!" Hundreds of officials have bowed their heads, and they have been eye-opening in the past few days, with technical wars, price wars, and market wars. Advertising wars are endless, and business war routines are endless, which is even more enjoyable than sand table military exercises.

"Even so, the Mo family owes the merchants of Chang'an City an explanation." Yu Zhining said strongly.

Merton had already anticipated: "What explanation is needed, it's just the survival of the fittest, and besides, ink shopping is not only an impact on merchants but not good." ”

"Humph! Advantage? Mo Hou is not joking! Yu Zhining sneered.

Many officials also laughed out loud, the Mo family was too thick-skinned, and they squeezed out other people's shops and closed down, and even said that it was beneficial.

Merton explained: "You don't know that ink shopping is not only for ordinary people, but also for merchants, and the merchant editions are all published at workshop prices. With the ink magazine shopping merchant edition, merchants only need to book on Kyoto Express, as long as they sit firmly in the store, there will be Kyoto Express to deliver the goods to the door of the store, and it is directly sent by the manufacturer, the price is the lowest, and the merchant capital is reduced, even if the price is reduced, you can also benefit a lot. ”

"Merchant Edition!" Baiguan was stunned, he didn't expect that the Mo family would have this trick, in this way, it is indeed a lot of benefits to the merchants, in this era, the transportation is inconvenient, and it is not an easy thing to travel long distances.

With the merchant version of ink shopping, merchants can save ten days and a half months of practice each time they buy, and compared with the cost along the way, the little freight cost of Kyoto Express is simply negligible.

"The price is the lowest, shouldn't it be those inferior goods with poor quality!" Yu Zhining scoffed.

Merton looked around and said proudly: "In this world, it is not only high prices that mean good goods. It is the labor time that the worker spends on the goods that determines the price. ”

"Labor hours determine the price, Mo Hou is joking?" Suddenly, many officials were surprised, it was the first time they had heard of it, and they were all suspicious.

Merton looked at the Tang elite with a confused face, and suddenly a sense of superiority arose: "If you don't believe it, you may understand a little after listening to this story written by Mozi. ”

"Mozi is dense!" Hearing this, the hundred officials couldn't help but listen, they may have some opinions on Mo Jiazi, but no one questioned Mozi, especially the dense Mozi of the fire is even more thought-provoking, which makes people look forward to it, but unfortunately Mo Jiazi revealed it little by little like squeezing toothpaste.

Morton said loudly: "Legend has it that when Mozi was a teenager, he didn't like to read, and often threw the bamboo scroll to play, one day the young Mozi met a white-haired old woman by the river, sitting on a low stool on the whetstone, holding a very thick iron pestle in her hand, grinding up and down the whetstone, with a focused expression, even if the young Mozi looked by her side for a long time, she didn't notice.

The young Mozi asked, "Old woman, what are you doing?" ”

"Sharpen the needle!" The old woman replied without raising her head, still sharpening the iron pestle in her hand.

The young man Mozi was surprised: "But what you are holding in your hand is a huge iron pestle, the needle is thin and small, can such a thick iron pestle be sharpened into a needle?" ”

The old woman said, "Yes, the iron pestle is thick and large, and it is very difficult to sharpen it into a needle, but I keep grinding it every day, and one day, I will grind it into an embroidery needle." ”

The young Mozi was deeply touched and said: "As long as the kung fu is deep and the iron pestle is sharpened into a needle, things in the world are like this." ”

So the young Mozi worked hard, and finally founded the Mo family and became the son of a hundred schools. ”

"As long as the kung fu is deep, the iron pestle is sharpened into a needle!"

As soon as these words came out, the entire court officials were suddenly silent, they were in a high position, naturally they could understand this sentence better than others, they were able to occupy a high position, not because they were born lucky, but because they had to pay too much effort than ordinary people, and finally sharpened the useless iron pestle into an embroidery needle.

"Mozi's great wisdom, I deeply admire." Li Shimin said with emotion.

The others nodded their heads, and once again Mozi did not disappoint them.

"This statement will definitely inspire students all over the world to work hard!" Kong Yingda sighed, all along, Confucius's words and deeds have always been an example for students all over the world to follow, but Mozi's words are not inferior to Confucius.

"Thank you for your recognition of the Mo family, Mozi's feeling is indeed very beneficial, but there is another feeling below." Morton sighed, "In the era of Mo Sheng, how expensive the embroidery needle should be, so that the old woman did not hesitate to use the iron pestle to sharpen the needle. ”

"How expensive are embroidery needles!" The hundred officials couldn't help but be stunned, and their eyes angrily reprimanded Mo Dun, Mo Jiazi's words suddenly interrupted their perception just now, one is working hard, extremely inspirational, and the other is copper smelling everywhere, extremely indecent, it is simply the difference between cloud and mud, which makes everyone's hearts feel a diaphragm.

"Mo Bian once said that everything can be divided into two to look at the problem, and the boy's opinion is not wrong, and we are not discussing the price of goods." Morton weakly looked at the unkind eyes of the ministers and said.

Only then did the ministers remember that they were discussing the issue of price, and they were unexpectedly led astray by Mozi's secret writing.

"As you can imagine, it takes the old woman several years to grind it into an embroidery needle, and the price is probably not too much for at least one hundred!" Merton said loudly.

The ministers were silent, and it took three years for a person to pay, and it was already extremely cheap to pay her Baiwen.

"Datang's forging technology is extremely mature, as far as the casting needle is concerned, the best blacksmith can only forge eighty pieces a day, so now the price of Datang's embroidery needle is a penny."

The ministers' hearts moved, according to Merton, it is true that the less time it takes to manufacture goods, the cheaper the price of goods.

"A penny a piece, the price before that time." A royal historian snorted coldly, and it happened that he had heard his wife and daughter say that the price of embroidery needles had dropped significantly.

Morton said: "What this lord said is good, the price of embroidery needles has dropped sharply, because the workshop of casting needles adopts the latest ink technology and assembly line production of the Mo family, and now one person can make a thousand needles." Don't say it's a penny, it's ten pennies, and those workshops don't lose money! ”

"A thousand!" Everyone gasped, I have to say that Mojia ink technology has become the decisive factor affecting prices, in recent years, the price of Datang has generally declined, which is directly related to the wide application of ink technology.

"You adults can imagine that the old woman grinds an embroidery needle for a few years, which is worth at least 100 yuan, and an ordinary workshop can make 80 needles a day, and an embroidery needle is worth 1 penny, and a workshop that uses ink skills can make 1,000 needles a day, and 10 needles can be bought for a penny.

The imperial historians looked at each other, and let them chew the words and naturally not lose to anyone, but they were all confused about these economic knowledge, and they couldn't distinguish at all.

And only Dai Xuan glanced at Morton deeply, and all the officials thought that Mozi felt that as long as the kung fu deep iron pestle was sharpened into a needle, it was a wise saying, containing great knowledge.

However, he believes that Mo Jiazi understands from this story that labor time determines the price, and his intelligence is not inferior to Mozi, and no one in the hundreds of officials present is aware of this.