"Me?" Han Lan glanced at him, then looked at the others, and found that not only Qiu Yushi, but also the other members of Xia and Xuan Ji were also looking at him, so they almost took out a pen and paper to take notes.

Not everyone likes to be idols, and many idol artists are finally trying to transform and get rid of the burden of idols, especially as they get older every year, this idea will become stronger and stronger.

Now these people are all in their early twenties, and the oldest is only twenty-three years old, but they also realize that they can't eat a bowl of youth rice to the end.

Now save some more experience and use it sooner or later.

"This is complicated, from idols to strength, there is a lot of knowledge in this!" Han Lan was serious.

Everyone looked at each other, unaware of it.

"Okay, don't listen to his nonsense, he's not a serious idol debut at all." Xia Ningxuan couldn't stand it anymore and interjected.

"Tsk, Xuan'er, look at what you said, why didn't my dignified national boyfriend-level idol make his debut?"

"......" Xia Ningxuan.

This is really unreasonable, who knows how his title of national boyfriend came out, and there is actually a scarf certification?

Seeing that she choked, Han Lan smiled smugly, and continued: "If you want to transform, then you must first know what the biggest difference between idol artists and powerful artists is. ”

"Is it looks? Although it is true that ugly people can't be idols, there are also handsome people among powerful artists, such as me. ”

Although it sounded weird, everyone nodded in agreement.

Han Lan really doesn't have any problems with her appearance, it's just that her style is different.

"Is it age, then?" Han Lan asked again.

"Obviously not, I have successfully transformed when you are so old, and some people have not yet shaken off the burden of idols when they are thirty years old, and they are still small fresh meat. In the entertainment industry, age is the least credible. ”

Everyone nodded again in agreement, and even Xia Ningxuan felt that it made sense.

"So, in my opinion, the biggest difference between the two is that one focuses on character design and the other focuses on works!"

"In fact, whether it is an idol artist or a powerful artist, character design and works are indispensable. It's just that idol artists rely on their works to sell their works, and powerful artists rely on their works to establish their characters. For example, I am called a musical genius by fans, and this is also my personality. But how did it come about? Did the company set it up for me? No, it's because I have a lot of work out there, and the outside world naturally thinks so. ”

"Don't you still have a character for the first brother in the ghost animal area?" Xia Ningxuan smiled and dismantled the stage.

"......" Han Lan.

A group of people around were holding back their laughter, and this is indeed a character design made by the work.

"Ahem, Xia Ningxuan, listen to the class carefully, don't interrupt the teacher!" Han Lan said with a straight face.

"Okay, Mr. Han." Xia Ningxuan joked with each other.

Han Lan continued: "Now, let's analyze and analyze the ...... of Xia Xia again."

Hearing Han Lan point to himself, the five Xia also pricked up their ears and listened carefully to his analysis.

"First of all, do you have any works? Of course there is, and the quality of your works is not bad, even better than some powerful singers. ”

"But the problem lies in your personality, your character is a beautiful man with national style, which was set up by the company at the beginning of your debut, and has nothing to do with your works. The various works that you have come out of later are just an embellishment to make your character more solid. Among your fans, a large part of them are willing to spend money on your album not because of how good the songs on your album are, but because they think they are good, and they love you and Wu because they like you, so they think your songs are good. Even if your new song isn't well written, they still like it. ”

"But why do I keep asking you to keep making good songs? Because if you want to transform, the premise is that you have good works to rely on. ”

"Now, all you need to do is reverse the situation and really shift the focus of your fans from your persona to your work!"

So, how do you do that? Did you play your own character first? ”

Han Lan shook her head: "This is indeed a way, I will collapse the character first, and start over again with my works!" However, it is too risky and very costly, in other words, it is called a hard landing! Just hit it! ”

The people looked at each other and understood what he meant.

To put it bluntly, don't care too much about the opinions of fans, with your own temperament, the official announcement of the relationship will be the official announcement of the relationship, the big deal is that the fans have lost all and started over with a new image. Anyway, they have their own works to take, and there must still be people who like them.

But it's a test of guts, not only of their own, but also of the company behind them.

Xia's current career is on the rise, and there is still a lot of commercial value that has not been developed, and Tomahawk Entertainment can't say anything to let them be so foolish.

This loss is too great, Ding Qiuwen will go crazy.

"Brother Lan, is there a soft landing?" Qiu Yushi asked.

"Absolutely! I had a soft landing back then, and the number of followers didn't fluctuate much because of my transformation. Han Lan said proudly.

Xia Ningxuan smiled: "Then there must not be much fluctuation, most of you are male fans, who cares if you fall in love or not." ”

"Wow, what are you talking about? I'm also a female fan, okay! There are more than 30 million female fans at home and abroad! ”

"But you have more male fans......"

"Oh, it's five-five. My current ratio of male and female fans is very harmonious, but a long time ago, when I was still an idol Xiao Xianrou, the ratio of female fans was very high! ”

Xia Ningxuan thought of him a long time ago, that is, before the car accident, there was no black legend at that time, and the number of female fans was indeed large. Even when Xia Ningxuan was not yet famous, she was also his little fan sister.

"Look, you Sister Xuan have nothing to say. Don't interrupt me anymore, by the way, where did we just go? Han Lan asked.

"Speaking of soft landings!" Qiu Yushi reminded, and a group of people also looked at him.

"That's right! Soft landing! What is a soft road? It's a smooth transition, slowly shift the fans' focus to your work, and don't care too much about your character. ”

"Take your time a little bit, slowly challenge the tolerance of your fans, and at the same time attract more new fans who really like your work."

"For example, when I first participated in "Debut Trainee", I had already begun to challenge the tolerance of fans, and I did a lot of things that seemed to be devastating, but in fact, I was laying the foundation for my transformation in the future!"

Everyone was surprised, they didn't expect Han Lan to think so far ahead when she was still a trainee before her debut!

High, really high!